B (2:08)

They've been innovating with AI powered solutions for job seekers and employees and reshaping the hiring landscape.

C (2:14)

The scale of their data is unreal and they're utilizing it to help accelerate and simplify the job search and hiring processes.

B (2:20)

They're getting into all of this and more at FutureWorks September 10th and 11th and Morning Brew will be there for it all.

C (2:26)

Learn more at indeed futureworks.com/brew that's indeed.

B (2:31)

Futureworks.Com/Brew Americans are biting the invisible hand that feeds them Support for capitalism dropped to a new low in the United States. According to a Gallup poll released yesterday, just 54% of Americans viewed capitalism favorably this August 20, down from 60% in 2021 and the lowest share since records began 15 years ago. The decline was driven by Democrats, just 42% of whom view capitalism positively, a drop from 51% in 2021. Independents have also soured on Adam Smith 51% of them have a positive opinion of capitalism, compared to 59% four years ago. Republicans haven't budged at all, with 3/4 holding a positive view. Growing aversion to capitalism hasn't translated into a tighter embrace of its economic doppelganger, socialism, at least nationally. And that's because more favorable views of socialism among Democrats have been offset by less favorable views by Republicans. Two thirds of Democrats have a positive view of socialism, up from 50% in 2010. 14% of Republicans have a positive view of socialism, down from 19% in 2010, and independents haven't really changed their views at all, leading to 39% overall support. Socialism has become a hot topic recently with the rise of NYC mayoral frontrunner Zoran Mamdani, a self described Democratic socialist who wants to open government run grocery stores, institute a rent freeze and slap much higher taxes on the wealthy and corporations. His bid for Gracie Mansion takes inspiration from Senator Bernie Sanders, who popularized the Democratic socialist brand with two failed but galvanizing presidential campaigns. Toby, what do you think this survey reveals about the American economy?

C (4:15)

I mean, it looks like the American Dream, which is getting further and further away for a lot of people. I mean, just think about the government data that we've gotten recently that showed an increasingly tight job market. Consumer sentiment has been declining over the last few years, so it's not surprising that we're seeing some souring on capitalism, even though it still does have broad majority appeal. What was also interesting about this survey was that people are souring on capitalism as this concept, but they remain very positive towards specific parts of it, specific components of it. 95% still say they support small businesses, which makes sense. And then 81% said that they support the concept of free enterprise. So even this umbrella term capitalism is kind of losing favor amongst people. There's specific components. It's almost this paradox that's arising, I.

B (5:04)

Think capitalism just needs a rebrand, because if you like free enterprise, capitalism is a similar concept. Free enterprise is just one major component of capitalism. Maybe they have to go talk to the folks at Cracker Barrel or American Eagle about, well, that's certainly ways to not maybe refresh your brand. The Scalpel also asked about thoughts on big business, and it found that Americans views on big business is increasingly unpopular. Only 37% of US adults have a positive image of big business, which was down from 49% when this poll began in 2010. There is also a major partizan split in how Americans view big business. 17% of Democrats have a positive view compared to 60% of Republicans. And that share of Democrats having a, having a rosier view of big business has gone down dramatically in the 15 years in this poll. So corporate America broadly has taken a hit in perceptions among Americans.

C (6:01)

And then not only is this partizan gap, there's also generational undercurrents here as well, because a lot of these younger cohorts were responding to the survey. They didn't live through, you know, the Cold War. They didn't live through the post Cold War either, where socialism was the Soviet Union and there was all this open hostility towards that part of the world. And those policies. Now they are. Young Republicans are still skeptical of socialism, but they're not reflexively skeptical of socialism in a way that maybe their parents or grandparents were. So definitely a generational tilt towards socialism and a generational tilt away from just reflexively thinking that socialism is inherently bad.

