Transcript
Coca Cola Representative (0:00)
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Home Depot Representative (0:21)
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Amazon Representative (0:52)
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Diet Coke Representative (1:30)
You could sit there and listen to ads or you could take a moment to have a Diet Coke break. First, grab a chilled Diet Coke because if you want it to be perfect, it needs to be crispy. Next, get a big cup of ice because everyone knows Diet Coke is best served swimming in ice. Then sip it slowly, feel that burn and enjoy your break for as long as possible. When you need a break, don't forget to grab an ice cold Diet Coke and take a Diet Coke break.
Pandora Jewelry Representative (2:00)
Be merry, be bright, be loved this holiday season with sparkling holiday gifts from Pandora Jewelry. Bring the sparkle to Black Friday with Pandora jewelry. From November 16 through December 3, receive 30% off storewide handpicked and ready to wrap, wear and love. Select from a wide range of possibilities for personalization. From festive charms with vibrant pops of color, shimmering rings and earrings designed to dazzle to raise radiant bracelets and necklaces shining in a mix of luminous metals, Pandora has something Special for everyone on your holiday list. Shop Pandora jewelry today and save 30% off some exclusion supply. Welcome to Money and Wealth with John Ho Bryant, a production of the Black Effect podcast network and iHeartRadio. Hey, hey, hey. This is John Hope Bryant and this is the Money and Wealth podcast series coming to you every Thursday on the Black Effect Network and iHeartRadio. This is my weekly ministry of finance coming to you with a message that will uplift your life and empower you to make your own decisions. It is possible to quote a friend, Chris Gorman, who's the CEO of KeyBank. I was just with him a few weeks ago in Cleveland, Ohio. It's possible that the only true freedom is financial freedom, because every other form of freedom can be taken from you. Think about that. Think about political freedom or religious freedom or societal freedoms. Even the right to vote has been threatened recently for some. So once you have financial freedom, unless you screw it up, no one can take that from you. It is yours. You are free to be. All money is, is freedom. That's all it is. And you are buying your own freedom. You are paying for it. You are ensuring it in the future. This podcast this week is around creating a legacy of generational wealth. That's right, a legacy of generational wealth. I'm going to give you three strategies to build at least a million dollar net worth. I'm going to start with kids, and if we have some time, I'm going to give you a bonus track that I think will also excite you. So let's see how we go. Here we go. If you have a child or when you have a child, and don't be in any rush to have a child, your life will change. Once that happens, your priorities, if you're a good parent, becomes theirs. Okay, so. But if you have a child, congratulations. You're doing one of the most important jobs in the world, giving life and creating a world changer. Potentially a world changer. But you're going to need to put that person in a position to be a transformational force in this world, which means they should have resources. As you've heard me say, if you hang around nine broke people, you'll be the tenth. You don't want to be the two guys. This is a Reverend Jesse Jackson joke. He told me, you don't want to be the two guys. The two hobos sitting at the train track, they've been kicked off the train for non payment and they're upset. And one of the hobos looks at the other hobo and Says, you know, I'm really upset. We were kicked off this train. These people were rude to me and I'm not going to take it. I'm so upset. I'm going to buy this here train system, this whole train, set up the train network, the train company. I'm going to buy it. The other hobo turns to him, looks at him and says, you know, I'm, I'm upset too. I'm so upset, I'm going to sell it to you. And both of them are so broke, they can't pay attention. So poor, they can't afford the or, right? I don't want you to be that guy, right? Or those guys. I don't want your children to even get anywhere close to that conversation. I want them to hit, I want you to be able to hit somebody with your America's black card without putting, without physically touching them. Just put it down on the table or whatever credit card you use. But in this example, I think you understand, people understand Mercury's black card. Knock somebody out, right? You don't, you don't, you don't need to argue with them, right? Just, just, just don't, don't argue with the waiter of the restaurant. Buy the restaurant if that is your preference. I can do it if I want to. Like, if somebody was rude to me, I could buy the business and put them out of business and run my own business, assuming the business was for sale or sellable. But resources is not, are not the issue. Isn't that a wonderful place to be? Let's put your child now, right now, in a position to be that person by the time they become an adult. So let's run through the numbers. I like math because it doesn't have an opinion. Example number one, put your pen, take your pens out and pencils out your pieces of paper or your digital device and let's jot this down. So if a child invest $200 a month starting in this example, at age 2, by the age of about 40, with a 7% return annually, they'll reach a million dollars. So by the time they get married and are beginning their family, because of the setup that you've put in place at an early age, they're going to get the payoff of becoming a millionaire for life. They'll have a million dollars in principal. In addition, not, not having to do, do with the income that they make, the future income or other things that they do, other investments. I'm talking about the efforts that you make in this example, when they're two years old, you're going to invest for them $200 a month. I mean, you spend that on, you know, Starbucks and cigarettes are, you know, the price is a Starbucks budget. Right? Just think about the things you spend in a month, $200 on. So you're going to invest $200 a month in the stock market on a conservative basis and you're going to do that over a 40 year period? Well, you're going to do the first part, then you'll