
Delayed tariffs start up again & MrBeast needs some cash
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Toby Howell
Good morning, Brew Daily Show. I'm Toby Howell.
Ann Berry
And I'm Ann Berry.
Toby Howell
Today, tariffs on Mexico, Canada and China. Oh my. We'll start on March 4th and Jeopardy.
Ann Berry
The 50 year old TV show, does it still have the heat?
Toby Howell
It's Friday, February 28th. Let's ride.
Ann Berry
Good morning. It's Friday. You made it. And I encourage you all to start getting those neck muscles loose this morning because tonight you should be looking skyward. A rare celestial event is on display as all 7 planets in our solar system, apart from Earth will be visible. So Mercury, Venus, Mars, Jupiter, Saturn, Uranus and Neptune, all visible tonight in what is called a planetary parade. Toby, if someone wanted to see all the members of our solar system strutting their stuff, how should they go about doing that?
Toby Howell
All right, here is the game plan. Sky watchers look for Mercury and Saturn soon after the sun goes down, right near where the sun went down. Binoculars are encouraged. Then once night starts to fall, look to the western sky for a very bright dot that is Venus. High overhead is Jupiter, which will also look like a bright star. Rotate back towards the east, but keep looking up and you'll get a view of the reddish Mars. Uranus and Neptune are up there as well, I promise, but will be so faint. You do need a telescope. However, for those hoping to see a reunion with Pluto, don't get your hopes up. The dwarf planet that was demoted to that status all the way back in 2006 will be below the horizon during the parade. Poor Pluto, never getting to participate. But get out there tonight, everyone, and take it all in. This really is a once in a generation event. Now a word from our sponsor, LinkedIn Ads. And LinkedIn is known for its precise B2B targeting, helping you reach decision makers based on industry, role and company. It's like Apple's Find My Friends. If your friends were B2B customers, I.
Ann Berry
Was just going to say B2B advertising is kind of like trying to find your friend in a crowd of a music festival. Sure, you can just yell their name into the void hoping they hear you. Or you could text them and actually track them down.
Toby Howell
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Ann Berry
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Toby Howell
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Ann Berry
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Toby Howell
Well, kind of like me at high school prom. It took a while, but we finally have a date for when Trump's tariffs against Canada and Mexico will take effect. Circle March 4th on your calendars everyone. That is when the broad based 25% duties will hit, with Trump citing drug trafficking into the US as part of the motivation behind the import fee, Trump also announced he was slapping another 10% tariff on goods coming from China, which which will be in addition to the previous 10%1 imposed on February 4th. Of course, these tariffs, especially those against some of the US Biggest trading partners, are expected to add to the economic strain that has emerged early in the Trump presidency. The market has been shaky over the last week, with three of the four past trading days ending in the red and the consumer confidence rating from Wednesday showed sentiment fell the Most since summer 2021. The threat of tariffs are also rattling business execs if a deal to prevent them isn't reached, which is still certainly a possibility. More than $1 trillion worth of imports would see higher tariffs, nervy times for the economy and especially under this looming threat of tariffs.
Ann Berry
And also the moment when we're getting a ton of economic data. You sort of touched on it, Toby, and we think about the domino effect here. You've got tariffs that impacts inflation, inflation that impacts interest rates, interest rates that impacts consumer confidence, consumer confidence also impacted by the labor market, all of that impacting the housing market. And guess what data on all of those coming out over the next week.
Toby Howell
Let's hit some of those data because you're right, we did get a flood of kind of economic data that paints a picture of where the economy is currently at. Pending home sales came in this week and they were not good. Sales dropped 4.6% from December to the lowest level seen by the National association association of Realtors, who measures this since they begin tracking the metric all the way back in 2001. It's the same story hearing high mortgage rates, elevated home prices are just kind of crushing home sales right now. So that was one piece of economic data we got. We also got jobless claims. First time applications for unemployment benefits rose a lot more than expected in the last week. That is a potential hint that maybe there's some cracks forming in what has otherwise been a very solid labor market. So far there were 242,000 jobless claims filed last week. That was above economists Expectations of 220,000 claims by a fair amount there as well. We get PC data today. That's the Fed's preferred inflation metric. We'll see how that comes into. So whether you're looking at a carton of eggs or a housing price, you do start to see these cracks all under this umbrella of. And tariffs are looming as well. March 4, we actually have a date to what has been otherwise a pretty nebulous, you know, concept We've hear, we've heard a lot about tariffs, but now we actually have a date you can circle on your calendars when those tariffs will go into effect.