B (6:40)

Yeah, we're seeing a flashpoint in this, actually from Elon Musk's recent pay package, which Tesla granted to him, and if he hit these particular targets, would become the, the world's first trillionaire. So Bernie Sanders yesterday, the senator who popularized democratic socialism, said he tweeted another 900 billion for Elon Musk while 60% live paycheck to paycheck. Really, this is not only grossly immoral, it is insane economics. No society can survive when one man becomes a trillionaire while the working class struggles to survive. This cannot stand. So that's this more the socialist point of view. And then a bunch of more pro free market repliers said, well, you're looking at this the wrong way. This is all contingent on Elon Musk hit particular targets that grows Tesla's market cap to $8.5 trillion and creates all these new products and leads to hiring and more innovation and more technological investment that makes everybody richer. So Elon Musk pay package and CEO compensation more broadly has been at the center of these fights of capitalism versus socialism that capitalism is currently losing right now.

C (7:43)

Let's move on. When New York City passed a law in 2023 that cracked down on short term rentals like Airbnbs in the city, the idea was that it would free up apartments and ease the housing crunch. But while it has led to a reduction in noise complaints and disruptive parties, rents haven't budged. Two years on Manhattan's median rent hit $4,700 per month in July, an all time high, while vacancies still sit at near all time lows. One thing the law did do effectively is crack down on the amount of Airbnb units in the city. There were over 38,000 listings at the start of 2023, but after the law required hosts to live in units and keep guests below to the number dropped by 89% in two months. Now there are only 3,000 or so legal short term rentals left. So what happened to those additional units that aren't being used for bachelorettes anymore? Many owners pivoted to longer term 30 day rentals or opted to keep the unit semi vacant for family or personal use. So the hoped for supply return hasn't translated into rent relief. Airbnb has become a flashpoint for housing politics in many cities around the world, with hotels, hosts and tenant groups all lobbying hard for their respective interests. Meanwhile, more structural drivers of affordability, things like supply, density limits or construction barriers often go untouched. In the meantime though, Neil has told me his couch is open if you all need to crash any and it's.

B (9:06)

A quite comfortable couch, I nap there every day. Here's what New York City was trying to solve for the Comptroller's office in a report Examining rents from 2009 to 2016 found that roughly 9.2% of the rent increases imposed by landlords could be attributed attributable to the effect of Airbnb alone. And this concept is quite evident because if you are a landlord or an investor, you want to buy up many different rental properties and the fact that you can rent them out for short term stays rather than a longer term lease will net you more money. It's just economics. Look at Miami where which is a big Airbnb city. Airbnb and VRBO listings there earn an average of $300 per night according to Air DNA, while long term rentals bring in about $109 per night. So if you are a landlord then you are trying to get Trying to get maximize your earnings and you will rent it out to a short term stay. And New York City says that this has been driving up rental prices over the 2010s. And Airbnb. And so in 2023 it decided to enforce a longstanding restriction on short term stays in order to free up the housing ply, bring down rents. It hasn't worked out like that.

C (10:18)

Yeah. Because there were 38,000 listings in early 2023, which sounds like a lot, but that is out of a million total units. So that's small in relative terms. But technically, if you look at the amount of vacancies, that is big in terms of vacancies, because there's only around 40,000 vacancies of those a million units at any given time in New York City. So yes, the math would say like, hey, let's free up these units and give them back to people to, to actually live in, rather than giving them to landlords. But where, where it hasn't really worked out necessarily is that it's led to an increase in demand for hotels. Hotel rates have jacked up their prices, they've seen an influx in visitors. It hasn't necessarily led to those units going back on the market for whatever reasons. And a lot of people just point to the fact that, hey, the structural issues are still there. You need to increase supply, you need to build more, you need to have more units available. It's. You're not going to get there by just subtracting Airbnb units.

