
How the Trump budget bill will impact taxes and why Lululemon is suing Costco
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Neal Freyman
Good morning, Brew Daily Show. I'm Neal Freyman.
Kyle Hagee
And I'm Kyle Hagee.
Neal Freyman
Today, how Trump's big bill will and won't affect your taxes and why you're.
Kyle Hagee
Out of luck if you're a teen looking for a job this summer. It's Monday, July 7th. Let's ride.
Neal Freyman
Good morning. Thank you, Kyle, for filling in for Toby today.
Kyle Hagee
Feels good to be back and welcome.
Neal Freyman
Everyone back to the Workweek. Well, unless you're Ben Shelton's sister, then you have a few more days off. Here's what happened. After winning his third round match at Wimbledon on Saturday, the American tennis star used his microphone to issue a public plea to Morgan Stanley, where his sister Emma works. Calling her his good luck charm during his Wimbledon run, Shelton asked the bank to allow her to stay in London instead of returning to her desk in the US On Monday as required. The request was apparently approved by HR as hours after Ben's public appeal, Emma posted Thank you, miss and return flight canceled. Kyle, he's a good kid, but in light of this news, I really wish my brother practiced tennis right more.
Kyle Hagee
And imagine being Emma's manager and seeing Shelton on live TV being like, she's going to get the day off and you're like, approved, okay, like, have your good luck charm. So at least he's looking out for his sister. It's.
Neal Freyman
What about. What about the people on our team who have to do a little extra work?
Kyle Hagee
Yeah, they probably are cheering for Shelton's.
Neal Freyman
Opponent, who is Lorenzo Sonego. Shelton's playing should be around 9am Eastern today. Would be kind of a bad look if he lost this match, but he's the 10th ranked player in the world. He's on a heater right now. So we are absolutely rooting for you, Ben and Emma. And now a word from our new sponsor, mortgage matchup. Kyle, you know that feeling when you're trying to make a decision but don't even know where to start?
Kyle Hagee
Funny you say that, Neil, because this past weekend I simply could not decide what to eat at my Fourth of July picnic. Hot dogs, hamburgers, chips, coleslaw, cheese. It was just so much.
Neal Freyman
Exactly. And if you think that's overwhelming, where do you even start when buying a house?
Kyle Hagee
I actually have an answer for that. Neal. Just use Mortgage Matchup Powered by United Wholesale Mortgage, they help borrowers connect with independent mortgage brokers in their area.
Neal Freyman
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Kyle Hagee
Could not be better. Meet your home loan expert at www.mortgagematchup.com disclaim Wholesale Mortgage LLC equal housing lender and MLS number 3038 license in all 50 states and the District of Columbia.
Neal Freyman
At the White House's Fourth of July picnic on Friday, President Trump signed his multitrillion dollar tax and spending bill that Republican majorities in the Senate and the House approved, giving him his signature piece of legislation that will transform the economy in the years to come. We've talked a lot about the macro effects of this bill, from Medicare cuts to rolling back green energy incentives to raising deficits. But you're pro also interested in the micro how will this bill affect you, your taxes, your investments, your savings? A key piece of this law is that it extends Trump's tax cuts from 2017, leaving many pieces in place that were going to expire at the end of this year. The tax brackets you've become used to for the past eight years are going to stay the same, ranging from 10% up to 37%. The standard deduction, which was nearly doubled in 2017, is also being kept, and it's become very popular. Before the previous law, about 30% of individual filers itemized their deductions to squeeze the most juice out of them. Now it's less than 10%. The law also makes the child tax credit permanent and will raise it from 2000 to $2200 per child, then index it to inflation going forward. So Kyle, for people thinking about how this bill will impact their finances and taxes, the main thing to understand is that broadly speaking, it keeps the status quo going because that status quo was going to be blown up at the end of this without an extension. Still, there are some key changes in this bill.
Kyle Hagee
There's a lot of talk during the campaign and during the passing of this bill about overtime pay that's going to offer a maximum 12,500 above the line deduction for overtime pay and there's some kind of technicalities with that Salt. State and local tax deductions were also a massive issue when they were trying to pass this bill, which basically helps, I would say high earners in blue states who pay a lot of state and local taxes, they can deduct that from their federal taxes.