Ann Berry
And to your point, the clarity, Toby, you said, you know, nebulous, which really captures a specific piece of this tariff conversation as well. It turns out China is going to have an additional 10% tariff. We had tariffs on Chinese imports kick in already now another 10% coming also on that March 4th date. And it was interesting, you sort of saw in the markets yesterday people going, hey, wait, there's more. So that sentiment piece, really important, the inflation expectations coming out. Let's just touch on that a little bit more. It got a little bit hotter the key inflation metrics, the beginning of this year than people thought. And do you remember, Toby, the news breaking that expectations were changing, that interest rates maybe weren't going to come down as quickly this year as expected, making it harder for people to buy new homes.
Toby Howell
Of course, the asterisks here too is that in the past we've come to the brink of, you know, imposing tariffs on our neighbors, the north as well as Mexico. But we have seen Trump back away as long as he got concessions from, you know, Claudia Sheinbaum in Mexico and in Canada as well. So who knows if these will actually come into effect or they are another, you know, bargaining chip in the fight against, you know, fentanyl coming across the borders. That being said, though, there's been this weird side effect of Trump going after Canada that we've seen recently a lot. It's basically resurrected kind of the Liberal Party in Canada that had been left for dead with Trudeau stepping down. The Conservatives were going to kind of take over in Canada. But all of a sudden, due to this antagonization, if you look at polling, it's becoming a lot closer than you would expect. So there are all these kind of secondary effects that you haven't really considered with this, you know, brinkmanship tariff war that Trump is kind of doing right now. So it is fascinating to see how the trickle down effects are affecting, you know, politics in Canada as well as, you know, just the economic state of America right now.
Ann Berry
There's one area that does not yet have clarity on tariffs. Exactly. And that is Europe. President Trump has President Trump has come out saying he's planning to hit goods made in the European Union with tariffs at 25%. Unclear whether we're going to hear that as soon maybe as in the next couple of days. But it feels like something's coming. It's just a matter of how much and how much and when.
Toby Howell
Now, just to zoom out one more time, I know we've zoomed out a lot in this segment so far. We're we did get GDP readings in Yesterday and the US economy did grow at a 2.3% annualized pace in the fourth quarter that matched estimates. Again, that is not encapsulating some of the policies that Trump has enacted so far or will enact. But still, it is a snapshot that as a whole, broad based the economy is doing well or at least is meeting expectations at this point. So that's just one final data point to, you know, put into this pie that we've just constructed of the entire US State of the US Economy right now.
Ann Berry
We'll keep watching, seeing how it all comes together for our next story. Toby, what is streaming? Two of the most popular shows on tv, Jeopardy And Wheel of Fortune, are shopping around their rights for their next big streaming deal, and they are including major media companies and tech businesses. So why would Netflix or Hulu possibly be a suitable home for both? Well, it could be a way to access a younger audience. We have seen other traditionally broadcast television programs make their way to streamers, for example, WWE Raw on Netflix and Thursday Night Football on Amazon. Now, streaming rights for Jeopardy. And Wheel of Fortune would begin in September and it could be up to three years as part of that deal, according to Sony, which owns both of these shows. The company that takes home the rights could air the episodes the day after they originally air on syndicated television. And then From September of 2028, they could have the same day rights to new shows. Toby, first of all, do you watch these shows?
Toby Howell
Absolutely. And what was fascinating is I am not alone in that. In this war of traditional cable versus streaming, the crown jewel has been sports. Everyone's been fighting over sports because it's really the only thing people still watch live on tv. But that is not necessarily true. Jeopardy and will in Fortune continue to bring in massive audiences. The two GameSom 2 game shows draw about 7 million viewers a night each, which is a lot more than I expected. I mean, you look at some of these streaming stats from these pop up, you know, like golf leagues that are coming in, those are well under a million. These are are doing 7 million every single night with these very loyal audiences. They're also moneymakers. Jeopardy And Wheel of Fortune together generated $175 million in advertising revenue last year. So these are absolute forces of nature and one of the last real valuable properties, valuable IPs out there that streamers are fighting over because they've already come from sports, they've already come for wrestling. Now they're coming from those late night or those evening TV shows that a lot of us have fond memories of watching.