hopefully raise a child who can finish that on their own. Or if you're just really benevolent, you set them up on autopay. Right? But by the time, in this example that you start at 2, and by the time they are 40 to 45 years of age, they're worth a million dollars at an annual return of 7%. By the way, Operation Hope, the organization I founded, now has an account, a bank account, a Hope Child savings account, thanks to the leadership of Mayor Keisha Lance Bottoms when she was in office, and now Mayor Andre Dickens and his administration, who's really amplified this and made it truly successful in the city of Atlanta, City Council and the Atlanta Public Schools because of these working together institutions working together, who initially funded $2 million into the future of kids. Operation Hope in, in partnership with the bank that domiciles our account, Citigroup, we now have a bank account for every kid in kindergarten in Atlanta public schools. And statistics have shown that if you give a kid an account in kindergarten and put a modest amount of money in that account, they're 75% more likely to graduate from college. Did you hear that? 75% more likely to graduate from college. So we're setting them up to connect education back to aspiration. The light is on in the kid's head. They've now plugged the socket in the back of the wall that connects education with aspiration. They got the memo on free enterprise capitalism, economics and ownership at a young age. And they understand why they're being asked and inspired and told to go to school. So in this one example I'm giving you, I want you to think about opening this account at 2 years old or 5 years old, 10 years old. Okay, so you say you, you started when the kids, 10 years of age, you're going to put $2 a month in that account, right. And by the age, and you know, they get married, whatever, let's say it's 30, right. They'll, they'll be halfway to their mark by that time, maybe even more if the markets do better. Certain years. Right. But let's just say an average of 7% return. And you. And as a, you know, as a gift to them, their wedding gift, you say, I'm going to, I'm going to put you on auto pay, right, for, you know, the time that you're raising your children, their children, or you arrange with your children to continue that $200 a month investment through autopay. Don't. You shouldn't do it manually, just come out of your paycheck or their paycheck on a regular basis. But if I were you, I would just set this account up and just have it happening. And then when I retire from my job. Not me, but if you were working a job, retired for your job, you would make sure that the folks handling your finances, your money, knew that $200 a month would go. You won't even notice. It will go on autopay into this stock account and it will just keep compounding and compounding and compounding. You can start at birth, okay, you can start at year two. You start at year five. Year ten. Yes. You can start at year 20. Yes, you can start when the kid is 20 years of age. $200 a month. It will be about 63 years of age when they become a millionaire in that particular case. So that's why I'm suggesting do it early, because you want to give them the majority of their mature life. People are now living to 80 years of age and better if you're in good health, you're giving them really the second half of their life to absolutely transform their life with these resources. We had a kid that went through our financial literacy program in Detroit. His name was Derek. And the program back then was called Banking on Our Future. And as part of what we now call Hope Inside for Kids, where we taught financial literacy. As you many, many of you know, I've. I got my first financial literacy course when I was 9 years old in Compton, California. Banker came in my classroom and taught me financial literacy. And I remember asking the banker, what do you do for a living? And how'd you get rich legally? And I was dead serious. The banker had a red tie and a white shirt In a blue suit, 6, 2ish, was with the bankers from bank of America. I remember all that. And they came. They didn't want to be there. We didn't want them there. Right. But their employer sent them in as part of the Community Reinvestment act, federal legislation that requires banks to reinvest in communities and which, by the way, Operation Hope participates in CRA Today as so it's full circle for me. Anyway, banker comes to my classroom once a week for four weeks, six weeks. I'm sorry. For 45 minutes each. First week, we didn't want him there. He didn't want to be there. We made it clear. He made it clear. Energy was like not. Not was not positive. Second week, he's like, you know, you can't sort of remind me of my. My children. You're not so bad. We're like, you're not so bad for a white guy, right? So we started a conversation and built a relationship. And I'm like, well, look, you got a suit on. But every. Only the person I know who's white with a suit on before you is a detective. And it wasn't a good suit. It was polyester. Your suit is Italian design. It's got nice, beautiful stitching it. Your. Your Egyptian cotton is your shirt. You know, I didn't say that then. I know it now. I mean, it's just beautiful. You have a car in the garage, in the parking lot. It's got tags on it. It's legal. No one's chasing you. You have a business card that says 16th floor on it. There's nothing in Compton beyond the sixth or eighth floor. That's the courthouse. Everything else is one or two floors. So where did you come from? And you're in the middle here in the middle of the day. My mother could not show them in the middle of the day because she worked an hourly job with two 15 minute breaks. Juanita Smith, who died a millionaire, by the way, passed away a millionaire. Millionaire, net worth. When? She passed away a year ago last month. She's been promoted and had died with a credit score of 854 last time we pulled the credit. So she wasn't black, she was green. When she went to the computer, the computer just said yes. So this banker, you know, was there in the middle of the day, and they were on a salary. I didn't know what a salary was. And they had a business card. 16th floor. It's like I'd met a Martian. Who are you? Where'd you come from? Like, what do you do for a living again? And how'd you get rich legally? He said, I'm a banker and I finance entrepreneurs. I said, sir, I don't know what an