
Anthropic’s White House Feud Heats Up & Dirty Sodas Take Over America
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Good morning, Brew Daily Show. I'm Neal Freyman.
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And I'm Toby Howell.
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Today, the car being dubbed the McRib of autos.
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Then oil prices went up, then down, then up, and then down again. It's Tuesday, March 10th. Let's ride.
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Good morning and happy March Mario Day, which is celebrated every March 10, because when you write out Mar10, it looks like Mario. Hey, I didn't come up with it. Anyway, Mario is absolutely deserving of his own day because ever since his debut as a character in the 1981 version of Donkey Kong, he's become undoubtedly the most popular video game character of all time. If you're wondering why Mario dresses the way he does, well, I'll tell you. It's because of earlier limitations with gaming technology. Shigeru Miyamoto, who created Mario and outfitted him with red overalls and a blue shirt because that would contrast against each other and the background to make his arm movements more visible. And he wears a hat because drawing hair and a forehead and making the physics of those work in motion were just too difficult, given the graphics capabilities of the time. Okie dokie.
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Okie dokie. I got a fun fact for you, too. You know how the game is called Mario Bros. That would imply that the last name of the brothers is Mario, which would mean the plumber's full name is Mario. Mario. Neil. Neal, what do you think of that?
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That is fascinating, but Mario Day also
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allows a trip down memory lane. And I truly believe I am top 1% at Mario Kart on the Wii. Specifically on the Wii, because that was the only console I had growing up. So anyone out there who wants to challenge me at, you know, Mushroom Gorge or Moomoo Meadows, hit me up. You know where to find me.
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Six Flags when you can just watch the price of Oil to experience the thrill of going on a roller coaster Yesterday morning, as oil was pushing $119 a barrel, the Group of Seven nations floated the idea of breaking the glass in case of emerg see on their oil stashes. Finance ministers of the us, uk, Canada, France, Germany, Italy and Japan all hopped on a call to decide if it was the right time to dip into their strategic oil reserves. The ultimate answer was no, not quite. Despite the decision, oil prices mellowed, easing to $95 as a prospect of a coordinated release was enough to calm traders. Prices fell even further after Trump told reporters he is, quote, unquote, thinking about taking the Strait of Hormuz over, while also indicating he thought the war would be over, quote, very soon. He went on to post on True social that the US would hit Iran 20 times harder if it stopped oil flows through the strait. The combo of ending the war and reopening the strait was music to the oil market's ears. And as of this morning, a barrel of Brent crude is trading at a much more mild $87. Stocks also got brought along for the roller coaster ride. All three major indexes opened deep in the red, then staged an epic comeback after Trump's comments to finish the day in the green, Neil $100 a barrel was seen by many as a breaking point for the economy. We've backed away from that triple digit abyss.
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Oil is gamestop and Trump is roaring Kitty. I'm sorry for the visual, but that's exactly what happened yesterday. Wall street was hanging on his every word and the volatility was absolutely dizzying yesterday. This reminded me and other people of course, of almost one, which was when Trump released his Liberation Day tariffs in early April. Over the subsequent week, markets had a meltdown similar to what oil prices were doing over the past Week, bond price, bond yields spikes, stocks tumbled. And then one week later, Trump came out and said, you know what? I'm delaying these tariffs for 90 days because the bond market's getting real spooky here. Very similar to what's happening with Trump coming out of the press conference and saying he's looking at winding the war down because oil prices at the levels they were shooting up to were becoming untenable for the economy.
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But it was a little confusing yesterday because as Trump was giving signals that the war would be ending soon, his own Defense secretary, Pete Hegseth, commented that the war is just beginning. So a reporter at a press conference said, hey, how do I square the circle here? You're saying it's ending, he's saying it's just beginning. And Trump kind of split the middle and said it's the beginning of building a new country. He said it's a little bit of both. So, again, we are in a market right now that is trading a lot on quotes and a lot on sentiment right now. So make of that what you will, because the sentiment is a little cloudy.