Ann Berry
It also begs the question, how much will, whether it's the streamers or someone else pay for this? So I went back and took a look. Netflix paid $5 billion for the rights for WWE Raw and, and that debuted on Netflix at just under 5 million viewers. So to your point, just under 5 million viewers compared to 7 million for the game shows, $5 billion for RAW. We don't know yet how much this is going to end up getting paid.
Toby Howell
For, but big numbers, big numbers indeed. I do think that these are just enduring cultural institutions at this point, which is why Sony is being very careful in handling them with kid gloves. Because they don't want to. Yes, it is an aging audience and by going to streaming, they're after a younger audience. But, but they do not want to alienate that older audience, who is their bread and butter at this point. So I think that's why we've seen them be a little later to the streaming game than, you know, some other properties as well. You also mentioned too, that initial winning bid for whoever will get them on their streaming platforms, they'll only be able to stream them the day after they air on, you know, live television. So to me, there's an arbitrage opportunity there to impress your friends. Watch Jeopardy. On traditional cable the night before and then just casually suggest, oh, let's toss it on streaming, let's see what on Jeopardy. And then nail all the answers. Impress your friends right there. So that's a little bit of, you know, personal social arbitrage that you can do if these come to streaming but are come to streaming a day after they actually air on cable.
Ann Berry
All right, I've just learned how you play quiz games right there. There's just so much insight into how Toby plays games. These are such national treasures as as you've talked about it really part of the American culture. I'm from Britain originally and watching Jeopardy. Love it and Wheel of Fortune too. You know, it's something I've really embraced. I do wonder Jeopardy. Had a really long serving host, Alex Trebek from 1984 to 2020. So lots of people will have grown up with him having hosted. And since then there have been the sort of two co hosts. I wonder for the streamers if they have to do something differently.
Toby Howell
I mean, yeah, Ken Jennings has stepped in and people have liked him a lot. Same with, you know, Pat Sajak and were of Fortune. Now you have Ryan Seacrest who stepped in. So they have tried to, you know, bring in these modern faces. A lot of people know Ryan Seacrest to set them up for the next, you know, 40 year run, which is a good point to kind of end this segment on. There is a staggering amount of volume that comes with these shows as well. 425 episodes a year are produced that is very appealing to streamers because it creates a sticky audience. Hopefully people are coming in night in, night out. Maybe it can help reduce with Churn if, you know, Netflix becomes the platform that you watch Jeopardy. On every day. So again, I expect there to be a fairly large bidding where I mentioned Netflix there, but it's not guaranteed that they will get it. There will be a bidding war over this very valuable franchises. Up next, it is time for stock of the week, Dog of the week. This message. It's a paid partnership with Apple Card. Did you know you can earn up to 3% daily cash back on every purchase when you have an Apple Card? I said what I said up to 3% on every purchase. You can even take that daily cash back and save it automatically when you open a high yield savings account through Apple Card. Whether you're embarking on an overseas trip or just grabbing a bite around the corner. Apple Card is built to be your smart spending Sidekick wherever you are. It also helps that there are absolutely zero fees. To get started, head to the Wallet app on your iPhone where you can apply in minutes and start using your Apple Card right away to watch that daily cash roll in. Let's ride. Subject to credit approval, Savings is available to Apple Card owners subject to eligibility. Apple Card and Savings by Goldman Sachs Bank USA, Salt Lake City Branch Variable APRs for Apple Card range from 18.24% to 28.49% based on credit worthiness rates as of January 1, 2025. Member FDIC terms and more@apple card.com Neil, you've had the chance to work with plenty of leaders in your career. What traits do you think are most important? In my experience, a few things stand out, like leading by example, taking risks and being passionate. And for all those influential leaders out there, there's the Range Rover Sport. That's definitely a match made in heaven. Absolutely. Each model strikes an ideal balance between on road performance and world renowned off road capability, sophisticated refinement and visceral power. Explore the Range Rover Sport at range Rover.com US/Sport that's range Rover.com US/Sport It's Stock of the Week Dog of the Week time where Ann and I pick one stock from the week's news that is having a better time than Neil sipping my ties on a beach and one stock that is facing the inevitable sunburn that will follow. I won the pre show game of who can do the best British accent Huge upset there. So I am up first and my Stock of the week is not a stock at all, but a man and a man by the name of Mr. Beast. Yes, Jimmy Donaldson, aka Mr. Beast, aka the YouTuber that your 13 year old nephew idolizes, is raising money at a $5 billion valuation. He wants to use the cash to expand his burgeoning business empire which includes the chocolate brand Feasibles and the snack company Lunchly and of course the largest individual YouTube channel in the world. He says the business is profitable and brought in more than $400 million in sales last year. The upside of investing in Mr. Beast may lie in his ability to bring TV level production to YouTube. His squid games in Real Life video has amassed over 750 million views on YouTube. But he has also made the jump to actual TV creating the beast Games game show for Amazon prime this year with the biggest prize in TV history. All of it adds up to create an empire that is apparently worth $5 billion to investors and, you know, not.
