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Whether you're hitting the road this summer or just parking for some peace of mind, AT&T connected Car turns your vehicle into a WI fi hotspot with fast, reliable and secure Internet access. You can connect multiple devices to stream, browse, play games or get a little work done all inside or in proximity outside of your vehicle. To learn more, head to att.commorningbrew that's att.com Morningbrew requires eligible vehicle service and coverage not available everywhere.
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Good morning, Brew Daily Show. I'm Neal Freyman.
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And I'm Toby Howell.
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Today, why did Peter Thiel move to Argentina then?
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The two biggest movies in America right now were directed by YouTubers. It's Monday, June 1st. Let's ride.
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Good morning and welcome back to the week. Google's launching a new product. It has nothing to do with AI but still contains plenty of buzz. The company is seeking approval from the EPA to release 32 million specially treated mosquitoes in California and Florida to help reduce the spread of mosquito borne disease like West Nile virus and Zika. It's a part of Google's debug initiative, which was created over a decade ago to reduce populations of disease carrying mosquitoes. The EPA will collect public comments through June 5 before deciding whether to grant an experimental use permit. Toby. Imagine you're at a party and tell someone you work at Google and they're like, oh, so YouTube Gmail. And you're like, no, I'm on the team that's releasing 32 million mosquitoes.
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So how does this work? You release a bunch of toxic males into society and let them cause havoc. The males are infected with a naturally occurring bacteria that makes their offspring not viable. So eventually populations dwindle because all the babies die. Also the other good thing, the 32 million males they plan on releasing, they don't bite. Only female mosquitoes bite humans. The more you know, so random. Neil. I love a good pun though. And I want to imagine that some intern was like, oh well, we debug software all day. What if we just started to debug the world? And now they've had this debug project in the works for over a decade now. So it's a, it's a real part
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of Google so the males don't buy. So who?
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Who?
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The toxic ones now.
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All right, all right, all right.
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Now a word from our sponsor, Sage. Toby, do you smell something?
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It's sage. I burned a bunch. Because they're our sponsor today.
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No, the sponsor today is Sage, the company that builds AI powered finance payroll and HR software for businesses of all size, not the Earp.
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Well that makes a lot more Sense, especially considering 6 million plus businesses use Sage globally across 150 countries. They make it way easier than using a bunch of different softwares all at once by bringing everything together in a more connected system.
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To learn more, head to sage.com/morning brew. That's sage.com/morning brew Hollywood is getting taken over by YouTubers backrooms directed by 20 year old Kane Parsons led at the box office this weekend bringing in $81 million. And it's the exact type of movie that you might be seeing more of soon. It had a small production budget of just $10 million, culturally fresh IP and a built in audience familiar with both its liminal space, source material and the prior works of its prolific YouTuber turned director. Obsession is the other creator led movie that is flipping the box office on its head. Curry Barker is a 26 year old YouTuber who mostly made comedy before shifting over to horror and creating one of the most gravity defying movies Hollywood has ever seen. It's already earned $74 million domestically on just a single $750,000 budget and its box office halls are only growing. According to the Hollywood Reporter, it's the first film since E.T. in 1982 outside of the holidays to grow in both its second and third weekends after bringing in $26 million this past frame. Obsession and backrooms fall on the heels of Iron Lung, another indie horror movie from a YouTuber named Markiplier that brought in $50 million domestically on a self funded $3 million budget. Hollywood has been stuck in a rut for the last two two decades as Lord of the Rings and Harry Potter ushered in an era of mega budgeted IP milking. But the contrast of Disney's latest Star wars movie, the Mandalorian in Grogu limping along falling 70% from its first to second weekends. All while obsession in backrooms fill theaters and gain steam shows that the top down legacy system is on shaky ground. Neal this is a full blown thing. At this point. YouTube is Hollywood's farm system just serving up five star prospects who crush it at the majors.
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This was a historic weekend at the box office. People will be talking about this one for many years to come. Here are a couple of other milestones that were reached. Kane Parsons is the youngest director by far to have the number one film at the box office. He is 20 years old. What were you doing at age 20?