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And there's no question that if the war continues to go on, this will devolve into a huge energy crisis. We're already having the biggest oil supply disruption in history because Iran has blocked the Strait of Hormuz, through which 20% of all oil flows. Just this morning, the CEO of Saudi Oil giant Aramco, which is the biggest oil company in the world, they reported their earnings. So everyone was asking him, hey, what do you see going on in the market? And he said that the word caused a, quote, severe chain react action and a, quote, drastic domino effect for a bunch of industries across aviation, agriculture, and automotive. And he said the longer this disruption goes on in the more drastic the consequences for the global economy. He said it was by far the biggest crisis faced by the oil and gas industry in the Gulf.
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But also right now, this morning, Saudi Arabia, uae, Iraq and Kuwait have all decided to cut oil output, but by as much as 6.7 million barrels a day. That again, seemed to be priced in because oil futures and oil prices didn't really budge on news that would be something that you would expect to send oil prices up. But I do think that traders are now taking Trump at his word and thinking that this war is winding down as of now. I do want to talk a little bit about that first bulletin of news that we were talking about, which was the strategic oil reserve in full transparency. That was kind of what this story was going to be about. Before Trump's comments later in the afternoon. What is a strategic oil reserve? Why is it something that calmed the market so much? It's basically a big stockpile of oil that you keep for a rainy day just like this, in case you need to tap into something. It's almost like a pressure release valve for the oil market. The US has the largest one. It's stored in these giant underground salt caverns along the Gulf coast. It held around 415 million barrels of oil as of last month. It is cool the way that they get the oil out of these. Again, I went pretty deep down this rabbit hole you pump water in and, you know, oil and water don't really mix. You just skim the oil off the top, and that is how you access these strategic oil reserves. So just the fact that people were talking about tapping them was enough to make people chill out. Because in the short term, if this war really does wind down by the end of the week, there would be enough oil to, you know, keep the economy humming.
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It's very rare to do this. It's only happened five times in history the United States has tapped the Strategic Petroleum Reserve. First time was during the Gulf War in 1991, then Hurricane Katrina in 2005, then all the Libya unrest in 2011. And then President Biden did it twice in the wake of Russia invading Ukraine, which caused the energy market to go haywire. Didn't really do much because after he tapped the reserve the second time, gas prices surged to $5 a gallon, their most in history in June 2022. So this is seen as a band aid to a much larger systemic problem. Who knows what today is going to bring for the oil markets? Moving on. The beef between Anthropic and the US Government is heading to the courtroom because where else would it end up? The AI giant sued the Trump administration yesterday after the government deemed it a supply chain risk and ordered other companies who work with the Pentagon to stop doing business with Anthropic, effectively blacklisting it. Anthropic called the administration's actions a, quote, unlawful campaign of retaliation that imperils hundreds of millions of dollars of revenue and sends a chilling signal to other companies that who may disagree with the government's policies, because that is where this all started. A disagreement. Months ago, Anthropic, which until recently was the only AI company authorized for classified work at the Pentagon, raised concerns about AI's use in the military. Anthropic drew two red lines. It did not want its AI to be used for mass surveillance of Americans or an autonomous lethal weapons without a human involved. This struck a nerve in the Trump administration, who said, essentially, who are you to impose controls on what we do? We will use AI for all lawful use as we see fit, and if it's not legal, we won't do it. But a private company shouldn't have influence, this much influence on the government. That argument wasn't enough to convince Anthropic CEO Dario Amadei, who refused to agree to those demands. When talks broke down late February, Defense Secretary Pete Hegseth took the drastic step of declaring Anthropic a supply chain risk, indicating the company was a threat to US national security. Meanwhile, the DoD signed a deal with OpenAI and Elon Musk's AI to replace Claude. To be a high stakes clash over the use of AI in the military.
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Yeah, a lot of Anthropics revenue, not just specifically tied to the government, is at risk here. Just listen to Anthropic's Chief Commercial officer, Paul Smith. He kind of laid out some specific examples of deals that were at risk or had already fallen through. One customer paused negotiations over a $15 million deal because of the supply chain label. A grocery store chain, which again, is very far removed from the government, canceled a sales meeting because they cited the supply chain risk as well. A drug maker wants to shorten its contract by 10, 10 month. He went on and on labeling all of these deals that were at risk because no one wants to get on the bad side of the government. So in total, they expect the. They used to expect their revenue from the public sector in 2026 to be $500 million. That's annual recurring revenue. Now they think that figure will fall by $150 million. So beyond just this specific contract with the Pentagon, it does put a lot of the revenue at risk.
