Airbnb Goes Beyond Stays

Summary

Motley Fool Money: Airbnb Goes Beyond Stays – Episode Summary

Release Date: June 14, 2025

Hosts:

• Dylan Lewis
• Ricky Mulvey
• Mary Long

Guest:

• Ellie Mertz, Chief Financial Officer of Airbnb

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1. Introduction and Episode Overview

In this episode of Motley Fool Money, host Ricky Mulvey welcomes Ellie Mertz, the Chief Financial Officer of Airbnb. Joined by Motley Fool co-founder and CEO Tom Gardner and Chief Investment Officer Andy Cross, the discussion delves into Airbnb's strategic expansions, the current state of travel in 2025, and insights for investors holding Airbnb stocks since its IPO.

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2. Airbnb’s Evolution: From Stays to a Multi-Product Platform

Tom Gardner initiates the conversation by asking Ellie Mertz to elaborate on Airbnb's current identity and future trajectory, especially in light of recent innovations.

Ellie Mertz responds at [01:55] by outlining Airbnb's foundational focus on "Stays." Over the past decade, Airbnb has revolutionized the way people book accommodations, scaling globally with over $80 billion in gross booking value last year. However, recent developments mark Airbnb’s expansion beyond accommodation:

• Airbnb Services: Launched three weeks prior to the episode, these services include offerings like photography, massages, personal trainers, home chefs, and makeup services, enhancing the stay experience.

• Reimagined Airbnb Experiences: Focused on delivering unforgettable, locally-hosted experiences ranging from sightseeing tours to unique cultural activities, branded as "Airbnb Originals."

• Redesigned App: Integrates booking for homes, services, and experiences into a single, seamless platform, facilitating both trip planning and execution.

Notable Quote:

“Airbnb is about Stays… but with our 2025 summer release, we've expanded beyond stays.” — Ellie Mertz [01:55]

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3. Navigating Macroeconomic Challenges

Andy Cross probes into how recent macroeconomic events have influenced Airbnb’s performance in the early months of the year.

Ellie Mertz explains at [03:48] that despite challenges like changing administrations and tariff uncertainties, consumer desire to travel remains robust. Key points include:

• Q1 Volatility: Initial decline in bookings from January to February due to reduced consumer sentiment, followed by a rebound by the end of the quarter.

• Travel Demand Resilience: Travel remains a high-ticket, discretionary purchase. While consumers may hesitate initially, they typically return to book.

• US Inbound Travel Impact: The US inbound corridor accounts for only 2-3% of global nights booked on Airbnb. Moreover, a decrease in Canadian travelers to the US has been offset by increased domestic travel within Canada, showcasing Airbnb’s adaptability.

Notable Quote:

“Fundamentally people do want to travel and in most cases they do… come back and book with us.” — Ellie Mertz [05:18]

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4. Understanding Airbnb’s Customer Base and Growth Potential

Tom Gardner raises a question about Airbnb’s customer loyalty and the potential for attracting new users, drawing a parallel with Ferrari’s repeat buyers.

Ellie Mertz addresses this at [07:19], emphasizing two primary growth avenues:

1. Encouraging Repeat Bookings: With millions of loyal customers who don’t necessarily use Airbnb exclusively, Airbnb focuses on closing gaps to enhance booking frequency through quality improvements and features like "guest favorites."

2. Attracting New Users: Despite high brand awareness, not all potential travelers consider Airbnb for their bookings. Initiatives like introducing services are designed to fill consideration gaps and attract new segments.

Notable Quote:

“The opportunity set is large in both encouraging past guests to book more and attracting new users to try the service.” — Ellie Mertz [07:45]

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5. Launching New Services and Experiences

At [09:25], Andy Cross seeks concrete examples of the newly launched services and experiences, as well as the investment behind them.

Ellie Mertz elaborates at [09:40]:

• Services: Includes photography, massages, personal trainers, home chefs, and makeup services, which are now bookable directly through Airbnb alongside accommodations.

• Experiences: Encompasses classic sightseeing tours and "Airbnb Originals," which are unique, locally-hosted activities spanning food, drink, fitness, and cultural landmarks.

Notable Quote:

“With the launch of that marketplace, you can now book those services alongside your listings.” — Ellie Mertz [09:55]

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6. Strategic Growth Framework: Horizons 1, 2, and 3

Tom Gardner introduces a business strategy framework, prompting Ellie Mertz to discuss how Airbnb allocates resources across different growth horizons.

