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The mag seven was so 2023. Today on Motley Fool, Hidden Gems Investing. Welcome to Motley Fool Hidden Gems Investing. I'm your host Tyler Crowe and today I'm joined by longtime fool contributors Matt Frankel and Travis Hoyam who's pulling in some spot duty away from the host chair and doing some actual hard hitting analysis for us. Today we are going to get into the stakes state of athletic wear with some earnings results coming out of Nike on holdings and some others. We're going to get into a listener question on gambling stocks. Travis Guys, is it gambling stocks, gaming stocks, Sportsbook? How are we supposed to call these things these days?
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Yeah, the gaming word is what I would normally use if you're talking to people in the gaming industry, but that really gets confusing with games themselves. So gambling is probably the right way to go.
A
I feel like we're just going mask off now and just be like they are gambling stocks. Let's not try to hide anything anymore. But we're going to start today with what we said. The headline is basically move over the Mag 7. We got a new moniker now. It's the AI 11. Yardeni Research put out a note yesterday as research companies love to do when we're talking about stocks and dissecting things is they put out a new moniker, what they're calling the AI 11. This is basically a basket of stocks that are tied to the infrastructure buildout. And I think if you squint really hard, it's basically a semiconductor sort of basket, if you will. We've got semiconductors in memory with Sandesk, Western Digital, Micron. We've got chip makers Intel, Samsung, amd, Marvell Technologies, Taiwan, Semi, Broadcom. I don't want to also, I can't also forget SK, Hynix and ASML as well. So that's the 11 stocks we're talking about here today. Kind of a fun little like pivot to what we normally talk about because this is obviously a play to, you know, drum up some their name for themselves in terms of like new ideas for people to get investing in. And we could chalk this up to like a silly Wall street game and short term thinking. But I think there's something worth exploring here and it's the idea of picking baskets of stocks versus individual stocks in thematic investing when a trend has longer term catalysts and we can debate the AI infrastructure build on the length of it, I think for days. Do you think it's better in those instances to invest in a basket or individual companies within that trend? And Travis, I'd love to get your thoughts on this as the analyst guest today.
B
The answer can be both. I think this is what makes investing both fun and challenging, is that I think we really like to look at those individual companies. So I would love to say, hey, I'm going to be able to pick the winner in any given space. But the reality is, and something I've learned at over, you know, decades of investing at this point is you can get the. The theme wrong. The industry trend or. Sorry, the theme. Right. The industry trend. Right. And get the individual stock wrong. So I think the idea of using baskets is not a bad idea. I don't know if this is necessarily the best basket to be buying right now in May 2026, but it definitely tells a story about what's going on with the market.
C
Yeah, first of all, I don't know how you can call this the AI, the AI 11 without Nvidia being included in the basket. I don't know. It is. It's about time we have.
A
Well, they're part of the Mag 7, Matt. I mean, come on, we got new names, new ideas here. Come on.
C
I know that they're trying not to have overlap, but even so, you can't call it the AI 11. So it's about time we had a new top stocks basket. It seems like the Fang thing was so long ago. The Mag 7, it's been the market's gold standard for several years. But I mean, to really answer your question, I like the basket approach but tend not to just include the stocks at the top when I'm forming a basket, whether it's fintech, whether it's real estate, all the things that I focus on now in recent years, it hasn't been the best strategy if I'm being fair. The Mag 7 has clearly outperformed all the mid cap and small cap baskets of tech stocks I could have made. I'd expect the 11 stocks in this particular basket. We could debate whether you think it's a bubble or whether you think it's a good time to buy like Travis said. But I would expect them to generally move more in tandem than I would the Mag 7 because they're really all plays on the same thing, AI focused hardware. They're not just the largest tech companies in the market, which is essentially what the Mag 7 are. And Travis makes a really good point that, you know, it might not be the best time to buy this. At least it these are all stocks that could tumble if the AI investment surge cools off. And that's really Kind of goes along with the, the, the movement in tandem of this basket that you need to expect.
A
I'm going to put a pin in the. Is it a bubble? Because that feels like it's the obligatory question that we ask with any AI related, you know, segment that we do on this radio show at any given time. But before we do that, I do want to say that of the 11 companies we just mentioned here, which of those ones you like particularly interested in the most, regardless of valuation business strategy? Like what, what are the ones in that. In group 11, you're like, yeah, I, I do really like this business.