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Yeah, and this legal case will surround this concept of a supply chain risk and whether the Trump administration is allowed to deem Anthropic a supply chain risk. And the reason that is questionable is because how can Anthropic be deemed a national security threat? This is the government. This is the company's argument when it's literally being used right now in the war in Iran. How can it be a national security threat to the US Government when they're using it in the military? Currently, they also are just kind of doing the nuts and bolts of the statute. Exactly. Saying that the supply chain risk can only be applied to foreign companies. That could be either a cybersecurity threat or a material risk. This would be the first time that it has been used on an American company. Usually it's reserved for Russia, cyber espionage or Chinese companies over fear that they might be hacking into American systems. So that's the legal contours of their argument.
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There's also a, a, you know, core First Amendment claim here because Anthropic said on top of those immediate economic harms, anthropic reputation and core First Amendment freedoms are under attack here. So that's one other avenue that they are potentially looking at is hey, you can't just disparage us like this. You can't say that we are a woke AI that no one else should use. We have First Amendment rights. So a couple multipronged attack to how they are, you know, approaching this, this legal case.
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And meanwhile the, the anthropic OpenAI government, US government love triangle or hate triangle is really shaking talent race in the AI industry. Since OpenAI swooped in and signed that deal with the Pentagon to work in classified systems without some of the the types of safeguards that Anthropic had been demanding, at least two high level employees have resigned from OpenAI specifically citing values and principles. These are pretty high level people. One was the robotics head and the other was a vice president of research. And that guy Max Schwartzer actually wrote that he was leaving OpenAI to join Anthropic.
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I think it's a hate triangle, Neil. I don't think it's a love triangle.
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Okay, moving on. After gone for years, a cult favorite car is back on dealers lots after customers demanded its return. Which it has, but for a limited time only. Before it disappears again. It's being dubbed the McRib of autos. It's the Chevy Bolt. The 2027 all electric Chevy Bolt is on sale several years after it was discontinued by General Motors. Yesterday, reviewers one by one released their experiences with the new Bolt and they agreed that it maintained the soul of the original while adding promising new features. As one put it in all, the 2027 Bolt represents a solid upgrade. That's nice for the Bolt, but don't get too attached. In a melancholy twist, it's already been condemned to death. The Bolt is being made at a Kansas assembly line that's slated to switch over to gas powered Buick and Chevy SUVs in just 18 months. So GM is bringing it back much like the McRib for a limited time, perhaps two model years. Toby will get into the details of the car, but the primary selling point by Chevy is this. The Bolt is the cheapest EV for sale in the US today, starting at $29,000, including the destination fee. You think we'll see McRib level hysteria?
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I think so. Maybe with a little less, you know, napkins involved with the buying process. The Bolt is a very impressive vehicle in GM's lineup. It is bizarre that they even canceled it in the first place because you go back to 2023 when they did pull the plug, that was its best sales year ever. And then they also have some more stats that GM itself provided to some outlets. And 60% of GMs EVs represent conquest from other brands. Basically that means you're switching from buying one car to another car brand. And Bolt had the highest conquest rate of any vehicle GM sold. Per GM's own stats. Once owners go EV, they never switch back. Bolt has an extremely high loyalty within the model itself. So all of these things are pointing to the broad question of why the heck would you cancel this at all? Obviously there were some issues with the political winds that were blowing at the time. Obviously there were some issues with the battery pack that they were using with some fires along that line. But the question I have in my mind is why would you ever cancel this thing at all? And then why are you going to cancel it again after 18 months?
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Because the answer, I think, is that GM only has so many assembly lines. It's very, they're very expensive to put up. And they always thought that they could find more profitable uses for these particular assembly lines than making this $30,000 electric vehicle. a time when demand was slowing for its entire existence. Since 2017, since the Chevy Bolt was released then. It was made in Orion Township, Michigan now. So it had a pretty good run there. It was doing okay. But of course, but there were these, these fire concerns over batteries. There was a very costly recall. It cost it $1.8 billion. So GM was looking at this particular assembly line and saying, how can we make more money on this assembly line? So they said in 2022, we're going to switch over to be to making these full size EV SUVs like the Chevy Silverado EV version that we think will make us more money. Chevy Bolt, sorry, we're booting. We're basically evicting you from this assembly line and we're going to make this more profitable vehicle. So that's the first reason for its demise. The reason it's coming back only for a limited time is they looked at this plan in Kansas and they're saying, oh, we have an 18 month window before we're going to make the Buick and the other Chevy suv, both gas powered. And so what are we going to do there for 18 months? Okay, let's bring the Chevy bolt. Let's bring our McRib back to to occupy that assembly line for 18 months. And I think it's just, you know, a car without a home essentially.
