In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies.

Join them as they discuss:

The Journey to Pricing Mastery
B2B vs. B2C Pricing Nuances
Pricing for Customer Value
Innovative Pricing Strategies in Action
The Expansion Cube Concept
When to Seek External Pricing Help

Ulrik Lehrskov-Schmidt is the Founder and Managing Partner at WillingnessToPay and a globally recognized authority on B2B SaaS pricing strategy. With over 20 years of experience, he has advised top SaaS companies, including Microsoft, SamsungNEXT, and Intel IGNITE, on complex pricing transformations. Ulrik holds an MA in Finance from Harvard and is the author of The Pricing Roadmap. His expertise has driven successful pricing models, resulting in substantial revenue growth for over 150 clients worldwide.

Episode Highlights

00:00 Intro
01:07 The Journey to Pricing Mastery
04:44 B2B vs. B2C Pricing Nuances
10:05 Pricing for Customer Value
19:37 Innovative Pricing Strategies in Action
30:55 The Expansion Cube Concept
43:09 When to Seek External Pricing Help

Episode Resources

Abhishek Rajagopal on LinkedIn
Ulrik Lehrskov-Schmidt on LinkedIn
WillingnessToPay Website
Book: The Pricing Roadmap

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