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Live Translation Turns Sci-Fi Into Reality & Workplace Dramas Win Emmys
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Talk to literally everyone & making workplace exciting
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You won't find this stock on the Nasdaq or New York stock exchange, but 10,000 people already own it. Founded by a former Zillow exec, Picasso is disrupting the $1.3 trillion vacation home market with a co ownership model. It's been so successful, they've generated $110 million in gross profits to date and even reserved the Nasdaq ticker. You can invest right now for just $2.90 a share. But hurry, this opportunity closes September 18th. To invest, go to pacaso.com brew that's Picasso.com brew this is a paid advertisement for Picasso's reg. Please read the offering circular@picasso.com Brew.
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Good morning, brew Daily Show. I'm Neal Freyman.
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And I'm Toby Howell.
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Today the Pit won big at the Emmys by taking an old formula and making it new.
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Then electric vehicle sales are heating up just in time for a key tax credit to go away. It's Monday, September 15th. Let's ride.
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Good morning and happy Monday. A new side hustle just dropped Pumpkin concierge. This is a real thing. As Halloween approaches and people feel the need to flex on their neighbors with elaborate fall decorations, they're hiring pumpkin concierges to take their gourd game to the next level. Axios reported that porch pumpkin arranging has become a big business across the country, with some side hustlers charging over $1,000 for packages that include flourishes like hay bales and cornstalks. One Texas based seasonal decor delivery company, Porch Pumpkins, is doing six figures in revenue and is franchising if you want in.
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I was going to say I gave this trend two years before Martha Stewart comes along with a firm and just rolls this all up into some porch decorating conglomerate. But granted, I might be lashing out too, because I don't have a porch to decorate. I do have a windowsill though, in my apartment. So if any sill decorators are out there, hit me up. And now a word from our sponsor. Indeed. Neil, do you think you know who the industry leader is in helping people find a job?
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Indeed.
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So you know who it is.
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Indeed.
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Oh, I see what you did there.
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Everyone knows that indeed makes finding a job or hiring simpler, faster and more efficient.
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And they just dropped something huge. Career scout and talent scout, a career coach and hiring partner for both job seekers and employers.
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They leverage Indeed's massive pool of data to match employers and job seekers through a simple conversation. And it's a smarter way to search for jobs and hire.
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It's like Developing a hiring superpower. Something you only get from an industry innovator like Indeed.
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Indeed.
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Yeah, I already said indeed.
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No, this time I'm just agreeing with you.
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Oh, gosh.
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To learn more about why leaders trust Indeed to make hiring simpler, faster, and more efficient, head to indeed.com/brew. That's indeed.com/brew.
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When the Biden administration passed a federal $7,500 tax credit, the idea was to spur a new wave of EV buying in the US over wave that now looks to be cresting. With the tax credit due to end in two weeks on September 30, the past two months have seen EVs fly off the lot as demand has been pulled forward. In July, dealers sold 130,000 EVs, the second highest total for a month ever. While August saw that number jump to 146,000, good for 9.9% of the entire auto market. And it's not just shiny new Model Y's that are flying off the lots. And it's also less shiny model wise. Sales of used electric vehicles rose 40% in July from a year earlier, according to Cox Automotive. Part of that sales explosion is due to people looking to take advantage of a $4,000 tax credit that can be applied to used EVs that are under $25,000. So we're in this odd spot in the EV market right now, coming off of two gangbuster months of sales in both the new and used markets, but. But staring out a future without any more tax incentives for buyers. And to put it in perspective, electric vehicle sales grew 25% worldwide in the first six months of the year, but just 6% in North America. So, Neil, as other countries see their EV adoption reaching a critical tipping point, the US Market looks to be running out of gas at a critical moment.
