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- [00:02]
A
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Good Morning Brew Daily Show. I'm Neal Freyman.
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And I'm Toby Howell.
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Today, why are so many tickets still available to the World cup then?
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The FDA just approved the first new sunscreen ingredient in decades. It's Wednesday, June 10th. Let's ride.
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B
Good morning and happy Wednesday. Look, a lot about the World cup has been controversial and frustrating as we'll get into later in the show. But the vibes are on the up as Americans have begun to see our country through the eyes of first time visitors on social media. Europeans visiting the United States for the Games have been posting their experiences around the American south, expressing wonder at the nature, fast food and friendliness of the people in small town usa. One German guy named Freddie in particular has gone viral. He's documented his journey around Georgia, Tennessee, Alabama, rafting down the Chattahoochee river, catching the NBA Finals at Chili's and eating Waffle House at 1am which he called a 10 out of 10 experience. Toby, sometimes you just need someone else to hold up a mirror to not take things for granted.
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A
I know, but this is the Internet and of course everyone is extremely cynical. So questions have been swirling on if this is just an American dude larping as a wide eyed German tourist, but he appears to be legit. He has 22,000 posts on X and if you scroll back through his history he he does appear to be posting from Germany. Plus, I want to believe that this level of genuine excitement he's experiencing while eating chilies and waffles and Bucky's for the first time is real. It's pretty great too that when Americans go abroad they look at the cafes and you know, the pizza. But when Europeans come here they get SEC football stadiums and shopping at Walmart and it makes both sides of the Atlantic just as happy to see each other's culture.
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B
And now a word from our sponsor Sage Toby, have you ever needed to get rid of something even though was there for you right when you started out to help you grow?
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A
I am so glad you're bringing this up. I was thinking the same thing it's been so fun buddy, but just makes sense for me to get a new co host.
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I was talking about entry level tools that Sage can replace with their AI powered software that can handle HR and payroll across large distributed multi country employee populations. But what were you saying?
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A
Just that Sage scales with you as your company grows. Their product line can handle complexity from 15 employees to 5,000 mm.
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B
Just head to sage.com/morning brew to learn more. That's sage.com/morning brew speaking of the More bad vibes around the World Cup Just one day out from the start of the tournament, FIFA faces a potentially very embarrassing situation Empty seats at games According to a Financial Times analysis, nearly 180,000 tickets are still available on official resale platforms, a glut that highlights FIFA's unusual and controversial ticketing process for this year's event, the biggest it's ever put on. It's stinging news for your friend who thought they were being smart by snagging a bunch of tickets early on at face value with the expectation of reselling them later for a tidy profit. The FT found that since ticket prices on the official porter have slid 20% over the past month when taking the 26% fee on transactions into account, most resales could now come at a loss. Tickets are still up for grabs for seemingly the most in demand games. For the US's opener against Paraguay and Los Angeles Friday night, 4400 tickets were still available for resale at a median price of over $800. Of course, these tickets could still be gobbled up prior to the game's beginning, but the prospect of the TV camera panning to empty rows at World cup games would indicate that FIFA's a big gamble on ticketing was a huge flop for this World Cup. The soccer nonprofit changed everything about the process, maintaining direct control of ticketing and charging higher prices by far than any other World cup in history. As the clock ticks down to the opening kickoff and it looks like that could have backfired.
- [04:17]
A
I'm so nervous. I do not want there to be empty seats at the World cup. Because one thing that you do when you start to treat ticketing as a revenue maximization opportunity is that you start to risk the atmosphere in the stadiums themselves. We saw this at the Club World cup in this past summer where there were tons of empty seats as demand didn't quite meet, where the ticket prices were priced at. And if you price these traditional supporters out, then you start to get an environment that is more akin to the super bowl and famously the super bowl, despite being, you know, one of the biggest sporting events in the world, has a horrible vibe inside because Joe Burrow has said the super bowl atmosphere has a feeling of a corporate dinner party because it's mostly just very, very rich people and corporations that can actually afford these seats. The fact that the World cup is moving in that direction makes people nervous for the actual ambiance and vibe inside the stadium themselves.
