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Ebony
This is an iHeart podcast.
Geico Commercial Auto Insurance Host
I'm here on the job site with Dale, who's a framing contractor.
John Hope Bryant
Hey, good morning.
Geico Commercial Auto Insurance Host
Dale traded up to Geico Commercial Auto Insurance for all his business vehicles. We're here where he needs us most.
John Hope Bryant
Yep, they sure are.
Geico Commercial Auto Insurance Host
We make it easy for him to save on all his insurance needs, all in one place with coverage that fits his business and bottom line. Oh, I shouldn't have looked down.
John Hope Bryant
It's all right.
Geico Commercial Auto Insurance Host
We're so far up here.
John Hope Bryant
Look at me. Take a deep breath.
Geico Commercial Auto Insurance Host
I'm good. So, so good.
John Hope Bryant
Get a commercial auto insurance quote today@geico.com and see how much you could save. Get more with Geico.
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Ebony
Welcome to Pretty Private with Ebony, the podcast where silence is broken and stories are set free. I'm Ebony and every Tuesday I'll be shar all new anonymous stories that would challenge your perceptions and give you new insight on the people around you. Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the iHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows.
Hunter
I'm Hunter, host of Hunting for Answers on the Black Effect Podcast Network. Join me every weekday as I share bite sized stories of missing and murdered black women and girls in America. Stories like Erica Hun, a young mother vanished without a trace after a family gathering on 4th of July weekend 2016. No goodbyes, no clues, just gone. Listen to Hunting for Answers every weekday on the Black Effect Podcast Network, iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
John Hope Bryant
Welcome to Money and Wealth with John O. Bryant, a production of the Black Effect podcast network and iHeartRadio foreign. Hey, hey, hey, it's John Hope Bryant and this is the Money and Wealth podcast series. I'm broadcasting podcasting live to you from halfway around the world in Maui, Hawaii. But I'm still thinking about you. I'm still thinking about how to change your life. And I could not pass up this opportunity to ignite a fire because this is Black Business month at a time where black businesses probably feel and black people probably feel incredibly challenged. And I may be halfway around the world, but my heart is right there with you. And so is iheartradio. And so is Charlemagne thy God. And so is Black Effect Network. And so we've come together to create some tips for you this month. Please download them, check them out, they're one minute hits. Really trying to help you to create a rainbow out of the storm to the government has basically said you're on your own. And the good news about that is, well, your mindset should be you're on your own. And so now you have little choice but to frame that vision for yourself. So let us help you help yourself to become self reliant, which everybody wants. But most notably it should be you. So this is not anything other than straight laced advice about how you take control of your life wherever you happen to be. I'm going to break down in the next few weeks in August, but also this is going to bleed into September from a series perspective. I'm going to get into how to start a business. I'm going to make it really basic, how to buy a home. And this episode from Hustling to Holdings, Turning Street Smarts Into Generational Wealth. Tell all your friends to check this out. I'm going to meet you where you are. To quote my friend Tim Burt, who was a recent guest on my podcast, we're going to put this where the goats can get it. That's an old Southern tale, Southern saying that says basically wherever you are in life, you'll be to relate to this and pick it up and use it because I used to be there because I was once you. So this episode here, I want you to tell all your cousins, your friends, this is for the least of these God's children. That was me, by the way. This is for those who have too much month at the end of their money. This is for those who have been doing so much with so little for so long, they now know they can almost do anything with nothing. This is for those who have had to take no for vitamins their entire life. This is for those who may have done some time in prison, in the penitentiary. This is for those who may have done made some mistakes along the way. Maybe it wasn't prison or that other thing of crime, but maybe you cut some corners. Maybe you did some things you weren't so proud of but now you want to legitimize all that talent that God gave you. I'm going to help you out. I'm going to meet you where you are. I have said publicly, I'll say it here, a drug dealer is illegal and unethical as a business. It's not a legitimate Business and it won't sustain. There are no retired drug dealers. But what a drug dealer is not is dumb. A successful drug dealer, I know that's an oxymoron, but a successful drug dealer understands import, export, finance, marketing, wholesale, retail, customer service, security, territory and logistics. They understand customer service, they understand global markets. These are not dumb people. These are very, very smart people who just were planted in the wrong soil. As I've said, if you hang around nine broke people, you'll probably be the 10th. So they were born in the wrong zip code, they didn't know the right affluent friends, whatever, did not have the hookup. Right. They end up in this situation. There's a lot of people ended up in a situation who've legitimized themselves and becoming vastly successful. Right. A lot of them, you know, from the rap game. Right. But I want to make this personal. And then I'm going to get into the details of the how and these examples I'm going to give you and these suggestions applies to everybody. You have a college degree, this applies to you. You can be too smart for your own good. Yes, I said it. Being smart and being intelligent, having college degrees and all this stuff is beautiful, but it's not enough. I know a lot. Ambassador Young once told me, I we he knows a lot of educated fools. So PhDs are good, PhDUs are even better. You want to have both, right? You gotta hustle, you gotta execute. You got to a customer. An idea without a customer next to it, so says my friend Jim Clifton of Gallup, is just a dream. It's just an idea. All right? A dream. An idea with a customer without a customer next to it is just an idea. It's a dream. It's a fantasy. It's not a business. And the good thing about this category of folks I'm talking about is that they really have figured out the most important part, which is the execution. They figured out how to move on their dreams. They just had the wrong dreams. So make this very personal. I was growing up in Compton, California with my mother. And I had decided I wanted to start a business. And I remember it was a file and a lesse sportswear business. And before that, well, in order to get some inventory, I needed some money. And so I borrowed some money from this neighborhood lender, gangster, okay, gangster. And brother. And I went. I was buying this inventory feeling, let's say, sportswear from Mexico. I'd gone over the border in the southern from Southern California. I don't know where I was living in convoy or South Central at this time. But anyway, I'd gone over the border, Mexico border, bought legitimate Filano essay sportswear because I