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Right, but EVs are getting a lot cheaper right now. So there's probably never been a better time to get an electric vehicle if you want it. And not just a buying, but leasing. Typically, when you buy a car, an EV is more expensive than a traditional combustion engine car, which is one reason why they've been a little slower on the uptake. But if you want to lease one right now, the average EV lease works out to about $624 a month, compared to $670 a month for internal combustion cars and trucks. And some car dealerships are basically giving these away. It's kind of like a, you know, take a liquidation sale for any retailer. Some leases you can get for under $100. So right now we are it the calm before the storm. It's the storm before the calm. Right.
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It's fascinating to see the deals that are out there on the market right now. The New York Times talked to a couple of EV buyers and they found one in San Francisco bought a 2013 Nissan Leaf for 000 after rebates. You can't even get you know tickets to the Ryder cup for $1,000 now. You can get an entire car for that. But zooming out here, why people are kind of nervy right now with these EV tax credits expiring is that you do need to have a sort of tipping point when it comes to electric vehicle adoption. Usually it's around, you know, 10 to 15% of the market. Those early adopters get in, you see them driving. Suddenly you hear your friends driving and then all of a sudden you see this adoption curve kind of ramp upwards almost exponentially. And that's happened in countries like China. It's happened in countries like Norway, a ton of the Nordic countries. It doesn't seem like it's happening in the US and so as we're seeing all this demand pulled forward and you know a gangbuster months here in the summer. Right. And right before it seems like we're going to hit that tipping point maybe those incentives are going to level out and cause that curve itself to level out.
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It is absolutely going to do that. There are a bunch of projections out about how much demand is going to slow for buying electric vehicles without this 70$500 credit. A professor from UC Berkeley projected that EV demand could drop by as much as 27% without this credit. Union Otto Pacific projected last year that by 2029, 25% of all vehicles sold in the United States would be electric. They adjusted that number down by more than half to just 12% is a big deal not just for the audio industry but also for the climate. About 30% of US greenhouse gas emissions come from transportation. There's one analysis estimating that these changes, the clawback in the EV tax credit will lead to over 8 million more gas powered cars on the road instead of hybrids or vehicles. And you're seeing automakers walk back a ton of their electric vehicle production because of the slower uptake and the clawback in this tax credit. Ford canceled its planned three row electric SUV that was meant to compete with the Tesla Model X. Stellantis stopped development completely of this Ram 1500 EV pickup. GM is having all kinds of trouble with its with its GMC Hummer EV pickup. So the automakers back when the Biden administration was leaning into EVs, also went on to EVs with new plants, new battery plants, and now they're clawing it back because people just still want their internal combustion engines here in the United States. And there's going to be a less financially attractive scenario to switch over to EVs.
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And then finally, on the production side, it's also a less financially attractive scenario because already, you know, there are razor thin margins on EVs. Toss in tariffs. Just making everything a little bit more expensive when it comes to the automaker supply chain. Now you have them saying it's just not worth it to make these anymore, especially as consumer demand looks like it's going to level off with the expiration of these tax credits.
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All right, you got two weeks to get your EV if you want one. Imagine never learning another language, but being able to communicate seamlessly with every single person in the world. You could walk into a restaurant in Tokyo and explain you're a vegetarian. Chat with your Uber driver in Argentina to learn the local hangouts. Sounds like science fiction, but not for long. Universal translators, popularized in fictional works like Star Trek and the Hitchhiker's Guide to the Galaxy, are being rolled out by tech giants thanks to advances in generative AI. Last week, Apple became the latest to join the trend. OverShadowed by the iPhone 17 reveal, Apple launched its AirPods Pro 3 that come with live translation. Essentially, it seamlessly converts any language into English and vice versa, or all in real time. You talk in English, the person you're talking to hears it in their native language, plus the reverse of that nearly instantaneously. Okay, not any language. The earbuds, which go on sale this week, will only work with French, German, Portuguese and Spanish for now. But as more languages are made available, experts say it could be a game changer. Not just for travel, but for more serious settings like the workplace or a hospital. That's why Apple isn't the only company working on this. Google, Metta, and OpenAI all have released a form of live translation aiming to bring humanity one step closer to a universal language. All of them?
