Cyclical Stocks Cycle

Summary

Motley Fool Money: Episode Summary – "Cyclical Stocks Cycle"

Release Date: February 13, 2025
Hosts: Dylan Lewis, Ricky Mulvey, and Mary Long

In this episode of Motley Fool Money, hosts Ricky Mulvey and Alicia Alfieri delve into the performance and future prospects of key cyclical stocks, dissecting recent earnings reports, market reactions, and broader economic impacts. The episode offers investors a comprehensive analysis of companies like The Trade Desk, Robinhood, and Celsius, while also touching upon unexpected topics like the egg shortage crisis.

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1. The Trade Desk's Unexpected Earnings Miss

Overview:
Ricky Mulvey initiates the discussion by highlighting The Trade Desk’s recent earnings report, which marked the first time in 33 quarters the company fell short of its own guidance. Despite a robust 26% year-over-year revenue growth, the market reacted negatively to the miss.

Key Points:

• Business Performance:

  • The Trade Desk, a demand-side advertising platform, showcased a 26% revenue increase, surpassing the broader digital advertising market.
  • CEO Jeff Green acknowledged the miss, stating, "If this were a sporting event, we'd still have a championship caliber team. But in this particular game, we turned over the ball too many times." (02:41)

• Market Reaction:

  • Alicia Alfieri explains that The Trade Desk’s stellar historical performance has embedded high valuations and expectations, making any deviation a trigger for negative market sentiment (01:10).
  • Despite missing earnings, the company boasts a 95% customer retention rate over 11 years and has been a consistent top performer since its IPO in 2016.

• Future Outlook:

  • Value drivers identified include increased connected TV spending, challenges with Google’s advertising dominance, and the introduction of AI platforms like Kokai.
  • Alfieri emphasizes that while the miss is notable, it doesn’t "make or break a thesis" for long-term investors (05:03).

Notable Quote:
Alicia Alfieri reflects on the significance of the miss: "This is the first time in something like eight years that they've missed their expectations. And so we can give them a little bit of the benefit of the doubt, especially if we look back historically about how they grew and performed." (04:27)

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2. Robinhood's Stellar Quarterly Performance

Overview:
Shifting focus to Robinhood, the hosts discuss the platform’s exceptional quarterly results, driven largely by a surge in crypto trading activity and record net deposits.

Key Points:

• Earnings Highlights:

  • A staggering 700% increase in revenue from crypto trading.
  • Net deposits soared to over $50 billion, a nearly 50% growth rate surpassing traditional brokerages.
  • Net income skyrocketed by 10x to $916 million compared to the previous year.

• Revenue Composition:

  • Transaction-based revenues, including equities, options, and crypto trades, outpaced net interest revenues for the first time (08:19).
  • The Legend platform, targeting active traders, contributed significantly with a $50 million annualized revenue rate.

• Cyclical Nature:

  • Alicia warns that trading activity is often cyclical, thriving in boom times but susceptible to declines when markets turn bearish (10:59).
  • The hosts caution investors about potential volatility and the importance of understanding the cyclical dynamics before investing.

Notable Quote:
Ricky Mulvey uses a sports metaphor to encapsulate Robinhood’s potential vulnerability: "This is a service a lot for retail folks. What did you learn about how people are investing and trading right now?" highlighting the platform's reliance on active trading cycles (09:50).

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3. The Egg Shortage Crisis: Economic Implications

Overview:
In an unexpected turn, the conversation shifts to the soaring egg prices and the resulting shortages caused by avian flu, exploring the broader economic repercussions.

Key Points:

• Causes of Shortage:

  • Avian flu has decimated the egg-laying chicken population, leading to a drastic reduction in egg availability.
  • Wholesale egg prices have surged to over $8, severely impacting retailers and consumers.

• Economic Impact:

  • Large retailers like Costco can absorb the increased costs due to their bargaining power and long-term contracts.
  • Smaller businesses, such as diners and cafes, face tighter margins and may pass costs onto consumers, exacerbating food prices and consumer strain.

• Industry Responses:

  • Waffle House introduced a 50-cent surcharge on eggs, reflecting the industry's struggle to manage costs (12:36).
  • In contrast, Cracker Barrel opted to maintain egg prices, emphasizing customer hospitality over immediate cost recovery.