realized the people who are getting locked up started getting sued. And some of them getting locked up were selling knockoff goods, you know, fraudulent goods. So they're being sued to death and they're being locked up. I wasn't feeling that. I'm not going to jail, prison, jail, none of it, right. And I don't want to be sued. So I figured out that there were. I did some research, this is before the Internet, did some research and found that there was a legitimate license for Ilesa Sportswear and Fila F I L A. If you didn't know that, it was huge brands back in the day. There was Fila Italia, right? Fila Brasilia, Brazil, and Fila Mexico, Mexico. Well, I was right next to Mexico. So I went over the border and went and found a legitimate Fila Mexico Mexico store. Bought some of their goods for a fraction of the price retail brought them over the. Because the license in Mexico is a different price point, at least back then. Again, there was no Internet back then, so you couldn't price check. I was in my teens, so brought them over in my car, sold them at a markup still below what the retail was for Fila and Alessa in the United States. And it was my early 20s, late late teens, early 20s when I was doing this business. And the short version of this particular story is, and I'm going to get back to the lender, but the story is instructive also. I opened up a storefront, this time in Beverly Hills on Pico Boulevard. And I want to thank Kip Morrison, who I met through a wealthy man named Harvey Baskin I used to work for, who was the first billionaire ever met. He was worth 200 million back then, but same thing. And I was his assistant. I would have paid him to work for him because I learned so much. He introduced me to a number of people, including Kit Morrison. Kit Morrison owned a public relations agency. She had a small office. And I had a choice. I'm bouncing around the stories, but this is when I ended up being homeless, because I didn't. I had $500 a month, but I couldn't afford an apartment in an office. So I decided to rent the office because that might make me some money and I would just live in my Jeep. I couldn't have. There was a choice lifestyle and flossing or financing and framing a future. So that's how I ended up homeless. Was I Lived in my jeep because I couldn't afford. Only at $5 a month, and I couldn't afford to do both. Anyway, Phila ended up showing up to my office, getting off track here, but I think this is important. They showed up in my office to inspect because they heard I was selling these goods. I had a full showroom, and they took some products, bought some products, and said, can we leave with this? Yeah, sure. Pay for them. And they came back a few weeks later, not a couple of days later. They thought they were going to bust me for illegal goods. They came back a few weeks later and. And they hit me with a law, with a lawyer letter. Then the biggest law firm in the world, and essentially, blah, blah, blah, they sued me for unfair competition. So I went to my newly minted lawyer, who didn't have a lawyer back then. I hired a lawyer. What does this mean? They laughed. The lawyer laughed, like, look, John, you're just smart. Like, you've outwitted them. Like, they didn't know what you were doing. They thought it was legitimate, illegitimate. So they sued you for unfair competition because they didn't know what else to do. Essentially, they're going to stick 100 attorneys on you, biggest law firm in the world. They're going to just run you dry, run you into the ground because they know they're big and they know you're small and you've outwitted them. What do they want you to do is sign over this document saying you'll never do this again. Give them the rest of your inventory. And I'm like, I'm not doing that. I've got my honor. No, you don't want to be broke. You won, John. The attorney's like, you won. You outsmarted one of the biggest brands at that time in the world and one of the biggest law firms in the world. Just sign the stupid document and move on. Otherwise they'll just kill you in court with court fees. And unlike now, I didn't have the resources I have now to fight a good fight. So I signed it even though I wasn't doing nothing illegal and moved on and did consider it a huge success. Okay? That gave me enormous confidence. I had gone up against one of the biggest brands, biggest law firms in the world, and had won effectively. Okay, let me back up in this story, because before all of that, I was still back in the hood. South Central and Compton. And this was back when I was selling it out of my car. And the neighborhood financier, Pookie, and them, right, brother, I Remember him? I tried to pay him back after I'd sold some goods, and he was like, what are you talking about? I'm your partner. Excuse me? No, no, no. I just borrowed some money from you. And by the way, what's the interest? He's like, notice I didn't tell you what the repayment was, right? You don't pay a guy like me back. I'm your partner for life. And he looked at me, he's like, you're not used to this game. This is not your deal. You know, you're a good guy, I can tell. Pay me my money back, give me whatever he said his interest was and never come here again. I don't want to see you ever again. If I do, you're going to be in trouble. And he saved my life. There's a lot of people like this who, I don't remember their names, but this guy who was a neighborhood hoodlum, neighborhood financier, right? Well, he was a gangster, let's just say it, call it what it was. But on this occasion, he was a saint. And a saint is a sinner that got up. To quote my father in law, Dr. Dalton, we're all angels with dirty faces. So that guy, because he would not, he did not decide to exercise his contract option in his mind, which was I was going to be owned by him for the rest of my life, would never be to get myself out of that deal. He saw talent in me and he saw authenticity in me and said, you need to go. You just need to get out of here. You don't belong in the neighborhood. You got into confidence, South Central. Right? Right. And I thank him for that. Right? And I'm. And, and so I'm saying to you that this is a virtual hood we're talking about. Like, you know, you're not locked into a situation, right? You can do and go wherever you want. Particularly now with the Internet and artificial intelligence, even if you're in, in imprisoned, you're free because your mind is able to roam the world. Okay? So from hustle to holdings. Turning street smarts into generational wealth. Right? So this is Black Business Month. I want to thank, by the way, iheartradio and Black Effect Network for saluting black businesses this month and for featuring my. My Money and Wealth podcast. You'll be sharing and seeing these one minute outtakes. Download them, share them, and thank Black Effect Network and iHeart for doing this. Please. There's nothing partisan about prosperity, right? This is not political. This is just common sense. We want everybody to succeed. Black businesses, white businesses, Latino businesses, Asian Indian businesses. This just happens to be focused because it's a black effect network on black businesses. By the way, look up 1 MBB 1 million black business initiative for tools. This part of the toolbox I'm going to lay out for you at Operation Hope Economic plumbing we're creating for the nation for your uplift and everybody else's uplift. I'm focusing on you at the moment. So economic empowerment isn't just about making money, it's about making money work for you.