Ellie Mertz outlines the framework at [11:51]:

• Horizon 1 – Perfecting the Core: Focuses on optimizing current operations by enhancing affordability, usability, quality, and reliability to drive near-term growth.

• Horizon 2 – Expanding Core Business Globally: Targets scaling Airbnb’s presence in underpenetrated international markets, moving beyond the top five markets (US, Canada, UK, Australia, France) to regions like Brazil and Latin America for medium-term growth.

• Horizon 3 – Incubating New Ideas: Encompasses innovative initiatives such as services and experiences, aimed at long-term expansion and creating a multi-product platform.

Notable Quote:

“Our growth strategy… takes that [horizons] framework in mind thinking about… how and when will they deliver incremental growth.” — Ellie Mertz [12:15]

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7. From Vision to Execution: Developing Services and Experiences

Andy Cross inquires about the ideation and implementation process for services and experiences.

Ellie Mertz responds at [14:41], highlighting:

• Vision Continuity: Despite a temporary pause due to the pandemic, the vision to expand beyond core accommodations remained a priority.

• Infrastructure Investments: Significant upgrades to Airbnb’s tech stack have facilitated the development and launch of new products.

• Recent Launches: The timely introduction of services and experiences is a testament to the groundwork laid over previous years.

Notable Quote:

“Airbnb services and experiences… are just the first two of many ideas in terms of how we continue to expand the marketplace.” — Ellie Mertz [14:52]

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8. Addressing Stock Performance and Long-Term Investment Strategy

Tom Gardner brings up Airbnb’s stock performance since the IPO, noting that the stock price has remained relatively unchanged over five years, and seeks Ellie Mertz’s perspective on this.

Ellie Mertz addresses investor concerns at [16:40], explaining:

• Infrastructure Investments: The company has focused on strengthening its core and building a foundation for future growth rather than immediate short-term gains.

• Recent Growth Products: New services and experiences are beginning to contribute to incremental growth, aligning with the long-term growth strategy.

Notable Quote:

“We are very mindful of the desire and ambition to grow more quickly than where we are today.” — Ellie Mertz [16:55]

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9. Investor Guidance and Growth Tracking

When asked about guiding investors, Ellie Mertz advises at [17:58] to monitor Airbnb’s progress across its three growth initiatives:

1. Core Optimizations: Near-term improvements in the core business.
2. Expansion Markets: Scaling in global markets for medium-term growth.
3. New Products and Services: Long-term growth from innovative offerings like services and experiences.

She emphasizes that while these initiatives are yielding positive results, scaling and contributing significantly to growth will take time.

Notable Quote:

“The opportunity in terms of the contribution to growth of those businesses will be large. But it will take us some time in order to scale them.” — Ellie Mertz [18:10]

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10. Conclusion

The episode concludes with standard disclaimers from Ricky Mulvey, reiterating the importance of personalized financial advice and adhering to Motley Fool's editorial standards.

Final Thoughts: Airbnb is strategically positioning itself as a comprehensive travel platform by expanding beyond accommodations into services and experiences. While acknowledging current macroeconomic challenges and stock performance concerns, Airbnb’s long-term investments in infrastructure and new offerings aim to drive sustainable growth. Investors are encouraged to adopt a long-term perspective, aligning with Airbnb’s multi-horizon growth strategy.

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Notable Quotes Recap:

• “Airbnb is about Stays… but with our 2025 summer release, we've expanded beyond stays.” — Ellie Mertz [01:55]
• “Fundamentally people do want to travel and in most cases they do… come back and book with us.” — Ellie Mertz [05:18]
• “The opportunity set is large in both encouraging past guests to book more and attracting new users to try the service.” — Ellie Mertz [07:45]
• “With the launch of that marketplace, you can now book those services alongside your listings.” — Ellie Mertz [09:55]
• “Our growth strategy… takes that [horizons] framework in mind thinking about… how and when will they deliver incremental growth.” — Ellie Mertz [12:15]
• “Airbnb services and experiences… are just the first two of many ideas in terms of how we continue to expand the marketplace.” — Ellie Mertz [14:52]
• “We are very mindful of the desire and ambition to grow more quickly than where we are today.” — Ellie Mertz [16:55]
• “The opportunity in terms of the contribution to growth of those businesses will be large. But it will take us some time in order to scale them.” — Ellie Mertz [18:10]

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This comprehensive summary encapsulates the key discussions, strategic insights, and future outlook of Airbnb as presented in the Motley Fool Money episode titled "Airbnb Goes Beyond Stays."