Notable Quote:
Alicia Alfieri relates the situation to her personal experiences: "I didn't think we would be talking about Cracker Barrel today, which is one of my parents' favorite restaurants. I would say again, in the short term they can perhaps hold those prices steady." (13:48)

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4. Celsius’ Rebranding: From Energy Drinks to Hydration Provider

Overview:
The latter part of the episode transitions to a detailed analysis of Celsius, the energy drink company undergoing a strategic rebrand to position itself as a broader hydration provider.

Key Points:

• Rebranding Strategy:

  • Celsius is expanding its product line to include hydration sticks with B vitamins and electrolytes, aiming to cater to consumers seeking less caffeine (16:06).
  • This move is seen as a brand extension rather than a complete overhaul, complementing their existing energy drink portfolio.

• Market Competition:

  • The hydration powder market is booming, projected to reach $2.5 billion by 2029.
  • Competitors like Element, Liquid IV, and Gatorade are notable players, intensifying the competition for Celsius.

• Distribution Challenges:

  • Despite a promising partnership with PepsiCo aimed at enhancing distribution, Celsius has faced inventory issues, leading to short-term frustrations for shareholders (19:26).

• Valuation and Growth Prospects:

  • Celsius’s valuation has normalized to around 30 times earnings, aligning with mature competitors like Monster and Coca-Cola.
  • Analyst Sanmeet Deo asserts that while past growth rates have slowed, Celsius still holds significant long-term potential compared to its peers (21:08).

• Investor Sentiment:

  • A lack of insider buying raises concerns, yet Deo encourages holding onto the stock, emphasizing the brand's continued presence and influencer endorsements (22:40).

Notable Quotes:
Sanmeet Deo advises patience for shareholders: "All great growth stocks tend to have these massive drawdowns where it shakes out people. You wonder if this is a true growth story, but you want to hang on if you think it even has the possibility." (22:40)

Ricky Mulvey connects the rebranding to broader health trends: "You're seeing this trend in your life. People are more interested in being healthy. And I think it's starting to show up in a lot of the earnings results." (24:55)

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Conclusion

The episode of Motley Fool Money effectively navigates through the intricacies of cyclical stocks, providing listeners with a nuanced understanding of the factors influencing market performance and investor decisions. From The Trade Desk's high expectations and Robinhood's trading surge to the unexpected challenges in the egg market and Celsius's strategic rebranding, the hosts offer valuable insights for both seasoned and aspiring investors.

Final Thought:
As Ricky Mulvey aptly summarizes, investing in cyclical stocks requires a balance of recognizing growth opportunities while being mindful of inherent volatilities. Whether it's navigating the digital advertising landscape, capitalizing on active trading platforms, or adapting to changing consumer preferences in the beverage industry, informed decision-making remains paramount.

For more in-depth analysis and daily investment insights, tune into the next episode of Motley Fool Money.

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Timestamp Key:

• 00:27 – Initial greetings
• 01:10 – Alicia on The Trade Desk’s performance
• 02:41 – CEO’s sports metaphor explanation
• 04:27 – Market expectations and accountability
• 05:03 – Long-term investment perspective
• 08:19 – Robinhood’s revenue composition
• 09:50 – Active trading on Robinhood’s platform
• 10:59 – Cyclical business nature of Robinhood
• 12:36 – Economic impact of egg shortages
• 13:48 – Cracker Barrel’s pricing strategy
• 16:06 – Celsius’s rebranding strategy
• 19:26 – Distribution challenges with PepsiCo
• 21:08 – Valuation and growth prospects of Celsius
• 22:40 – Investor sentiment on Celsius
• 24:55 – Health trends influencing market sectors

Transcript

[Alicia Alfieri]

Foreign.

[Ricky Mulvey]

Expectations, you don't get much forgiveness. You're listening to Motley Fool Money. I'm Ricky Mulvey joined today in person in Denver with Alicia Alfieri. Alicia, it is so good to see. We've been chatting for an hour, but it's still good to see you.

[Alicia Alfieri]

It's so great to be here in person in real life.

[Ricky Mulvey]

It's a break down some earnings from the Trade desk and Robinhood. The Trade desk got absolutely cooked in its latest earnings. Alicia. Basically the Trade Desk is a demand side ad platform. That means they help advertising agencies place buys across the Internet and streaming services now. And retail revenue grew by about 26% year over year. But that's not the headline. CEO Jeff Green said, quote, I want to acknowledge up front, for the first time in 33 quarters as a public company, we fell short of our own expectations. Not Wall street expectations, but company guidance. Alicia, first miss in 33 quarters. But why is the market reacting so strongly to it?

