Working harder won’t make you more money.

Psst! If you’ve ever felt like you’re working all the time but still not making the money you want, this episode is for you.

In this week’s episode, Fi gently but firmly challenges one of the most common beliefs small business owners carry: that the only way to make more money is to work even harder (spoiler: it's not).

Instead, we’re talking about what really drives financial growth — understanding your capacity, raising your prices, and improving the quality of your branding, marketing and communication.

This episode is packed with practical insights, honest truths, and a few uncomfortable-but-freeing mindset shifts. If you’ve been on the edge of burnout and wondering if there’s a better way, there is.

🎧 Listen now and start making more money without working even more hours.

What you’ll learn in this episode:

Working more isn’t the answer. Most small business owners are already at full capacity — adding more to your plate just leads to burnout, not more income.
Understanding your true capacity is essential. When you know how much time and energy you really have to serve clients or fulfil orders, you can start pricing in a way that actually makes sense.
Raising your prices is a powerful financial lever. And no, you don’t have to justify it — you need to clearly communicate the value you offer and who it’s for.
Attracting better-fit clients starts with better marketing. Your message, your visuals, your tone — they all play a role in reaching the kind of clients who get it (and happily pay for it).
You don’t need to serve everyone. In fact, letting some clients go is often exactly what creates the space (and margin) to do your best work, and get paid well for it.
You're improving every day. If you’ve been in business for years but haven’t raised your prices, it might be time to acknowledge how much more valuable your work has become — and charge accordingly.

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Check out my FREE Pricing Training you need to set your prices for profitability.

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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

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