Ann Berry
The first person in the celebrity world to do this. Do you remember Jessica Alba with Honest? We had George Clooney with Casamigos. Ryan Reynolds Aviation gin. And then of course the OG of influencers, the Kardashians, right. With their empire skims, Kylie Cosmetics. Good American. So this has been done before, but not, I don't think at numbers this big right out of the gate.
Toby Howell
Right? He does. I think part of the reason why this number is so big is that it is wide ranging. He has a very successful CPG brand. Lunchly and feasibles are these money making CPG brands. But then his YouTube empire alone is worth a hefty chunk of change. Especially as he's trying to, you know, wiggle his way deeper into traditional entertainment. We have to talk about the Beast games game show. He actually just went on a podcast and started talking through the the economics of that. And the economics were not good for Mr. Beast. He said, quote, I lost tens of millions of dollars on these games but it's about making season one as good as possible. The reason why, part of our, part of the reason why he lost money on it is that he was giving out $5 million for this game show which was the biggest prize in TV history. But then during the series they did a coin flip which if it landed on heads or tails would determine if the prize would double or not. It did double. So then he gave out $10 million and he's like it was decisions like that that weren't the best financially but he said hopefully it was the best entertainment wise.
Ann Berry
If you're going to play the odds Toby, you got to live with the consequences. One one thing that also broke Bloomberg News reporting last week that MrBeast might be moving from creating content to actually trying to buy a content distribution channel. He was rumored to be participating in a bid to buy TikTok.
Toby Howell
I know, yeah, that was the rumor for a while. Of course he would throw his hat into the ring. There that is cooled off a little bit. But it was interesting to see just how he could even throw his hat into the ring in the first place. Because you know, TikTok is this multi $100 billion company. So the fact that he was kind of marshaling enough resources to potentially make a bid does just go to show how big of a force he is in this creative landscape.
Ann Berry
Wouldn't be the first business titan to go buy media platform. Speaking of which, let's move on to our dog of the week which is Tesla. It has been a tough one for the EV carmaker. Over the past week, Tesla has faced several Challenges that's impacted its stock performance and public perception, which has sort of become related. The stocks declined about 28% year to date and neared a three month low of just over $280. Now there is concern from investors over CEO Elon Musk's political involvement, particularly his leadership role in the Department of Government Efficiency, or doge, under the Trump administration. So investors have been concerned not only about the time he is spending not running Tesla, but also that this association has led to increased scrutiny and it has polarized consumer opinions with a Morning Consult survey indicating that 49% of Americans now hold negative views of Musk. Additionally, Tesla is facing intensified competition in the Chinese electric vehicle market and has introduced a refresh model Y suv. Despite which Tesla stock has declined because there have been concerns about falling sales in Europe and other markets. All these factors have contributed to that decline in Tesla stock price down nearly 40% from its December peak, by the way, wiping almost $137 billion from Elon Musk's own wealth. So Toby, when you listen to all of this and there is a lot going on, where next for Tesla?
