Podcast
Modern Sales - B2B Selling Podcast
Hosted by Liston Witherill · EN
Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.
Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.
Sign up for the newsletter to get the top 10 episodes emailed to you, and stay up to date on Liston's writing, podcast, and sales advice.
10episodes
Episodes
Newest firstAll episodes
148 - Managing Client Expectations: A Guide For Agencies
Mar 24, 202100:16:11Tap to summarizeGet a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →147 - Theory of Constraints: What's Hindering Your Agency's Growth?
Mar 17, 202100:11:54Tap to summarizeGet a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →146 - A Unified Theory of Business Development Strategy (2021)
Mar 10, 202100:21:07Tap to summarizeGet a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →145 - Value-Based Pricing: Is It Right For You?
Mar 3, 202100:16:59Tap to summarizeWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/value-based-pricing-is-it-right-for-you---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →144 - [Interview] Low Volume, High Conversion Cold Email with Brad Smith
Feb 24, 202100:39:28Tap to summarizeCold email outreach continues to be the best way to exert maximum control over your lead gen process. On this episode, Brad Smith shares his approach to low volume, high conversion cold email using a surprisingly low-tech approach. Connect with Brad on LinkedInWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/cold-email-that-works---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletterDon't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →143 - [Interview] Changing Your Perspective on Sales with Mike Simmons of Catalyst Sale
Feb 17, 202100:27:06Tap to summarizeThere are so many different ways to view your sales process and what happens along the way. Mike Simmons of Catalyst Sale joins the show to discuss the different ways he views selling, and how it can change your whole approach to the sales. Mike's website, Catalyst SaleConnect with Mike on LinkedInWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/catalyst-sale---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletterDon't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →142 - [Interview] The Future of Field Sales with Steve Benson
Feb 10, 202100:31:43Tap to summarizeWith so many people shifting from in-person to inside selling, the future of field sales is in question. In this episode, Steve Benson, CEO of BadgerMaps, gives a rundown of what he's seeing with field sales, and how he sees it changing in the future. Steve Benson on LinkedInSteve's company, Badger MapsWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/future-field-sales-badger-maps---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletterDon't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →141 - [Interview] Virtual Selling Research with Dave Shaby of RAIN Group
Feb 3, 202100:33:03Tap to summarizeThe global pandemic has accelerated the change from selling in-person to remote selling. But it's nothing new. "Inside selling" means selling remotely, from a home or office, and has been around for decades. Yet a lot of us are struggling to adapt to the new reality of selling remotely because it feels so different. But is it? Dave Shaby, COO at RAIN Group, shares his recent research on the question of how both buyers and sellers are adapting to the new remote selling reality. Here are some links mentioned in the show:RAIN Group's Virtual Selling StudyDave Shaby on LinkedInRemote Selling article by ListonVirtual Selling: How to Build Relationships, Differentiate, and Win Sales RemotelyPodcast Episodes:Remote Selling: An OverviewRemote Selling: Video SellingRemote Selling: The Sales Process to UseWant the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/virtual-selling-research---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletterDon't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →140 - [Interview] Selling With Video Emails Is Just Humane with Ethan Beute
Jan 28, 202100:30:32Tap to summarizePlain ol' text-based emails can be boring, but everyone likes to get a video sent just to them. Video emails, using a tool like BombBomb, can increase your reply rates and build relationships faster. Ethan Beute, Chief Evangelist at BombBomb, shares what he knows about selling with video and how it can transform sterile, impersonal emails into relationship accelerators. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/selling-with-video---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletterDon't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →139 - [Interview] Cold Prospecting Emails That Actually Work with Jack Reamer
Sep 16, 202000:35:17Tap to summarizeSending cold prospecting emails still works, but it takes some careful planning and a touch of empathy. Jack Reamer from Emails That Sell pulls back the curtain and shares everything that's currently working for him and his clients when it comes to cold email. Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/cold-prospecting-emails---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletterDon't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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