B (11:16)

Yeah. Opponents of Airbnb ban say that governments are using Airbnb as a scapegoat for their own failures to boost the supply of housing. And they artificially limit it in other ways that are way more profound than what the Airbnb effect does. Things like rent control, limits on density, restrictions that slow down construction, red tape all across the board are ways that governments, local governments tamp down housing. And if you look at the eu, where there has been a huge crackdown on Airbnb, Barcelona last year said they would end Airbnb is completely beginning in 2029. Analysts found that Airbnb isn't really driving the growth of over tourism in Europe, which has become a huge, huge concern. There were a record breaking 3 billion tourist nights spent in hotels and other accommodations in the EU in 2024. That's equivalent to 80% of all guest nights in the region. Hotels and similar accommodations accounted for five times more guest nights than Airbnb in 2023. So if you're looking for a place to crack down on over tourism. Airbnb is a small, is a small fish in a large pond according to Airbnb supporters.

C (12:26)

And then the final thing that we need to note here is that a lot of these cities do need tourists. Like you don't just lose housing with these short term rentals. You are bringing people to your cities who spend money. They feed restaurants, they feed shops, and they create jobs for people as well. And then especially this is present ahead of the massive summer that New York City has coming with the Olympic, with the World cup coming. I mean, the Olympics are coming eventually. And then also the fact that there's a 250 year America celebration, so there's going to be a big tourism summer. If you don't have those flexible short term leases, then I just pity that people are going to open up their hotel apps and see what those hotels are going to cost.

B (13:04)

Well, they'll just stay in New Jersey. All right. As the Howard Stern show went on air Yesterday morning at 7am, someone other than Howard Stern was behind the mic. Bravo legend Andy Cohen began talking, telling listeners that he would be taking over to the show. And Howard was out at Sirius XM, where he's called home since 2004. Sirius XM shares dropped and several media outlets reported that Howard Stern was taking his show elsewhere. Except it was all a hoax. Stern, one of the country's foremost radio personalities, announced that it was all a gag masterminded by him and that rumors over his departure were, quote, completely false. So everyone had a little chuckle. But this prank speaks to the larger audio wars being fought by massive players like Sirius XM, Spotify and Amazon over 20 years ago. Stern became one of the highest paid media personalities in the world after signing a deal with what was then Sirius Satellite Radio. Sirius later merged with XM and leveraged Stern to become a publicly traded audio behemoth with nearly $9 billion in sales and 33 million subscribers. Signing key talent like Howard Stern and keeping them happy has been key to its success in radio and increasingly in podcasts, where it's become a juggernaut. But questions have swirled over Howard Stern's future with the company, as his contract, worth $100 million per year, expires at the end of 2025. After coming clean about the hoax, Stern didn't say that he had reached a new contract with Sirius xm, just that the two sides were in talks. Toby it's a negotiation that everyone is watching for. Its implications for the future of Sirius XM and the audio industry in general.

C (14:36)

This was kind of like an awkward haha joke, because Sirius is in an awkward place with Howard Stern right now. Obviously, he helped build them into what they are today, but he's kind of a symbol of the media of the past. Just look no further than the deal that Sirius XM recently signed with Alex Cooper, who is a multimedia juggernaut basically like Howard Stern 2.0, as a lot of people are calling her, just given her mass appeal across social media platforms, she decided $125 million deal. Meanwhile, you have Howard Stern with this massive, reportedly $100 million deal sitting there, maybe not bringing the audience that he once used to. What do you do with them? He's sort of like the aging star player on a baseball roster who you needed to give the big contract to. Still brings out fans, but definitely not the young, new, exciting talent. So it's almost like creating the salary cap problem for Sirius XM at this point. So it is very symbolic because as Sirius is navigating this transition into more of a podcasting network, perhaps similar thing happened when Howard Stern moved from, you know, terrestrial radio to satellite radio. So it's a very poetic sort of system going on right now.