Toby Howell
I mean, I do think that it deserved a spot in our dog of the week call in this week because of just the variety of pressures that it's facing right now. It's not just that its sales are declining, which they did slump 1.1% annually. It was its first drop in over 10 years. So that alone can land you in the dog that we call column. But there's also this sentiment shift against Elon Musk, a lot of those figures that you cited because he obviously is spending a lot of time in Washington D.C. not as much time running the company itself. So that has led to some polarization, some protests when it comes to his fan base. And then also the European market just turned hardcore on it, which is Normally a very EV friendly market. Just 9,945 Tesla cars were registered in January. That was a 45% drop registered in Europe a year prior. So it was just this confluence of a lot of factors that are sending Tesla down. Now, of course, zoom out again. They're down beneath $1 trillion market cap. So a lot of people are seeing, they're saying like it's still almost a trillion dollar company. So put it all in perspective. But you are right, there is a lot of pressure that this company is facing right now, especially as its CEO looks to be concerned with, you know, other things rather than turning this company in the right direction.
Ann Berry
Not, not clear yet actually what's going to happen with EV and public policy because, you know, we've had these subsidies for folks to be able to go and buy electric vehicles. Europe actually cut those, which was one of the drivers for why sales fell over that. Don't know if the same thing would happen here, you'd think there'd be some sort of reflection of that.
Toby Howell
Finally, let's sprint to the finish with some final headlines you may have missed. Blue Origin is set to launch a historic flight into orbit this spring. The crew will carry TV journalist Gayle King, former NASA rocket scientist Aisha Bo, researcher Amanda Nguyen, film producer Kerryanne Flynn, Lauren Sanchez, the fiance of Blue Origin founder Jeff Bezos, and the pop star Katy Perry. The six women will take a 10 minute joyride aboard the New Shepard rocket, completing its 11th crewed mission come this spring and will be the first all female mission into space since a Soviet astronaut took a solo flight all the way back in 1963. And an eclectic group, but a historic one for sure.
Ann Berry
I'm so excited for this. I saw this. I was so excited, first of all, to see all those ladies in space. Women in STEM love it. But also when you look at this lineup, Katy Perry, Lauren Sanchez, I am dying to know what their astronaut suits look like. I want to know who's designing the space costumes for this all star lineup.
Toby Howell
It is an all star lineup. It's very funny. You know what is the most funny to me though, is that Gayle King is not even going to be the first morning show host into space because remember, Michael Strahan went back in 2021. He was on the third crude fight. Imagine you're, you think you're going to be the first one up there, but no, Michael Strahan made it. And I do. I will say a driving force behind this flight has been Lauren Sanchez, which is Jeff Bezos, his fiance. She is a former journalist, author and a pilot. And she has been, according to all reports, very instrumental in putting this flight together. So I think it's going to be very cool. I wonder what they're going to be chatting about because it is, I called it an eclectic group. And I mean, Katy Perry is just there. I don't even know how she made it in. But I'm excited to see, you know, their, this launch come together. Come this spring, they're going to be.
Ann Berry
Listening to Morning Food Daily as they get launched on up there. Moving on now, let's talk about Target and Warby Parker. Toby teaming up to bring some trendy new shades to the retailer. The partnership will Feature five shopping shops in stores located in Illinois, Minnesota, Pennsylvania, New Jersey and Ohio. By integrating Warby Parker's expertise, Target aims to enhance its eyewear offerings and attract new customers seeking quality and convenience. Warby Parker Otherwise the E Commerce play Stock was up 6% at one point yesterday. Toby, do you need some new glasses because I know a spot or I can lend you my will be pockets.
Toby Howell
I'm more of a blue light glasses because I still got that 2020. But this to me is definitely a bid by Target to try to, you know, reverse the flagging store traffic that they've been seeing in recent years. Target has been kind of caught in the middle in recent times. They can't compete with Walmart or Costco on groceries, so they've always relied on sort of these spontaneous drop in visits where you buy stuff that you don't really need. Mostly home goods and clothing, stuff like that. Walmart is more for essentials. Target is for some of the fun stuff. So is adding a trendy eyewear place like Warby Parker going to bring and inspire those drop in visits? Maybe, who knows? But you can see kind of why they're trying to. They're just throwing stuff at the wall right now to try to get people to, to keep coming back to their stores since they've lost some of that store traffic.