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Run a business and not thinking about podcasting. Think again. More Americans listen to podcasts than ad supported streaming music from Spotify and Pandora. And as the number one podcaster, iHeart's twice as as large as the next two combined. So whatever your customers listen to, they'll hear your message. Plus, only iHeart can extend your message to audiences across broadcast radio. Think podcasting can help your business? Think iHeart streaming radio and podcasting. Let us show you@iheartadvertising.com that's iheartadvertising.com I don't write songs.
Warren Campbell
God writes songs. I take dictation.
Culture Raises Us Host
I didn't even know you've been a pastor for over 10 years.
Warren Campbell
I think culture is any space that you live in that develops you.
Culture Raises Us Host
On a recent episode of Culture Raises Us podcast, I sat down with Warren Campbell, Grammy winning producer, pastor and music executive to talk about the beats, the business and the legacy behind some of the biggest names in gospel, R and B and hip hop.
Warren Campbell
This is like watching Michael Jackson talk about Thriller before it happened.
Culture Raises Us Host
Was there a particular moment where you realized just how instrumental music culture was to shaping all of our global ecosystem.
Warren Campbell
I was 8 years old and the Motown 25 Special came on and all the great Motown artists, Marvin, Stevie Wonder.
Culture Raises Us Host
Temptations, Diana Ross, from Mary Mary to Jennifer Hudson. We get into the soul of the music and the purpose that drives it. Listen to Culture Raises us on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.
Ebony
Welcome to Pretty Private with ebony, the podcast where silence is broken and stories stories are set free. I'm EBONY and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you. On Pretty Private, we'll explore the untold experiences of women of color who faced it all. Childhood trauma, addiction, abuse, incarceration, grief, mental health struggles and more. And found the strength to make it to the other side.
Pretty Private Guest
My dad was shot and killed in his house. Yes, he was a drug dealer. Yes, he was a confidential informant, but he wasn't shot on street corner. He wasn't shot in the middle of a drug deal. He was shot in his house, unarmed.
Ebony
Pretty Private isn't just a podcast. It's your personal guide for turning storylines into lifelines. Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the iHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows.
Hunter
I'm Hunter, host of Hunting for Answers on the Black Effect Podcast Network. Join me every weekday as I share bite sized stories of missing and murdered black women and girls in America. There are several ways we can all do better at protecting black women. My contribution is shining a light on our missing sisters and amplifying their disregarded stories. Stories like Tameka Anderson. As she drove toward Galvez, she was in contact with several people talking on the phone as she made her way to what should have been a routine transaction. But Tameka never bought the car and she never returned home that day. One podcast, one mission. Save our girls. Join the search as we explore the chilling cases of missing and murdered black women, women and girls. Listen to Hunting for Answers every weekday on the Black Effect Podcast Network, iHeartRadio app, Apple Podcasts, or wherever you get your podcast.
John Hope Bryant
This one's for everyone who's ever hustled. Whether it was on the block, in the prison yard or two jobs, this has survived. That was my mother, by the way. Juanita Smith. The skills you have are real. The question is, are you ready to flip that hustle into holdings again? I've already described a drug dealer. They understand income. You know, income, export income, expense, wholesale retail financing, you know, network marketing. They understand all of that. Hr. And then what's a gang leader, a frustrated union organizer. Okay, These are natural skills just improperly applied. So what would happen if you turn that hustle into something legitimate? Here's a blueprint to go from the street corner to the corner office. The first thing I want you to do is we're setting the foundation here is I want you to create a mind shift from surviving to strategy, from survival to strategy. Right? My book, up from Nothing I believe or the book, the memo. I talk about the three mindsets. A surviving mindset, a thriving mindset and a winning mindset. Right? A surviving mindset. It is exactly what it sounds for. Sounds like. And there's an effectiveness of it. Is it use for it? There's a place for it, but that's not where I want you right now. That's dodging bullets, right? That's trying to get by, right? I want you to get up. Can I get an amen? I want you to fight with it from the shoulders down. I want you to fight from the neck up. Now I want you to make smart sexy again. We've been making dumb sexy for way too long. We've dumbed down and celebrated it. It's time to make smart sexy again. So I want you to create a new set of tools, right? Because the surviving mindset is for poor people. There's a difference between being broken, being poor. Being broke is economic. Being poor is a disabling frame of mind, a depressed condition of our spirit. And we must vow never ever, ever to be poor again. Can I get an amen? Right, So I don't want you to. You can be broke, but you can't be poor. Because if you poor, then hurt people, hurt people. And somebody's going to prey on you because you don't like yourself. You don't love yourself. You don't understand your own value, right? So somebody's going to pimp you, take advantage of you. Look at that 500 credit score neighborhood. It's a check casher next to a payday loan lender next to a rental owned store next to a title lender next to a liquor store next to a pawn shop, right? So I want you to. I want you to. I want you to free your mind. Free your mind. Dr. Dorothy Height once told me, civil rights icon said, john, I like you because you're a dreamer with a shovel in your hands. I want you to be a dreamer with a shovel in your hands. Get that? I want you to get out of this surviving depressed mindset, this deficiency mindset where you see yourself as a victim and victimized. That doesn't mean somebody's not victimizing you. Racism is like rain. It's either falling someplace or it's gathering. So you might as well get out an umbrella in a color you like and start strolling through it because it's not going to change. So you must equip yourself with the tools to go from surviving to thriving. That's