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B
So we've heard a lot, you've heard a lot from me, that this is the most expensive World cup by far to attend. Let's put some numbers on that. So World cup tickets across America, Canada and Mexico this year cost more than twice as much as they did in Qatar in 2022, and about four times as much as they did when the US last hosted the tournament in 1994, adjusted for inflation. And this has been a direct strategy by FIFA. The head of FIFA, Gianni Infantino, has argued that the North American market is, quote, a very special market where no one complains about ticket prices when you go to a concert or an NF NFL game. He calls us a once in a lifetime experience for North American fans to experience the World cup and go to games. So that's why they've changed up their whole process. They've introduced things like dynamic pricing, which they haven't before. And we are used to dynamic pricing here with concert tickets. And no one likes it. It's when demand goes up, ticket prices go up. When demand goes down, ticket prices go down. So that is FIFA is a very intentional strategy by FIFA to jack up prices for the North American market. And you can see that, yes, United States is, we are more willing, not willing, but we have experience paying more for the biggest games. The super bowl, the get in price this year was $900. The equivalent, maybe in Europe, was the Champions League, which is the biggest soccer game on that continent. The get in price there was $200. So there is a big gap. But FIFA is really sticking it to us with these revenue maximization tactics.
- [06:38]
A
It did feel like they just overplayed their hand too, because I remember FIFA reporting that 500 million ticket requests came in when the ticketing still first went online. But now we're getting reports that there's still 180,000 remaining. So one of them was lying, and it looks like they were lying about the initial demand. It just stinks. I hope it's full. I hope the vibe is good. I hope the people who deserve to go watch, you know, their teams play like the German tourists meandering around The US south right now gets in and it's not just, you know, a very rich and corporate feeling. Eventually we got one day, one more day. So I guess the flip side is if you're looking for a last minute ticket, there are still tickets available and maybe you could get them for a lower price than your forward thinking friends. Moving on. There's a saying that growing old is mandatory, but growing up is optional. But what if they were both optional? That's the vision of a Life Biosciences, a company that is trying to reverse aging in humans. The Boston based longevity startup took an important step towards that goal to announcing yesterday that it had just started the first FDA approved human clinical trial to turn old cells into less old cells. Another way to think of it, they just injected a patient with anti aging juice. The goal is to make old cells behave like a younger version of themselves. With this specific trial targeting the eye of a patient suffering from glaucoma. The fancy name for this sort of longevity treatment is cellular reprogramming, which targets the four proteins that can reset an adult cell back into an embryonic like state. There are risks associated with this approach, namely that the become cancerous, but as of right now, it's the most promising anti aging technology in development. Neal this Life Biosciences trial is extremely small, up to just about 18 participants, and for now it's contained to just one eyeball. But over the next six months, as they monitor the patient for safety issues, if all goes well, it could open the door to applications that make the liver, muscles, brain and overall body healthier and younger. It's like a chug jug from Fortnite,
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which I have never played yet, but that sounds very interesting. A bunch of huge names are attached to longevity science and anti aging. Elon Musk has called aging a very solvable problem and said that age reversal is coming. Sam Altman, who's the CEO of OpenAI, has backed a number of startups. One startup in the space, Jeff Bezos, has backed another. Brian Armstrong, who's the Coinbase CEO, actually co founded another longevity startup called New Limit. So there's a lot of attention and money being thrown at longevity by these billionaires because it is expensive. But they are saying that this is a potentially a new frontier of science with a lot of serious names attached as well.
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A
Well, let's dig into the science a little bit. So the breakthrough is actually not making cells younger because scientists have known how to reset cells for decades now. But you don't actually want to do that because when you reset it to, you know, an embryonic like state, that erases their identity to raises their role in the body. So if you. And also if you do that, it increases the risk of cancer because they forget what they are. So Life Biosciences uses three of what are called four Yamanaka Factors. It is a partial reprograming. They intentionally avoid the one that is most associated with cancer. They say there's an off switch in this treatment as well. So it's a fascinating thing that I had no idea that we could turn all our cells into baby cells. And that's actually not what you want to do at all. You just want to age them a little bit, right?
