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Cyberattacks Rupture Euro Airports & Michelob Ultra is the King of Beer
00:29:24
Cybersecurity issues & Michelob Ultra stays on top
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- [00:01]
A
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B
Good Morning Brew Daily Show. I'm Toby Howell.
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C
And I'm Kyle Hagie.
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B
Today, Jimmy Kimmel made his return to late night tv. But not everyone got a chance to tune in.
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C
And America has a new number one beer.
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B
It's Wednesday, September 24th. Let's ride. Good morning and happy hump day, everyone. Neil is still out enjoying some time off, but before he left, he was cooking up an idea for the show on I want to run by you all. He called it. What are you talking about in your group chat, Kyle? What the heck was Neil talking about?
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C
Scientists haven't figured out quite what's going on in Neil's brain. But what we do know, you all that one group chat. It's a constant thrum in the background, your daily lives. You're discussing sports, you're discussing the market. Obviously you're talking about the Morning Beer Daily Show. And so we want to know what the recent topic du jour has been in your group chat. We all know it goes down in the gc.
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B
It does go down in the gc. So send us an email or a DM on Instagram or X with some screenshots or a quick explanation of what you all have been talking about. And again, we're looking for the weird and wacky here. For instance, my group chat is talking about how punting is dying in the NFL. Teams are punting just 3.65 times per game this season. That's the fewest in history. So if we get some good ones, kind of like punting, we'll discuss them when Neil gets back.
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C
Toby's group chat has statistics. It's incredible. We just stole Neil's idea. I'm actually going to go with this is my idea. This is my idea all along.
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B
It's what he would have wanted. Our email is Morning Brew Daily at Morning Broadcom or shoot us a DM on X or IG at MB Daily Show. Let's see those group chats.
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C
And now a word from our sponsor. Remarkable. Toby, we have to talk about your notebook, bud. It's brown and it was white when you got it. If you want to look the part, you got to get a Remarkable Paper Pro Move.
- [02:20]
B
Oh, you mean the portable paper tablet that helps you be more present, fit all your paperwork conveniently into your jacket pocket, and digitize and organize anything you don't want to lose?
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C
Yeah, and it doesn't smell like stale coffee.
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B
It's even got two weeks of battery life so you don't spend every few hours having to charge it.
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C
You can try Remarkable Paper Pro move for 100 days for free. If it's not what you're looking for, get your money back. Get your paper tablet@remarkable.com today. That's remarkable.com Jimmy Kimmel made his return.
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B
To ABC last night after a four day suspension, breaking his silence with an emotional monologue. He choked up as he told the audience that it was not his intention to, quote, make light of the murder of a young man. But also he had some words for President Trump saying that while a show is not important in the grand scheme of things, quote, what is important is that we get to live in a country that allows us to have a show like this. Kimmel had been off air ever since he made insensitive remarks about Charlie Kirk's murder, which led to Disney pulling his show. Shortly after, FCC chair Brendan Carr threatened to take action against the network. But while millions tuned in to watch Kimmel's return, a good portion of the country had to opt for the YouTube cut instead. Sinclair and Nexstar, two of the biggest broadcasters in the U.S. control more than 25% of ABC's local affiliates, and both decided to replace Kimmel's show with other news programming last night. And going forward, one person who likely was watching, though, was President Trump, who posted on True Social Media I can't believe ABC Fake News gave Jimmy Kimmel his job back about an hour before Kimmel's show was set to air. Kyle this has quickly become the story for free speech conversations in this country with people from both sides of the aisle weighing in on the potential suppression of First Amendment rights. I think a lot of people might have stayed up past our bedtimes to catch this episode.
- [04:13]
C
Yeah, I had to catch in the morning because you got to go to bed at like 8pm to get up for this show. I thought the monologue was good. It hit the beats I thought he had to hit. I love when a guy gets a little teary eyed for the First Amendment as well. That's always a nice touch. I think the one part of this story that we haven't talked about in the intro is the pushback on Disney from creative talent which might have forced their hand to bring Kimmel back. Actually, at least five Hollywood unions representing 400,000 workers publicly condemned the company. The screenwriters union described it as, quote, corporate cowardice. Damon Lindelof, the creator of Law, said, I might not ever work with Disney again if they don't bring him back. A former chief executive of Disney, Michael Eisner, which is very rare, rebuked the company. And so Disney kind of found itself in a, in a tough spot here. And I think part of their reason to bring him back was like they have to keep making movies and keep making TV shows. They can't lose the confidence of talent across the globe.