Neal Freyman
That's going up from 10,000 deduction to $40,000 deduction. So you are living in the suburbs of New York City, New Jersey, Illinois.
Kyle Hagee
There is something called the Trump baby accounts, which again, some details still need to be worked out. But there are you starting in 2026, you might get a one time $1,000 deposit from the federal government that will grow kind of as your child ages. No tax on tips was also a massive thing that was talked about. There's going to be a temporary deduction for tip income which will be in place for 2025 through 2028. More details to come about what that, who classifies for that? And then the last thing I will call out Alaskan whalers. So you might notice in this bill that it allows whaling captains to deduct up to 50,000 of whaling related expenses on their taxes. This is how the sausage get gets made for some of these bills. Lisa Murkowski, who was a key vote in the Senate to get this passed, represents Alaska. You could, you could connect the dots of how the Alaskan whalers got some benefit from this tax bill.
Neal Freyman
One other aspect of this I want to talk about is the people who are thinking about buying a car, maybe an electric vehicle. Well, under this bill, this $7,500 tax incentive for buying a new EV that's been in place for a couple of years now. Years now is going to expire on September 30th. So if you want to take advantage of that, get to your dealer. Now I will say looking some of the prices for EVs, companies have dropped them to rock bottom prices. To move these things ahead of this incentive expiring. The Wall Street Journal found this Hyundai dealership in New Jersey that's selling an Ioniq 6 sedan for $169 a month for a lease. Kia is also leasing out its Niro EV SUV for as little as $129 a month. These auto companies hope that people will start to buy more EVs because the growth of the EV industry is slowing. In June, sales were 6.2% lower. The third straight, third straight monthly decline for these battery powered cars. And this incentive is going away in just a few months. So we'll see Whether auto purchases, EV purchases tick up as this tax incentive sunset.
Kyle Hagee
That's right. A lot of people might be rushing to to the auto dealer. The one thing I will say too is I think for these tax bills, it's important not to just think about the headlines but also look into the specifics. You mentioned. About 70 of tax filers take the standard deduction. When you hear no tax on tips or you hear some of these overtime pay, some of those you only can get if you itemize. So for most people you hear, oh, no tax on tips, that's great. It might not actually affect how much tax you pay because you don't qualify based on those constraints. So important to actually get the details. New York Times has a great tool that I was playing around with last year where you can actually input your specific items. I would say my last point, the real winner of this tax bill is an Alaskan whaler who works overtime, is paid in tips, happens to be 65 plus and is set to inherit a large estate. There's like one person out there that's like, wow, this was a massive win for me.
Neal Freyman
And another development that has sprung up from this bill over the course of the weekend we do have to talk about this is more of a macro thing, but Elon Musk, who has been a huge opponent of this bill because of how expensive it is when interest costs and likely extensions are included, this legislation is going to be more expensive than the combined cost of the first term tax law from Trump, the 2020 Covid stimulus package and President Biden's 2021 stimulus plan. That is according to the Manhattan Institute, a center right think tank. So he has been railing against the expense of this whole thing. He has said he is going to create a new political party for the, quote, 80% of people in the middle. It's called the America Party. Mark Cuban has endorsed this. He has not released any details or filed any paperwork on, you know, actually, you know, creating this thing structurally. But this guy is so much money. He was a huge force for Republicans in the last election. Tesla is also down 7% premarket because whenever Elon Musk dips a toe into politics, then he's taking his mind share away from that company that's struggling and needs a turnaround.