middle class success. But that's still somebody writing. You're writing, you're cashing a check. Still cool, right? To building. Right? Builders are winners. Winners are entrepreneurs and small business owners. Those are folks who write the checks, don't just cash it. I don't care whether you're thriving or winning building, but I want you out of the surviving mindset. Okay? So here's A street skills that needs to go to business skills. You follow me so far? You got your pin out or your iPhone or your, your Android or whatever your iPad you're taking notes on or your AI device that's taking your notes for you. I want you to write this stuff down. Not if you're driving, okay? Go back and listen to it again. Or listen. Or get a group of your girls together and re. Listen to this again. Or group of your guys that barbershop relisten to this again. Take notes. I'm laying out a blueprint for you. By the way, you can go online to Dream Forward, right? Because I'm creating economic plumbing for us and everybody else. But in this particular case, I'm talking to us and I've created a business plan. In this particular example, I got a bunch of tools for you, right? Financial coaching, financial advice, business plan development, small business development, 1MBB, 1 million black business initiative, et cetera. Shopify online business tools. Scholarships that are between $1,000 and $25,000 program scholarships that get you into the game of lifting yourself up, right? But this particular tool, go to Dream Forward. Type in my name in the Internet. Dream Forward John Hope Bryant or Dream Forward. Operation Hope. And download the business plan for black America. Okay, well, this is not just for black people. It's a business plan. By the way, there's a business plan for, I'm saying black people because it's Black Business Month, but there's a business plan for women. There's a business plan for rural America. That's, by the way, poor whites and poor blacks in rural America. There's a business plan for Latinos, a business plan for Asians, business plan for Native American Indians. Go to Dream Forward. Download the plan that applies to you. Okay? I need you now to change your mindset. And I want you to now go from street skills to business skills and hustle, right? Equals sales and marketing. So if you're a hustler or you know, anybody who got, who got these skills, I want you them to think now that they're going to translate these hustle skills right? Into sales and marketing. I want you to translate the supply chain skill, selling drugs or whatever it is that might be less than legal, right, Into a discussion around logistics because that's really what you're good at. Supply chain equals logistics. Street rep, street reputation, which seems to be so important to so many people. That's brand management, right? That's marketing and brand management. And you're, you're you. I don't want you to be a three square block celebrity. I want you to own the city as a brand. I want you to be the best number one, whatever in that brand. Number one plumbing company. Number one. Don't, don't hate on plumbing companies. They make a lot of money, by the way, millions of dollars a year. You have a couple locations, the number one electricians company or number one, I don't care what it is, dentist. I want you to be number one in your city. I want you to own your area, own your city. People think about barbershop or plumbing or whatever it is they think about you, right? So brand management. So it's not just doing a great work, but marketing it, developing it, running a good business, great customer service, okay? So if you got great street cred, you might be able to turn that into a business even as a consultant for brand management, even running a crew in the hood. Accrue in the neighborhood. Accrue and accrue in prison, okay? Accrue in the penitentiary, right? That's people management. That's hr, human resources. Okay? These are smart people. So business ideas that I want you to highlight. I'm going to give you a number of them to focus on, but here's a couple of easy ones. These are ones that I did coming up. Mobile car wash and detailing. Don't hate on this business. It does well, right? And it's easy to get into. Start with buckets and soap, right? Scale into a fleet contract with a car company that the cars have to be clean. Think about whose cars have to be clean. Now getting this, you might be coming from the hood, you might be coming from the penitentiary. Can you think about starting a car detailing, a mobile car detailing detailing business that has a contract with the local police department. Now wouldn't that be full circle? A contract with the fire department, a contract with city. Think about all the cars you see in the city. They're always spotless. They're not fancy. Maybe they're spotless though. Those are all city vehicles, county vehicles. They've got a contract with somebody. Why can't it be with you? Particularly if you're in that local home town. And what a great success story to go from prison to prosperity. That they can tell if that happens to be your story or wherever it is. Poverty to prosperity, you know, tow up from the flow, up to the prosperity. I was so poor growing up I couldn't afford the or, which is po po, right? But whatever it is, it is your rainbow after storm story and others who want to participate in it. Think about again, carry car service or whatever car service that's in your town, black car service. Think about people who have Ubers. They probably wash the cars themselves. But if you have three, five, you have a fleet of cars, somebody has a fleet of cars, they might give you a contract. Cleaning services, homes and offices, right? This requires discipline, reliability and that equals steady work. And it also include, could include contracts. You have an annual contract. Remember I told you make money during the day, you build wealth in your sleep, right? It's compounding. So if you have a contract A to clean an office building, contract B to clean three small businesses, contract C to clean five schools, these contracts renew quarterly, hopefully annually and hopefully some of them are multi year. Those contracts stack and you're now building wealth. We'll get into on another podcast. When you combine those contracts, how you can sell the company for more than the income that you are making. Because now you built an asset base which are these stream of cash flows, these contracts which someone else can benefit from when they acquire, if they acquire your business. And the whole point of this business is when you build them is to sell them, to monetize them. But getting ahead