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B
And then the other aspect of this is these owners of the ABC affiliates, nextstar in Sinclair, they are a lot more powerful than you probably ever realize. These are not names that you think about when you flip on the TV, but they are programming reaches a about 23% of all US households. So when they make the decision to preempt the show as they did, some of major markets aren't getting the show anymore. A lot of the markets they serve are major metro areas, Washington, D.C. seattle. So if you were in one of those, maybe when you flipped on the channel that you expected Jimmy Kimmel to be on, instead you've got local news programming. So they are continuing to kind of flex their might, maybe align themselves with, with the fcc because Nexar is trying to get this merger across the finish line. So there's definitely some business implications underneath the surface as to why Jimmy Kimmel didn't appear on their networks last night.
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C
And it's not just the merger. They also might need the FCC to change some of its rules because this merger would bring their TV ownership up to more than 39% of U.S. households, which is technically prohibited by law. Depending on how you break it down, the FCC would need to grant them basically a rule change. We saw with Paramount, CBS and the Colbert show getting pulled, that there might be some political calculus here. Nexstar is definitely doing that. Sinclair also announced that it wants to do M and a in 2025 and beyond. And so they're probably trying to get in the good graces of the administration as well.
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B
And then finally, one aspect of this that is just really ill timed is Disney actually announced price hikes yesterday for its streaming service Disney plus. So they usually do this around this time. But obviously they couldn't have foreseen the this brouhaha coming up. And so it's just really awkward timing right now because they are under massive fire right now. So we'll see how the consumer responses to the fact that maybe they'll start boycotting Disney plus going forward, especially when you're getting, you know, the price hiked on you at this very sensitive moment.
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C
I think we need to see Bob Iger's group chat. That's the group chat I want to see.
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B
That is a stressful group chat right now for sure. Moving on yesterday as President Trump took a smiling photo next to Argentina's President Javier Milei at the United nations summit in New York. Work all seem to be well between the two leaders and allies, but under the surface, things are anything but calm in the wake of Melaye's free market overhaul of Argentina's economy. Critics point out that the Melaye economy is contracting. Tens of thousands of jobs has been lost in the financial markets are roiling. Melaye said that all that pain was a byproduct of his move to rein in Argentina's runaway inflation. And if you just trust him, a V like recovery awaits on the other side of the tough austerity measures. But that prosperous and stable economy has remained elusive. Unemployment is up to 7.6% from 5.7% when he took office and Argentina has about 200,000 fewer jobs, according to government data. The charm has worn off, a reverend who works in some of Buenos Aires his neighborhoods told the Wall Street Journal. Still, Melaye does have a trump card in his back pocket. President Trump's support, Treasury Secretary Scott Sent said this week that the US Is looking at all options to potentially bail out Argentina and help stabilize its currency. The news sparked a rally amongst investors, lifting Argentine stocks and pushing the peso up 2%. President Trump also offered explicit public support for his friend Melaye, saying he's done a fantastic job. We're backing him 100%. Kyle Milei rose to fame as a chainsaw wielding right wing populace. But right now the results haven't quite followed his bravado.
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C
Yeah, I mean he inherited a very difficult situation to to his credit, inflation was a peak of 289% in April 2024. In Argentina it was dropped to 34% in August. So his move to tame inflation worked in some aspects, but when you try to do that, other things can go awry. But he was kind of this animal spirit. Even during the Trump campaign he was looked at as a political leader, much in maybe the likeness of Trump that was going to disrupt the bureaucracy, bring a lot of change. Him and Elon shared a stage at one point, I believe he was kind of the original Doge father. And we're seeing that while there's some good to that, there's also some things that don't work out quite well. It's not just economical, though. I think you've brought up kind of this political element. His sister is involved in some corruption scandal, which has maybe some voters a little worried that he's not all he's made up to be. And so the US Support will be important. I wonder how much here internally at the US we're willing to support Argentina.