Kyle Hagee
Correct. The Trump Musk saga will continue. Our next story. Lululemon has officially entered warrior pose as it gears up for a fight with Costco. The athleisure retailer filed a lawsuit against the wholesale giant, alleging that Costco is selling copycat versions of its Athletic wear under the Kirkland label at a significantly discounted price, potentially misleading consumers and infringing upon various trademarks and patents. In addition to Lulu's scuba jacket, the suit alleges that knockoffs of other popular products, including their ABC pants and define jackets. Now, this case draws on various legal frameworks, including design patents, trademarks, and trade dress protections that give cover to big brands over certain product designs and packaging rather than purely functional components. Lulu is going as far as to sue over the name Tidewater Teal, which it has accused Costco of using to promote its own version of similar products. Now, Lulu's legal team is locked in probably wearing those ABC pants because they have a track record of litigating against copycats. In late 2021, they filed a similar lawsuit against Peloton, and in 2012, they filed a lawsuit against Calvin Klein. Both of those lawsuits resolved in settlements. Many legal experts are saying that the outcome in this case, because of the size and nature of Lulu and Costco, could create some new precedents in fashion IP Neil, are you rocking the Lulu joggers or the Kirkland signature joggers?
Neal Freyman
I mean, if you look at the price, it's not really a question, what is it? A 6 of the price for those correct ABC dupe pants. And that's what I kind of want to talk about is this dude, this word dupe. Now, maybe in the past, knockoffs have had maybe a sour reputation for people, but as clothes have gotten more expensive, inflation is hitting people's wallets. Dupe culture in fashion has become huge, and it's something that is celebrated. People go on TikTok, you know, showing off their dupe collection. The fact that they're getting similar products, maybe not the best quality, but not exactly the name brand, but you're still getting, you know, a very quality product at a much lower price. This is only bolstered Costco's business. In a rare turn of events for this lawsuit, people are saying, oh, wow, Costco is selling these similar pants for a fraction of the price of Lulu. That's great marketing for them. I'm going to go to Costco instead of Lulu.
Kyle Hagee
Yeah, I think you're spot on with this kind of. Dupes are cool and particularly with inflation, as you mentioned, people are looking for bargains, not brands. And it's tough for Lulu, who has dumped a ton of money into IP into research and development. Like, they have literal patents on their pants. They're kind of the R and D laboratory for Costco in this setting where Costco, you know, I don't want to say steel because I'm not a litigation expert here, but they're being inspired by these pants. They look pretty close. There's tons of Reddit threads. There's a wirecutter article saying they look pretty much identical. They're 85% of the appearance for 1. 6 of the cost. And Costco then can, you know, take that design, sell it for a lot less. And that kind of is Costco's business model with its Kirkland label. It gets so much data on what's popular and then it can turn what's popular into a Kirkland brand and their margins go up. So really interesting. The one thing I want to mention is this is a perfect example of the Streisand effect, where bringing attention to something sometimes backfires. People are now, I had no idea Costco had great clothes. I'm like, I got to get to the closest Costco ASAP and give me some joggers.
Neal Freyman
Meanwhile, Lulu, Lulu's business is not doing well. So maybe it's doing this from a point of defense. It had a 7% rise in sales in the first quarter, but its stock tanked after it reported those earnings because it cut its guidance for for the year. Its stock price is down about 30% year to date. We'll see what happens from the outcome of this trial, but it's certainly raising awareness about all the lower cost goods that are made in the Lululemon style but don't cost $128 like Lululemon's pants.
Kyle Hagee
I think Lulu needs to go on the offensive and start duping Costco's hot dogs and selling them for 50 cents in Lulu stores. Go on the attack.
Neal Freyman
All right, moving on. It's been a rite of passage for American teenagers to get a summer job working as a lifeguard, an ice cream scooper, or manning the rinky dink roller coaster at your local amusement park. But in the midst of a slowing labor market, those jobs are drying up. Teens are projected to gain just 1 million jobs in May, June, and July of this year, which would be the lowest count since 2010, according to the employment firm Challenger Gray. And Christmas. In May, teen unemployment climbed to 13.4%, up from 13% the month before and 12.4% the previous year. The trends are not going in the right direction, and economists chalk it up to a number of factors. One is that as the job market cools across the board, teens are often seen as expendable. The first ones to be cut, the last ones to be Hired. As competition heats up for fewer open positions, older, more experienced professionals are winning out in this game of employment. Musical chairs. Another factor is the slump in the type of industries teens often work in during the summer. Leisure, recreation, tourism. Spending from international visitors in the US is projected to fall by $8.3 billion this year, forcing hospitality companies to tighten their belts. And another variable could be automation, as self checkout and other TEC technologies replace cashier or clerk jobs that teens used to fill. Kyle, I'm curious what you make of this. But first, what was your summer job as a teenager?