of myself here, don't get emotional about businesses. Start building credit and writing down your business plan even behind bars. In fact, I say particularly behind bars, you have a lot of time on your hands. Get smart. That's how you get even. All right, Section two, segment two, the hustle. Right? I want you to turn what you know into legal money. What you want flipped on the block, you can flip online. So I want you to go to 1 million black business initiative, 1MBB. We've created, supported, nurtured, Advanced in partnership with Shopify. This is my philanthropy operation Hope Partner. We have 190 million dollar commitment over 10 years from Shopify to help us to create a million black businesses in America. We nurtured, supported, advanced, started, helped to start over 450,000 black businesses in America. Hello. Since 2020, since George Floyd's murder. Rainbows After Storm. This is a program that can be helpful to you or our small business training program or our HOPE business in a box program or our HOPE inside coaching program. Right? But what you once flipped on the block, you can now flip online. Even some prisons, some places of incarceration have programs to allow you to to do things like a business online. You should check it out AI as a new plug, right? So you've got Canva ChatGPT, which is my favorite because I partner with my friend Sam Altman on the we co chair the AI Ethics Council. Check that out. Shopify, Quickbooks, right? All these use artificial intelligence. And that plus e commerce is a game changer for you, right? In the Internet. You don't need brick and mortar right now. You can do this online from wherever you are. Here's some business ideas for you to think about. Digital reselling, sneakers, streetwear, electronics. Same hustle, different marketplace, right? You're not selling it on the streets, you're selling it into the suites. We're talking about eBay, Poshmark, StockX, Research all these companies, right? Don't just research them as a place for you to sell through. Research them as a place to invest in. You can buy stock from many of these companies and if they're doing so well, you want to participate in that. Even if you buy through fractional investing, you buy $25 worth of stock, right? You don't have to buy a whole share or multiple shares. So now you're stacking money both ways, making money and building wealth. You're making money on their platform and you're building wealth because as they succeed, you succeed. If billionaires are succeeding somewhere because they own or built or grow some company, it's probably not a bad bet to think about investing right alongside them. Meaning the people who started these businesses like the ones I just mentioned, eBay, Poshmark, StockX, you know, go on and on and on. Walmart, Amazon, so on and so forth. Shopify, okay? Food Hustle, right? Meal prep, catering, food carts, food trucks, right? From the block cookout to the neighborhood catering. And my friend Tim Burt, who was on my podcast recently has a food truck and it's part time. He uses it whenever there's a contract, an opportunity, whatever, a community event. How he gives back to community, by the way, he loves to cook. So he just shows up with, you know, his Timber Enterprises food truck, which sits parked and doesn't cost him anything because he paid for it until you want to use it. So when he uses it, it turns into cash flow or charitable contribution. Isn't that nice? Cash flow through profitability, through the business or charitable contribution by giving back. He wins both ways. And it's got timber, his name on the side of it, whatever his business is. So it's also advertising him while he's driving down the street. Number five, AI Assisted Creative Hustles, right? Logos, flyers, social content, right? Use AI to become the designer every small business needs. So these business, small business are so busy running their small business, right? They don't have time to be doing all this detail work. So they need to hire people like, well, you, to create some of the marketing tools that they need, maybe to do the marketing that they need. I used to do this too, by the way. I used to be paid $1,000 a month to be the marketing consultant for it. Doesn't exist anymore, but Foster Shoe Company. It's a Persian family that. I love them, so thank them for giving me a contract when I was in my late teens on Pico Boulevard in West Los Angeles. They don't exist anymore, but so thankful for them and many others who gave me small marketing contracts when I didn't have a real business. I started as a marketing consultant back in the day. Start with what you know, then apply the discipline you already used in the streets. Tracking numbers, building loyalty, and reinvesting profits. Right? All right, segment three. The strategy. Right? The difference between a hustler, a hustler and a business owner, Please listen now. Is paperwork. Hello. Drop the mic. The difference between a hustler and a business owner is paperwork. Proper paperwork. I told you, I make boring sexy. That's a Bishop T.D. jakes quote. Chairman T.D. jakes, by the way, he's now doing stuff in the community and in business. I applaud him for that. He's bilingual. He's helped your soul. Now he's trying to help your pockets. His good soil initiative, which I serve on the board of, by the way. I just spoke there. So this is so important. You can create an llc, right? A limited liability corporation that equals legitimacy, right? You do that from wherever you are, even behind bars in many cases. Right? I want you to build credit. That's a new currency, right? And reinvestment equals scale. Okay, once again, LLC equals legitimacy. Credit equals new currency because it's digital, right? But it's credit from the latter word, credito, which means credibility, by the way. It's nothing to do with money. Reinvestment equals scale. So here's some business ideas to highlight. Again, going back to some practical stuff. PhD and PhD 2, landscaping and lawn care. Buy used mountain mower and trimmer scale into an hoa, or city contract. HOA are these homeowners associations that are literally everywhere, right? I hired Jamel Thomas, God rest his soul. He's recently passed away. But I hired his business because I met him through. I believe I met him through our hoa, where I used to have. Where I used to live, somewhere that had hoa, behind gates, with multiple business, multiple families. Now we live in our own place, our own hoa. But he grew as I grew. He grew. And then he started doing Ambassador Young's house and so on and so forth. And he started getting city contracts. He started with himself and lawnmower than