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It was very funny too. We never actually talked about car that much itself and we have to move on soon. But the one thing that stood out from reviews to me is that the car makes a lot of funny noises. There is a door chime sounds that whenever the door is open that cannot be silenced. There's a triple honk every time you walk away or lock the video. The vehicle doesn't seem like you need this many noises.
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Oh my God. That is my biggest pet peeve. Whenever I go home and go into my mom's car, I think it's like a relatively new hybrid. The amount of beeps that are going on when you back out of the garage, just chill. I and I want to punch a window.
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All right, we're going to take a quick break and come back with Toby's trends right after this. Neil, feel my bicep.
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I should not have to say no to this every day, Toby.
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But how else will you know about all the goodness from flav Cities all in one protein smoothies?
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Because I can read, Toby, and I can see they're made with real whole food ingredients. 25 grams of protein, 10 grams of collagen, and functional mushrooms.
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Well, can reading tell you they taste as good as any milkshake?
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Yeah, live bees. And let me tell you, big ouchies.
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Get started today@disney campaignmanager.com that that's disney campaign manager.com if a normal Diet Coke isn't quite hitting the spot anymore and you're looking for something to judge up your fridge cigarette, look no further than Swig, a purveyor of dirty sodas, which I want to talk about on today's edition of Toby's Trends. Nicole Robison, a Mormon, founded swig back in 2010. Since coffee and other hot beverages aren't permitted under church rules, Robison was on the hunt for something fun to drink. Watered down fountain sodas at fast food chains weren't cutting it, so she started mixing up her own concoctions, adding in things like flavored syrups, fruit purees and creams to sodas poured over pebbled ice. She decided to open her first store and things have exploded from there. Robison swing now boasts 148 locations across 16 states and $100 million in sales last year. The rise of dirty sodas has been fueled by the so called Mormon corridor out in Utah in the Mountain West. Rosemary Evans, a assistant professor at Oklahoma State who studies Mormon media, says that sharing a dirty soda offers, quote, a parallel to the experience that you would have if you could have the things that non Mormons have. Swig also features heavily on the Hulu show the Secret Lives of Mormon Wives, whose photogenic group of influencers swear by the sugary drinks. Neil I was looking through Swig's menu. It's absolutely insane. The founder, which is a favorite of Robison, is a Diet Coke with fresh lime, sugar free coconut syrup and coconut cream. You know what, it sounds delicious and I know why this took off.
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The first thing that came to my mind was this is Froyo all over again. It's a sweet treat, infinitely customizable. It's a social activity. It's not necessarily an amazing tasting product in and of itself, but there's there's been wild growth with new stores popping up seemingly every single day. And they're probably hoping I'm wrong with this comparison because Frodo obviously couldn't maintain that kind of momentum. But to me, this was the first thing. This is the easiest comp that I could think of.
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I mean, I think it makes sense, except for the fact that it doesn't taste good, because I do think that would hit. I mean, obviously it's not going to make you feel good. That's a lot of sugar right there. But the founder sounds delicious. Also, big chains have completely taken notice of Swig. They're jumping on this Trend as well. McDonald's is testing a Sprite with lemon vanilla syrup and dragon fruit. Taco Bell, you know, puts basically anything into their Baja blasts these days. To make it a dirty freeze, TGA Friday started offering dirty coda sodas. Sonic encourages customers to, quote, make it dirty by adding creamer to things like their sodas. So this is clearly a way that the industry is moving, which is a little surprising to me, given how unhealthy it is in the other health movement that's going on in the country. But I think people want a little sweet treat.