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Probably watching movies.
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Actually the previous record or watching YouTube, the previous record was held by a 27 year old Josh Trank in 2012. The $81 million opening for backrooms was bigger than the Devil's Wears product too, which was inescapable, that marketing. It was bigger than the latest Pixar movie. And it's about on par with the opening of the latest Star wars film, which is some of the most beloved IP that has ever been created. And then the final milestone is this is a 24, biggest opening weekend ever. A 24 is this insurgent movie studio that's kind of burst on the scene in Hollywood backrooms. $81 million. Number two, the previous record holder was Civil War with 25.5 million opening. Marty supreme, which has one of the biggest movie stars anywhere in the world. Timothee chalamet opened to 17.5 million, then the drama 14.4 million Wednesday and Robin Patterson. So this is a full blown phenomenon.
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It is fascinating to me that people say that this is such a new era that Hollywood is moving into where it's so risky that they're betting on these young filmmakers. But it's actually the opposite in my eyes, because these filmmakers are arriving essentially de risked because. What do you mean? Kane Parsons is 20 years old, but he's been making YouTube videos for the past decade since he was, you know, 12 years old. Really, he has an audience. He has proven that he can captivate an audience. Same thing with Curry Barker. He is an extremely successful social media creator. Now you might argue that it's difficult to translate that success to the big screen, but Hollywood has stumbled upon a goldmine. Here is like, what if we took these people who have already proven they can do it on a smaller scale and just give them the reins to a larger scale movie. So maybe that's a fear inducing concept to Hollywood, but I actually do just think this is the new era of filmmaking. Why don't you just piggyback on what YouTube audience are already telling you that they like? And we certainly are going to see more of this going forward because of just how smashingly successful these movies have been.
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The question was, will these Gen Z audiences who are watching these YouTube YouTubers on their laptop actually go to movie theaters and pay 13, 14, $15 a ticket to see it on the big screen? And the answer is absolutely yes. For backrooms 85% of the audience was under the age of 35. More than 50% were 25 or younger. It appears that Gen Z loves to get out of the house actually, because they've just been on their phone their whole life and they want that escape. In 2025, according to Fandango, the members of Gen Z saw an average of 6, 7 movies in theaters compared to Gen X and Baby Boomers who saw around six movies on average. So these Gen Z people are coming out to the movies and I have heard from people who did see Backrooms and Obsession that they talk a lot during the movies. Like they're like, I love these movies were great, but no one has any attention span. And they were just chattering the whole time.
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I saw a take that was. They're so used to watching streamers, you know, narrate their every thought and also having a chat to dump their thoughts into that. When they go to an IRL movie, they think that you're allowed to just chat. What's going on? Chat this, chat that. That was one take. I also saw an interesting take online. This is from Ali. Her handle is at Ms. Mayan on X. These new horror movies are hitting because young folks are scared of different things. Home invasions don't work because no one owns a home. Slasher movies are unrealistic when everyone has ring cameras and Life360 liminal spaces and being forced to date a bad guy from horrific, which I do think is an underrated point here, is that these are modern fears right now. And so you're making modern horror movies that speak to those fears. Maybe it's not the biggest thing driving it, but the source material certainly is why Gen Z is resonating with.
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I just want to make sure we don't necessarily overstate what's happening. It certainly was a historic milestone or historic weekend at the box office. But if you look at the movies still coming out this summer, there's plenty of big budget IP that's happening that people will probably go to. I mean, you have Toy Story 5, you have Supergirl minions and Monsters, which is the X number of movie in that franchise. A live action Moana remake. Another Spider man coming up with Tom Holland. So maybe these two things can coexist. We thought for decades it was going to be, you know, the Spider man superhero takeover, but people are craving this new content from 20 year old YouTubers.
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It's way more fun to overreact to it though too.