two guys last time I checked, God rest his soul. He just passed on and really passed on that business to his family. By the way, I think his sister trying to raise prices on me, by the way, really smart of her, but I'm not feeling it. But that's her. That's her. That's. That's her job is to try to be as profitable as she can. But, but you're growing that small business that, that single, that single, that really solopreneur, right? That sole source entrepreneur. You're doing it yourself to two lawnmowers, six, eight, 10 and then trying to get contracts again. This is the lifeblood of a business. It's cash flow, contracts, currency. And then that creates real value. When you have you got three hoa, five OH contracts, HOA contracts, homeowners association. Now you can go to the city and maybe get a. Go to a small city and then show hey, I got eight or ten of these local contracts with hoas. I'd like to get a contract with the city of wherever small cities are with a small city. And now that gives you credibility. Now you go to go to two cities, the three cities now. Now you got eight contracts, 10 contracts. You have a real business with cash flow and value that you can sell later on. Particularly these contracts are renewable pressure washing and outdoor clean cleaning. Cleaning. This is $400 to $800 for equipment, right? Expand the storefronts and repeat contracts, right? Pressure Washington and outdoor cleaning. I mean I know the windows in my house need cleaning. If somebody showed up with a flyer and said we do pressure washing window cleaning, we hire them. Think about just, just go down your street. Go down a middle class street if your street's pole. Folks may not be looking for me looking for bulletproof vest, not window cleaning. But. But I can say that because I grew up in the hood. So don't get offended. But go to a middle class of a middle class neighborhood and offer these, these services and don't go there with your hat on backwards looking like a thug, by the way. That will not work. Go there and look clean, smooth, right? You can be, you can be classy and smooth, cool and smooth and legit looking. You got to look like the person who wants to be hired, not arrested delivery and errand services. Use your car, bike, airplane, whatever to deliver for apps. Then flip into your own courier company. So if you have a car, again, we know these services, but you can create your own services. By the way, UberEats and Lyft and all that stuff probably came from black folks in the south during the 50s when they did black car services because they couldn't get on the. You couldn't sit in the front of the bus. So they said, well, Dr. King and Andrew Young, my mentor said, we didn't sit on any bus, then we're not sitting in the back. So they, in order to squeeze the bus company, they created black taxis, literally black taxis. Black people's car services from people's cars and just shuttle people around. By the way, rent parties, it's another good, cool business. Yes, rent parties. Have somebody hold a party, they need rent. They hold a party and everybody shows up with 10 bucks or 25 bucks, whatever the entry fee is, and they pay their rent. Make sure they pay their rent. And then, and then the next month somebody else has a rent party, they need to pay rent, right? And so have fun, but have purpose at the same time. See, I just created another business for you. You can create a Rent Party Inc. Rent Party LLC business in your neighborhood. Pay your taxes on all these businesses, by the way. Get your taxes returned. Do this proper right. Again, paperwork is the difference between a hustler and a legitimate business.
iHeart Advertising Announcer
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Warren Campbell
God writes songs. I take dictation.
Culture Raises Us Host
I didn't even know you've been a pastor for over 10 years.
Warren Campbell
I think culture is in space that you live in, that develops you.
Culture Raises Us Host
On a recent episode of Culture Raises Us podcast, I sat down with Warren Campbell, Grammy winning producer, pastor and music executive to talk about the beats, the business and the legacy behind some of the biggest names in gospel, R and B and hip hop.
Warren Campbell
This is like watching Michael Jackson talk about Thriller before it happened.
Culture Raises Us Host
Was there a particular moment where you realized just how instrumental music culture was to shaping all of our global ecosystem?
Warren Campbell
I was 8 years old and the Motown 25 Special came on and all the great Motown artists, Marvin, Stevie Wonder.
Culture Raises Us Host
Temptations, Diana Ross, from Mary Mary to Jennifer Hudson. We get into the soul of the music and the purpose that drives it. Listen to Culture raises us on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.
Ebony
Welcome to Pretty Private with ebony, the podcast where silence is broken and so stories are set free. I'm Ebonae and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insight on the people around you. On Pretty Private, we'll explore the untold experiences of women of color who faced it all. Childhood trauma, addiction, abuse, incarceration, grief, mental health struggles and more. And found the strength to make it to the other side.
Pretty Private Guest
My dad was shot and killed in his house. Yes, he was a drug dealer. Yes, he was a confidential informant. But he wasn't shot on a street corner. He wasn't shot in the middle of a drug deal. He was shot in his house unarmed.
Ebony
Pretty Private isn't just a podcast. It's your personal guide for turning storylines into lifelines. Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the iHeartRadio app, Apple Podcasts or wherever you listen to your favorite shows.
Hunter
I'm Hunter, host of Hunting for Answers on the Black Effect Podcast Network. Join me every weekday as I share bite sized stories of missing and murdered black women and girls in America. There are several ways we can all do better at protecting black women. My contribution is shining a light on our missing sisters and amplifying their disregarded stories. Stories like Tameka Anderson. As she drove toward Galvez, she was in contact with several people talking on the phone as she made her way to what should have been a routine transaction. But Tameka never bought the car and she never returned home that day. One podcast, one mission. Save our girls. Join the search as we explore the chilling community cases of missing and murdered black women and girls. Listen to Hunting for Answers every weekday on the Black Effect Podcast Network, iHeartRadio app, Apple Podcasts or wherever you get your podcasts.