B (15:45)

Let's talk about its move into podcasts, because if you want to borrow the baseball metaphor, it is established a very strong farm team in podcasts. As its transition from its old aura of satellite radio, it now represents. Sirius XM represents half of the top 20 podcasts in the United States. It's brought on huge talent like Alex Cooper and Collar Daddy Smart list. It paid $100 million for those. That's three comedian comedians interviewing people and just yapping it up. Freakonomics Radio, the last podcast on the left, 99% invisible. Conan O' Brien needs a friend. And it's also hired huge talent like Trevor Noah, Kevin Hart, and Stephen A. Smith. So Sirius XM has been going to war with these other podcast companies, most notably Spotify, which is number one. But analysts pointed out that if Spotify didn't have Joe Rogan, if you took Joe Rogan from the equation, which, you know, you can debate whether you should or not, then SiriusXM would be the top podcasting company in the entire country.

C (16:42)

I don't know what you do with Stern at this point. Do you re up them and still pay them top dollar? Do you cut them loose there? There was this study that showed that if Howard Stern left SiriusXM, he would take 15% of their subscribers with them, which would create a massive churn, a headache. Or do you just totally focus on your new generation of audio stars coming up. I don't know how much longer maybe these institutions can anchor themselves to these legacy talent going forward. So the joke was kind of the awkward joke that you make at a cocktail party where everyone nervously laughs when he said, oh, I'm leaving. You're like, oh, are you? Actually. So just a fascinating situation that stern and serious find themselves in right now. All right, we're going to take a quick break and come back with Toby's trends.

B (17:28)

ServiceNow puts AI agents to work for people. That's why this was written and read by a real person and not AI Creative work like writing and performing. That's the good stuff. You know, the work people actually want to do. You know what people don't want to do? Boring, repetitive, busy work. That's where AI agents come in. Built into the ServiceNow platform, AI agents can work on millions of repetitive tasks in every corner of a business. I T, hr, customer service, and more. For this repetitive work that needs doing, ServiceNow has an AI agent to get it done. That makes it easier than ever to do the work you really want to do, no matter what the work is. That's what it means to put AI agents to work for people. It's your turn. Find out how to get started@servicenow.com AI agents if you've done any online shopping before, odds are you bought from a business powered by Shopify.

C (18:21)

Wondering how you can tell? Close your eyes and picture that purple shop pay button you see at checkout. It's the one that makes buying so incredibly easy.

B (18:30)

And it's also the telltale sign that you're buying from a Shopify business.

C (18:33)

If it's not ringing a bell now, you're bound to start noticing this purple button everywhere. And for good reason. Shopify makes it incredibly easy to start and run your business, so it's no wonder so many businesses sell with them.

B (18:46)

Get your very own purple button by signing up for your $1 per month trial and start selling today at shopify.com/morning brew that shopify.com/morning brew.

C (18:58)

We're back with another edition of Toby's Trends, the segment where I take a deep dive into the business world to emerge with a trend that will have your parents going, huh? How did you get so smart? Today's trend is an olfactory one. America is in the middle of a fragrance arms race where brands keep dialing up the intensity of scents because we've been trained to equate stronger smells with cleaner, better products. Madison Darbyshire, a reporter from Bloomberg just recounted her experience with Dawn Dish Soap changing its original scent. This year, the company slapped stickers on bottles bragging about their new clean scent. But what that really meant was a new, more intense scent. One that has led customers to report headaches, nausea, and just general Porta Potty vibes. Despite the negative reaction, companies like Procter and Gamble have been turning up the volume on scents in dish soaps, detergents, and service cleaners because research shows Americans equate stronger smells with cleaner and more effective products. But that can create a sort of sensory arms race. If you dial up the smell, olfactory fatigue can kick in, which means people stop noticing. So then brands add even more in. The cycle escalates. That's an especially fraught cycle. Since smells are emotional and transportive. It's a reason why smelling Axe body spray can take you right back to middle school or chocolate chip cookies can transport you to your parents kitchen. So you're not imagining it. Our sensory environment is becoming denser. Brands like Don are fighting harder to stand out, but in the process risk breaking the emotional continuity that led people to trust and buy them for decades. Neil, help us make sense of the sense.