Transcript

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[Ellie Mertz]

And what that tells you a little bit about travel is that travel is obviously a high ticket, discretionary and highly considered purchase. And what we've seen both in this most recent period, but also historically, is that consumers often hesitate in terms of making that purchase on a particular day. But fundamentally, people do want to travel, and in most cases they do. Come back and book with us.

[Ricky Mulvey]

I'm Ricky Mulvey and that's Ellie Mertz, Chief Financial Officer of Airbnb. Mertz joined Motley fool co Founder and CEO Tom Gardner and Chief Investment Officer Andy Cross for a conversation about where Airbnb is going next, the state of travel in 2025 and Mertz's message to the investors who have hung on to Airbnb stocks since the IPO and maybe haven't seen the long term return that they.

[Tom Gardner]

Maybe we'll just hear in your, in your words, how you would describe what Airbnb is today and what it is becoming. With the new announcements a few weeks ago and all of the innovation that the company's been focused on, who is Airbnb today as we know it and as you know it, and where do you think it is moving to in years ahead?

[Ellie Mertz]

So what you think about Airbnb today is about Stays. We've obviously spent more than the last decade scaling our homes business. We've really transformed the way people book travel. So if you think about where travel has been with the invention of Airbnb, you're able to book a home as easily as you book a hotel. And through doing so, we've opened up millions of entrepreneurial opportunities around the world for hosts who can open their homes to guests. We've been incredibly scaling that product not only globally, but in terms of scale. Last year we did over $80 billion of gross booking value. However, that has been on one offering. So our core Stays business and over the last few weeks, with our 2025 summer release, we've expanded beyond stays. Just three weeks ago, we launched three new things. First, Airbnb services. These are incredible services that allow you to bring various service providers in and around the home to make your stays even more special. We also launched a reimagined Airbnb Experiences offering. These are unforgettable experiences that are hosted by locals who know their cities best. And then finally we launched a completely redesigned app that allows you to book not just homes, but also services and experiences all in one place. And really, it allows you to have an app that travels with you throughout both the trip planning as well as the actual trip.

[Andy Cross]

By the way, thank you so much for joining us. It's great to hear directly from CFOs because we have so many retail investors who follow your company and we've obviously invested into it as long term investors as well. But I do want to just get a sense it's too early to have the experiences from from services and sorry for results from services and experiences. But just talk about the first few months of the year. It's been obviously a very dynamic year and we've listened to the call, but I just want to hear in your words, how is the year unfolding so far?

[Ellie Mertz]

It has indeed been a very dynamic year, obviously, given all of the macro headlines, the new administration, and then more recently a lot of noise around tariffs. What we have shared is that obviously those macroeconomic headlines impact the consumer and it's something that we track quite closely in terms of understanding the strength of overall travel demand. So let me share a little bit about what we've seen from travelers since the beginning of the year. In particular, what we saw in Q1 is that there was some volatility in terms of the timing of guest demand. In particular, what we saw was that from January to February, with the decline in consumer sentiment, we did see a decline decline in bookings. But what we saw by the end of Q1 is that people had come back and booked. And what that tells you a little bit about travel is that travel is obviously a high ticket, discretionary and highly considered purchase. And what we've seen both in this most recent period, but also historically, is that consumers often hesitate in terms of making that purchase on a particular day. But fundamentally people do want to travel and in most cases they do come back and book with us. And as a result, our Q1 results were effectively right in line with what we would have anticipated despite some intra quarter volatility. I would say the same in terms of what we shared quarter to date for Q2 as of our May earnings call, you know, people, people were traveling very in very strong numbers for Easter. And what we shared in terms of just a little bit of macro softness was what we were seeing in particular in the US Two things to call out. First is that, you know, year to date, we and others in travel have seen the US As a destination is less popular than it has been in the past for foreign travelers. But two interesting things to note about that. One is that despite the noise of the tariffs and its impact on the inbound corridor, that inbound corridor to the US Is a relatively small portion of our overall platform. It's about 2 to 3% of global nights booked. The other thing to note is that travel on Airbnb is very adaptable. So what we've seen in particular for that core corridor is that, for example, you know, Canadians have been traveling less to the United States, but it doesn't mean that they're traveling any less. In fact, they're traveling more domestically, and they're simply choosing other destinations to travel on on our platform. Which I think gives you a sense of, you know, the importance of the breadth and diversity of offerings on Airbnb that we're able to adapt to changes in consumer behavior for good and bad.

