Tokenization has a perception problem. The industry keeps selling it as an efficiency play — less friction, more transparency, better infrastructure. But if tokenization doesn't help you sell more of whatever you've tokenized, it's irrelevant.

Alejandro Gutierrez leads Solana Superteam Ireland and has been building in this space since before most people knew what tokenization meant. Co-founder of the Defactor DeFi protocol. Creator of a blockchain-based supply chain financing application with Consol Freight. And the only builder on a KPMG panel last week alongside the Central Bank of Ireland, Invesco, and Dillon Eustace — in a room of over a hundred people from the heart of Irish financial services.

The POC phase is long gone. Ireland has all the ingredients. Now it's time to move product — or get left behind.

Also: Castle DAO is coming to Slane Castle. The TradFi Band is yet to be confirmed.

Follow Alejandro on X and LinkedIn:

https://x.com/A_gutierro

https://www.linkedin.com/in/alejandro-gutierrez-98979b43/

Follow Superteam Ireland on X and LinkedIn

https://x.com/superteamIE

linkedin.com/company/superteam-ireland/

CHAPTERS:

00:00 Sell More or Don't Bother

01:00 Is Crypto Getting Boring?

02:00 Guardrails, Governance and the Drift and Kelp Hacks