- [10:06]
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Maybe get them to the teen stage without the rebellion. But yeah, there's a couple of other names to know. Yamanaka Factors you mentioned. This was named after this guy in Japan, a scientist and a surgeon, Shinya Y. Naka, who in 2007 was the first person to first successfully reprogram adult human cells. And he won the Nobel Prize for it then. The other person to know is David Sinclair. He is the co founder of Life Biosciences, the company that's doing this particular study. He is probably the most controversial but most accomplished scientist in this particular field. He has talked about, he runs a lab in, in Harvard which has, has spawned a lot of these companies. He has talked about bodies being like computers that can be programmed and reprogrammed and rebooted. So he's been a huge booster of this. At the same time of him being a huge booster, he's also made some pretty, maybe not outlandish claims, but very ambitious claims about longevity science where others in his field have sort of pushed back and said, look, we, he said stuff like, yeah, the person who's going to live to 150 years old has already been born and some of his, the people have worked with him in the past, have called him a snake oil salesman and talked up his accomplishments a little too much. But at the same time they can see that whatever Life Biosciences is doing with this first human trial and the fact that there's so many companies in this space and they're really making advancements, could not have happened without him.
- [11:29]
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I hope they figure it out because after my bachelor party, my back is sore, my triceps are hurting. So any little anti aging injection, I need it already. At 29, you know how good it
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feels to finish up a project that's taken you months for the Sagrada familia. It's been 144 years. Today, Pope Leo will be in Barcelona to bless the completion of the world's tallest church, whose torture Construction began in 1882. While a moment for celebration, it's also sure to inflame debates about over tourism in a city that's fed up with out of towners. The Sagrada Familia is the masterwork of legendary Spanish architect Anthony Gaudi, whose jaw dropping Dr. Seussian buildings you've no doubt seen if you've been to Barcelona. The church's final tower is going to be inaugurated Today on the 100th anniversary of his death, June 10, 1926, when it was just one quarter completed. When asked when the Sagrada Familia would be fully built, Gowdy replied with his most famous quote. My client is not in a hurry. That client being God. Which is a good thing because this church has been a bear to build, primarily due to two factors, money and war. During the Spanish Civil war in the 30s, a decade after his death, Gowdy's blueprints for the church were mostly destroyed, leaving his associates and disciples scrambling to decipher his plans. A lack of money has also been a hurdle, with visitor ticket sales ultimately replacing donations as the main source of funding for construction. And it's those tourists that send Catalan spiraling with rage. In the past few years, as visitors numbers to Barcelona have surged, locals have rebelled against foreign tourists, staging protests and sometimes pelting them with water guns. Pope Leo will probably get a warmer reception though.
- [13:04]
A
Let's, before we get into the tourists kind of pushing back on this, let's just marvel at what Gaudy was able to create. So you mentioned that, you know, back in the 30s, a lot of his designs were destroyed. So modern architects who have been completing his project have been kind of forced to rely on some sometimes spotty designs. But they have basically marveled at how thoughtful and how geometrically accurate his designs actually were. And now that they can use modern tools, they were able to verify that he had a plan for this. Even though it looks like basically like a drip sandcastle at the beach, it's very nature inspired. That is kind of the core of his work. The impossible geometries seemingly work. So that's just one very cool thing as well. Now the symbol of it being an over tourism, it stinks because there is potentially more to come because you said that it was finished, but the glory facade, which is this big entryway, still isn't finished yet. And that could potentially, if it is completed, lead to 3,000 people being affected or displaced. So it's not the end we're going to hear of, you know, locals pushing back against the Scrata Familia, even though it is just this beautiful, incredibly imposing building on the Barcelona skyline.
- [14:19]
B
Yeah, it's the Barcelona skyline. There's not many buildings that are high, tall at all. It's like very one, two, three stories. And then you see the Sagrada familia, which stands 560ft above. It's absolutely amazing, and people know it. And in Spain is just facing a crush of visitors. In April, the country received 9.1 million international visitors, a new record high for the month, which is 5% more than April 2025. And you're starting to see just so many debates play out in Spain and across Europe about people and Spain. It seems like they hate tourists more than anyone else. There was a YouGov poll Europe wide published in September 2024. 28% of Spaniards had a negative view of foreign tourism, which was by far the highest percentage of any country. Their main gripe is housing. Barcelona houses have. Housing prices have been spiking in recent years, and they say that the foreign. The crush of foreign visitors have. An proliferation of. Airbnb has contributed to a supply crunch that's driven them from their neighborhoods and turned the city a kind of Disneyland and stripped it of all of its, you know, really local flair.