Kyle Hagee
I was going to ask you the same question. My summer job as a teenager was I raft like third grade basketball.
Neal Freyman
Okay.
Kyle Hagee
And I feel like you learn a lot after getting yelled at by parents who have third graders and feel like their kid is the next LeBron. So it was a lot of development for myself.
Neal Freyman
I was a baseball very similarly. And the parents, yeah, they're very intense in Long Meadow Little League. Also was a camp counselor for many years.
Kyle Hagee
Yeah. And that's why we have such great character that we have is those teen experiences. Yeah. I mean, it's not good to be a teen today. You called out a few industries that I want to double down on. Tourism is one kind of a concrete example. The Times interviewed Mujit Sachdev. He was a franchise owner of Camp Bow Wow. Tourism is down. Less dogs coming to this daycare facility.
Neal Freyman
He's Camp Bow Wow.
Kyle Hagee
It is a dog daycare and boarding center for people that go on vacations. So he hired 12 teenagers last summer. He's hired five fewer this year. And so, you know, take that and scale it across the entire economy. You can see how tourism going down affects teen. I think also automation is massive. Right. You go into a target, no one's checking out anymore. You're going to self checkout kiosk machines. I think that's in general good for the entire economy. And you often hear that automation allows us to do higher level, more strategic work. But for teens who are still developing their skills, still trying to socialize, it feels like there's no path into work for them. And I think that's a real concern. You don't just, you know, earn a paycheck, but you're also learning how to socialize with adults. And I think it's a pretty important skill to develop for teens.
Neal Freyman
Very interesting to go into our time machine and go through teen employment during the summer for the past few decades in the United States. So go back to May 1979. A summer job was very, very popular among teens. 55% of teens worked or were job hunting for the summer back then. As the decades progressed, maybe you needed to bolster your resume. Maybe you didn't need to get some volunteer work or leadership seminars or other types of things to, you know, have a good application for college. So the share of teens that were working or looking for work for a summer job tumbled to about 32% to 34% through the 2010s. Then Covid came and all of those industries that were closed in the leisure and recreation and the as the economy was opening up. Remember there was that huge worker shortage right after Covid 2021, 2022. Teen employment shot right back up during the summer. And then now that that's worn off, we're seeing another slump and it go back down into the gutter.
Kyle Hagee
Yeah, I think the, you know, an element you just mentioned, the intensity of college and the requirements to get into the college of your dream skyrocketed. So it feels like life or death if you don't get the perfect job or the perfect volunteer opportunity as a teen.
Neal Freyman
Coming up next, how to be cool. According to science.
Max Chavkin
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Neal Freyman
Managed services are entering a new era as a quick refresher. The practice of managed services is when an organization hires an outside entity entity to manage an entire business function, the people, processes, technologies and outcomes.
Max Chavkin
KPMG research found that nearly three in four buyers want managed services to support them as business models evolves and new tech enters the market.
Neal Freyman
And the research also shows that in general, companies are now looking to get more from their managed services providers. They want help in strategic areas. Transformation, innovation, growth. This is a huge change from previous years where cutting costs has long been the top priority.
Max Chavkin
That means managed services are changing from outsourced help to strategic partners with a seat at the table. Learn how providers are stepping up at kpmg.com/us/manage services new era that's kpmg.com us/manage services New Era.
