In this episode of Money Secrets, Fi explores what it really takes to prepare a business for sale.

Drawing on her experience as a chartered accountant, Fi shares what buyers are really looking for and why building a sellable business can benefit you long before you're ready to exit. From profitability and cash flow to systems, processes, brand strength, and founder dependency, she breaks down the key factors that influence business value and the practical steps you can take to build a stronger, more sustainable business.

Whether you're planning to sell your business one day or simply want to build a stronger business today, this episode will help you think differently about what makes a business truly valuable.

🎧 Tune in to learn what buyers are looking for, how to increase the value of your business, and why preparing for an eventual exit could help you build a business you love owning.

The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners.

What you'll learn in this episode:

Why selling a business takes longer than most people expect. Exiting a business often requires significant time, energy, and preparation.
What buyers are really looking for. Profitability, assets, systems, and risk all influence business value.
Why consistent profits matter. Buyers want confidence that a business can generate reliable returns over time.
The assets that increase business value. Brands, websites, customer contracts, and engaged communities all count.
How buyers assess risk. Leases, staffing obligations, and legal issues can impact a sale.
Why founder dependency is a problem. Businesses that rely heavily on the owner can be harder to sell.
How systems and processes add value. Clear workflows help a business operate without constant founder involvement.
Why positive cash flow is essential. Healthy cash flow supports both sustainability and growth.
The role of brand and community. Strong customer relationships can make a business more attractive to buyers.
How to prepare your business for sale. Pricing, profitability, systems, and team development all matter.
Why building a sellable business benefits you now. The same improvements often create a better business to own.
How to create more freedom as a business owner. Reducing founder reliance gives you greater flexibility and options.

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.