884. In this episode, Rachel Cooke and author Carmine Gallo explore the biological reality that the human brain is hardwired to ignore anything it deems "boring". If you want your message to land, you have to work with the brain’s chemistry, not against it.

Engineering Memory: Learn how to use "Emotionally Competent Stimuli" (ECS) to act as a mental Post-it note for your audience.
The 10% Strategy: Since audiences forget 90% of what they hear, Carmine explains how to strategically engineer the 10% they actually retain.
The Brain's Evolution: Why our ancestors' survival depended on storytelling, and why that same wiring dictates modern business success.

Get Carmine Gallo's book, VIRAL VOICES.

Find Carmine Gallo on social media:

https://www.instagram.com/carminegallospeaker/

https://www.linkedin.com/in/carminegallo/

https://www.tiktok.com/@carminegallospeaker

http://www.youtube.com/@CarmineGalloTV

https://x.com/carminegallo

Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast.

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The neuroscience of persuasion: How to engineer unforgettable communication, with Carmine Gallo