What happens when a legacy architecture firm transitions to the next generation?In this episode of Modern Home Mastermind with beSpoke Brokers, Jessica Hutchison-Rough, AIA Principal Architect of Urban Design Associates, shares how she balances honoring her father’s 40+ year legacy while evolving the firm’s design philosophy for today’s custom luxury homes.

From site-driven architecture and sustainability strategies to listening deeply to clients and leading as a woman in a male-dominated industry, Jessica gives a behind-the-scenes look at what it truly takes to design timeless, custom homes across Scottsdale, Paradise Valley, and Flagstaff.

We also explore indoor-outdoor living, sustainable design beyond “gadgets,” and the emotional intelligence required to guide clients through multi-year custom builds.

If you love modern desert architecture, luxury custom homes, and thoughtful design leadership — this episode is for you.

Estimated Chapter Timestamps:

00:00 – Welcome to Modern Home Mastermind

00:41 – Introducing Jessica Hutchison Rough

01:34 – Growing Up in Urban Design Associates Ltd.

02:28 – Taking the Helm & Evolving the Firm

04:11 – Why Listening Is the Most Important Skill

06:23 – Sustainability: Beyond Solar & Gadgets

07:45 – Designing for Site, Style & Client Lifestyle

09:47 – Pine Canyon Project (Flagstaff)

13:58 – Desert Highlands Project (Scottsdale)

15:27 – Paradise Valley Contemporary Home

18:11 – Being a Woman in Architecture

19:10 – Rapid Fire: Travel, Inspiration & Frank Lloyd Wright

22:05 – Favorite Local Spots & Life Outside Architecture

22:41 – Iconic Awards Win

23:13 – Where to Find Urban Design Associates

23:32 – Closing Thoughts

🔗 Connect with Jessica Hutchison-Rough

🌐 Website: https://www.urbandesignassociatesltd.com/

📸 Instagram: @udaltd

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