In the episode, host Phil Treadwell meets with Justin Ulrich, VP of Marketing at Evocalize. Justin shares insights on effective marketing strategies and emphasizes the importance of investing in content that converts, engages audiences authentically, and feeds social media algorithms for better reach. The discussion covers the power of networking, building in public to foster trust, and leveraging AI tools like ChatGPT to enhance productivity. Don’t miss this episode for powerful strategies on marketing, networking, and using technology to elevate your business!

Justin is a seasoned marketing leader known for his creative expertise and innovative go-to-market strategies. With experience across B2B and B2C industries like software, real estate, telecom, and more, he specializes in channel marketing, brand management, and demand generation. His strategic vision and execution drive transformative results.

00:20 Meet Justin

03:30 Marketing and Client Partners

07:30 Putting Money Where the Post Is

11:00 Give Business to Get Business

14:50 Engage Your Audience

17:45 Feed the Algorithm

21:25 Building in Public

24:30 People Work With People

25:45 Lean into the Platforms

27:55 Leverage Technology and AI

31:40 Benefits of ChatGPT

35:00 Don’t Wait, Just Start