How to make business easier (yes, really).

If you’ve ever felt like you’re working all the time but still not making the money you want — or like you’re constantly justifying your prices to your clients — this episode is for you.

In this week’s episode, Fi is digging into a juicy (and often overlooked) part of business strategy: your business model. Because when you’re feeling stretched, stuck, or unsure whether what you’re doing is “right”, it’s usually not a marketing or mindset problem — it’s a business model problem.

This conversation is filled with practical prompts and tips about building a business that feels clearer, simpler, and way more profitable. No jargon, no pressure — just a warm, strategic reset for how you run your business.

🎧 Hit play if you’re ready to stop spinning your wheels and start building a business that works for you.

P.S. Our Business Model Design Mini-Program is now open, and it’s just $495 until 30 June 2025.
Live training happens on 22 July 2025, and you’ll walk away with:

✔ A validated business model that’s designed to work
✔ Clarity about where to spend your time, energy, and focus
✔ Products and services your customers actually want
✔ An optimised marketing message that lands with the right people
✔ The confidence to raise your prices and attract better-fit clients
✔ Clear product–market fit for what you offer
✔ A more profitable, sustainable business — built on purpose

What you’ll learn in this episode:

Feeling underpaid and overworked isn’t a personal failing — it’s usually a business model issue. When your pricing, clients, and capacity aren’t aligned, the work gets harder and the results get smaller.
Your business model holds the answers. From who you serve to how you deliver your offers, a good model helps you confidently charge more, set better boundaries, and stop attracting the wrong clients.
Marketing isn’t the starting point. If you’re unclear on your value or audience, no Instagram strategy or email funnel will fix it — the real work starts under the surface.
Your capacity matters. How many hours you actually have to work (and how much you need to earn) are central to your model, not details to work out later.
You don’t have to do it all yourself. From bookkeepers to brand strategists, your model should include the support you’ll need to grow — and the cost of that support too.
Costs and cash flow are part of the puzzle. Especially for product-based businesses, understanding what it takes to fund your business is key to making it sustainable.
Your business model should be designed around you, not around industry trends, corporate templates, or what others are doing. You get to decide what success looks like — and build a model that supports that vision.

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Check out my FREE Pricing Training you need to set your prices for profitability.

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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

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