Ann Berry
Not the first general merch merchandiser to try to get a niche player to have a shop and shop inside them. You know, Sephora launched in Kohl's. That was to try to get beauty enthusiasts to go into the struggling general merchandising brand. Interesting to me, Toby, is a lot of these stores have tried to get services, you know, not just products. And Warby Parker does have a sort of service element to it, which I thought was sort of an interesting part of this proposition.
Toby Howell
Yeah, not the first time a retailer has run this playbook and not the last last time either. For our next headline, the number of babies born in South Korea last year went up for the first time in nearly a decade as the country fights to reverse one of the world's most serious demographic crises. 238,000 babies were born in the country last year, an increase of 8,300 from a year earlier. Small, but it's the first time that yearly number of births has increased since 2015. The low birth rate has been a constant threat to South Korea's economy, which is the fourth largest in Asia. No kids means labor shortages and greater spending to support an aging population. Officials attribute the rise mostly to an increase in the number of marriages coming out of the pandemic. So and we will have to see if after this marriage bump ends, if fertility rate starts to fall with it.
Ann Berry
You know, it's interesting. There are a lot of headlines that came out. Japan fell to a record low last year and I actually wanted to go and find out where the US Ranked for fertility, for fertility, of all places. I found it on the CIA's website. US ranked 133 for the fertility rate last year. South Korea at number two to 6, 226. And the lowest was Taiwan.
Toby Howell
Yeah, it is one of those things that is happening across a lot of developed nations, especially with the US we do have immigration that comes in and can you keep the population stable? But that is not the case for places like Japan and Korea with not as much of an immigrant immigrant influx. But yeah, a demographic crisis is a challenge for Korean policymakers. They it, it leads to things like falling economic growth, it leads to increased costs of pensions, it leads to more health care costs for an aging population. And it's not for lack of trying either. Korea has been trying to turn this around for a long time now. Since 2006, they've committed $270 billion towards, you know, making childcare more affordable, extending paid parental leaves, encouraging reduced working hours. So this has been something that they have been focused on. So to see those numbers go up for the first time since 2015 is a good sign. But the question is, can they sustain it?
Ann Berry
Moving on to our last story of our Friday. Toby, I hope you've got the popcorn ready because the 97th Academy Awards are approaching this weekend with the Oscar race, one of the more unpredictable ones in recent memory. The best picture category includes movies like Nora, Conclave and the Substance vying for top honors. The best actress race, pretty thrilling close battle between Demi Moore for the Substance and Mickey Madison for enora. Now Conan O'Brien will be hosting the show for the first time. Toby was not available to bring his comedic touch to the ceremony, which has made some adjustments in light of recent challenges, including, of course, the wildfires in Los Angeles. Now, many nominated films are already available on streaming platforms like Netflix and Hulu, which means we can watch them in advance. And the show is set to air on Sunday night on abc, which is definitely hoping for a ratings rebound. So, Toby, if you're not hosting, are you watching? And who do you want to win?
Toby Howell
God, I never get tabbed to host. I keep putting my name up. I have picked all my winners and, and I want everyone to record this so we can come back and know just how right I was. Best picture going to Conclave took top prize at the SAG Awards is also the only one that I saw, so I'm picking it here. Best director, I'm giving Sean Baker for a Nora because I haven't seen a Nora, but I've seen a lot of good things about it. Best actor, I'm going Adrian Broderly with the Brutalist. I want to go Timothee Chalamet, but the Academy hates giving it to young people, so I'm going with Adrien Brody. Best actress, Demi Moore. The substance. I wish I could watch this movie and. But I'm really bad with gore and man, is it gory. So the memes have been funny. So I'm rocking with Demi Moore. And then finally, best visual effects, I'm going with Dune. I handpicked this category specifically because it was the only way I could show love to Dune too, which apparently the Academy forgot existed. Justice for Dune. If none of those are correct and we delete this episode, we never air it. If all of those are correct. Everyone venmo me $1. I think that is only fair right there. Any storylines that you're looking out for?
Ann Berry
I really looking to see how Conan O'Brien carries us off. Jimmy Kimmel's been nailing this for the last couple of years, so a little bit of a fresh. Fresh talent.