[Tom Gardner]

Do you have an Airbnb tribe of guests that you pretty. You know pretty well, and maybe there aren't as many downside would be there aren't many expansions off of that? At the most extreme, maybe not the most extreme, but I was studying the other day a company that I've never recommended, regrettably, because Ferrari has been a great stock. I wasn't aware the extent to which people who own Ferraris own Ferraris, plural. They go back and buy another Ferrari and a third Ferrari. I mean, it's. I think 80% of buyers already have one Ferrari. So is that kind of your view right now, where Airbnb is today, that the guest population is. Is well known by. By you all, and it's pretty consistent. The great thing is multiple trips across that tribe, but not a lot of expansion of new users of Airbnb at this point.

[Ellie Mertz]

So I would say when we think about our growth opportunities, they sit in both categories of guests. One is, how do we encourage our past guests to book more frequently with us? And then second, how do we attract new users to try the service? And I would say when we look at both opportunities, the opportunity set is large in both, what we see in terms of past guests is that we have many millions of loyal customers. What we also see is that those customers don't necessarily use us exclusively. What we've been doing over the last few years is really looking into what are those gaps where a past guest might not use us for a future trip, and really trying to close those gaps. So one example of that is all of our efforts to improve the quality of the platform and in doing so, drive incremental both satisfaction, but also booking confidence. We've done this in terms of taking down listings that don't meet our quality bar, as well as introducing merchandising elements like guest favorites that allow guests to have a better clear view of what are those listings on their platform that they're nearly guaranteed to have a fantastic experience at. So that's on the past guest side, but it also has applicability in terms of new guests. When we think about the opportunity set on new guests, we know a couple of things I would say. One is that the majority of guests or travelers in our core markets are aware of Airbnb, but not all of them yet consider Airbnb to be a brand for them. And so many of our efforts are really at picking apart those consideration gaps to encourage more people to try the service. One of those things that's relevant for Our most recent 2025 summer release is services. What we know about travelers is that approximately 70% of travelers look at services available to determine what accommodations they will book. And so with the advent of Airbnb services, we begin to fill that gap vis a vis hotels and attract an incremental segment of new users to the platform.

[Andy Cross]

Ellie, just maybe give an example of some services just for, just to make sure we all understand where. Just give an example of some typical services. And same with experiences, because this is a big, I mean, it's a 200 to $250 million investment you're making into these offerings.

[Ellie Mertz]

Yes. So on the services side, we launched with things like photography, massages, personal trainers, home chefs, makeup services, those things that, you know, sometimes you would see at a, at a hotel but have previously been unable to book. Azure, Airbnb. And with the launch of that marketplace, you can now book those services alongside your, your listings. In terms of experiences, this is both classic sightseeing scene experiences, but also more differentiated, what we call Airbnb originals, where we are going out and finding the most interesting people in each market that can allow travelers to get a better local experience in those markets. So this includes food and drink activities, this includes landmarks, fitness, a variety of things that you do in market while traveling.

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[Tom Gardner]

Let us go with maybe an age old cliche business exercise from business school. Looking at Horizon 1, Horizon 2 and Horizon 3, where Horizon 1 is what we're doing today, Horizon 2 is what we are releasing and talking to the market about and Horizon 3 are our big dreams out in the future. Do you think that Airbnb as CFO is properly allocating across those three horizons? And if you were to be advocating in an executive team meeting for a shift on any of those, would you be focused on optimizing the work right now, making good investments in the next stage of the company or planting more seeds in the wild card future out five plus years?

[Ellie Mertz]

Yeah. So the growth strategy that we've laid out for investors over the last year plus really takes that framework into a mind thinking about what are the various horizons in front of us and how and when will they deliver incremental growth to the business. So let me just take a moment to articulate what we put in each of those buckets. In the first bucket, the kind of near term horizon is what we call our perfecting the core optimizations. And this is really just looking at our core business, identifying where there are opportunities for us to frankly do more, make the product work more effectively for our guests and hosts and in doing so drive long term or excuse me, near term growth. The particular areas that we have focused on are things like affordability, usability, quality and reliability because we know that they have direct impact in terms of people who are booking the core offering today. In terms of the kind of near to medium term horizon, we look at the opportunity that we have to expand our core business in global markets. The interesting thing about our business composition is that historically it has been on the one hand very broad based. So airbnbs exist across 220 countries and regions in the world, yet we're highly concentrated in our five top markets. So those would be us, Canada, uk, Australia and France. And yet we have a huge opportunity past those top five markets drive incremental growth. And so you've seen us invest in these expansion markets over the last several years and have some particular success in key markets like Brazil and the rest of Latin America. I put those in the kind of short to medium term bucket because they will take time and you know, the time required is to scale these, these currently relatively small markets to become a larger portion of our global total and in doing be meaningful medium term growth tailwinds to the consolidated business. And then the third bucket is really all those incubation ideas. We just launched Airbnb services and experiences that fall into that bucket just in the last month. But what you should assume is that those are just the first two of many ideas in terms of how we continue to expand the marketplace to provide more products and services for both our guests and hosts.

