
Hosted by Spencer Harro and Jeriah Miller · EN

- Businesses fail because they want the right things, but measure the wrong things - The greatest assets for fixing a business are the people and tools you already have - Nobody loses when the whole team wins

- The hardest part about running your own business is often just getting up every day and going to work - When you're cold calling, make the other person hear your smile through the phone - Don't be afraid of silence in negotiations. The last to speak loses Guest: James Jones, President of Answer Tax & Business - www.ATB.tax - https://www.facebook.com/JimmyTheManDotCom/

- Brown cows are boring - succeeding today takes being a purple cow - Appealing to everyone is a lost cause. Go for a sliver group of "sneezers" - Playing it safe is risky, very good isn't good enough Guests: Andrew Smith, Founder of ProRustics Home & Furnishings - ProRustics.com - Instagram - @ProRustics Austin Groff, Founder of Dutch Country Hand Rolled Soft Pretzels - Instagram - @DutchCountrySoftPretzels - https://www.facebook.com/Dutch-Country-Hand-Rolled-Soft-Pretzels-518236568293529/

- Smell the cheese often so you know when it's getting old - Instead of asking "Who moved my cheese?", try asking "Why didn't I get up and pursue more cheese sooner?" - Give equal value for free to your customers as you expect them to purchase Guest: Chase Shaw - Provident Payments (ProvidentPayments.com) - Flora Flower Cart (FloraFlowerCart.com) - Instagram (@FloraFlowerCart)

- Patagonia's top 3 values - restraint, quality, and simplicity - The more you know, the less you need. Develop skill first, then splurge for better technology. - Prioritize stories over products in advertising, then show how your business fills the gap.

- A magnetic product taps into both emotion and high functionality - There is no average customer. It's more ideal to tailor to a variety of customer groups - Previews and samples can improve sales with customers who are still on the fence

See You At The Top - Zig Ziglar - Build your self-confidence by intentionally looking people in the eye - Big shots are really little shots that kept on shooting - The best way to go big with you goals is starting small

Cold Calling Techniques (That Really Work!) - Stephan Schiffman - Every "no" is truly a "yes" on its way, in disguise - Give special attention to next steps. That way new clients don't accidentally fall through the cracks - Focusing on personal connection helps push past industry gatekeepers Guest: Andrew Smith, Founder of ProRustics Home & Furnishings ProRustics.com Instagram - @ProRustics

Start With Why: How great Leaders Inspire Everyone to Take Action (Simon Sinek) - Marketers heavily rely on manipulation, not relationship, to generate sales - Comparing features doesn't help a customer's decision. Your story is key. - People don't buy your what you do, they buy why you do it

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results - Be like a postage stamp. Stick to ONE THING until you get there. - Kick off the domino effect by finding today's lead domino and whack at it until it drops. - Constantly revisit the focus question: "What's the one thing I can do, such that by doing it everything else becomes easier or unnecessary?" Guest: Delores Miller, Student and Musician Keep the book ideas coming! MotivationMinute.com/Survey