Neal Freyman
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Neal Freyman
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Kyle Hagee
Yes. My winner of the weekend, Neal, is the 2024 French Olympic team. They finished the last Olympics with 16 gold, 26 silver and 22 bronze medals. But they've not one major victory since the Olympics wrapped up last year. A clean river. Yes, you heard that right. The Seine, the major river that flows through Paris and is now clean enough to swim in in select spots in no small part to the $1.5 billion investment to clean the river to make it suitable for select Olympic events. But in order to get the public on board with this pre Olympics plan, government officials promised that the work would continue after the 2024 Olympics. And this Saturday they delivered on that promise, opening five dedicated bathing sites in Paris and the Paris metro area. Now, swimming has been banned in the river since 1923 for good reasons because of boat traffic and pollution. A study in the 1990s classified the stretch of the river running through Paris as having one of the highest levels of heavy metal in the world. So this is quite the turnaround for the river. Officials say the sites are safe to swim in about 80 to 90% of the time, promising that number will continue to rise with the ongoing efforts. Neal, I actually like the photos of this. Were super fun to see families swimming in the river having a good time. It feels like local government actually worked in this case. Yeah, we got to get the east river clean in New York City so we have a swimming partner.
Neal Freyman
What did this take? $1.5 billion? I think that would take 150.
Kyle Hagee
I'm starting to go.
Neal Freyman
But it is, you're right. It is an example of government Doing something good. And maybe the hosting the Olympics, which has been much maligned for its cost, actually leading to long term positive changes for the host city in the years after it has hosted the Olympics. It's really cool, especially in Paris, because the Sen goes through the heart of the city. Notre Dame, Eiffel Tower, all of those amazing buildings, all that architecture is right on the banks of this river. So to be able to swim in that and see the city from a different perspective is super cool. And I think cities with active rivers where people are in them and doing things on them, rafting, swimming, whatever, just adds to the quality of life there. I've been to, like, Bend, Oregon. Okay, the river, everyone's in the river and it goes right through the city and it just makes for just a more vibrant, a vibrant thing. And where else, you know, there's, there's a bunch of, in Asheville, there's the French broad river where people are always rafting. So I'm sure a lot of you are thinking about, oh, well, you know, rivers do kind of not just rivers, but rivers you can be in kind of certainly lead to a better quality of life in the city. We'll see what happens with the sand when it rains. The wastewater and sewage adds to the bacterial levels. And they're going to fly a green flag when you can swim and a red flag when you can't swim.
Kyle Hagee
Yeah, they have, they have a 17 person team monitoring the water quality every two hours for the reasons you just listed. But it has been cool. This has been kind of catalytic. And there's now delegates from other states and other cities around the world coming to Paris to learn how they reclaimed their river so they can bring it back to their own localities.
Neal Freyman
I don't know what's going to happen here any time soon. Okay. My winner is anyone who's dreamed of being cool. Because for the first time, we now know the secret sauce. A new study published Monday in the Journal of Experimental Psychology discovered six specific traits that cool people are seen to have. They are extroverted, hedonistic, powerful, adventurous, open and autonomous. Which, oddly enough, is exactly how people describe me. No, I'm not cool. But what was interesting about this study, besides scientists looking into the concept of coolness, was the attributes associated with being cool were universal. It didn't matter where you lived, how old you were, your income level, education or gender. And these researchers got responses from a lot of different people, nearly 6,000 from 12 different countries around the world. What was a limiting factor was that anyone who participated in this study had to recognize the word cool in English. It couldn't be whatever the version of cool is in their native language. But given that so many people from non English speaking countries did understand the term cool, the researchers said a major takeaway of this was that it reflected America's success in spreading its culture from music to movies around the world. Kyle after learning what makes people cool. Power, doing things your own way, extroversion, adventurous. Would you say you qualify?
Kyle Hagee
Dude, I'm an introvert, man. My introverts are in shambles right now. I think they forgot one important trait which is having a podcast I've heard that makes you super, super cool. The one interesting part I'll comment on is the research team that did this study, they asked their question, so they asked the question, so is coolness actually worth pursuing? And they said, you know, I actually doubt that that the people who pursue being cool in adolescence typically involves risk taking. Sometimes those behaviors don't lead to productive adult development. And so it might not actually be cool to be cool. Which I thought was really interesting part of the study.
