Transcript
A (0:00)
Foreign, Is your SaaS portfolio being disrupted? We're going to talk through the signs. You're going to want to pay attention. You're listening to Motley Fool Money. Welcome, fools. I'm your host, Tim Byers, and with me are longtime fools Asa Sharma and David Meyer. Thanks for being here, fools.
B (0:27)
Thanks for having us, Tim.
C (0:28)
Thanks for having me.
A (0:30)
So last week was pretty turbulent. One, both the S&P 500 and the tech heavy NASDAQ ended the week up a bit. So 1.12% for the S&P and 1.28% for the NASDAQ. But there were some sharp sell offs in the software as a service sector and fears of disruption are ripe. So what does it look like when disruption happens? We're going to look back to look forwards here and talk about some disruption stories. And I'm going to tell you two guys that I think are instructive. These are from the past, but I think they're instructive about what's going on now. And I want to talk about Siebel Systems and Apple. So, you know, audio show of hands here, Dave Assit. Do you guys remember Siebel Systems? Tom Siebel, Vaguely.
B (1:22)
I do.
A (1:23)
Okay. All right.
B (1:24)
Maybe there's a reason why it's so far displaced from my memory. This must have been a big disruption.
A (1:29)
Yes. So between 2003 and 2005, it was becoming increasingly apparent that the incumbent supplier of customer relationship management software, which was Siebel Systems, was being disrupted by Salesforce. And so if you don't remember, Siebel had a CRM package that you installed, you managed yourself, you would have to upgrade it yourself. And it was a big pain in the butt. And Salesforce had come out. And I remember this campaign at the time because I was still working in marketing and pr. But Salesforce, as part of their bid to disrupt this sector, they came out with a slogan and it was literally a button. It was almost like a campaign button where they had software written on the campaign button and a slash through it. And the whole idea was, no software. You don't need software anymore. You can do everything online. And what was happening, gross margin had started heading south. Net margin has also started heading south. But most damning of all was growth just went negative in four out of its last eight quarters as a public company. It just disintegrated. Now, Apple had a similar story, a little bit different. This too. Apple was showing margin deterioration sometime before the disruption to its business. And now we're going Back to like 1993, 94, 95 years of bad business model choices. And I remember this because I had a client on the PR side who was a Mac cloner. Remember those? Apple had Mac cloners. I had a client, a Mac cloner called Umax Computer. And margins just got obliterated by this and it made the company look and feel too much like any other PC maker. And so we saw some really, really big declines in margins until ultimately net margin went negative. The company started losing money and actually started bleeding money up until Steve Jobs came back in 1997. So some things from this, some lessons I think we can learn from this. Disruption isn't linear. It doesn't follow the same pattern in every case. But there are some signs and so persistently lower gross margin is one I think we've seen many times. Another is increasing costs to acquire new revenue. In other words, the disruptor comes in and makes you spend more to keep your customers around. And the other is reduced stickiness. The large customers tend to go away. Now I think that was more true for Siebel than it was for Apple. But given here's the buildup and the payoff here guys, given what we saw last week, there were a lot of companies that the market seems to believe are just heading for a Siebel or Apple style of disruption. So I want to give you a few companies and you tell me which are most at risk. These are companies that have paid a little bit of a price recently. Monday.com figma, HubSpot, Salesforce or the Trade Desk. So the tickers there fools are mndy. Monday Figma is Fig, HubSpot is Hubs, Salesforce is CRM and the trade desk is ttd. So are any of those showing you are particularly concerning sign of disruption? And if you want to defend any of them, I would say go for it. And asit I'm going to start with you.