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Yeah, a lot of people figured out about this technology because, you know, Apple is one of the biggest tech companies in the world. But Google Pixel buds got to shout out them. Their earbuds have had Translate conversation features since 2017. The Google Pixel 10 also has this voice Translate feature on phone calls when which can mimic the speaker's voice and inflections. Jimmy Fallon kind of demoed this at an event where he told a joke in Spanish in his own voice. So that's pretty cool. And then Metta, their Ray Ban smart glasses also are rumored to have this feature coming. They have a event this Wednesday saying that Universal Translation is suddenly going to become this very ubiquitous technology. And it's almost like turning into another, you know, camera wars of the smartphone era where a bunch of companies started just upgrading their camera because that's what consumers wanted. Maybe Universal translation is that next hit tech feature that everyone is going to want to upgrade their phones for because it is pretty dang amazing.
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Well, Apple sure hopes so because it's trying to get everyone to get rid of their iPhone 13s and 14s and get sixteens and seventeens. And this is part of that Apple intelligence AI software suite. And it wants people to buy these new phones. And the voice translation only works with the new phones that come equipped with the latest AI software. So it surely hopes that you look at somebody with the AirPods Pro 13 and an iPhone 16 traveling all over the world not having to learn any other language and saying, wow, you know, you get jealous of them and saying, I want that. But it's pretty crazy to think about a world in which people don't necessarily need to learn another language to travel or visit another place or to communicate with anyone.
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I know. And there are a lot. It's not just a, you know, travel gimmick. It is something that has massive workplace implications because remember Microsoft. Microsoft releases paper telling about which jobs are most at risk of being replaced by AI. Translator was top of that list because their tasks overlap so seamlessly with what AI is so good at. And then also you just look at the other use cases of this. You know, doctors conferring with patients in a universal language, classrooms, being able to teach in a universal language. It really is science fiction. I mean, the Babel fish from Hitchhiker's Guide to the Galaxy, if this is a real thing that is, you know, talking in your ear, it does bring massive societal change here. So fascinating technology and a fascinating next arms race for a lot of these tech companies. Now it's time for our winners of the weekend, the segment where Neil and I picked two stories that had a better weekend than Billy Conklin on the Summer I Turned Pretty. I won the pre show game of who can stand on one leg longer. So I'm up first. And my winner of the weekend is Poetic justice. Because after a social media ban in Nepal led to widespread protests from the nation's youth, the very same technology was used to help Elect a new leader. After the country's government collapsed last week, Nepal was in limbo with no real leader in place. So hundreds of thousands of citizens took to Discord to figure out the country's Future. In just four days, over 145,000 members, many of them gen zers who are part of the protests, joined a specific server within the messaging app over a series of voice calls, messages and polls. An impromptu vote led to the election of the country's interim prime minister, a woman named Sushila Kharki, Nepal's former chief justice. The country will still hold formal elections next March to choose its next full time prime minister, but in the meantime, 73 year old khaki will make history as the country's first woman to lead the government. But it's hard to overstate the role that Discord played in reshaping a country plagued by deep unrest. The the parliament of Nepal right now is Discord. A content creator from Kathmandu told the New York Times. Neil, a social media ban was part of the match that lit a powder keg of protests. The fact that a social media site was so central to rebuilding the government, that's a full circle moment right there.
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It's pretty remarkable. So they helped appoint this interim prime minister who with the army, who is kind of controlling things now in Nepal where things have really broken down. That's one thing to, you know, arrange a civil, a civil protest and talk things out on Discord or any other social media app. It's another thing to actually enact change and, you know, see those changes come to fruition. A bunch of people on this Discord said it was a little disorganized. I mean, there's 145,000 people. So there's pros and cons because you're getting a ton of voices. But at the same time, maybe there are too many voices. I don't know anyone who's been, you know, in some sort of organization or leadership council where, you know, there needs to be a unanimous selection for something and basically nothing gets done. So there's a little chaos going on, but at the same time, it's amazing to see people empowered through this particular technology.