Neal Freyman
But they also said that having cool people in your society was important because these are the ones that pushing the boundaries, creating cultural innovation and you know, I'm thinking about certain cool people. They also tried to distinguish between what makes people cool versus good. They found some overlap, but certainly there the Venn diagram wasn't a complete singular circle. I'm thinking of anti heroes in our favorite TV shows, Walter White, Tony Soprano. These are people that we worship for being cool. Are they good? Certainly not. So very interesting study, maybe the first of its kind looking into the concept of coolness. Okay, it's Monday, so here are the major events you need to know about in the week ahead. Rescue efforts have entered their fourth day after catastrophic rain and flooding in Central Texas last Friday killed at least 82 people, including 28 children, making it one of the deadliest floods in the US in the past century. Ten girls and one counselor are still unaccounted for from Camp mystic and all Girls summer camp that was overwhelmed after the Guadalupe river it sit next to rose 26ft in the span of 45 minutes Friday morning. Even as rescuers continue to scour the damage, locals are raising questions about the lack of preparation alerts and monitoring systems in a Central Texas region that is the most flash flood prone in the entire country and the economy. Get ready to hear a lot more about the trade war again because that 90 day pause on reciprocal tariffs Trump announced in April is ending on Wednesday. And like everyone else in your inbox. This week, the tariffs appear to be circling back. To recap how he got here, Trump announced tariffs on every country in the world on April 2, liberation day that in some cases reached as high as 50%. But the stock and bond markets revolted. So one week later, he paused tariffs for 90 days to give a window for countries to make deals with the US that hasn't happened. The only agreements or frameworks that have been reached are with China, Britain and Vietnam. So Trump is changing tack. Starting today, he said he'll send letters out to different countries with tariff levels they're going to face, and they can quote, take it or leave it. Treasury Secretary Scott Bessant said countries that don't make trade deals by August 1st can expect their tariffs to return to the original Liberation Day rates, which indicates there's a possible extension here. It's all very confusing. We'll bring you more as we know it. Tomorrow, business moguls in the 0.00001% will head to beautiful Sun Valley, Idaho for the annual Allen Company Leadership Retreat, or as it's better known, summer camp for billionaires. A who's who of tech and media executives are expected to attend matters Mark Zuckerberg, Apple's Tim Cook, Alphabet's Sundar Pichai, Netflix's Ted Sarandos, Amazon's Andy Jassy, probably OpenAI's Sam Altman and many more. And while fishing and biking and making s' mores are surely on the itinerary, so is talking business. Sun Valley is famous for being the origin of many megadeals in the media industry, such as Disney buying abc, Comcast and NBC Universal and AOL and Time Warner.
Kyle Hagee
And we also just heard that teens need jobs. They often work at summer camps. Sun Valley has a great opportunity hire some teens to help out at the Sun Valley Conference.
Neal Freyman
In sports, the field is narrowing at Wimbledon ahead of the finals this upcoming weekend. The big story has been all the upsets so far due to the players lack of experience on grass, but not Ben Shelton. The Tour de France will also run all week in case you want to watch freak endurance athletes do their thing in gorgeous scenery. And soccer's Club World cup is nearing the finish line. The semis are on Tuesday and Wednesday and the finals are on on Sunday, all at MetLife Stadium in New Jersey.
Kyle Hagee
I'm excited for tennis. I'm excited for biking. I'm excited for soccer. Neil, I need some football back though.
Neal Freyman
You are a Midwestern football fan. Not too long, maybe a couple months, six weeks till we get football back. Let's roll the credits. Emily Milian is our executive producer. Raymond Lu is our producer. Our associate producers are Olivia Graham and Olivia Lake. Hair and makeup is taking a dip in the sand. Devin Emery is our president, and our show is a production of Morning Brewing.
Kyle Hagee
Have a great week, y'. All.
Max Chavkin
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Episode: Trump Budget Bill's Tax Impact & Lululemon Sues Costco Over Dupes
Release Date: July 7, 2025
Hosts: Neal Freyman and Kyle Hagee
The episode kicks off with a heartwarming story about Wimbledon star Ben Shelton. After winning his third-round match, Shelton publicly requested Morgan Stanley to allow his sister, Emma Shelton, to stay in London as his good luck charm instead of returning to her role in the US.
Neal Freyman [00:55]:
"After winning his third round match at Wimbledon on Saturday, the American tennis star used his microphone to issue a public plea to Morgan Stanley, where his sister Emma works."