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But this would not have happened without the secret lives of Mormon wives. Did I say that correctly? Correct. That this would not have happened without that TV show. Seminal moments on that TV show, which I guess are just people breaking down emotionally or just talking about their feelings or their relationships happen at these locations. Swig locations across Utah. So when people see that on their TVs and they have strong loyalty to the show, they're going to go seek out this product. So I think the intertwining of social media and Hulu and reality TV and this beverage, they can't exist without each other. So I think that is, you know, if not 60% of the story, 50%
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of the story, it is a big part. But also, let me just take you through some of these drinks, Neil, and let me see if they kind of, you know, tickle your fancy.
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The vanilla tickling my stomach.
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It sounds like you are a vanilla vixen guy. Cream soda, brown sugar, vanilla cream sauce, and syrup all over pebble ice. Is that something you'd want to order?
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No.
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Okay. Maybe you're more of a peach guy or a fruit guy. Mango puree, Mountain Dew.
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I mean, maybe I'd have one. And that would be probably set for the rest of The Texas tab, Dr.
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Pepper, vanilla and coconut cream. I think you're sleeping on the creaminess that it is adding to these sodas. All right, we're going to have to get Neal out to Utah and try some Swig, because clearly the, you know, just hearing it is not the same.
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You haven't touched on your third beverage concept. That's why you think this is actually taken off as well.
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I know I do think that everyone is always me personally, I'm always in search of a mysterious third beverage. Like obviously there's water. Obviously there's caffeinated things like coffee. But right around like 2pm in the day, I don't want to drink another coffee, but I don't want to drink water anymore. So I'm looking for that mysterious third beverage. I think this could fill that gap. If you lived out in Utah.
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Well, they're coming here. There's a couple of dirty soda brands here in the United in New York City too. And this company is, is rapidly expanding. They have 150 locations. Right. A third of those have opened in the past year alone. So they are taking over America. Okay, let's sprint to the finish with some final headlines. It looks like Live Nation won't be broken up after all. Far from it. Yesterday, Ticketmaster's parent company reached a settlement with the DOJ one week into a monopoly trial that if successful, would have forced Live Nation to hive off Ticketmaster. Instead, the two sides agreed to a far chiller outcome. Under the settlement, which still has to be approved by a judge, Live Nation will reportedly allow venues to use multiple ticketing vendors instead of being locked into exclusive agreements with Ticketmaster. It'll let artists who go on tours use other promoters besides Live Nation when performing at Live Nation venues. And Live Nation will pay up to $280 million in damages to the states that join the settlement. You have to think Live Nation is overjoyed about this. It's relaxing some of its rules but is spared the worst case scenario. But Toby, many folks aren't happy about this.
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Yeah, a major part of the agreement is forcing Ticketmaster to allow other companies to listen tickets through the technology. But concert industry insiders are not convinced because many resale platforms do offer tickets, but they're very expensive. Some offer speculative tickets, which are when sellers create listings for tickets they don't actually have. So a lot of people are saying, like, this is just going to create more confusion for the fans that are googling a show and want to buy tickets, but they see these really pricey other ones. So hypothetically, it's a more competitive landscape, but it's not necessarily even better for people anymore. So just another kind of win for the concert industry and a loss for fans at a time where it seemed like maybe fans were going to get a leg up.
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Well, in many states who joined this case were upset about the settlement. They were blindsided. And so they said they're going to continue to pursue, pursue legal action on their own because they don't agree with the settlement terms at all.
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All right, moving on. Hims and her stock absolutely ripped yesterday, surging 41% after news broke that Novo Nordisk, the Danish pharma giant behind Ozempic and Wegovy, is burying the hatchet and partnering with the Telehealth company to sell its weight loss drugs. The enemies to lovers arc is surprising. Just last month, Novo was suing Hims for launching a copycat version of its new Wegovy pill. Novo's general counsel called the move egregious at the time, and other business partners. Hims and Novo actually had a deal like this before, but Novo trashed it after Hims refused to stop peddling those knockoff versions of its drug drugs. But now Novo finds itself in a very awkward spot. It pioneered the weight loss drug category, but now is getting dominated by Eli Lilly, so it's hitting up its axe. Neil, don't recommend doing this in real life, but it makes sense from a business perspective for both these.