[Alicia Alfieri]

Yeah, there are a few different reasons. First, let's take into account the fact that the Trade Desk has been an incredible performer since it went public back in 2016. It's grown its top line and generated free cash flow every year since its IPO. The stock was as of yesterday at least a 40 bagger. But all that performance comes at a cost in terms of Val and expectations. And it's never really been a cheap stock. Right. And so because there's so much valuation or so much expectation baked into that valuation, anytime you have a bump in the road, you're going to see the stock take a hit.

[Ricky Mulvey]

So let's take expectations out for just a moment. How's the actual business of the trade desk doing?

[Alicia Alfieri]

So first, the trade desk has a really sticky solution. So customer retention rate of 95% for the past 11 years, which is pretty impressive. 2024 was a good year for the company. Ad spend on the platform was record breaking $12 billion. They saw a fair amount of growth in connected TV, retail media, international opportunities, plus political ad spending during the year was their largest to date. The revenues were up. It was 26% year over year and faster than the growth in the overall digital advertising market. And they boosted their free cash flow and EBITDA profitability. They had a pre strong performance despite missing those expectations.

[Ricky Mulvey]

Our co founder David Gardner likes to say that stocks take the staircase up and the elevator down. While today was one of those elevator days, Green said it up front that they missed. This is why, and I want you to translate this executive speak for me. Here's what he said. Quote, if this were a sporting event, we'd still have a championship caliber team. But in this particular game, we turned over the ball too many times. That said, we see a larger and faster growing market than we originally expected, which is why we have been making changes and will continue to do so. End quote. When times get tough, it's time to speak in metaphor. You love literature. What's this one mean?

[Alicia Alfieri]

Yeah, well, and I did love this one because I am a big football fan and I feel like in the playoffs we saw this happen specifically to the Detroit Lions, which is, in case you're not familiar, a team that had just been killing it for the rest of the season. And then what it feels like happens. And perhaps this is what Trade Desk is trying to say, is that sometimes there are games that the other team doesn't necessarily win. It's more, you lost the game because of you. And the company is taking responsibility here. And they pointed to things like structural and reorg changes, which led to their miss here. Again, this is the first time in something like eight years that they've missed their expectations. And so we can give them a little bit of the benefit of the doubt, especially, you know, if we look back historically about how they grew, how they performed. But at the same time, we do have to hold them accountable in the future to meeting their targets. And also remember there are other companies in the space and be aware of how they're performing as well and how that matches up or doesn't match up with the trade desk.

[Ricky Mulvey]

This is my own bias. Sometimes when I hear executives do these sporting metaphors, I get this traumatic flashback to being in a basement conference room in Cincinnati, Ohio, where a gentleman in a Rolex pointed to a photo of Wayne Gretzky and said, you need to skate to where the puck is heading, not where it is. So sometimes the sporting metaphors get me a little bit in that. That's more my own bias than what we're objectively talking about. On the show. You mentioned other companies and there's a company, Applovin, which sells video game ads, that absolutely blew expectations out of the water. You're right. This is a very competitive market that the trade Desk is playing in.

[Alicia Alfieri]

Yeah. And we have to see how they're going to perform going forward. I think as long term investors, I think the important thing to remember is one, it doesn't make or break a thesis. And so we have to look at how they do going forward.

[Ricky Mulvey]

And for the long term investors, you want to be thinking about the value drivers for this company and for the Trade Desk, I see a few. One is more connected TV spend. Trade Desk, for example, has deals with Max and Disney plus, and right now their chief investment officer said surprisingly, quote, CTV advertising remains a small fraction of total TV ad spend relative to linear, end quote. It's difficult to imagine why, because so many people are streaming. The other one you may want to think about is Google, which Jeff Green has a bone to pick with. He thinks that Google should exit the open Internet for morality reasons. But also, you know, that might create more opportunity for the Trade desk is Google has gotten, you know, tightened its grip on selling ads for especially things like YouTube. And you're also going to look at its AI platform, Kokai, which is a way of they're trying to narrow down essentially the top of the funnel marketing to who's actually buying goods. And the Trade desk is hoping that more advertisers will opt into these intelligent insights in using their platform. When you think of the value drivers for the trade desk, what else should investors be thinking of? Are these three good enough for now and we can move on?