Emma's request was swiftly approved by HR, leading to her social media confirmation: "Thank you, miss and return flight canceled." Kyle Hagee [01:37] adds humorously,
"He's a good kid, but in light of this news, I really wish my brother practiced tennis right more."
The hosts express their support for both Ben and Emma, highlighting the positive familial bond showcased on live TV.
A significant portion of the episode delves into the implications of President Trump's newly signed multitrillion-dollar tax and spending bill.
Neal Freyman [03:05] outlines the key aspects:
"A key piece of this law is that it extends Trump's tax cuts from 2017, leaving many pieces in place that were going to expire at the end of this year."
This includes maintaining the current tax brackets (10% to 37%), preserving the nearly doubled standard deduction from 2017, and making the child tax credit permanent by increasing it to $2,200 per child and indexing it to inflation.
Kyle Hagee [04:33] highlights additional changes:
"State and local tax deductions were also a massive issue... they can deduct that from their federal taxes."
He explains the increase in the SALT deduction cap from $10,000 to $40,000, primarily benefiting high earners in states like New York and New Jersey.
Other notable modifications discussed include the introduction of "Trump baby accounts," providing a one-time $1,000 deposit per child starting in 2026, and a temporary deduction for tip income valid from 2025 to 2028.
A humorous yet critical point is raised about Alaskan whalers:
Kyle Hagee [05:57]:
"There is something called the Trump baby accounts... and then the last thing I will call out Alaskan whalers... allow whaling captains to deduct up to $50,000 of whaling related expenses on their taxes."
The conversation shifts to the impending expiration of the $7,500 tax incentive for electric vehicle (EV) purchases on September 30th. Neal Freyman [05:57] notes:
"If you want to take advantage of that, get to your dealer."
He points out that auto companies like Hyundai and Kia are lowering prices to boost EV sales before the incentive ends, with deals like Hyundai's Ioniq 6 sedan leasing at $169/month and Kia's Niro EV at $129/month. Despite these incentives, EV sales have been declining, experiencing a 6.2% drop in June—the third consecutive month of decline.
Neal Freyman [08:03] discusses Elon Musk's response to the tax bill's cost implications:
"Elon Musk, who has been a huge opponent of this bill because of how expensive it is... this legislation is going to be more expensive than the combined cost of the first term tax law from Trump, the 2020 Covid stimulus package and President Biden's 2021 stimulus plan."
Musk has announced plans to create a new political party, dubbed the America Party, aiming to represent the middle 80% of Americans. Mark Cuban has publicly endorsed this initiative, although no structural details have been released yet. This political maneuver has had immediate market repercussions, with Tesla's stock dropping 7% premarket.
In a move to protect its brand, Kyle Hagee [10:33] reports that Lululemon has filed a lawsuit against Costco, accusing the wholesale giant of selling counterfeit versions of its athletic wear under the Kirkland label. The lawsuit targets specific products like the Scuba jacket, ABC pants, and Define jackets, alleging trademark and patent infringements.
Neal Freyman [10:33] elaborates:
"Lulu's legal team is locked in probably wearing those ABC pants because they have a track record of litigating against copycats."
Historical context is provided, referencing previous lawsuits against Peloton and Calvin Klein, both of which settled out of court. Legal experts believe that the outcome of this high-profile case between Lululemon and Costco could set new precedents in fashion intellectual property law.
A cultural perspective is offered on the phenomenon of "dupe culture," where consumers celebrate affordable knockoffs, especially amid rising inflation. Kyle Hagee [12:37] humorously suggests:
"I think Lulu needs to go on the offensive and start duping Costco's hot dogs and selling them for 50 cents in Lulu stores."
The hosts address the concerning decline in summer job opportunities for teenagers, with projections showing only a 1 million job gain in May, June, and July—the lowest since 2010. Kyle Hagee [13:09] presents key statistics:
"In May, teen unemployment climbed to 13.4%, up from 13% the month before and 12.4% the previous year."
Several factors contribute to this trend:
The discussion includes a historical perspective on teen employment, noting that while summer jobs were prevalent in the late 20th century, their popularity has waned due to increased competition for college admissions and shifting economic landscapes.