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Yeah, it does reveal a future of what digital democracy could partially look like. And it also exposed the limits of that too, because there's tons of trolls, tons of infighting, a ton of disorganization, but literally, the army chiefs that are in charge of the company right now, we're meeting with the Discord organizers because they, they were speaking for the people so it's this really unprecedented case of, you know, online groups negotiating with the military of a country. So it is fascinating that people are saying, like, hey, this is where it's all happening right now. This is literally new parliament. It's happening on discord. So just a fascinating look into what maybe digital democracy could, like, could look like going forward.
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And we're seeing this across the country too, across the world too. Not just in Nepal. Last week, Albania's Prime Minister hired an AI generated minister to tackle corruption and promote transparency. And meanwhile, there's a little bit of chaos in the UK Parliament because Labour parliamenticians have been accused by a conservative one of using ChatGPT to write all of their speeches. Because they're saying, I rise to speak. I rise to speak nonstop. And the guy's like, we don't say that. Americans say that. So you're clearly using ChatGPT to, to write your speeches. So we got AI and technology being, being infused in government all over the world.
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If any of you catch us saying I rise to speak, just know that some shenanigans were going on here. Now let's take a quick break and come back with Neil's winner of the weekend. This message is a paid partnership with Apple Card. I'm a person who really appreciates simplicity. And when it comes to credit card rewards, the simpler the better. That's one of the many reasons I have an Apple card. The rewards are super straightforward. I earn up to 3% daily cash back on my everyday purchases. There are no points to calculate, no limits or deadlines. Plus, it's super easy to access my card and make payments from the wallet app of my iPhone. If that sounds like the kind of simplicity you want in a credit card, apply for Apple Card in the Wallet app on your iPhone. Subject to credit approval. Apple Card issued by Goldman Sachs Bank USA, Salt Lake City City Brands terms and more@applecard.com.
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If you've done any online shopping before, odds are you bought from a business powered by Shopify.
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Wondering how you can tell? Close your eyes and picture that purple shop pay button you see at checkout. It's the one that makes buying so incredibly easy.
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And it's also the telltale sign that you're buying from a Shopify business.
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If it's not ringing a bell now, you're bound to start noticing this purple button everywhere. And for good reason. Shopify makes it incredibly easy to start and run your business. So it's no wonder so many businesses sell with them.
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Get your very own purple button by Signing up for your $1 per month trial and start selling today at shopify.com/morning brew. That's shopify.com/morning brew. My winner is the Pit because it took a well worn TV formula and turned it into Emmy's Gold. HBO Max's medical show sensation dubbed the spiritual successor to E took home four awards at the Emmy Awards last night, including best drama and best actor in a drama for no Awhile, an actor who was last nominated for an Emmy 26 years ago for his role on ER. Another big winner was Adolescence, the Netflix limited series about social media radicalization and school kids took home six awards. The show's star, Owen Cooper, became the youngest ever male acting winner in Emmy history at age 15. But maybe more importantly, he gets to tell his friends he hugged Sydney Sweeney, who presented him with the trophy. The final big winner was the studio Seth Rogen's navel gazing satire of the movie industry on Apple, which won four awards. Rogan came up to the podium so many times he said, this is getting embarrassing. But the biggest round of applause of the night probably went to Stephen Colbert, whose Late show won best talk show for the first time. The Late show was controversially canceled this summer by cbs, the network that aired the Emmys. But Colbert didn't make it too awkward, giving an earnest speech and asking, is anyone hiring? And then there was Nate Bargadsy, the folks stand up comedian who hosted the show and tried to keep things moving as best he could.