[Alicia Alfieri]

I think those three are pretty good. I would also add the company talked about audio opportunities like in Spotify and their recent earnings report. So that could be interesting. There are also some interesting projects that they're working on as well. They have their Ventura operating system, which is a new streaming TV operating system that aims to both have a better viewer experience and improve the ROI for advertising. You also talked about their AI platform, which can hopefully help improve efficiency going forward as well. So these are all things that we have to look at going forward.

[Ricky Mulvey]

Despite the dip, let's not call it a value stock, Trade Desk still trades for about 80 times cash flow, 136 times earnings. The earnings multiple is down from like the 200 ish. For the investors listening that see a little blood in the streets, they want to get their hands involved with it. That's a bad metaphor. But what say you to them?

[Alicia Alfieri]

You know that I have a little bit of a contrarian streak in me and I do find it interesting when a really compelling business goes on sale. That said, as you've already pointed out, this is nowhere near in the realm of a value stock and there are still quite a lot of expectations baked in here. And that can mean volatility going forward for me. It's always important for me to remember to know the ride that I'm getting on.

[Ricky Mulvey]

Let's move on to Robinhood, the investing and trading platform. It shot the Lights out this quarter. Here are a few highlights. They saw a lot more trading. A 700% rise in revenue from crypto trading activity. A lot of that tied to the election. There was a record net deposits of over $50 billion. That is over a nearly 50% 50 growth rate, multiples of what traditional brokerages are seeing. And at the same time net income 10x 10x to 916 million from the prior year. What do you make of these results?

[Alicia Alfieri]

What I found most interesting about Robinhood's results this quarter was the makeup of their revenues and how it changed last year. Net interest revenues, which are revenues based on interest from investment, customer credit card balances and margin loans that represented the highest revenue generating business segment. But this year it was unseated by transaction based revenues. These are tolls the company collects on customer trades, whether it's regular equities options or crypto. And those transaction based revenues were on fire in the fourth quarter. It totaled $672 million which represents a 200% year over year growth. Again, that's mostly because of crypto revenue growth which increased 700%. Those are some massive numbers, especially when you compare it to the still pretty decent growth that net interest revenues came up with, which was 25% year over year and other revenues which is 31% year over. All of this helps to support that $1 billion in quarterly revenues, which is a first for the company. By the way, the whole year came in at $3 billion revenues, which is another record for them.

[Ricky Mulvey]

One of the interesting things, when you look into the Robinhood results, it also reveals investor interest, what retail investors and traders are doing. They are first and foremost a trading platform. They're saying that right up front. When you dig into these results, this is a service a lot for retail folks. What did you learn about how people are investing and trading right now?

[Alicia Alfieri]

Yeah, and this is why I brought up the transaction based revenue. It looks like there's a fair amount of what the company would call active trading that happens on their platform. We talked about transaction revenues already being up and also because Robinhood's Legend platform, which is built for what the company calls those active traders so people who are trading more often. It was launched in October of 2024 and it already bringing in revenues at a 50 million annualized rate. It feels like there's an appetite within the Robinhood platform for perhaps short term trading. Robinhood looks to be a beneficiary here.

[Ricky Mulvey]

To be clear, with some of these cryptocurrency traders, they've been right right now. So times are good for them. But I think for me, when I think about a stock that's on fire, we always want to think about what the yellow flags are where things could go wrong. And I think the one for me to think about is that this is probably a cyclical business. Trading activity is not something that is loyal when markets turn south. And I think that for any investor looking at Robinhood, the stock, that's something they may want to consider.

[Alicia Alfieri]

Yeah, I agree with you. We tend to see a lot of people are interested in investing or in trading during boom times which can cut out opportunities. I think for the all important compounding that we could see and longer term investing. But as you said, once the excitement is gone, there can be a risk for Robinhood here.

[Ricky Mulvey]

On the flip side of that, bookmark this for maybe a year, maybe two years, maybe six months, maybe five years from now when investor sentiment turns south and everyone realizes, you know what? I think Robinhood is a very bad business. Now. This is the one that a lot of people think of now when it comes to trading, it's not just your Charles Schwab's, it's these upstart apps which Robinhood may be no longer.

[Alicia Alfieri]

Yeah. And that's why when you see a business that appears to be cyclical, what can be really advantageous to understand when you're looking at companies like this is understand where you are in that particular cycle.