John Hope Bryant
Delivery and errand services, right? Use your your bike in in car to not just do Uber eats or whatever, right? But think about, think about companies that small businesses that need proper delivery of legal documents, right? If you can get bonded, you can do this at the highest level but just keep elevating this dream, right? And by the way, if you have a car service, maybe you can go to a successful car service and get a subcontract from Them because they have overrun businesses or events and they need somebody else to bolt onto them. You just, you know that could, you could be the boat on expert without having to start have any startup business expense. You just lash onto somebody else who's got, got customers coming in. You just help them fulfill them. Okay, we're going to get through this section. Segment four, the legacy right. From cash flow to legacy flow, right? Ownership is the new hustle. It's the new cool. Wills, life insurance, estate planning, right? Teach kids games. They don't start from zero. Here are some business ideas to highlight for you in your brain. Personal fitness training, street boot camps, lead workouts in parks, record online content and expand from there. I just saw a street boot camp in Atlanta. It was like 60 people out there and they just got permission to use a little green space next to a business in a very cool area. I was very impressed. Barbering, hair, braiding and grooming. This is a huge business opportunity. I did a podcast just on the black hair care business. So go and listen to that podcast from season one. This is season two. $500 for equipment. Start at home, scale into a shop and you can do get your Shopify account by the way, and do an e commerce business and bolt on to your hair shop at home. Nobody needs to know it's at home. And you can sell wave caps and grease and oil and brushes and whatever in addition to people coming and scheduling out to schedule appointments with you and putting a credit card in so they don't show up. There's a cancellation fee, but they're online, they tend to shop anyway and they'll order stuff. And now you're making money in your sleep, right? So I want you to be high tech and high touch, right? Look, this is the four pillars, right? Foundation, hustle, strategy and legacy, right? Foundation, hustle, strategy and legacy, right? So what if I told you there's like 10 businesses you can start for under $1,000? Just pick one, just one and take one step a week, maybe one step this week. And I want to now encourage you to think about these 10 businesses that I've outlined here because none of them are very sophisticated, they're not very complicated. And I'm gonna do 10 more businesses in a follow up podcast I'm gonna do. I'm actually doing a podcast on how to start a business. This is not, not hustle, just business, right? For everybody. This one is for, this is a, this is like a, from the ground up, like wherever you happen to be. Here's how you start Right. People think that if I don't have college degrees, they don't have pedigrees. Right. You can't succeed. That's just not true. Anybody can start a LinkedIn page. Anybody can start. Start an Instagram page or something. Other than shaking your rear end. Other than taking your clothes off. My God, you want to take your clothes off. At least get paid for it. No, I don't. I didn't really. I didn't really say that. And I said it, but I didn't mean it. I was just being. I was joking. But people will unfortunately think I'm serious. Do something that's dignified. Do something that is dignity, Rich. Do something. You got all these tools at your hand. Your phone is. Your phone's a smartphone. Don't use it for dumb purposes. Right? It's a smartphone. It's a little computer in your hand. You've got the Internet. You got artificial intelligence. You've got all these tools all around you. Use all of them. Put them together in a business plan. Go to Operation Hope. Get your financial coaching and counseling. Get your credit score up to 700. The bank will tell you yes for a loan. If you think you need credit. So you need capital, right? You don't have to go begging the people. You don't have to, you know, go, go do it. Go fund me campaign maybe. Right? Maybe you don't. I don't. You know, I'm not telling you what not to do. I'm saying if you need 25. Look, if you need $500,000, you may go to Operation Hope and go to one of our small business training programs. Find out you don't. You don't need any money. Go to your local chamber of commerce, by the way, and there's resources there. Go online to your chamber of commerce. There's resources there. Go online to the Small Business Administration. There's resources there. Go online to Operation Hope, the National Urban League. There's resources there. I believe even the NAACP has a small business page. Like, there's no excuse. Search for small business training programs in your neighborhood, in your community. You can come to us and we're going to help you. Get your credit score up 54 points in six months. Get your debt down $3,800 in six to eight months. Get your savings up $1,200. Somebody making 48 to $50,000 a year. This will change your life. Now you're credit worthy. Now you go to the computer at midnight and ask for $1,000 loan, $10,000 loan with a thousand dollar loan is a credit card, okay? $10,000 loan, that's probably still a credit card. By the way, capital is both equity and debt, right? Just so you know, equity and debt is both a form of capital. Just to make that clear, you want to get a $25,000 loan that might be a home equity line of credit, might be a personal line of credit, right? You want to get a $50,000 line of credit, $100,000 loan for a business to buy a house, right? Anything under $100,000, certainly $50,000 or less, certainly $25,000 or less, without question. $10,000 or less, you can get that online. Okay, go to. If you have 700 credit score and you go to the computer at midnight, you have a job, you have income, right? You got a 700 credit score, right? And your debt to income ratio is in line. Being able to access a $10,000 line of credit to start your business or less is actually well within your reach. Because the computer's not going to say you're black or you're brown or you're a woman. It's going to say you're green, as in credit worthy. Because guess what? The bank just wants their money back plus interest. It's not personal. Oh, the bank's racist. No, the bank is greedy. Bank wants their money back, right? Just like I'd want my money back. Just like you want your money back. So if you look toe up from the flow up, if you so poor you can't pay attention, if you're so broke you can't pay attention, if you're so poor you don't have the or in the end you just pull, then, yeah, they probably don't want to. That's your perception of. That's the perception they have of you. They're probably going to lend you. But if you clean yourself up in the way in which I'm talking about, you get your paperwork right again, difference between a hustler and a business person, a proper business person is paperwork, all right? Get your credits, get all this stuff right. Right now you're proper, right? And the operational can tell you when you're ready to go to get an application. We want you to get a yes, right? Because we're helping banks