Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

What if creating more impact starts with taking better care of yourself?

Why do so many purpose-led business owners put their mission, clients, team, and business expenses ahead of their own financial wellbeing?

In this episode of Money Secrets, Fi explores a pattern she has seen repeatedly throughout her 25 years of working with purpose-led founders: business owners sacrificing their own income, wellbeing, and financial future in order to keep their mission moving forward.

Creating positive change for everyone else while leaving yourself financially depleted isn't sustainable.

Paying yourself should be a non-negotiable part of running a healthy business.

Your beliefs about profit and income influence the decisions you make.

And increasing your revenue doesn't mean working harder or finding more clients.

From understanding your money behaviours to reviewing your pricing strategy and choosing clients who truly value what you offer, this episode is a reminder that income and impact aren't opposing forces. In fact, the more financially sustainable your business becomes, the more impact you can create.

Whether you're running a purpose-led business, building a social enterprise, or simply trying to create meaningful change through your work, this episode will help you rethink the role of money, profit, and your own financial wellbeing in your mission.

🎧 Tune in to discover why taking care of yourself isn't separate from creating impact, it's part of it.

Register to our free masterclass: More Money. More Mission
30th July 2026 | 10am AEST (60 mins) | Zoom | All welcome.

What you'll learn in this episode:

Why purpose-led founders often sacrifice themselves for the mission. Explore why business owners put their own income and wellbeing last.
Why you should see yourself as the first person impacted by your business. Learn why your financial wellbeing needs to be part of your impact strategy.
How your money psychology influences business decisions. Discover how beliefs about profit, income, pricing, and money shape the actions you take.
How to recognise unhelpful money behaviours in your business. Learn what procrastinating on invoices, proposals, and financial tasks can reveal about your relationship with money.
Why profit isn't the enemy of purpose. Understand how healthy profit helps your business grow, invest in its mission, and create more positive change.
Why paying yourself first needs to become a priority. Shift from paying yourself whatever is left over to treating your wage as an essential business expense.
The two fundamental ways to increase your revenue. Learn why growing your income comes down to selling more or charging more.
How choosing the right clients can support higher prices. Discover why working with clients who value and can invest in your offer can strengthen your pricing strategy.
Why revenue goals need to become a maths equation. Learn how to break down your revenue target by how many things you need to sell and at what price.
Why income and impact can grow together. Understand how more revenue can help you support causes, communities, clients, and your wider mission.
Why sustainable impact starts with taking care of yourself. Learn why paying yourself well and protecting your wellbeing allows you to create impact for the long term.

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

Peach Weekly - Sign up for sharp, practical business thinking delivered straight to your inbox.

Say hi: hello@peachbm.com.au

________________________________________________________________________

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

________________________________________________________________________

Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

________________________________________________________________________

This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.