[Ricky Mulvey]

I want to go to this story now. This is less has to do with stocks but very interesting to me. I went to Whole Foods twice in the past few days. I cannot find eggs. This egg thing, it's not good. What's going on, Alicia?

[Alicia Alfieri]

Yeah, so avian flu is hurting the egg laying chicken population and that because a whole flock has to be slaughtered if there's just one case of the virus. So the more cases, the less chickens, the less eggs we have. And the rest is supply and demand.

[Ricky Mulvey]

The wholesale price of eggs now is over $8. And Costco can eat this easier than a mom and pop diner. But what are the impacts of this as you think about the broader economic landscape?

[Alicia Alfieri]

I think that we're going to see bigger chains and some big retailers like Costco, as you said, they can have more w to help keep prices constant in the short term. That's because they have a lot more bargaining power. They may even have longer term egg buying contracts. Right. For smaller businesses, that's not really going to be the case. And if they can't eat that increase in cost, they're going to have to pass it on to the consumer, which is going to make things even tighter for consumers.

[Ricky Mulvey]

So one company that's trying to pass it on to consumers is Waffle House. They're doing a 50 cent surcharge for eggs. This is interesting to me because Cracker Barrel responded, they said a surcharge on eggs. Well, there's nothing hospitable about that at Cracker Barrel. Country hospitality is as important to us as a hearty breakfast. And that means not charging extra for eggs. You know what is funny to me about that is because that is the most online take you could possibly expect from Cracker Barrel because it assumes that people are looking into things like the New York Post or that they remember from a Waffle House visit that there's a 50 cent surcharge for eggs. And now they're going to go to Cracker Barrel, which in my view is not the most online of populations. Alicia, you're the analyst. What's your take?

[Alicia Alfieri]

I didn't think we would be talking about Cracker Barrel today, which is one of my parents favorite restaurants. I would say again, in the short term they can perhaps hold those prices steady. And who knows, maybe they have a different strategy than Waffle House. I would imagine that they do. They're a slightly different, different kind of, of restaurant. Right.

[Ricky Mulvey]

As we wrap up today. According to the New York Times, soaring prices have also led to at least two egg heists. In early February, thieves stole 100,000 organic eggs worth about $40,000 from a distribution trailer. And this week, more than 500 eggs were taken in the early morning hours from a cafe in Seattle. This begs the question, if you needed to steal 500 eggs, how would you do it?

[Alicia Alfieri]

I think it depends what kind of thief I am. You know, if I'm splashy per like a Fast and furious truck heist. But you know what? If I thought it was going to be more of a long term problem, maybe I would just steal some chickens. What about you?

[Ricky Mulvey]

I like stealing chickens. Okay. I think that creates more of a long term solution and I'd feel bad about stealing from a mom and pop restaurant. And I also think it would be more difficult to steal it from a grocery store. However, you know what, I take that back. We're looking at the loading docks of grocery stores and we're getting in, we're getting out, and we're going least 90 miles from where we live. That's how I would handle it. Alicia, appreciate you being here. Thank you for your time and your insight.

[Alicia Alfieri]

Glad to Be here.

[Ricky Mulvey]

All right. Up next, Celsius. It wants to be more than an energy drink maker. I caught up with Motley fool analyst San Mdeo to talk about their rebrand and if this beaten down beverage is an opportunity for long term investors. So Sand Meat, I thought energy drinks were good investments. And Celsius, a stock that I own and the more recently beleaguered energy drink maker is now a hydration provider. That's right. We're getting a reposition. The idea is that not everyone wants a ton of caffeine in a can. So now Celsius is trying to sell hydration sticks that have B vitamins and electrolytes. They're trying to change their brand up a little bit. Sanmeet, what do you think of it?

[Sanmeet Deo]

Yeah, well, you know, I don't really see this as a brand change. I see it as a brand extension and a compliment to what they, what they already have in their portfolio. They do have powdered energy drink, the powdered version of their energy drinks. This will be the powdered version of hydration drinks which have actually become very popular. You'll see there's a ton of different brands like Element Liquid iv Gatorade makes them and it's a, a pretty large market. You know, it's a $1.4 billion US hydration powder market projected to grow 13 a year to 2 and a half billion by 2029. So definitely see as more of a compliment. In addition, I actually like the move.