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A
Let's do a tourism swap. Let's send one Spanish tourist to the US south and have them eat at Buc EE's, and then send one US tourist over and have them check out the Scrota Familia. I think I will make us all kumbaya and be friends with each other. All right, we're going to take a quick break and come back and talk about sunscreen right after this.
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Toby, did you know employees who are financially stressed are way more likely to be distracted while at work?
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What was that? Sorry, I'm really distracted. I've got some questions about this hit to my bank account here.
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See this? Missed work is estimated to cost employers big bucks annually in lost productivity.
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That's why Aflac pays claims fast, accurately and fairly. Their plans can help employees focus on getting better and getting back to work.
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To learn more, just head to aflac.com/morning brew daily. That's a flash.com/morning brew daily.
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A
Neil, are you a square?
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Well, people have called me one since I was a kid, so.
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- [16:33]
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B
I'm shopping for Father's Day gifts, and I'm sick of giving the same old boring ties and mugs every year. What are you gifting this year? Toby?
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I'm treating my dad to Viori. Whether he's on the fairway at the airport or kicking back in the yard, Yori's everyday staples are designed to keep him looking and feeling his best.
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With Vuori's Fitness Go To's Performance Essentials and Travel Ready Layers, you can give him an Adventure ready makeover in one place.
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Get 20% off your first order@fiore.com MB Daily. That's vuori.com MB Daily. Exclusions apply. Visit the website for full terms and conditions. For the first time in more than two decades, the US has approved a new sunscreen ingredient. As we enter beach season, familiarize yourself with bemotrinzanol, AKA B E M T. The sunscreen that you spray on to fend off that farmer's tan on the golf course is good at blocking UVB rays, which are the ones that cause visible sunburns. But most US Sunscreens struggle against weaker UV A rays, which penetrate deeper in, are linked to premature aging. Enter bmt. It's a chemical filter that provides protection against both spectrums, is not easily absorbed into the skin, doesn't leave a white residue, and doesn't break down easily in the heat. Sounds pretty good, right? Asian and European listeners certainly think so. Their sunscreens have been made using BMT for years now. But the FDA in the US has been dragging its feet on giving it the okay in America over fears that chemical sunscreen ingredients could enter the bloodstream. Clinical data shows that BMT dodges those concerns and when paired with decades of safe usage over in Europe and Asia, means the FDA felt good enough to greenlight it to save Neal from turning any redder this summer. Neil, the regulatory bottleneck has finally broken.
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B
Yeah, Freddie's having a good time here in the United States, but he's probably very frustrated with the sunscreen options. That's because in Europe there are 29 approved UV filter. The United States there are just 16, and now 17 with this new approval. And when you're looking specifically at UVA light, which US Sunscreens do not do well with. There's only four filters compared to Europe where there are nine. And the reason for this is the regulatory regime. In the United States, sunscreen is regulated as an over the counter drug. You it requires human clinical data for each active ingredient to make sure it's safe and get it into these bottles or spray cans in the United in over in Europe. It's a cosmetic, it doesn't require human trials. So they have a lot more options to play with. And that's why you're seeing Americans have complained for many years, including AOC. In a very popular tweet back in 2023, she called attention to this issue, which maybe most people have not thought about. It's like why is South Korea and Asia have incredible sunscreen options in Europe as well and we over here with just a limited number of options and they don't even work that well.
- [19:43]
A
And partially why you can tie it to 2019. There was this FDA review of sunscreen ingredients and most were given the okay. But two ingredients were deemed unsafe because of potential of them leaking into the bloodstream. And that corresponded with a growth of anti sunscreen content kind of perforating. Online more people started claiming that sunscreen is toxic. And One survey found 17% of Americans believe sunscreen was toxic in 2021. 24% believed it was toxic by 2025. So that has kind of environment that sunscreen has been facing right now. Now you have this chemical ingredient that is approved. It's not going to be something that you can go in and buy widely as of now because right now just one company has the patent on it. And before anyone else can use it, it has to be that patent has to run out over the next 15 or 18 months or so. But once that finally breaks, then you can have better sunscreen. Then you can get to at least on par with what has been already going around in other parts of the world.
