In this episode, host Phil Treadwell talks through the strategies for how to make 2025 the best year yet. Building a brand, cultivating relationships, and creating daily habits will push any professional ahead of the rest!

Phil Treadwell is an award-winning entrepreneur, national speaker, and podcaster with over 20 years of experience in the mortgage and real estate industry. As the Founder and Mindset Coach at M1 Academy, ranked #4 among the Top 10 Mortgage Coaching Programs of 2023, Phil helps professionals achieve peak performance through proven strategies for mindset and execution. Recognized with multiple honors, including USA TODAY’s Top 10 Founders to Follow in 2024, Phil is dedicated to empowering professionals to reach their full potential.

00:10 New Year, New Goals

02:11 Building Your Habits

03:04 Marketing is Getting Someone’s Attention

04:50 What Content is Best For You?

09:21 Tactical Resources

10:30 Lead Generation

11:55 A Grandma Statement

12:40 Start the Conversation

17:55 From Acquaintance to Client

20:55 What is THEIR Focus?

22:10 Be Respectful of Their Time

23:50 Let Yourself Be Seen

25:35 Have Intentionality

26:30 Putting it All Together

29:45 Consistent and Persistent

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215 From Goals to Growth: A Mindset of Focus