We’ve all heard the saying, “You have to spend money to make money.” But is it actually true? And more importantly, when does it actually work?

Psst! Want to hear a money secret? In this episode of Money Secrets, we’re unpacking the real truth behind this common business belief. Sometimes, strategic investments can fuel growth—but other times, they’re just expensive distractions. Understanding the difference can save you thousands and help you make smarter financial decisions.

A huge shoutout to Renata Daudt, founder of Awen Consulting, for calling out the need for more nuance in this conversation. She’s a sustainable packaging expert (check her out if you’re navigating the new packaging guidelines!), and she rightly pointed out that this phrase isn’t always black and white—so let’s break it down properly.

What you’ll learn in this episode:

When spending money can help you make more – and when it’s just wasted cash.
How to recognise marketing tactics that push unnecessary investments.
Why time is your biggest asset in the early years of business.
How your relationship with money shifts as your business grows.
The key question to ask before making any business investment.

The truth? Spending money is not the same as investing money. Knowing the difference is what sets successful business owners apart.

Hit play now and start making smarter money moves 🎧

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out about working with Fi? Head here to find out how you can work with her.

Check out my FREE Pricing Training you need to set your prices for profitability.

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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

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How to Know When to Spend Money to Make Money