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B
Yeah. And Argentina has historically been a little bit of a rough bet for, you know, people trying to bail them out because there is this running joke essentially that Argentina is kind of like the worst investment in global economics because they end up defaulting on their debt so frequently. That is just something that happens as you are trying to, you know, get a country out of trouble when it's just been systemically had issues with inflation and whatnot. So. But I do think that you're seeing the US position themselves as an ally to Argentina right now, saying it's a systemically important ally, saying that there are resources there that we want. But maybe it is, if you read between the lines, are just friends, and that's why we're going to backstop them. But Milei's overall plan in general was to bring down inflation by kind of devaluing the or revaluing the peso against the US dollar. Let's make this currency a little bit stronger. And the upside is you have cheaper imported goods, stuff like cars, tires, clothing coming in the country. It's a lot cheaper now because your currency is stronger. But what that does do is suddenly make your exports less competitive as well, which has affected some of those core industries like manufacturing, that all political leaders want to be strong in their country.
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C
Yeah, you mentioned the investment in Argentina. By some accounts, Argentina accounts for about a third of the IMF's overall lending, which is just a huge number. And the IMF will give out loans to countries that need a little more financial capital to get things in a good spot. But those come with certain rules. And then basically, if you can't initiate those reforms and get in a good spot, you need more loans to cover the old loans, and you get in this really vicious cycle. So Argentina finds itself kind of between a rock and a hard place here.
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B
Yeah, it's defaulted on foreign debt nine times in its history. Three times since 2000 alone and as recently as 2019. So that is why there is that joke that sometimes lending money to Argentina feels like it's a black hole.
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C
Yeah. In a story that's certain to make your company's IT guy say, see, I told you those cybersecurity trainings were important. Several airports across Europe, including London's Heathrow, suffered displays and disruptions after a cyber attack was launched against automatic check in systems. The attack started on Friday and its effects were felt over the weekend and into this week. Brussels, for example, asked airlines to cancel half of yesterday's flight departures due to persistent problems. Berlin and Dublin's airports were also affected similarly. The problem originated from Collins Aerospace, a software provider that works with several airlines across the world. And the EU Agency for Cybersecurity said on Monday that Collins had suffered a ransomware attack where hackers attempt to lock up the target's data and systems in attempt for, you guessed it, a ransom. Now, zooming out. This attack is just one of several cybercrimes that have struck European businesses, hospitals and charities over the summer and in the past year. Marks and Spencer, one of Britain's largest retailers, was hit in April by a sophisticated cyber attack that cost $405 million in lost profits. And Jaguar Land Rover, Britain's largest carmaker, was hit with a cyber attack in September that disabled many of its systems for weeks. It expects production to remain halted until at least October. Now, Rachel Reeves, a chancellor in the British government, said that officials were working closely with Jaguar Land Rover and quote, there is a wider issue here of ensuring that foreign states, including Russia, cannot bring down production or flights from or public services in Britain. It is a new and growing threat. Now, it's not conclusive yet who is behind any of these attacks, but obviously a strong statement from Chancellor Reeves. Toby, this story has got me a little nervous of accidentally clicking on a phishing attempt email here. So I'm a little scared.
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B
You are not wrong because cyberattacks in the aviation sector are up 600% this past year. This is a disaster at these European airports because the automatic check in systems, the thing that we all use when you get to the airport, are down right now. So they're asking flight, you know, attendants do not flight attendants, but people working in the airports to manually check people in, which just sounds absolutely awful. But I do want to talk about just the size of this Jaguar Land Rover cyber attack because this is a very critical business in the UK. It's one of the UK's largest employers they have 32,000 direct employees in Britain, but they also have 104,000 jobs supported throughout its supply chain. So it's its parts, materials, logistics and then also those wages that people are garnering from working at Jaguar land Rover support 62,000 more jobs indirectly. So in total, the impact on the UK economy is 200,000 jobs. Not even talking about the actual impact on the company itself who is losing millions of dollars every single week as they are not able to to pump out these cars. So just this entire business has been ground to a halt, which is going to have ripple effects throughout the entire economy.