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Neil, you ever feel like picking up everything and starting over in a new Country. Peter Thiel is in Argentina. According to reports, the influential tech billionaire has temporarily moved his family to Buenos Aires in a shift that's sure to spark discussion around wealth, taxes and global financial flows. First, a bit of background on Thiel. He is one of the founding fathers of Silicon Valley. Thiel was a key member of the PayPal mafia alongside Elon Musk and was an early investor in Space X OpenAI and a bunch of other big time startups. A libertarian, he's a major donor to conservative political causes and candidates. And one of his favorite discussion topics is the Antichrist. So why Argentina? It's not exactly a booming destination for disgruntled billionaires given its longtime economic instability and skyrocketing inflation. But Thiel has found an ideological ally in President Xavier Milei. Since being elected in 2023, Milei has followed through on his promise to take a chainsaw to government regulations. He's also an opponent of high taxes and considers himself and Thiel fellow anarcho capitalist. Thiel's reportedly met with Milei and other Argentine economists since moving there. In addition to playing in a chess tournament, he finished in third and watching the country's premier soccer rivalry, Boca Juniors, play River Plate. So the US billionaires moving abroad, is this a trend that should be on our radar?
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Yeah, last year, 142,000 millionaires globally migrated countries. That is projected to reach 165,000 millionaires this year. And the term for it is sovereign diversification. Just like a rich person would diversify their wealth assets, you know, invest in different things, stocks, bonds, whatever you want, diversification. They are doing the same thing now with their homes and the jurisdictions that they operate in because they want to have fallback locations if something, you know, politically goes awry in their home countries or, you know, a doomsday scenario. That is the other underrated aspect of, of Peter Thiel's motivation here is that he does talk a lot about civilizational risk and nuclear risk. And so he wants to have multiple locations. He has a compound in New Zealand as well. He has a compound now in Argentina. He wants to just the ability to go different places if things go south at one location or another.
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Yeah, it does feel like, not feel like this is reported that they're. One of his main motivations for going to Argentina is this billionaire tax that could be on the ballot in November in California, which is that these billionaires, the assets of over $1 billion will be taxed at 5%. We've already seen a lot of migration out of California to places like Florida. But now Thiel is also moving temporarily to Argentina. People who advise billionaires on where they should move to these, you know, the sovereign diversification always recommend that you go to somewhere in the southern hemisphere, which I think is pretty funny because it's just not necessarily a target for nuke. So New Zealand is probably not going to get nukes. So that's why they rolled out this golden Visa program, which a lot of wealthy people have flocked to. And Argentina wants to brand itself as one of those destinations as well. And the Cabinet Minister Vermila said, look, if, if higher taxes, more regulation abroad, why don't you come to Argentina? But it is a big pitch because just as recently as a couple of years ago, Argentina had inflation of over 200%. So we'll see whether Thiel sparks more billionaire exodus to Argentina. But at the very least their pitches were probably not going to get nuked.
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It's Winner of the Weekend Time, the segment where we pick two stories that had a better weekend than French players in consequential final games. I won the pre show of who has a worse farmer stand, so I'm up first and my winner of the weekend is New Zealand footballer Tim Payne. If you have no idea who Tim Payne is, that checks out. He's not someone you should know unless you're a massive fan of the Kiwis. Payne is a 32 year old journeyman defender for the New Zealand men's national team who at the start of last week had fewer than 5,000 Instagram followers. But an Argentinian football influencer who goes by Scarzo decided to change Payne's entire online life. Scarzo's goal was to find the World Cup's least known player and make him famous. Payne fit the bill because despite being a national team player, his Instagram engagement looks like Neil's basically nonexistent until scarzo told his 1.6 million combined followers to spam. Payne's posts with likes, comments, follows and edits. To quote, put Tim Pain on everyone's lips. They and whoa, did it work. Payne went from 4,715 followers to 1 million in roughly 48 hours. And as of today, he surpassed 3.8 million followers, more than the NFL's New York Giants. Payne played his part to perfection, posting a video with an opening line in Spanish thanking Scarzo directly, leaning into the joke in a way that made the Internet love him even more. Neil, just a feel good story that to me shows how insane soccer's global reach is because I didn't even know who Scarzo, let alone Tim Payne was. And yet he's powerful enough to make Payne bigger than the New York Giants.