[Ricky Mulvey]

Yeah, I was at my local King Supers last week trying to find the Celsius hydration sticks, but I couldn't, they weren't out yet. And it was, I was shocked by the amount of just brands there were on the wall of different hydration sticks that you can put in your water. Yeah, one of this concerns is a maybe not the word, I'll say a concern troll for this is I, I wonder if this move will create some brand confusion. Putting this under the Celsius brand, which has a ton of caffeine in it. It's an energy drink. And are people playing a little Russian roulette with which hydration stick you get? This one has a ton of caffeine. That'll keep you up. This one has some hydration, whatever and B vitamins. I don't know. Could this create some brain confusion though?

[Sanmeet Deo]

I mean it definitely could create some brand confusion. There's no doubt about that when you have multiple powder drink options available, especially multiple different other brands. Now I haven't been able to get a hold of the hydration sticks myself. They're for delivery a little later on Amazon. But, you know, I looked at some of the packaging and it has literally a big no caffeine label right on the top as well as in the picture you have fruit splashing in water. So I think they're trying to ensure that is differentiated, make sure that people know that this is not a caffeine lace product.

[Ricky Mulvey]

Let's look more holistically at Celsius, because this isn't the only energy drink that's marketing itself is better for you. There's one called Aulani New, which is owned by a private company and it seems to be taking some market share from Celsius, which has a similar target demographic. Women, young people interested in fitness. And Celsius has been losing a little share recently and that's been reflected in the stock price. So how big of a deal is a Lonnie New for for Celsius's growth story in 2025?

[Sanmeet Deo]

Yeah, you know, you can never underestimate the power of competitors in a market like this. Energy drink are huge markets. There's tons of different products out there. There have been tons of different products and that have come and gone and there's some that are still around. You know, Lonnie new has about three and a half percent market share, no small amount, up from about 3% in the first quarter of 2024. So, you know, it's begun to take market share from the the other competitors as well, Celsius. And it's a concern for Celsius, so definitely nothing to ignore.

[Ricky Mulvey]

And as a shareholder, I really thought this PepsiCo distribution deal, which is that PepsiCo is going to distribute Celsius to more places, this was going to be a major growth lever. But instead, over the past few months, this agreement has just simply seemed to create a lot of inventory problems as we look at this now, is this still a good partnership for Celsius is a shareholder. Is this something I should be excited about?

[Sanmeet Deo]

Well, I myself am a shareholder, so I'm right there with you, Ricky. But yeah, long term, I still think this is very good. I think in the short term here it's been pretty frustrating for shareholders with the inventory issues and the ups and downs of the sales numbers for Celsius. But thinking broadly and long term, this partnership gives Celsius distribution power that it couldn't otherwise had. And having known Celsius from prior to Pepsi and having sold it myself in a gym that I used to own, it's a lot easier to Get, I mean it was very, very difficult to get. Now you're seeing it pop up everywhere. I've even seen them pop up in international locations. Anecdotal evidence I've seen from customers online. So long term this is going to be great. They got to work out the kinks. Management needs to really figure out how to kind of at least manage this relationship well.

[Ricky Mulvey]

And while the stock has been sinking, the price tag for Celsius is now in line with more mature competitors. Monster and Celsius both trade at about 30 times earnings in cash flow. Even Coca Cola right Now is about 30 times earnings. The cash flow is a little wonky. So Celsius in the much more mature Coca Cola at about the same earnings prospects. Basically the market seems to be saying to Celsius your growth prospects are a little bit better than the average company in the S&P 500. But you are no longer a rocket ship. Just a few years ago, Celsius's valuation was closer to that hundreds of times PE multiples. Now it's come back down to earth. But do you think this devaluation, this mature look from the market is warranted?

[Sanmeet Deo]

Absolutely. They've had slip ups with the inventory issues. Their growth has slowed even before the really rough quarter in November where their sales were down about 31%. The quarter before that their sales were, were positive 23% which was much slower than what they had been before in prior quarters. Now you could never assume that their growth rates were going to triple digit grow in perpetuity and you and, and the slowdown was definitely going to be coming. I think what happened is it just came really fast, really shockingly. And so the market was shook. Market still shook. Very unsure of how they're going to manage this whole relationship with Pepsi and still unsure. So it's definitely a warranted that it's been devalued. I still think it has a lot more growth opportunity than some of those other brands. Their growth rates may not extend to what they were in the past, but I think they can run a better growth rate than a Coke or a Monster.