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C
And we have to talk about AI in every story. So I think AI represents kind of this unique new vector in cybercrime. 1 Actors now have tools to like make phishing emails a lot better. Like ChatGPT can cook these up very well. But also as we're connecting more and more tools together through these kind of nascent technologies, security sometimes doesn't catch up. And so threat actors have found ways into some of these new systems. And I think we're going to see cyber attacks continue to rise.
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B
And you did say that we're not sure who's behind the airport attack that is still up in the air, but we do have a good sense of who's behind the Jaguar Land Rover attack. And that is there's this Telegram channel that has posted screenshots saying, hey, we're in the system. And it's calling itself Scattered Lapses Hunters, which is actually a loose alliance of three hacker groups that maybe we've talked about on this show before. One Scattered Spider. They were behind that Marks and Spencer hack from earlier this year. And then Lapses is a very big group at this point. They have made a name for themselves attacking companies like Microsoft, Nvidia and Uber. Most of these are young English speaking people too. So it's not necessarily the foreign actors of like the Russian that the Chancellor was talking about. It is just young gen zers who just want to do this for financial gain. So again, not sure about the airport attack, but at least Jaguar Land Rover. This is a group of English speaking, profit minded young people who are going after this major company. All right, we're going to take a quick break and come back with our next story right after this.
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D
One of the hardest parts about B2B marketing is reaching the right audience.
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D
Don't send your marketing materials into the ether, where they might end up in front of the wrong audience or an audience who already has a coffee maker. When you want to reach the right professionals, use LinkedIn ads.
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C
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- [16:50]
D
LinkedIn will even give you an extra $250 credit on your next campaign, so you can try it for yourself. Just go to LinkedIn.com/mbd to learn more. That's LinkedIn.com/mbd. Terms and conditions apply only on LinkedIn ads. Toby, I want to talk to you about exposure.
- [17:09]
B
Oh, you mean like that reoccurring nightmare where I show up for the podcast in my underwear?
- [17:13]
D
It's actually nothing like that at all because I'm talking about exposure to the NASDAQ 100 index using micro index options.
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B
Oh, well, that's totally different. NASDAQ 100 micro index options X and D offer precise and manageable exposure to the NASDAQ 100 index at a smaller notional value.
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D
The smaller notional value can make it an attractive option by allowing retail investors to participate in options trading with lower capital requirements.
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B
Plus, this can provide flexibility for those managing smaller accounts or looking to diversify investment strategies without committing significant, significant resources.
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D
Potential tax benefits can help sweeten the deal to index. Derivatives like X and index options may benefit from a potentially lower blended tax liability.
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B
There are many more ways you can benefit from X and D index options, so to learn more, head to nasdaq.com nasdaq-100-options-xnd-ndx that's nasdaq.com nasdaq- 100-options-xnd-index A new report on the state of the economy and the impact of tariffs just dropped. And Kyle, do you want the good news or the bad news first?
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C
Toby, I'm an optimist. Give me the good news.
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B
I knew you were an optimist. The good news is that the US and the world economies aren't slowing down as much as people thought they would, with a lot of countries holding up better than expected this year. The Organization for Economic Cooperation Development forecasted in its quarterly report that the US economy will grow 1.8% this year, up from the 1.6% previously expected, while the global economy will expand 3.2% this year, stronger than the 2.9% projected in June. Now for the bad news. The global economy is expected to take a hit from Trump's Trade policies, with growth expected to sink to 2.9% in 2026 from 3.2% this year, while US expansion is slowing from its growth rate last year as higher tariffs and uncertainty take hold. So it really depends on how you like your glass, Kyle. Half full or half empty? If you're a half full guy. The OECD did bump up its 2025 forecast, pointing to businesses rushing orders ahead of tariffs, strong investment in China's fiscal stimulus. But if you're a half empty guy, then the OECD points out that the full impact from the overall effective tariff rate of 19.5%, the highest since 1933, has yet to be felt. So expect slower growth going forward. It's Schrodinger's economy, both stronger than expected, but weaker than in years past. And I'll stop there before I make another metaphor.