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Soccer is so many of these stories. I mean, just this. Maybe think of Wrexham. Yeah, Hollywood Robs were just like, let's buy the most random team you can think of with a passionate fan base and then turn them into a global brand through documentaries and other branding opportunities. And they absolutely did that with Wrexham. And same with Scarzo. He has done this before. He found a fifth division club from Lichtenstein who had fought 15 likes on a Christmas Instagram post and said, man, this, this club has the least amount of fans in the world. Let's boost their profile on the global stage. And then in a matter of days after he posted about them, they got 440,000 followers. Looks like he's just doing this with Pain. This is his thing and I love him for this is so fun. Go Tim Pain.
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It shows the two strongest forces on the Internet to me. One is actually edits culture. We've talked a lot about clipping culture and how it can propel seemingly unknown people to feel like they're everywhere. We talked about it a lot with Clavicular. But Edits is one step above that, where you have these very talented video editors, you know, creating these masses, mashups and montages of Tim Pain leading into messy edits. Back to Tim Payne calling him the goat. So that's one force. The second force is soccer chance. I mean, soccer chance spread like wildfire. When you nail the right one, you still seeing like one Liverpool soccer chant from 2014, like, oh, my, that absolutely captures people's attention. And we have seen the New Zealand rugby team start to sing Tim Payne's soccer chant as well. So it is how you create a cult hero in 48 hours. Make a catchy tune, make enough edits, and it just spreads like wildfire.
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Can you imagine if he scores?
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That's what I was thinking.
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So he is a defender, but maybe he could get up there and score a header on a corner or something, but that would be bedlam.
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Here's the thing. I looked at New Zealand's group. I don't know if Tim Pain is going to score, but if Zealand win a couple games, their group is Iran, Egypt and Belgium. So they have a chance of winning some games. If they win or if Tim Payne scores, he's going north of 10 million followers for sure. All right, we're going to take a quick break and come back with Neil's winner of the weekend. Right after this.
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Toby, have you ever had to deal with managing a global team?
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Boy, have I ever.
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Care to elaborate?
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Nope.
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I could tell you, but I'm not going to.
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Yes. Do not use canned tuna to make sushi.
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Head to iherb.com mb daily and use code nb daily for 20% off your purchase. That's iherb.com/mb daily. My winner is anyone who hates cleaning their house because one company is offering to do it for free. At least if you live in New York City. The Shift app announced last week it would offer free home cleanings for New Yorkers, bringing in professional cleaners to fold laundry, wash dishes, organize your fridge and scrub down your bathroom. So what's the catch? You might be wondering. Well, here it is. These cleaners will be wearing cameras mounted on their heads to record everything that they're doing. Shift, after all, is a startup that gathers user generated videos and sells that to AI companies needing that data to train robots. It's a booming industry. Startups and large companies like Uber are now getting into the business of collecting video training data. Because while large language models like ChatGPT get trained on Internet text, that kind of database just doesn't exist for video needed to train physical robots. Some estimate that robotics companies will shell out hundreds of millions of dollars to get their hands on third party training data, causing a gold rush for videos of people doing menial tasks. And that's led to a new type of gig work side hustlers who strap on a camera and record themselves doing typical human activities so that one day robots will be able to as well. Toby, booking your free cleaning. God knows your apartment needs it.
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I'll do literally anything if it's free. So yes, I would book a free cleaning. It's a very smart approach. Like a symbiotic approach to this is I scratch your back, you scratch. But the way that a lot of these companies are scratching your back is by paying people to do these things. And one Wired reporter spent a week doing a lot of these gigs. He did put an iPhone on his for ad, he took out the trash, he washed his dishes, and he basically recorded how much money was I going to make? And the answer is not a lot. One platform paid $6.60 an hour for first person chore footage, but then when he actually uploaded it, he got 55 cents for his first five minute dishwashing clip. It's just not very lucrative right now. But in some developing countries, in developing areas of the world, that's what these companies are saying. Like, hey, we are providing living to these sorts of gig workers. So right now, maybe the pay side of the equation is not great. But for companies who are hungry for this data, they will do literally anything to get their hands on it because there's Only so many YouTube videos and tutorials you can scrape before you need more fodder.