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Yeah, he was probably a loser from last night. He and the producers of the Emmys concocted this gag to try and keep the show and speeches on time. At the beginning of the show, he said he was donating $100,000 to the boys and Girls Club for every but for every second a winner went over their allotted 45 seconds, he would subtract a dollar. Kind of a funny concept, but then he religiously stuck to it, which led to these awkward rush speeches and also this confusing bit where kids from the Boys and Girls Club came up and ushered, you know, actors off stage. At the end, Bargazzi and CBS announced it was this gag and they'd be donating $350,000 anyways. But that aspect of the show is a bit of a flop. Although it ended just three minutes over time, so maybe it wasn't enough. It kind of worked.
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Well. I saw him do this at the beginning and I said there's no way he's going to continue this for three hours. But he dug himself into the hole and just kept Going back to this particular gag, and it got tired very quickly. Let's talk about the Pit, though, because every streaming service or network wants to get their own. The Pit, kind of like Jeff Bezos said, hey, for Amazon Prime Video, get me my Game of Thrones. Everyone wants the Pit now because here's why. It's cheap. Severance cost $20 million per episode. The pit cost just $6 million. It's going back to those TV themes of the 90s and 2000, where there were just more episodes than there are now. The pit had 15 episodes in its first season compared to more modern, more modern takes on tv, which is like six to ten episodes. Meanwhile, Severance came. Severance and other more prestige dramas come out, like two every two to three years because they're so expensive and they take to film. So Severance first season came out in 2022, and then three years later, the second season came out. The guy who does the Pit says, we're going to run these every single year because. Just a little easier to make. It's a little more formulaic, but it's just so good that people want it.
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And then also, though, workplace dramas in general are kind of evolving. Think about what workplace shows used to be like. It used to be the Office. It used to be Cheers, which had this very predictable, a very cozy backbone in the backdrop where you just knew they were going to see familiar characters in familiar places. Now, workplace dramas are the most stressful shows on television. The Pit is a very stressful show about, you know, an ER drama. Severance is probably one of the most stressful shows on television right now. So these shows are no longer providing escapism. They're actually providing more stress than your work life, which some people say is why they don't watch it. You know, people who work in ER say, I can't even watch the Pit, while other people say, actually, I. I'm really empathizing with the characters in this show. I do enjoy watching it. So it's just fascinating to see the arc of workplace dramas evolving into much more stressful version of, you know, what the tamer Office and Cheers used to be.
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And we haven't even talked about the bear. Okay, it's Monday, so here are the events you need to know to stay ahead in the week ahead. The previews are ending, the lights are dimming, and the feature movie is about to begin. This week, after months of anticipation, the Federal Reserve will cut interest rates for the first time in nearly a year. Jerome Powell and his central bank policy have held rates steady since December 2024, worried that a cut will reignite inflation. Already under pressure from tariffs. However, the need to keep inflation at bay has been overshadowed by a rapidly deteriorating labor market, which the Fed will hope to save by lowering borrowing costs to kickstart economic growth. Toby of course nothing is guaranteed, but analysts think there is no way the Fed doesn't cut at its meeting on Wednesday.
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I really hope you didn't just jinx it right there. But there's definitely some dissent within the Fed as a whole. A couple of governors like Chris Waller, who's been advocating for more and larger cuts because of the weak job market, they clearly want big cuts. Then there's some fears from regional Fed presidents who probably want to keep Feds the same because of inflation fears. And then caught in the middle is poor Jay Powell. The Fed has not been split three ways, as it's called, since 2019. So we're at a pretty rare fork in the road here right now, even though 99% of the possibilities are leading down the fork that points towards a rate cut.
