In this episode of Money Secrets, Fi unpacks one of the biggest mistakes small business owners make when trying to recruit staff: Assuming candidates are automatically excited about working for them.

Drawing on her background in HR and years of experience supporting small business owners, Fi shares practical strategies for attracting great employees, improving your recruitment process, and positioning your business as a genuinely appealing place to work.

From careers pages and job ads to interviews, onboarding, and employer branding, this episode is packed with grounded, actionable advice for small business owners who want to build stronger teams and create a workplace people genuinely want to be part of.

🎧 Tune in to learn how a stronger employer brand, clearer recruitment process, and more intentional candidate experience can help you attract and retain better staff.

The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you'll get that and more inside this community for women business owners.

What you'll learn in this episode:

Why recruiting is also a sales process. Candidates are assessing your business just as much as you’re assessing them.
How employer branding impacts recruitment. The way you show up online shapes whether great candidates want to work with you.
Why small businesses need to better communicate their unique advantages. Flexibility, proximity to decision-making, and meaningful work are often undervalued perks.
The importance of showcasing your team publicly. Highlighting employees and workplace culture builds trust and credibility with future candidates.
Why every small business should have a careers page. A dedicated page helps communicate your values, culture, and opportunities more clearly.
How to write a stronger, more compelling job ad. Great job ads focus on what the candidate gains, not just what the business expects.
Why recruitment should start with short phone calls. Quick screening calls save time, improve filtering, and create a better candidate experience.
The role onboarding plays in employee success. New team members need context, clarity, and over-communication to thrive.
Why strong brands attract stronger candidates. Businesses with clear, trusted brands often find recruitment significantly easier.
How thoughtful recruitment processes create better long-term outcomes. Better hiring decisions lead to stronger teams, smoother growth, and healthier businesses.

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

- Good Money Club (doors are open now)

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we're making money and managing it well.

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Check out my FREE Pricing Training you need to set your prices for profitability.

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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.