[Ricky Mulvey]

One thing I'm a little concerned about is as I've been looking at this stock being taken to the woodshed, none of the insiders are buying any shares on the open market. And it's tempting for me to see this story and I still see a lot of Celsius cans everywhere. And right now it's almost like if there's any good news, you can expect this company to get back on track and There is a long term trend that Celsius is playing with. Which is that better for you? Energy drink. So for those who are curious or those who have been holding for a while and seen this get cut and thinking, you know what, I just want to cut my losses here. What would you say to those investors?

[Sanmeet Deo]

If you're holding, which I am as well, I would hang on. I mean I don't see many concerning things in the business itself. Especially like you were saying earlier, you know, you're still seeing these everywhere. You're still seeing people drink the product. You're still seeing influencers endorse it. You're still seeing it at events like the Tyson fight, like broadcast and advertise. You know, it's still out there. Yeah, I don't like that there hasn't been any management buys of the stock. That would definitely give me some comfort. Who knows, maybe there'll be some buyback announcement at the in the future. That would definitely be great. But for holding on, I would continue to hang. All great growth stocks tend to have these massive drawdowns where it shakes out people. You wonder if this is a true growth story. Not all of them are going to continue to soar and do great. But you want to hang on if you think it even has the possibility. And if you're thinking about buying the dip, you know earnings are coming in a couple weeks, within the month at least. So be very wary of that if you want to buy before earnings. I never like to do that.

[Ricky Mulvey]

That if you're going to be a growth investor, if you're going to play the rule breaker game, remember you're going for a slugging percentage, not a non base percentage. You're hoping for home runs and you know a lot of them will be strikeouts. For me it's. I've got Celsius in my portfolio, but I've also got Rocket Lab right now to make up for for those losses. I think there's been a greater shift too towards being people more interested in their health. This is one reason I've kind of liked Celsius. People want to live healthier lives. Here are a few examples. You're seeing Frito Lay's North America volume falling 4% in the latest quarter. Even Hershey selling their salt snacks. The sales are up like 36% but the actual volume is has fallen. Banning things like artificial food dye has gotten bipartisan support. And you're seeing these natural grocery stores, natural grocers, sprouts, farmers market, both coming off multi bagger years. The comp sales at Sprouts Farmers Market in the latest quarter was up more than 8%. Gym stocks, a mixed bag. All of this is to say you're seeing this trend in your life. People are more interested in being healthy. And I think it's starting to show up in a lot of the earnings results. So sand, I know you look at this closely. I want to play this trend. Where else should I be looking? What are you looking at?

[Sanmeet Deo]

It's a great area to look for and I continuously look. The hardest part about it is I see lots of great private companies that are not places where we can invest. But if you're looking broadly, I would look at themes and see if you can find specific companies that could good benefit. You know, fitness wearables are definitely becoming trackers. People want to track their health, what's happening with their health, and then adjust appropriately. Gym stocks, fitness stocks can be tough because they can be cyclical. They can't. There's a lot of churn in those businesses, but it's still an opportunity. Nutrition supplements, lots of private companies. I think there are some publicly traded companies that are worth taking a look as more longevity excitement is coming around. Mental wellness, different areas like that when it comes to like therapy services online or meditation, mindfulness stuff. Again, not much publicly traded stuff that's available out there for us, but worth continuing to just dig which, which I'm doing as well.

[Ricky Mulvey]

And then as we wrap up, it's just us here. Is Celsius actually good for you?

[Sanmeet Deo]

It's fine. It's, it's, it's better for you. Ingredients than, and I'm gonna say it's better than Monster and Red Bull for sure. Now, caffeine is caffeine. Everyone wants to. Just like you would with your coffee. You don't want to overdo it. So don't overdo it. Enjoy moderation.

[Ricky Mulvey]

Send me a Teo. Appreciate your time and your insight. Thanks for being here.

[Sanmeet Deo]

Thanks.

[Ricky Mulvey]

As always. People on the program may have interests in the stocks they talk about. And the Motley fool may have formal recommendations for or a against. So don't buy or sell stocks based solely on what you hear. All personal finance content follows Motley fool editorial standards and are not approved by advertisers. Motley fool only picks products that I would personally recommend to friends like you. I'm Ricky Mulvey. Thanks for listening. We'll be back tomorrow.