One of the most common questions lawyers ask us is: how do you build a personal brand on LinkedIn in a professional and authentic way that won't get me fired. Today we're sitting down with William Peake, the global managing partner of Harneys, an international law firm.

He explains how and why he started posting on LinkedIn, why it's great for business and law and how lawyers can build their own personal brand on the platform without being controversial.

We also discuss how leadership can step up to make law a better place.

You can find and follow William here:

https://www.linkedin.com/in/william-peake-368953143/

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We're Helen & Holly.

We do expert marketing for lawyers and law firms.

Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.

We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.

Here’s what we offer:

Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.
Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.
LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.
Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.
Podcasting services: Build authority, connection, community through the power of influence

https://www.linkedin.com/in/holly-cope-digitalnomad/

https://www.linkedin.com/in/helenpamely/

Introducing: The LinkedIn Starter Pack for Lawyers

The ULTIMATE starter pack for LinkedIn for lawyers: 11 interactive tools designed to elevate your personal brand and turn connections into clients.

From optimising your profile, to mastering content creation, with 30 scroll-stopping frameworks and magnetic hook formulas. Learn how to network like a pro, position yourself as the go-to expert in your niche, and never run out of content ideas with our ideation guide and strategy worksheet.

https://helenpamely.com/the-linkedin-starter-pack-for-lawyers/

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