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Yeah, one of the big problems for these companies is fraud detection. That's what the CEO told Wired. That is the number one thing that he spends time on is people upload so many of these videos and so many of them are just unusable. They're either copyrighted or they're too blurry or they're downloaded from the Internet, things like that. So one of the companies called Kled just pulled out of Nigeria because 95% of all the video uploads were dupes or fraud. So this is one of the main things that they're dealing with. And then there's the question not of just of compensation, but you know, the ethical, moral situation going on here where you're basically training a robot to do something that humans were originally designed to do. And maybe you're like, oh, that's the chores, that doesn't matter. But we've also seen this in the workplace as well with Facebook saying to their employees that we're going to be recording everything that you're doing on your computer. We're watching how you use dropdown menus, how you navigate the desktop, because one day we might automate your job.
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Yeah. One word you're going to be seeing though is egocentric data. What you just mentioned about Facebook is that's white collar data and there's actually a lot of that online and that's what most, you know, chat. CBT was trained on Internet data. But these companies are just so hungry for egocentric data where you can see first person perspective of people doing it because you don't just need to see objects, you actually need to see hand placement. What pressure a human uses when they pick up a bottle of soap to train these robots. So it's a much more robust data set and it's something that we have spoken about on the show is that there just is not that much out there. And so how do you create more as you incentivize people to do it? One other company that is doing something very interesting is AI intimacy testing, where a company is literally paying people $2,000 a month for AI graded AI guided sessions with themselves and they want to figure out how to match mood based AIs with whatever feelings that person is feeling in that moment. And they say they have a million monthly active users. So we're not just talking about chores, we're talking about, you know, self pleasure too as something that people are getting paid to do to train AI. So just a weird world and a weird rabbit hole that I don't know where it ends. But clearly the demand is there. So we're going to be seeing more stories like this.
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Yeah, it's kind of funny. But on the other hand, this is the new frontier of AI and if you're interested in that particular 2000amonth position, I think they got 100,000 applications and it is currently close.
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What is wrong with us?
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Okay, it's Monday, so here's what you need to know to stay ahead in the week. Ahead on Wall street, the mantra is don't stop me now because I'm having a good time. The S and p has not nine straight weekly gains, its longest winning streak since 2023. And the Nasdaq is up 16% for the year. So what has come this week? The May jobs report on Friday, the first under new Fed chair Kevin Marsh, and Broadcom earnings on Wednesday. Now, Broadcom may not be on your radar, but the chip maker has quietly become the sixth largest company in America thanks to The AI semiconductor boom.
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Yeah, it's become a very important referendum on AI to see if companies are still spending. It's up there with Nvidia of the world because it is just such a large company at this point. Back to the jobs report as well. A strong jobs number could paradoxically hurt stocks because remember, rates are still elevated right now. And if inflation stays hot and the job market stays hot, it may, the Fed may need to hike rates again. So if you have a labor market that is doing all right, then maybe the, the door is open for a rate hike, which is just not what the market wants to see right now. So that's going to be a very interesting number. Maybe it comes in, in the Goldilocks zone where it doesn't, you know, spike fears of a rate hike, nor does it spike fears of the labor market collapsing. But we'll be very curious to see how that number comes in tomorrow.
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Californians will vote in primary elections that have made national headlines. In the governor's race, candidates including former health secretary Xavier Becerra, Democratic billionaire Tom Steyer and former Fox News host Steve Hilton are hoping to snag the two top spots for the November runoff. And in the L A mayoral race, incumbent Karen Bass is getting a stiff challenge from former reality TV show contestant Spencer Pratt and Nithya Raman, a progressive city council member.