- [20:46]
B
Yeah, the thing about sunscreen is it doesn't just have to work, but it also has to look good. And a lot of the mineral based sunscreens which dominate the American market leave, you know, white streaks on your body, which I don't care about because I'll just go to the beach and just put globs of white stuff.
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And I've seen that.
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I'm like, okay, so I'm protected from the sun, it's fine. But for a lot of people, they care about how they look, which is very understandable. So that's why this particular ingredient, which has been vetted, experts say is it's, it's safe and it's works one of the most vetted products or ingredients out there on the sunscreen market. You know, it's been in Europe since 1999. Then it's fine to use and it also looks good. So these, these sunscreen manufacturers have to have those two things in balance.
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A
I'm not going to lie. I don't even know UVB rays existed. Did you know about the second part of the spectrum of the sun?
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We talked about tan maxing as a Toby's trend two weeks ago where we talked about UVA and uvb.
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Okay, I take that.
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Forget that.
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Remember that, that. But when I saw that it was like the second dairy ray that causes, you know, skin cancer risk and whatnot, I was like, dang, I should really should apply more sunscreen this summer. All right, let's spread to the finish with some final headlines. Anthropic's all powerful Mythos model is here, but it's hitting the town. Using a fake ID yesterday, the company rolled out Claude Fable 5, a mythos class model that comes along with guardrails. Anthropics repeatedly warned that without guardrails, Mythos could cause cause serious damage in areas like cybersecurity. So they bolted on some safeguards and launched it under a different name. If you ask Fable 5 anything about cybersecurity, biology, chemistry or AI distillation, it taps out and subs in the older Opus model. Still, even with the muzzle, reviews have been good. Stripe says Fable took months of engineering and did it in days. Trading firm said it aced their evals almost across the board. And in general, it seems like the model is better at one shotting big meaty problems. The debut comes as Anthropic marches towards an IPO. AI filing its own paperwork earlier this week and SpaceX going public later this week. Neal, we've been talking about Mythos for a long time now and how dangerous Anthropic has been saying it is. I guess their solution was to give it a Hannah Montana alter ego, pin one arm behind its back, then release it to the world.
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Yeah, I was thinking this is like an R rated movie that they show on tnt. There's commercials. It's not as much fun stuff. They take out all the swearing. But yes, they are releasing it to the public and it's very interesting. At a time time when a number of companies have said, wow, our AI is really expensive and we're blowing through Our budgets in May through for the entire year. This new system is about twice as expensive as its recently launched model Opus 4.8. So they are Anthropic is anticipating that companies will shell out for for Fable. Now I was about to say Mythos but also interesting. I learned how Anthropic. Anthropic names their models which I never realized before. So Fable is chosen because it was similar to the Greek Mythos. But what what Anthropic does is they name their AI models after forms of composition. So epic. So you have Claude Sonnet, Haiku Mythos, Fable. So if you're a betting person, I don't know if there's a prediction market on this. What would Anthropic next model be called? It could be, I was thinking something like Epic Saga or ballad.
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I could not think of a single
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song so I think songs are a little. A little too general. Wa.
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What are other forms of storytelling right there? TikTok short.
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TikTok short. I think that's what the next model is going to be. Put some money on that. Okay, Next up, the astronauts on Artemis 2 became household names when they completed their awe inspiring journey around the moon earlier this year. NASA just picked the next crop of space cowboys who will help bring humans even closer to the lunar surface. Yesterday, the space agency announced Randy Bresnik, Luca Parmitano, Frank Rubio and Andre Douglas as the four person crew for Artemis 3 set to launch next year. These fellows won't be landing on the moon, but they'll be setting the stage for it by testing crucial systems like attempting to dock with lunar landers built by SpaceX and Blue Origin. If all goes well, as it did for Artemis 2, NASA hopes to land the next batch of astronauts on the moon by 2028.
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A
It they are not going to the moon, but their mission seems more complicated than actually going to the moon because you mentioned that they have to dock with different landers. Here's the planned sequence. Orion spacecraft launches with the astronauts on board. Orion Docker docks with the Blue Origins lunar Lander. Astronauts transfer into the Blue Origin vehicle. Orion undocks that Orion docks with Space X's starship Lunar Lander. And after that testing is complete, bring Orion and the crew back to Earth. I can't even follow that and yet they're going to be doing that all in space. So hopefully everything goes right. A lot has to go right because a lot has been going wrong recently with certain parts of this mission. Blue Origins lunar lander depends on his new Glenn rocket. That new Glenn rocket just blew up recently. So it was stressing me out. Honestly. I actually listened to an NPR newscast with one of the astronauts after he was named and they said did that make you nervous at all? And he completely avoided the question. Just goes, I'm so excited to go to space. So a good PR answer there. But I hope that they figure out the dot their eyes, cross their T's and get these astronauts safely to space.