entrepreneur is, but if it's legal and you're financing it, I'm going to be one. You know, I've told the story in other ways. You can read in my book Financial Literacy for All which, by the way, is number one, continues to be the number one business finance book in the country months in running. So everybody who bought the book, thank you. If you bought the book, sign the book. Well, mark it up under underline scratch. Use it as a workbook for your family to cover the plan I'm giving you now and the plan we continue to give you in this weekly podcast. And when you're finished with the book or buy an extra book, put your family name in the book and donate that book to a Title 1 school, a struggling school in your resource, struggling school in your neighborhood and or the public libraries and then go in and teach financial literacy after making a HOPE commitment on the website for Operation HOPE to show us so we can brag on you in the world that you're in your community making a difference. Register that HOPE commitment with us. Back to the story. So I'm in the class and this bankers inspired me to become an entrepreneur, teaching me financial literacy. And I started my first business at 10 years of age. Neighborhood candy house. Again, it's in the book. Financial literacy for all this whole story, so I won't tell it now. And I do. Well, I made $300 a week on a $40 investment. Put the liquor store out of the candy business, found girls lost, a business recurring theme in my life. But until I married Shaitra. But it changed my life. This whole mindset shift changed my life. Then I asked his banker going back to the class. Excuse me, so are there any more like you like, are just. Are you the only banker? And he said, well, of course not there, you know, there are a couple hundred thousand bankers at bank of America alone. And I said, wait a minute. Your job is to lend poor people money. And all I have to do is prove to you I can pay you back based on the stuff you've been teaching me the last six weeks in this financial literacy course. He says, yeah, that's right. And I don't get dead if I don't pay you back. Excuse me. Yes. You know, you go on the street behind me and get that and get a loan from Pookie and them. You don't pay that back, you'd be dead. Our neighborhood was prison probation, parole and death. Those were your alternatives if things went wrong. And he said, no, young man, I'm not going to. No one is going to harm you. You're going to notice a default. I said, wait a minute, slow down. You're going to send me a piece of paper, right? I didn't realize Credit, credit score. These were so important things. You don't want to default on obligations. Clearly you want to honor them, follow you for the rest of your life. But I was a kid, I'm like, wait a minute, I'm using people dying around me. I saw two murders before I was nine years old. The worst thing's going to happen to me is you're going to put something on my record. Yes. Okay. I now wouldn't know what I'm going to do for the rest of my life. I'm going to become an entrepreneur. And I now know ultimately what I'm going to do for the rest of everybody else's life. I'm going to teach them how this game works by making them bank qualified, showing them financial literacy, showing how to get access accredited prime rates. And I didn't realize at 10 years of age I'd already preordained my destiny of what I was going to be, going to be my contribution to society, which is Operation Hope. Today we're the largest on the ground delivery system for financial literacy in America. 1500 offices, 42 states, four and a half billion dollars invested in underserved communities, millions of clients, countless impacts that started when I was 10 years old, 9 years old in that classroom. And one of those impacts was this young man, Derek, in Detroit Public Schools. And so Mary Haggerty, now Mary Arson, who's our president for partnerships back then was, I think, in charge of programs. We, Lance Triggs runs programs today. We were in this classroom, we were in the school and the young man, Derek, and this is really Mary's story. But I'm going to put myself into this story because I'm the storyteller here. Same thing. Marry me a pre show. Same thing. We were there in this classroom teaching financial literacy. And Derek is coming out of the classroom, he's wearing a suit just like me. And Derek's applauded for being taught financial literacy and paying attention and modeling the volunteer banker. He's been modeling this banker every once a week for weeks, just like I did. And as he's walking out the classroom, his friends quotation marks dart teasing him. Man, Derek, why are you wearing that dumb suit? That's a dumb suit. Why would you wear. What are you looking like that banker, you need to come over here, here, and you need to dress like us, you need to hang out like us. And so we go over and say to Derek, in the midst of him being sort of emotionally jumped on and bullied, look, you need to take this $70 and make a decision about Nike. You and your boys, we're going to give you all a chance to make a decision about Nike. And mind you, this is a long time ago. This, you know, probably 20 years ago. Okay? So, you know, make a decision about Mikey. Here's Nike, here's $70, which back then would have bought you a share of Nike. So Derek, you know, says, great, I want to buy a share of Nike stock. The friends say, oh, man, what are you doing? That's stupid. Why? Here's another stupid thing you're doing. Why the heck would you want to buy some stupid stock? You want to buy you some Air Jordans. That's right. Everybody know airs Air Jordans. Look, look around. There's folks with fuchsia Air Jordans on even leather Air Jordans. Canvas Air Jordans. Black, brown, tan Air Jordans. Multicolored Air Jordans. Special limited edition Air Jordans. Weren't you at the store with us? When everybody's walking around, standing around the corner, get there. The latest edition Air Jordans. You need to get you some Air Jordans. You're not cool as you got some Air Jordans. They're just pummeling this kid with their information. With sometimes with friends like this, who needs enemies? So we stop them. Hey, hey, hey, hey. We go to defend Derek's honor, and Derek says, no, no, no, no, no, no, no, no, no, no, no. It's cool. I want them to buy those shoes because when they do, they're making me money. Boom. Dropped the mic. So Derek got the memo.