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C
Well, shout out to my glass. Half full guys. That's me. I found there was like three main trends coming out of this report. The first is that it's the investment in new technologies that's keeping the global economy humming. We talked about Nvidia and OpenAI $100 billion deal yesterday. Basically, AI, whether you like it or not, is at least keeping investment flowing. I mean, the global economy basically hangs in, like, Jess and Jensen Huang's hands right now. The second is that there's a drop in net immigration, particularly, you know, in the United States, reductions in the federal workforce. That's also going to hurt the labor market and soften economic growth. So that's something to watch out for. And then I think the third thing is we've talked about tariffs all year and this report's really saying, like, the worst is yet to come and many firms just started stockpiling goods before the tariff took effect. And so we're going to see the effects of the tariffs in 2026, at least according to the OECD.
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B
Yeah, as people and businesses burn through those inventories, that is going to start cutting into profit a little bit more. And yeah, the OECD is basically warning that, hey, we haven't seen the worst of it and the economy is actually doing better than we expected at this point. But maybe let's look at a little bit down the road, a little into the future. And it does look like maybe investment won't be enough to outgrow tariffs or something like that. Now, there are some critics of this report in general, basically calling it an economic horoscope that is mostly just reactive and too often wrong to actually draw any major conclusions from but technically it does give a detailed and transparent look into how they build their model. So don't take it with a grain of salt because obviously no one has a crystal ball and can predict the future. But also, you know, don't completely discard it out of hand because it is something that they do put a lot of, you know, thought and have models that go into creating this and people use it to, you know, create policy recommendations going forward. So it is something that is important.
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Yeah, it's definitely something that's taken very seriously in the US by lawmakers. And the fact that it's a prediction for next year is, you know, gives you a little more confidence in the prediction. Obviously, the farther you get out, the less confidence you can have in your models. 95 calories, 2.6 grams of carbs, 4.2% alcohol by volume. Those are the stats of America's new top selling beer, Michelob Ultra. Now this is a big win for Anheuser Busch who launched Michelob Ultra in 2002 and aim to target a more health conscious and active lifestyle consumer which has become an even more important segment today. Michelob dethroned Modelo Especial from the number one spot which it held dating back to 2023. Prior to that, Bud Light was often America's top selling beer. Now shout out to all my marketers out there because Michelob Ultra might be the perfect case study of using marketing to elevate a product that is relatively undifferentiated from its competitors. Michelob Ultra's ads went hard into the sports and active lifestyle with ads such as quote, athletes love water, right? This is basically water. Time for a beer run featuring Usain Bolt, its original lose the carbs, not the taste slogan and the most recent one with Willem Dafoe and Catherine o' Hara playing pickleball. They also have sponsored an incredible amount of sports competitions, including the upcoming FIFA World Cup. Now if Americans love two things, they are beer and pretending they're still athletic way past their prime. And Michelob Ultra is a dart right in the middle of that Venn diagram. Toby, you're an athlete. Does Michelob have you convinced?
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B
One thing that I do like about Michelob and I think is resonating with people is their form factor, their skinny can. Again, this is something that you probably don't necessarily think about when you're picking a beer. But canned cocktails have become increasingly popular with Gen Z. I mean you think about high noons rise recently, all these other kind of skinnier looking white clog is Another example, that form factor mirrors Michelob Ultra's can. So it is clear that's something that's resonating with Gen Z as well. And I think they've just threaded the needle quite well between generations by, you know, targeting this more active lifestyle. Something people call out is when they are going into a bar in the morning to watch a Premier League game. As it's become more popular, you don't want something heavy, you want something light. So you want something like Michelob Ultra. So it really has found this resonance with a more health conscious, athletic group of young people.
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C
Yeah, they've also, they've rolled out a zero alcohol version. They and they've said that that has really helped the brand of Michelob too. So I think you're right on money there of who they're targeting and the segment they're going after.