Toby Howell
Fresh talent. I think Conan is going to crush it. That is all the time we have for today. Everyone give and a round of applause in your homes or on your commute right now for filling in this week. You absolutely crushed it. Thank you for wrecking your sleep schedule for the MVD audience. Neil is back next week where he will hopefully regale us with tales about all his travels. Let's roll these credits. Emily Milian is our executive producer. Raymond Lu is our producer. Olivia Graham is our associate producer. Lonnie Fiskis is our technical director. School. Oops. Dardarus is on audio. Hair and makeup is trying to sneak a spot onto that blue origin flight, but I'm not sure if there's any seats left. Devin Emery is our chief content officer and our show is production of Morning Brew.
Ann Berry
Great show today, Toby. Have a great weekend, all, and everyone will see you back here on Monday.
Morning Brew Daily – Episode Summary Released on February 28, 2025
Hosts: Toby Howell & Ann Berry
Podcast: Morning Brew Daily
Description: Morning Brew Daily is a witty and informative talk show that delves into the latest news on business, the economy, and beyond, hosted by Neal Freyman and Toby Howell. Available on all podcast platforms and YouTube.
Tariffs Implementation and Scope
In today's episode, Toby Howell and Ann Berry delve into the impending tariffs announced by President Trump, set to take effect on March 4th. These tariffs target major trading partners, including Mexico, Canada, and China, with broad-based duties of 25% and an additional 10% on goods from China, cumulatively reaching 35% on Chinese imports.
Toby Howell [03:14]: “Circle March 4th on your calendars everyone. That is when the broad based 25% duties will hit...”
Economic Impact and Market Response
The hosts discuss the potential ramifications of these tariffs on the U.S. economy. Current market volatility is evident, with three out of the last four trading days ending in the red. Consumer confidence has plummeted to its lowest point since summer 2021, indicating widespread economic unease.
Toby Howell [03:14]: “More than $1 trillion worth of imports would see higher tariffs, nervy times for the economy...”
Interconnected Economic Indicators
Ann Berry emphasizes the interconnectedness of tariffs with other economic indicators such as inflation, interest rates, consumer confidence, and the housing market. Upcoming economic data, including pending home sales and jobless claims, are critical in assessing the full impact.
Ann Berry [04:19]: “You've got tariffs that impacts inflation, inflation that impacts interest rates...”
Political and International Repercussions
The discussion extends to the geopolitical consequences, particularly how tariffs on Canada may inadvertently bolster the Liberal Party in Canada, altering the political landscape there.
Toby Howell [06:45]: “...Trump back away as long as he got concessions...”
Future Tariffs and GDP Growth
Uncertainty looms over potential tariffs on European Union goods, projected at 25%, adding another layer of complexity. Despite these tensions, the U.S. GDP grew at an annualized pace of 2.3% in Q4, aligning with estimates and suggesting the economy's resilience.
Toby Howell [08:12]: “US economy did grow at a 2.3% annualized pace in the fourth quarter that matched estimates...”
Jeopardy & Wheel of Fortune Transition to Streaming
Sony is auctioning the streaming rights for Jeopardy and Wheel of Fortune to major platforms like Netflix and Hulu. These rights will commence in September and span up to three years, with the possibility of airing episodes the day after their syndicated television broadcast.
Ann Berry [08:45]: “...two game shows...are shopping around their rights for their next big streaming deal...”
Audience and Revenue Potential
Both shows attract approximately 7 million viewers nightly, surpassing streaming hits like WWE Raw in viewership. Combined, they generated $175 million in advertising revenue last year, underscoring their value to streaming platforms.
Toby Howell [09:41]: “The two GameSom 2 game shows draw about 7 million viewers a night each...”
Strategic Moves by Streaming Platforms
Netflix, having paid $5 billion for WWE Raw with 5 million viewers, may face a bidding war for these game shows, given their higher viewership numbers. Ann Berry draws comparisons to successful integrations of niche services within larger retail frameworks.
Ann Berry [10:46]: “Netflix paid $5 billion for the rights for WWE Raw...”
Cultural Significance and Future Prospects
Toby highlights the cultural importance of these game shows and their potential to foster loyal, sticky audiences on streaming platforms. The careful handling by Sony aims to retain existing audiences while attracting younger viewers.
Toby Howell [11:10]: “...valuable IPs out there that streamers are fighting over...”
