This episode of Money Secrets looks at three Australian brands with business models that Fi absolutely loves, and why they work so well. These three businesses manufacture in Australia and are masters of communicating their unique value.

Fi unpacks what makes these businesses stand out, from how they design their products and choose their partners, to the way they build customer relationships and deliver their offers.

Featuring Good Citizens, Yarn'n, and Wolki Farm, this episode is a chance to explore what theses businesses do well, to help you think differently about how your own business works.

🎧 Tune in to explore what makes a business model truly powerful, and how you can apply these ideas to build something more profitable, aligned, and sustainable.

The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners.

What you'll learn in this episode:

Why great business models go beyond just making money. The best businesses create products people genuinely want and deliver them in innovative, thoughtful ways.
What makes up a business model. From value proposition to customer relationships, partners, costs, and distribution, understanding these building blocks helps you design a business that works.
How simplifying your offers can increase profitability. A smaller product range often reduces costs, removes overwhelm for customers, and improves conversion rates.
Why transparency and storytelling are powerful marketing tools. Clearly showing how your business operates builds trust and helps customers feel confident choosing you.
How choosing the right partners strengthens your business model. Aligning suppliers, collaborators, and charities with your values creates a more compelling and cohesive brand.
Why “where” and “how” you deliver matters as much as what you sell. Innovative distribution channels can reduce costs, increase convenience, and create stronger customer loyalty.
The role of customer relationships in long-term success. Moving from “customers” to “members” or community can deepen trust and increase retention.
Why pricing for value (not competition) leads to better outcomes. Businesses that prioritise quality, impact, and sustainability can charge in alignment with the value they deliver.
How to think more strategically about your own business. From simplifying offers to rethinking delivery and partnerships, small shifts in your model can create big results.
Why your business model is one of your biggest opportunities. When designed well, it supports profitability, impact, ease, and long-term sustainability, all at once.

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Business Model Design - want to go deeper? You can access Fi’s Business Model Design program anytime to learn how to build a model that actually supports your profit, time, and growth.

Peach Weekly - don’t miss Fi’s weekly insights. Sign up to The Peach Weekly for sharp, practical business thinking delivered straight to your inbox.

Say hi: hello@peachbm.com.au

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.