Social media isn’t separate from your career anymore—it is your reputation.

In this episode of Mostly Marketing, Matt sits down with Grace Agostino, SVP of Sales and Corporate Communication at Nueva Network and author of “The Social Media Line Radio Pros Can’t Ignore” in Radio Ink Magazine.

They break down the blurred line between personal and professional social media, why what you post (and even what you like or comment on) matters more than ever, and how the algorithm is pushing people toward content that can actually hurt their long-term credibility.

While the conversation starts in the world of radio, this episode quickly expands into something much bigger—how business owners, salespeople, and anyone in a client-facing role should be thinking about their online presence.

Matt also shares real-world examples—from local community drama to dealership professionals—and why the idea of “keeping things separate” online just doesn’t hold up anymore.

If you’ve ever posted something and thought “it’s just my personal page”… this one’s for you.

Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts and Spotify. ‘Like’ us on Facebook @MostlyMarketingwithMattWilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.

The Social Media Line You Can’t Ignore