[Andy Cross]

Ellie, can you give us a little peek behind the curtain to some of the not what you're working on, but just how did the services and experience future looking statements? No, no, no. Definitely not. Definitely not. I'm just very curious. How do ideas germinate? How do they spread? How do they go from A all the way to Z to where you're releasing them in one of your big releases and maybe even just specifically with services and experiences. How long did it take and anything you can give us some ideas of how ideas flow through the organization.

[Ellie Mertz]

Yes. So you know, if you've, if you followed our story, we have been talking about a vision of expanding beyond the core for some time. That vision certainly had a bit of a pause in 2020 with, with the onset of the pandemic and you know, the work we had to do that year and the years following in terms of recovering from the pandemic. But it really has always been part of the vision and in particular Brian's vision in terms of how beyond what is a fantastic scale global core business to not just a single product offering but a multi product platform. And what we've done in the last few years is done a lot of the infrastructure work with our tech stack to enable the beginnings of that multi product platform which you saw really the launch of in the last few weeks.

[Tom Gardner]

I'm wondering now the company has been public about five years. The stock is pretty much where it was at the point of ipo. I don't know how much or how little you know about the motley pool, but our orientation and our guidance to our members is to invest for a minimum of five years. It's too easy to trade, get lost in the short term data. There is no great executive of any public company in the 31 years that we've been in business that I've spoken to that places an intense focus on the next 90 days as a determining set of inputs as to whether or not that's going to be a good investment. So we're very long term in our business orientation, but we're five years in now. I'm a long term believer in Airbnb. I'm wondering whether you think that the company was just very richly priced at the ipo, whether there's just the natural process of going through business or whether, you know, the markets are not appreciating Airbnb as much as you'd like. I'm sure you would like to have seen the stock up over the period, over the, over these five years, but any reflection for shareholders on time horizon and your thought process on where the business and investment is today?

[Ellie Mertz]

I think where we, where we look, where we are today, we have spent the last several years making upgrades to the core business and in fact upgrades to the infrastructure that will allow us to grow meaningfully in the coming years. So I would say, you know, where we are today, there has been significant investment in terms of the platform, and it's just been recently where we've brought the benefits of that platform in the form of new products and services to the marketplace from which we can deliver incremental growth. So we are very mindful of the desire and ambition to grow more quickly than where we are today. And that is what our growth levers are intended to deliver in the coming years.

[Tom Gardner]

If somebody at a barbecue says to you, ali, I bought your stock at 162 or three years ago, I'm trying to figure out what to do with this and you obviously are not going to be giving the personal advice on it. One of Warren Buffett's many great lines is you get the investors that you deserve. So if you're going to play the short term speculative and turn your whole operating business into levering up and buying a cryptocurrency and counting on that to be how your valuation rises or you're going to operate your business, how would you guide people to think in terms of the investors that Airbnb seeks to have?

[Ellie Mertz]

So I would ask investors to really track the delivery against our three growth initiatives and the respective horizons. We started to see really nice performance in terms of some of the core optimizations, but they are accumulating over time. We've also seen really nice deliverance of incremental growth from our expansion markets, but it will take time for those to scale to be an incremental or a more meaningful portion of our overall business to drive an incremental or larger contribution to growth. And then finally in terms of the expansion to new products and services. With the launch in the last few weeks, it's really just the early days, and we have tried to set very clear expectations that the opportunity set and the opportunity in terms of the contribution to growth of those businesses will be large. But it will take us some time in order to scale them.

[Ricky Mulvey]

As always, people on the program may have interests in the stocks they talk about in the Motley fool may have formal recommendations for again, so don't buy or sell stocks based solely on what you hear. All personal finance content follows Motley fool editorial standards and are not approved by advertisers, advertisements or sponsor content provided for informational purposes only. To see our full advertising disclosure, please check out our Show Notes. I'm Ricky Mulvey. Thanks for listening. We'll be back on Monday.