B (20:28)

This is deep. You know, one concept from this sense world that really spoke to me was the concept of olfactory evidence that brands are responding to our demand of evidence that their products are working. And I did my laundry yesterday after, you know, diving into this research, and I smelled my clothes to be like, well, are they clean or not? And I realized that they needed to give off a particular scent for me to think that they were clean. If they were just not, you know, if they didn't smell like anything at all, then I would say, hey, well, this detergent isn't really working. And that perhaps that, that need to smell, particularly evidence that their product was working, is driving this arms race of intense fragrances that you're talking about.

C (21:11)

And all these fragrance houses inside these big brands are trying to use it as a marketing and development tool as well, because it's very hard to come out with new dish dawn soap and say, like, hey, it cleans better. You know, the easiest way to do that is just make it smell differently. Because as you're saying, this olfactory evidence does play a role in your dish soap, in your, you know, surface cleaners. But you, you risk messing with people's nostalgia. They have associated dawn dish soap throughout maybe their childhood, throughout maybe their early adult years as this thing that represented cleanliness. And this basically saying that we can trust this smell when you change that you say, well, I can no longer trust this brand. So it's Almost this catch 22 and the market is demanding innovation out of these companies, but also people are demanding continuity from some of the products that they grew up with.

B (21:59)

And there's been a reverse effect as well. Just as these companies are rolling out even more intense smelling products, there's been increased demand for basically neutral products. Free and clear, they're called. And you know, if you go on ebay and search for the original dawn soap without all of the added intense cents that's going for a 300% markup, it's five times more expensive on ebay than the actual thing you can buy. So we're starting to see a reaction because people do a very intense physical reaction when there's something that they, when something smells that they don't like.

C (22:30)

And then this weirdly reminds me of what Howard Stern is going through right now with Serious, because it's a test of how much a company can kind of tamper with a legacy product before, you know, loyalty starts to crack. So. So I feel for Serious and I feel for Don right now because they are trying to innovate, but they risk, you know, alienating people in the process.

B (22:50)

Now, it's interesting that people do probably take their smell for granted. There was a study from a neuroscientist at Brown University. I want you to tell me what you think about this. Almost 40% of people would rather lose their sense of smell than their hair.

C (23:03)

I would hate both of those outcomes, obviously, but I think people underestimate smell when it comes to senses as evidence by this survey. But I do think that without smell, you know, things would taste different. That's what people don't understand. Like bacon. The smell really contributes to it. Without smell, researchers have said that it would just taste salty. You won't get, you know, that rich kind of fatty goodness that people love bacon for. So don't even make me choose between the hair and the smell. I'm choosing both.

B (23:32)

Let's bring to the finish with some final headlines like the slowest drivers, you know, Fox News is staying to the right. The Murdoch family resolved its dramatic decades long succession battle yesterday with an agreement that will hand Lachlan Murdoch, the son of family patriarch Rupert, the keys to the media empire. This will please Rupert. Because of all his kids, Lachlan was his chosen heir and will ensure that the 94 year old's outlets that include Fox News, the Wall Street Journal and the New York Post, will maintain their conservative bent upon his death. The rest of the Murdoch children, Lachlan's older siblings, lost the fight for control of the company, but their bank accounts won. Each of the three will be paid $1.1 billion for their shares in the empire.

C (24:12)

I'm going to make the joke. They should totally make a TV show about this, Neil. But yes, keeping that ideological bent was really important to the elder Murdoch. He has always kind of preferred Lachlan as his permanent successor. Lachlan has done pretty well as chair of News Corp since he was installed in 2023. Fox's stock price has doubled since the end of 2023. And News Corp stock is also up. So killing two birds with one stone here, protecting, you know, the conservative voice in the English speaking word, as Rupert, Rupert Murdoch put it. And then as well as having someone who's been pretty savvy at the helm of the business so far, it was the obvious choice for the Murdoch empire going forward.