get out of the no business and back into the yes business. At scale, we've done $4.5 billion of investing this way through Operation Hope. And it's free to you. We're going to give you a scholarship for coaching and counseling of $1,000 to start with it will cost you nothing to get your credit score corrected. Do not go pay some of these raggedy companies that are charging you money and to file bankruptcy charging you money to fix your credit. Stop it. Knock it off. We'll do that as an investment in you. I raise $50 million, almost $75 million a year, every year so that you get this for free. I do that me, right? And I'm telling you, go see my people, download the Open Hand app and tell them I sent you and see if they keep the word that I gave you the promise. So if you get doing what I'm saying right now, you're going to be at Access Capital, certainly $10,000 or less, without question. Most of the ideas I've given you, you can do for 500 or $1,000 I've given you today, right? So get your credit right, get your life right, get your priorities right, get your, get a business plan written right. And because you're not the difference between business and busyness, right? And you can be a professional services provider, you can be great at Hustle and all that stuff. But unless you do the things that I've been talking about in this podcast, you're not a proper business person. And you cannot scale something based on your, your mouth, your idea and your gift for gab and your smoothness. It. That is not enough. That's enough for you to have a self employment project essentially, and I don't mind that either, just to take care of yourself. If you want to scale a business with employees and with assets and with infrastructure, hopefully at some point with cash flow and contracts and real estate, we got to get you out of the, we got to get you out of, out of the doldrums of doing stuff the wrong way and do it the right way. And that's what I'm trying to help you do today. All right? This has been. My ministry of finance has been a financial literacy wrap. I hope this has been helpful to you. This is from Hustle to Holdings turning street smarts into generational wealth. And wherever you are, you're listening to this from the penitentiary, from the local jail cell. You listen to this from the street corner, you listen to this from the gang meeting. You listen to this while you're sitting in your car. You listen to this while you're depressed and wondering whether anybody believes in you. I believe in you. I do. Because I am you. And I was once you. And I'm now statistically 0.01% of all income and wealth, income separate and wealth separate. Those are two different things. In the whole country, in the biggest economy in the world, I did that legally and legitimately. And you can do it too. All right, I'm out. John Hope Bryant, this is money and wealth. Black Effect Network. Go change your life. I'm with you. Foreign wealth with John o' Brien is a production of the Black Effect Podcast Network. For more podcasts from the Black Effect Podcast network, visit the iHeartRadio app, Apple Podcasts or wherever you listen to your favorite show. Foreign.
Ebony
Welcome to Pretty Private with ebony, the podcast where silence is broken and stories are set free. I'm Ebony and every Tuesday I'll be sharing all new anonymous stories that would challenge your perceptions and give you new insights. Sight on the people around you. Every Tuesday, make sure you listen to Pretty Private from the Black Effect Podcast Network. Tune in on the iHeartRadio app, Apple Podcasts or wherever you listen to your favorite shows.
Hunter
I'm Hunter, host of Hunting for Answers on the Black Effect Podcast Network. Join me every weekday as I share bite sized stories of missing and murdered black women and girls in America. Stories like Erica Hunt, a young mother vanished without a trace after a family gathering on 4th of July weekend 2016. No goodbyes, no clues, just gone. Listen to Hunting for Answers every weekday on the Black Effect Podcast Network, iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
Dani Shapiro
Your entire identity has been fabricated. Your beloved brother goes missing without a trace. You discover the depths of your mother's illness. I'm Dani Shapiro and these are just a few of the powerful stories I'll be mining on our upcoming 12th season of Family Secrets. We continue to be moved and inspired by our guests and their courageously told stories. Listen to Family Secrets Season 12 on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
Dr. Joy Hardin Bradford
I'm Dr. Joy Hardin Bradford, host of the Therapy for Black Girls podcast. I know how overwhelming it can feel if flying makes you anxious. In session 418 of the Therapy for Black Girls podcast, Dr. Angela Neal Barnett and I discussed flight anxiety.
Ebony
What is not normal is to allow.
John Hope Bryant
It to prevent you from doing the things that you want to do, the.
Culture Raises Us Host
Things that you were meant to do.
Dr. Joy Hardin Bradford
Listen to Therapy for Black Girls on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast.
John Hope Bryant
This is an iHeart podcast.
Original Air Date: August 21, 2025
Host: John Hope Bryant
Network: The Black Effect & iHeartPodcasts
In this energizing solo episode, John Hope Bryant delivers a passionate masterclass on how those with “street smarts” can channel their survival skills, hustle, and lived experience into building legitimate, generational wealth. Drawing deeply from his personal story, Bryant speaks directly to the Black community (and anyone who’s felt marginalized or overlooked), offering practical steps and inspiration to move from “hustle” to productive, sustainable business ownership. The episode is full of actionable advice, mindset reframing, business ideas, and signature straight talk—all anchored in Bryant’s empathy, lived wisdom, and his mission to empower listeners economically.
“This is for those who have too much month at the end of their money. This is for those who have been doing so much with so little for so long, they now know they can almost do anything with nothing.” (03:48)
“A drug dealer... understands import, export, finance, marketing, wholesale, retail, customer service, security, territory and logistics... These are not dumb people. These are very, very smart people who just were planted in the wrong soil.” (05:46)
from surviving, to thriving, to winning.“We’ve been making dumb sexy for way too long. It’s time to make smart sexy again.” (20:04)
| Street Skill | Business Skill | |---------------------|------------------------------| | Hustle | Sales & Marketing | | Supply Chain | Logistics | | Street Reputation | Brand Management | | Running a Crew | HR/People Management |
“You might be able to turn that [street cred] into a business even as a consultant for brand management... Accrue in the penitentiary, right? That’s people management. That’s HR, human resources.” (23:55)
“I believe in you. I do. Because I am you. And I was once you... I did that legally and legitimately. And you can do it too.” (55:10)
Check out Operation HOPE, Dream Forward, the 1 Million Black Business Initiative, and Bryant’s other episodes for even more actionable guidance.
“Go change your life. I’m with you.” — John Hope Bryant (55:10)