Wed Dec 11 2024

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal interviews Gary Bailey, a pricing strategy expert with 30 years in banking and fintech. Gary is a Finance and Monetization Consultant at FinTech Strategic Advisors. Join them as they discuss the contrast between traditional pricing models and SaaS pricing and why SaaS companies should transition from traditional tier-based pricing to tailored and per-transaction pricing. Gary emphasizes the value of dynamic, customer-focused pricing, referencing pricing strategies at tech giants like Amazon and Meta. The discussion also delves into the evolving role of pricing managers and a five-step framework for effective monetization.