B (24:54)

France is going through more prime ministers than me with cheap earbuds. Yesterday, a no confidence motion in Parliament sent the government into collapse again and forced French Prime Minister Francois Byrou to resign from the role. That leaves President Emmanuel Macron to choose a fifth prime minister in less than two years and a third in the last 12 months. The root of the chaos is that France has been pushed to the financial brink due to a spiraling debt crisis. Thanks to heavy spending and declining tax revenue, France has the widest deficit in the euro area, with debt rising by nearly $6,000 a second. 57% of France's economic output depends on government spending. And as the outgoing Prime Minister warned, interest payments will become the biggest expense in the French budget in four years. But I guess that's someone else's problem now. The question is, who?

C (25:41)

Yeah, I mean, doing the same thing over and over again and expecting different results is a sign of insanity. They keep installing these kind of centrist prime ministers to build a coalition, but they keep having their governments collapse. The budget issue is a real issue, though. I mean, France's deficit reached 5.8% of its economic output last year. That is double the EU's proposed limit of 3%. And the thing that Bairu tried to do, though that ended up sinking his ship, was one, he tried to attack the debt problem by freezing some welfare payments. Not popular. And then he also tried to get rid of two national holidays, which again, in a nation like France, who do like their holidays, that was not a popular thing. Bairu thought it could generate up to $4 billion in tax revenue or 4 billion euros in tax revenue, but it wasn't worth, you know, the political landmine that it was. Finally, if you have been having a major sweet tooth recently, don't blame your appetite, blame the weather. A new study from US And UK Researchers found that when temperatures rise, Americans drink more sugary beverages and eat more frozen desserts. Makes sense. A hot day calls for a little Coca Cola and some ice cream. But as the planet warms, those daily decisions add up over time and lead to a lot more sugar consumption. According to the study, we're slurping down 100 million more pounds of added sugar now compared to 15 years earlier. It's not actually the scorchers that have us reaching for a sugary beverage either. Researchers found that sugar consumption rose alongside temperatures from 54 to 86 degrees Fahrenheit, but then started to lessen above that threshold. So, Neal, next time I'm craving a sweet treat on a sunny summer Sunday, you better believe I'm blaming it on the thermometer.

B (27:24)

As you should. I mean, they found a causal Link. For every 1.8 degrees Fahrenheit of warming, added sugar consumption in U.S. households jumped by 0.7 grams per person per day. And they, they warn that if this trend continues, if the planet keeps heating up, then, then sugar consumption nationwide could increase by nearly 3 grams a day by 2095. We are just reaching for the juices and the sodas as, as the temperatures. He found that the most concentrated impact of this was in households where people make less money and are less educated. Those people are more vulnerable already to worse health outcomes. But reading this, I'm thinking the last thing I want on a really hot day is like a super sugary beverage. And especially ice cream. Ice cream makes you only more thirsty. So there is a temperature, and we know this from ice cream companies, that when the temperature hits a certain degree, then, then you go away from ice cream because it doesn't do anything to quench your thirst.

C (28:23)

I mean, a crisp Coca Cola, though, on a sunny summer Sunday. I don't know why I keep saying sunny summer Sunday, but that, that does hit. Still, I am with you on the ice cream thing. There is a certain point where, you know, it's just a melted mess, but a crisp Coke does. I don't even drink Coca Cola, but just sounds good to me.

B (28:40)

Okay. That is all the time we have. Thanks so much for starting your morning with us. Have a wonderful Tuesday. If you have any thoughts or feedback on today's show, send a note to Morning Brew daily at Morning Broadcom let's roll the credits. Emily Milian is our executive producer. Raymond Lu is our producer. Our associate producers are Olivia Graham and Olivia Lake. Hair, makeup is wearing a new scent. Devin Emery is our president, and our show is a production of Morning Brew.

C (29:03)

Great show, Danielle. Let's run it back tomorrow.