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Yeah, rule number one, don't text your ex unless you desperately need them back. To avoid falling further behind in the GLP1 race, I suppose. Finally, New York magazine surveyed 60 New Yorkers on how much they made last year, and the results are revealing. For instance, how much do you think an author with one New York Times bestseller and over 800,000 Instagram followers made? The answer is $49,000, about the same as a midtown coffee cart guy. Meanwhile, both their incomes were about one third of a server at a midtown power lunch spot who made $140,000 last year, 90% of which came on tips. And even that's less than a ghostwriter who pens substack columns for famous people on background. They made $165,000 working for 11 different clients. Toby. I feel like I could easily crank out a bunch of generic newsletters. See ya.
C
Peace. This article was the best because you voyeur, escally get to peer into people's lives, see how much money they're making, see how they're spending that money. But I feel like you kind of buried the coolest person in this entire article, which was the lice lady. Her job is disinfecting, you know, license from people's hair. She says that when I go to schools, I do checks, I go to camps to do checks. But sometimes, if a family is fully invested, it takes two to three hours to remove all the lice from their hair. It's 150 to $225 per head. And she's making 75 grand a year. I think you got to pay the lice lady more because that is a service that I would pay a lot of money for. And now my head is crawling.
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It's basically a head massage. Yeah. I always look forward to Life day in fourth and fifth grade.
C
Because you didn't have lice.
B
I didn't have. They would just kind of massage your head for 30 seconds. And it felt good. But good for her. She's making a decent chunk of change. Okay, that is all the time we have. Thanks so much for starting your morning with us and have a wonderful Tuesday. There are a few spots left for MBD Trivia in Manhattan tonight, so if you don't have any plans after work, sign up and swing by. You can find all of the details at the link in the show notes. If you'd like to reach us, send an email to Morning Brew daily at Morning Broadcom or DM us on Instagram at me Daily show show let's roll the credits. Emily Milian is our supervising producer. Raymond Liu is our senior producer. Our producer is Olivia Graham, and our associate producer is Olivia Lake. Hair and makeup makes more than the ghostwriter and still doesn't show up. Devin Emery is our president and our show is a production of Morning Brew.
C
Great show today, Neil. Let's run it back tomorrow.
Date: March 10, 2026
Hosts: Neal Freyman and Toby Howell
This brisk and witty Morning Brew Daily episode covers a volatile day in the oil markets amid ongoing war and diplomacy, breaks down a landmark lawsuit between Anthropic and the US government, explores the cult rise of dirty sodas, and rounds up headlines from the world of business and pop culture. Freyman and Howell blend sharp analysis, humor, and pop references to track how policy, business, and culture collide in 2026.
Timestamps: 00:59–02:25
Timestamps: 03:12–08:04
Timestamps: 08:04–13:04
Timestamps: 13:04–16:52
Timestamps: 18:56–23:35
Timestamps: 23:35–27:55
| Timestamp | Speaker | Quote | |-----------|---------|------------------------------------------------------------------| | 04:33 | Neal | “Oil is Gamestop and Trump is roaring Kitty.” | | 05:19 | Toby | “It was a little confusing yesterday because…Trump was giving signals that the war would be ending soon, [but] his own Defense Secretary…commented that the war is just beginning.” | | 09:14 | Neal | “Anthropic called the administration's actions a, quote, unlawful campaign of retaliation that imperils hundreds of millions of dollars of revenue…” | | 13:04 | Neal | “It’s being dubbed the McRib of autos. It’s the Chevy Bolt.” | | 16:52 | Neal | “That is my biggest pet peeve…just chill, and I want to punch a window.” | | 18:56 | Toby | “Look no further than Swig, a purveyor of dirty sodas…148 locations…$100 million in sales last year.” | | 21:50 | Neal | “This would not have happened without the Secret Lives of Mormon Wives.” | | 23:13 | Toby | “I do think…everyone is always, me personally, always in search of a mysterious third beverage.” | | 24:29 | Neal | “You have to think Live Nation is overjoyed…spared the worst case scenario.” | | 27:50 | Toby | “I think you gotta pay the lice lady more…now my head is crawling.”|
This episode will leave you smarter about the intersection of world events, business decisions, beverage trends, and cultural quirks — and probably craving a Mario Day race or a “dirty” Diet Coke. The dynamic between government and Big AI heats up, and the McRib returns…as an EV.