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B
Finally, we close every Wednesday show with Suggestion box where Toby and I each share a life recommendation to help you get over the hump this week. Week Toby, what do you got?
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A
My recommendation is to play the 82 and O game. So last week I found this game where you try to build the ultimate all time NBA team and see if you can go undefeated. 82. 0 each round you get to spin and get a random NBA team and decade. You select one player from that era to add to your roster and then you keep doing that to fill out your starting lineup. For instance, if you got the 1990s bulls, you'd put Scottie Pippen at small forward. If you get the 2010 Heat, LeBron at any position really, then once you fill out the lineup, the game gives you a record. Sometimes it's 16, 22, 22. Sometimes it's 81 and 1. It's actually very difficult to go undefeated. I got fully addicted to this. I played it for two hours straight before I finally got the 82 and O team. It's very fun. If you are a basketball fan and even if you're not, there's been a proliferation of clones online. You can play it in the NFL version it's 20. There's Chase in 117 in baseball, which I showed to you this morning. So. So whatever. You know sports. You want to scratch the itch. Find this version of the game. I promise it's strangely addicting.
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B
My wreck is earplugs to protect your hearing during concert season. Seeing your favorite artist this summer is going to be an incredible experience. But it's also going to be a loud one. The sound at concerts regularly tops 85 decibels, the threshold at which sustained exposure can damage your hearing down the road. Luckily, there is a solution. Earplugs. And it seems like people are catching on. I've seen them more and more at shows over the years. Worn most frequently by festival veterans. Earplugs won't ruin the vibe by muffling the sound or stifling it too much. They basically just make things a bit quieter, especially if you know which ones to Get. And after some quick research, it seems like there are two top brands, Loop and eargasm, which my friend who goes to concerts every day swears by. Or you can just search on Amazon to find any number of cheaper options that will probably work just fine. Just search for high fidelity earplugs or concert earplugs and rock on.
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A
I'm going to put you on the spot here, Neil. Have you ever worn earplugs to a concert?
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B
100%.
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A
You're joking me.
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B
I am not joking.
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A
When you.
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B
A couple of months ago, you buy earplugs. Just. They sell. They sell earplugs literally at the venue because it is a thing. You don't go to enough concerts to know this, but if you go to any. If you go to most concerts, a lot of people have earplugs because it is so loud and it can really damage your hearing if you've been there for hours and you go to a lot of concerts. So this is absolutely a thing. And so I'm saying for people who don't want to buy earplugs at the venue, because they will absolutely sell them if you get loop earplugs or eargasm. I've seen these go around. They're not that they're not saying, you're sorry, I'll stop saying your gas. And. But yes, people, if you just want. And they're a little more fashionable than maybe the ones that they sell at the venue or the ones that you would see just come. That aren't necessarily geared toward concerts that are absolutely. Earplugs geared toward concerts that a ton of people buy. And I'm saying more people should know about them and buy them.
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A
I can't remember the last concert I've gone to. Okay, now that you put me on.
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B
So you can't even speak up about this topic.
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A
It was Justin Bieber in 2013, actually, that was it.
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B
Loud.
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A
No.
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B
Well, you were so far.
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Remember? Yeah.
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B
You were so far back. All right. That is all the time we have. Thanks for starting your morning with us and have a wonderful Wednesday. To share your thoughts on the episode or anything else, send an email to Morning Brew daily at Morning Broadcom or DM us on Instagram at me Daily Show. Let's roll the credits. Emily Milian is our supervising producer. Raymond Lu is our senior producer. Our producer is Olivia Graham and our associate producer is Olivia Lake. Technical direction by Nina Miller. Hair and makeup. Thanks. Freddy should visit Wawa. Devin Emery is our president and our show is a production of Morning brew.
- [29:28]
A
Great show today, Neil. Let's run it back tomorrow.