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Right. So there's not just a rate cut, but it's also the size of the rate cut and also what Jerome Powell will say about rate cuts coming in October and through the end of the year. It's going to be a juicy meeting for sure. The murder of conservative activist Charlie Kirk is still reverberating across the country. The suspect in the fatal shooting, 22 year old Tyler Robinson, will face formal charges this week after being taken into custody at his parents house 260 miles from the crime scene. Next Sunday, a huge memorial service will be held for Kirk at the Arizona Cardinals football stadium, which seats more than 60,000 people. President Trump and Vice President J.D. vance, a friend of Kirk's, will be in attendance.
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We also had Utah Governor Spencer Cox weigh in on what he thought the root cause of the assassination was and he blamed the tech companies. He told NBC on Sunday, I can't emphasize enough the damage that social media and the Internet is doing to all of us. He called social media leaders conflict entrepreneurs who are taking advantage of us. And he says that he thinks that social media has played a direct role in every single assassination attempt we have seen over the last five or six years. Robinson was active in gamer culture, especially on discord, where he was messaging friends even after the killing. So it looks like this is another ideological battleground in the wake of the murder. The social media that the role that social media plays and continues to play.
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The US and China have returned to the negotiating table for a crucial new round of talks in Madrid over copious plates of hormone, officials led by Treasury Secretary Scott Besant will talk about extending a trade truce with China and the fate of TikTok, which, guess what, is still supposed to be banned in the United States under a bipartisan law passed last year after multiple extensions. This Wednesday is the new deadline for TikTok owner ByteDance to sell to an American buyer or else face a ban. But it just doesn't look like President Trump is going to enforce that. Expect more punting.
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Yeah, and some other recent developments from the talks in video is getting more antitrust scrutiny in China. Regulators said that they found that Nvidia has violated the country's anti competitive laws and if you look at shares this morning, they're down about 3.3%. They haven't said if they'll actually levy any punishment and then yeah, Scott percent has said that the two are very close to resolving the TikTok issues. But it is funny how these talks have evolved from trade talks into everything talks. They've become a clearinghouse for every single major US In China issue. So a lot of pressure on these talks going forward.
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If you're craving some high stakes basketball the WNBA playoffs began yesterday with games on TV every night this week. Perhaps the reason there's been a little less buzz this year compared to last is that Caitlin Clark played just 13 games this season because of an injury. Still, ESPN said that it had his most watched WNBA regular season in history and it'll hope that powerhouse teams like the Lynx, Aces and Liberty will deliver compelling basketball to bring in eyeballs.
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The team also watches the Golden State Valkyries. They're in an expansion franchise who are having one of the more successful starts to life as a franchise, maybe ever. They led the league in attendance. They're already the league's most valuable team with an estimated worth of half a billion dollars. That's just above the New York Liberty, and they squeaked into the playoffs as an eight seed in their first year of existence, although they did get blown out by the leaks last night, so who knows how long their first playoff run will last. But pretty good start to life in the league.
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And the Aces are just a juggernaut. They've won 17 straight games now. Good luck stopping them. Finally, time to start defrosting Mariah Carey because Tuesday day marks 100 days until Christmas. That is all the time we have. Thanks so much for starting your morning with us. Have a wonderful start to the week. If you have any thoughts or feedback on today's show. Send a note to Morning brew daily morning brew.com let's roll the credits. Emily Milian is our executive producer. Raymond Lou is our producer. Our associate producers are Olivia Graham and Olivia Lake. Hair Makeup is dreading your Happy Monday emails. Devin Emery is our president and our show's a production of Boing Brew.
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Great show today, Neil. Let's run it back tomorrow. There's nothing quite as frustrating as credit card interests. Except maybe faulty alarm clocks at a run in with one just this morning.
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So that's why you were late. Anyway, that's why Klarna charges no interest and no hidden fees, which is why they've won the trust of 111 million customers by offering a smarter way to shop and pay. Since arriving onto the e commerce scene back in 2005, they challenged traditional credit during a time when consumer trust was at an all time low. And now Klarna is listed on the New York Stock Exchange, reinforcing the scale and trust they built.
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