Neal Freyman [16:08] adds:
"Teens are often seen as expendable. The first ones to be cut, the last ones to be hired."
He emphasizes the importance of summer jobs for skill development and socialization, which are crucial for personal growth during adolescence.
French Olympic Team Cleans Seine River
Kyle Hagee [19:51] celebrates the French Olympic team's efforts in cleaning the Seine River:
"Officials promised that the work would continue after the 2024 Olympics... opening five dedicated bathing sites in Paris and the Paris metro area."
This initiative has transformed the historically polluted Seine into a swim-friendly river, enhancing the quality of life and setting a precedent for other cities worldwide.
Neal Freyman [20:38] shares personal enthusiasm:
"Cities with active rivers... just adds to the quality of life there."
Study Reveals Traits of 'Cool' People
Neal Freyman [21:08] discusses a new study from the Journal of Experimental Psychology that identifies six universal traits associated with coolness: extroversion, hedonism, power, adventurousness, openness, and autonomy. The study surveyed nearly 6,000 individuals from 12 countries, concluding that these traits transcend cultural and demographic boundaries.
Kyle Hagee [24:07] humorously reflects on his own coolness:
"Dude, I'm an introvert, man. My introverts are in shambles right now."
He also comments on the study's insight that pursuing coolness in adolescence might not always lead to positive adult development, yet acknowledges the societal importance of cool individuals in driving cultural innovation.
Catastrophic Flooding in Central Texas
Rescue operations are ongoing after heavy rains led to devastating floods, resulting in at least 82 fatalities, including 28 children. The tragedy has sparked criticisms regarding inadequate preparation and monitoring systems in one of the most flash flood-prone regions in the U.S.
Trade War Escalations
President Trump's 90-day pause on reciprocal tariffs, initially intended to allow time for trade negotiations, is ending on Wednesday. With limited agreements reached, tariffs are set to revert to original rates unless new deals are made by August 1st. This development has added complexity to the ongoing trade tensions.
Sun Valley Billionaire Leadership Retreat
An elite gathering of top tech and media executives, including Mark Zuckerberg, Tim Cook, Sundar Pichai, and others, is underway in Sun Valley, Idaho. This annual retreat is renowned for fostering major business deals, reminiscent of historic mergers like Disney's acquisition of ABC and Comcast's NBC Universal.
Kyle Hagee [27:41] humorously suggests:
"We also just heard that teens need jobs. They often work at summer camps. Sun Valley has a great opportunity hire some teens to help out at the Sun Valley Conference."
Wimbledon
The tennis tournament is nearing its finals, with notable performances from Ben Shelton. His upcoming match against Lorenzo Sonego is highly anticipated, given Shelton's current ranking and form.
Tour de France
Cyclists are competing through picturesque terrains, showcasing endurance and strategy across the week-long event.
Club World Cup
Soccer fans are gearing up for the semifinals and finals at MetLife Stadium in New Jersey, eagerly awaiting the culmination of international club competitions.
Neal Freyman [28:19]:
"You are a Midwestern football fan. Not too long, maybe a couple of months, six weeks till we get football back."
The episode concludes with acknowledgments of the production team and a brief promotional segment for the "Everybody's Business" podcast by Stacey Vanek Smith and Max Chavkin, which delves into broader business news.
Notable Quotes:
Neal Freyman [03:05]:
"We've talked a lot about the macro effects of this bill, from Medicare cuts to rolling back green energy incentives to raising deficits."
Kyle Hagee [04:33]:
"There's a lot of talk during the campaign and during the passing of this bill about overtime pay that's going to offer a maximum 12,500 above the line deduction for overtime pay."
Neal Freyman [10:33]:
"It's a perfect example of the Streisand effect, where bringing attention to something sometimes backfires."
Kyle Hagee [24:07]:
"Dude, I'm an introvert, man. My introverts are in shambles right now."
This episode of Morning Brew Daily offers a comprehensive look into the latest developments in politics, business, law, employment, and sports, providing listeners with insightful analysis and engaging discussions to start their day informed and entertained.