What if your impact was something you actually measured? And what does it really mean to be an impact-led business?

In this episode of Money Secrets, Fi challenges purpose-led founders to stop using "impact" as a vague buzzword and start defining, measuring, and reporting the change they're trying to create.

After nearly 16 years in business, Fi shares Peach Business' 2026 FY Impact Report and reflects on the numbers behind her mission to get more money into the hands of good business owners. From investing in Australian small businesses and producing Ripple Festival, to educating thousands of founders through podcasts, newsletters, masterclasses, and mentoring, she demonstrates that impact looks different for every business, and that it's worth measuring.

Rather than comparing yourself to charities or social enterprises, this episode encourages you to decide what matters most in your own business, create meaningful metrics around it, and regularly review whether you're making the difference you set out to make.

If you've ever described your business as purpose-led, or you're striving to build a business that creates positive change, this episode will help you become more intentional about defining, measuring, and growing your impact.

🎧 Tune in to discover why measuring your impact is just as important as measuring your revenue.

Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

What you'll learn in this episode:

Why every purpose-led business needs to define its impact. Learn why simply calling yourself "purpose-led" isn't enough and why clarity matters.
Why measuring impact is just as important as measuring financial performance. Discover why impact deserves the same attention as revenue, profit, growth, and cash flow.
How to create an impact report for your business. Explore how tracking meaningful metrics can help you better understand the change you're creating.
Why impact looks different for every business. Understand why your impact doesn't need to resemble that of a charity or social enterprise to be valuable.
How to choose the right impact metrics. Learn how to identify the outcomes that genuinely reflect your mission and values.
Impact report revealed. Hear how Fi measures the impact created through clients, education, podcasting, Ripple Festival, supplier spending, charitable giving, and community initiatives.
Why investing in other small businesses creates meaningful impact. Discover how your spending decisions can strengthen the wider small business ecosystem.
How education becomes a powerful form of impact. Learn why sharing knowledge through podcasts, newsletters, masterclasses, and training contributes to long-term positive change.
Why your business decisions shape your impact. Balancing client work, personal wellbeing, and larger purpose-driven projects influences both financial sustainability and social impact.
How to create your own theory of change. Learn how articulating the change you want to create gives your business greater focus, purpose, and direction.
Why making more money helps you create more impact. Financial sustainability allows purpose-led businesses to continue serving their communities and growing their mission.

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

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Say hi: hello@peachbm.com.au

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In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.