Expansion and Valuation
Jimmy Donaldson, known as MrBeast, is raising funds at a $5 billion valuation to expand his diverse business empire, including ventures like Feasibles (chocolate brand) and Lunchly (snack company), alongside his highly profitable YouTube channel generating over $400 million in sales last year.
Ann Berry [15:50]: “My Stock of the week is not a stock at all, but a man by the name of Mr. Beast...”
Innovative Ventures and Risks
MrBeast launched the Beast Games on Amazon Prime, aiming to replicate the success of high-production TV shows on digital platforms. Despite losing tens of millions on the project, primarily due to an unforeseen prize doubling, Toby acknowledges the entertainment value as a strategic long-term investment.
Toby Howell [16:47]: “...I lost tens of millions of dollars on these games but it's about making season one as good as possible...”
Potential Acquisition Moves
Rumors suggest MrBeast might venture into acquiring a content distribution channel, possibly participating in a bid to purchase TikTok, highlighting his growing influence in the digital and traditional media landscapes.
Ann Berry [17:50]: “MrBeast might be moving from creating content to actually trying to buy a content distribution channel...”
Stock Performance and CEO Controversies
Tesla's stock has declined by approximately 28% year-to-date, nearing a three-month low of just over $280. Investor concerns center around CEO Elon Musk’s political involvement with the Department of Government Efficiency under the Trump administration, leading to polarized consumer opinions and a significant reduction in Tesla’s market cap.
Ann Berry [18:30]: “Tesla has faced several challenges that's impacted its stock performance...”
Market Competition and Sales Decline
Intensified competition in the Chinese EV market and a 45% drop in registrations in Europe have further pressured Tesla’s sales. Combined with declining sales in Europe and other regions, Tesla’s market valuation has plummeted by almost $137 billion, reflecting the severity of the challenges faced.
Toby Howell [19:55]: “It's not just that its sales are declining, which they did slump 1.1% annually...”
Strategic Outlook
Despite these setbacks, Tesla remains a formidable player with a market cap nearing $1 trillion. The hosts discuss whether Elon Musk's focus on other ventures might allow fresh leadership to steer the company back to growth.
Toby Howell [19:55]: “But put it all in perspective. It is still almost a trillion dollar company...”
Blue Origin is preparing for a groundbreaking spaceflight this spring, featuring an all-female crew composed of notable personalities like TV journalist Gayle King, pop star Katy Perry, and Jeff Bezos' fiancé, Lauren Sanchez. This mission marks the first all-female flight since a Soviet astronaut's solo journey in 1963.
Ann Berry [22:06]: “...the crew will carry TV journalist Gayle King, former NASA rocket scientist Aisha Bo... and the pop star Katy Perry...”
In a strategic move to enhance its eyewear offerings, Target has partnered with Warby Parker to open five shop-in-shop locations across Illinois, Minnesota, Pennsylvania, New Jersey, and Ohio. This collaboration aims to attract customers seeking quality and trendy eyewear, potentially reversing Target’s declining store traffic.
Ann Berry [23:12]: “...Target teaming up to bring some trendy new shades to the retailer...”
South Korea reports an 8,300 increase in births last year, totaling 238,000. This marks the first rise since 2015, offering a glimmer of hope against the backdrop of a persistent demographic crisis characterized by labor shortages and an aging population. The surge is attributed to a post-pandemic increase in marriages.
Ann Berry [25:00]: “...South Korea last year went up for the first time in nearly a decade...”
With the 97th Academy Awards approaching, Toby and Ann discuss the unpredictable race for Best Picture, Best Actress, and other categories. Notable contenders include "Nora," "Conclave," and "The Substance" for Best Picture, with Demi Moore and Mickey Madison leading the Best Actress race. Conan O’Brien hosts the ceremony, bringing a fresh comedic perspective.
Ann Berry [27:02]: “...the 97th Academy Awards are approaching this weekend...”
This episode of Morning Brew Daily offers a comprehensive analysis of pressing economic policies, strategic media deals, significant investment opportunities, and noteworthy industry developments. Hosts Toby Howell and Ann Berry provide insightful commentary and expert perspectives to keep listeners informed and engaged on the latest trends shaping the business and economic landscape.