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Despite the whole TV portion of Pratt's campaign, he also made headlines because he ran a very AI generated content campaign online where he's making these viral videos portraying him as a superhero, you know, saving L A. So the first real, you know, I enhanced major campaign that we've seen being run. And for a while, no one was sure if it was actually real or if Pratt was a legitimate contender outside of just online noise. But then a recent college poll in May showed him in second place behind Bass. So this is a absolutely a real race that's being run. We'll see if Pratt and his strategy can actually challenge and you know, obviously a very blue state in sports.
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After a long playoffs log, the finals have arrived for both hockey and basketball. In the NBA, the Knicks take on the spurs in a blockbuster rematch from 1999. Game 1 in San Antonio is on Wednesday. And in the NHL, the Carolina Hurricanes face off against the Las Vegas Knights for the Stanley Cup. And don't forget about tennis. This year's especially dramatic French Open will wrap up this weekend. And on the med side, with Sinner, Alcaraz and Djokovic all out of the picture, a first time major winner will
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be crowned let's go back to the NBA though, because I'm scared as to what will happen if to this city if the Knicks win. Because I just saw psg, they won the Champions League for the second time in two years. Their city was burning as well. What is going to happen to the Knicks if they win for the first time in 27 years? So let's go Knicks though.
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Nixon appearing in the finals for the first time in 27 years. They lost to the spurs in 99. The last time they won was 1973.
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Whoops.
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So I mean, yeah, people were saying Paris was like the battle of Hogwarts this weekend. And it is a little concerning about what would happen to New York, but no matter who wins the series, it'll be the eighth different franchise to win a title for the NBA in the last eight seasons. Which another interesting stat and then another one is a lot of New Yorkers are thinking about going to San Antonio because the get in price for Madison Square Garden is somewhere around $4,000. So you can literally book a hotel, a round trip flight and go to the Spurs State arena for about a couple thousand dollars less than attending a game at Madison Square Garden in the nosebleeds.
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Absolutely insane. The jokes about 1999 have been very funny as well because obviously we have the same finals matchup, but we're also in the midst of a technological maybe boom, maybe bubble that mirrors, you know, the NASDAQ's run up in the dot com bubble. So hopefully, you know, history does not repeat itself in the Knicks win. And also the bubble doesn't burst.
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And finally we have turn the calendar to June 1, which means it's the start of Pride Month and the start of the Atlantic hurricane season. Cross your fingers if you've got a name like Arthur, Bertha, Dolly, Hannah, Josephine, Kyle, Leah, Renee, Sally, Teddy or Wilfred.
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I'm predicting a mild hurricane season, but an unusually active Pride Month.
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Okay, that is all the time we have. Thanks for starting your morning with us. Have a wonderful start to the week. To share your thoughts on the episode or anything else, send an email to Morning Brew Daily at Morning Broadcom or DM us on Instagram at me Daily show let's roll the credits. Emily Milian is our supervising producer. Raymond Lu is our senior producer. Our producer is Olivia Graham and our associate producer is Olivia Lake. Technical direction by Nina Miller. Hair and makeup wants to be the next Tim Payne. Don't we all? Devin Emery is our president and our show is a production of Boring Brew.
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Great show, Danielle. Let's run it back tomorrow. I don't know about you, Neil, but I'm spending every possible second outside this summer.
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Me too. And we're doing it in style with Fiori. Vori's products are built for comfort and performance, so you look and feel your best year round.
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This episode explores two major cultural and tech shifts: the takeover of Hollywood by YouTube creators and the frantic race to train domestic robots by gathering egocentric data from human cleaners. The hosts, Neal Freyman and Toby Howell, also cover Peter Thiel’s move to Argentina, the viral rise of a New Zealand footballer, and look ahead to a pivotal week in business, politics, and sports.
This episode captures a generational moment: bold young creators driving a Hollywood revolution, tech giants unleashing insects for public health, billionaires hedging planetary risk, the random rise of internet folk heroes, and the lucrative race to teach robots how to do laundry. All of it is delivered with the show's signature wit, cultural references, and sharp pop-business analysis.
For anyone wanting to understand the intersection of Gen Z culture, media disruption, and the quirky frontiers of tech—this episode is a must-listen recap of an unusually historic week.