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B
Midwives gain has been Modelo's losses. So Constellation Brands, which distributes, has the US distribution rights for Modelo, have seen its stock fall 39% year to date. You look at AB InBev on the other hand, it's up about 17% year to date. AB InBev too, we have to give a shout out to because they were in broiled in the Bud Light controversy of years gone by, which knocked that off the number one beer in America throne. It looked like they were in trouble, but AB InBev is a massive beverage conglomerate. For every bite that they lost, Michelob Ultra stepped in to take its place. So it's been a comeback story for that conglomerate when it looked like Modela was going to be, you know, the heir apparent for a while, but actually due to, you know, some of Trump's immigration policies and just the general climate change, a lot of Hispanic consumers have been pulling back on their consumption habits, which has led to Modelo kind of slipping from that top spot as well. Finally, let's sprint to the finish with some final headlines. Kyle, what do you have for us to start off?
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C
I have 10 contestants, six pilots, a biomedical engineer, an anesthesiologist, a geologist, and a former Space X launch director. No, these aren't the next contestants on Love island in space. They're the next batch of NASA astronauts. The space agency on Monday introduced these 10 new astronauts and highlighted they came from a pool of over 8,000 applicants. They'll begin training for future flights to the International Space Station and possibly Mars. With Secretary of Transportation Sean Sean Duffy saying One of these 10 could actually be one of the first Americans to put their boots on the Mars surface, which is very, very cool. The new astronaut candidates will spend two years training at the Johnson Space center around the world with partner space agencies before becoming flight eligible. I know I got you excited about Mars. However, most experts say no such NASA mission is likely to launch within the next decade. But fingers crossed, I'll be alive for it. The biggest takeaway for these 10 people, when they said I want to be an astronaut when, when I grow up, it actually came true. So shout out to them.
- [26:24]
B
Shout out to them. This is also the first time that women outnumber men in a NASA astronaut class. So there's six women and four men at this time around. One I want to shout out is Anna Menon. She is the first astronaut to have already flown in to orbit before joining NASA. Because she was a former Space X engineer, she actually flew in that private mission Polaris dawn that flew higher than any crewed spacecraft had in decades. So she definitely has some experience going up to space. And then what comes next? Obviously you have to do a bunch of training going forward. You have to learn Russian to be able to converse with other cosmonauts up in space. But also this is a different NASA landscape that they are entering into. Whereas before a lot of their astronauts time was spent training for life on the ISS. The ISS is going to be sunsetted in the early 2030s and so maybe there's more deep space readiness preparation as we are looking to go further into space. To the moon obviously is a big priority, but also maybe beyond to Mars as well. Finally, Chick Fil a is branching out beyond chicken this fall with a new beverage focused concept called Daybright that will debut in the Atlanta area. The spinoff will serve specialty coffees, smoothies and cold pressed juices. But none of Chick Fil A's traditional menu items, AKA chicken. This has been a trend of late, Kyle. Fast food restaurants investing more heavily into drinks. McDonald's spun up a standalone concept called Cosmics that focused specifically on drinks before looping in some of those options to its core restaurants. And now Chick Fil a is looking to get a little liquid with it with Daybright. Kyle, how do we think a Chick Fil A adjacent specialty coffee is going to hit?
- [28:06]
C
Look, if people know one thing about me is that I love beverages, so I'm excited to try these all. Obviously it's a very high margin product for these companies too. So I think it's a really smart place for Chick Fil A to play in.
- [28:18]
B
Me too. But I'm wondering what could be a Chick Fil A inspired coffee Is it just going to be like normal specialty coffee?
- [28:24]
C
We'll have to go together and try it out.
- [28:26]
B
Atlanta Road trip. All right, that is all the time we have. We hope you have a wonderful Wednesday. Remember, send us what you're talking about in your group chats. Our email is Morning Brew daily at Morning Broadcom or DM us on Instagram and X @MB. Daily Show let's roll these credits. Emily Miller is our executive producer, Raymond Lu is our producer. Olivia Graham and Olivia Lake are our associate producers. Hair and Makeup is hanging out with Neil wherever he is. Devin Emery is our president and our show is a production of Morning Brew.
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C
See y' all tomorrow.
- [29:06]
D
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B
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- [29:48]
D
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