B
Taiwan Semiconductor has got to be number one because almost every one of these companies are going to be reliant on Taiwan Semiconductor in one way or another, whether they're an equip equipment company like ASML selling to Simon, Taiwan Semiconductor or they're a customer. So that's probably going to be the company to watch. Now that is a little bit more of a, you know, it's like a more capital intensive business. It is also at least a little bit cyclical, but probably not going to be nearly as cyclical as something, you know, like a Micron or like a sandisk. So that would at least be kind of the bellwether. And if you, if I only had to pick one, that would definitely be
C
the one for me. The one I own in the basket is AMD and it's been a roughly 5x performer in like a year and a half since I've owned it. I bought it as a value investment and I didn't think I'd be this right this fast. There's a solid case to be made that it's run too far. It's trading for about 50 times forward earnings. There's the rapid data center growth. Tyler and I, we've talked about the potential to lead the CPU shift in the next phase of AI buildout. And they have a lot of extremely promising product rollouts coming later this year. I think all 11 are excellent businesses, don't get me wrong. Some are a little bit, let's call them, frothy at the current valuations.
A
Again, getting to the obligatory AI bubble. Is it a bubble? One of the things about monikers that we get with baskets of stocks, this has happened for decades. There's nothing Wall street loves more than putting a name on a group of stocks and making it seem cool for everybody. Some of them worked. Fang worked. Kudos to Jim Cramer 2013. Fang worked pretty well from then on. Facebook, Amazon, Netflix, Google. Great idea, mag7 2023, so far it's been a great idea. Got other ones. The Four Horsemen of the 1990s. I think it was like Intel, Cisco, Dell. I forgot the fourth one. But not a great idea. Microsoft, I mean, at the time, not a great idea. The Nifty 50 in the 1960s, I think of all of them, maybe Home Depot and Walmart. And after that it was kind of like, so, you know, mixed results for these moniker names and for a lot of people to be like, oh, that must be the top whenever you start using names like this. So in that vein, I'm going to let you guys have it out because I think there's differing views on Is it a bubble? Travis, you've already made your view pretty clear here, so lay out your case.
B
Well, this is AI, I think, is very confusing for investors right now because there is a ton of tailwinds and that is completely undeniable. You look at what's going on with, you know, particular memory is really hot right now. Those prices are going crazy, margins are going up. But you have to look historically and what's sustainable and what's not sustainable. So I actually pulled all 11 of these companies, if you added up their free cash flow in 2023. So before this current wave, it was negative. These 11 companies were all negative in 2023, by the way. They were very positive. If we go back to 2018, $85 billion worth of cash flow. So now that's up to 123 in, in 2025. So these are inherently cyclical businesses. AI has been a tailwind for them historically. That does not last in these businesses forever. Once you get some sort of, you know, choke point in the industry like memory is today, developers are going to figure out how to optimize a little bit better. You know, hardware companies are going to change what they're buying and when they're buying it, companies are going to overinvest in capital expenditures. So that's why this is. This is sort of indicative of what I'm seeing as a bubble in artificial intelligence. That doesn't mean that that bubble is going to, you know, burst. It may be 1998, we may have another two or three years left. But I just. This is where I get a little bit nervous about am I buying at the top or too close to the top for comfort?
C
Yeah, we're fairly aligned on this. I mean, I could see both ways. I wouldn't necessarily buy this basket of 11 stocks today, but I also wouldn't bet against them in Any form. I mean, with amd, for example, the one that I own and talk about, I can see a scenario where it's a trillion dollar company or even a $2 trillion company by the end of the year. But I can also see a scenario where it gets cut in half if one of its product launches doesn't go as well as expected. For example, I wouldn't necessarily call it a bubble, but it's definitely a fragile environment when it comes to the AI spending that we're seeing. And not that it can't continue for years, even more than two or three years. This could be a long term trend for the next decade. How many of us called the Mag 7 expensive when we first heard that name? So I wouldn't bet against them in any way, I wouldn't call it a bubble, but they're definitely, you know, where they need things to go.
A
Well, my two cents to it too, I think a lot of it is priced in the idea that everything that is happening at its current trajectory is going to stay on that trajectory for four or five, six years, which maybe,
B
but has that happened three months in artificial intelligence?
A
But to your point, one of the things that I have discussed here before is the idea of like, there is going to become a point where like efficiency and cost efficiency and like the, you know, cost per token or the compute per token or some sort of like way of bringing down costs or usage for these algorithms is going to take place. Like the, the, the amount of resources that we have to put behind this is so staggering, it's, it's hard to wrap my mind around. And it, unless you have some breakthrough in, you know, compute power with like, I don't know, major breakthroughs in quantum computing, or all of a sudden energy becomes way, way cheaper than it is today, or we just get better algorithms. I'm going to bet on the better algorithmic, you know, efficiency kind of thing and say like, yeah, it's going to continue to grow, but perhaps not at the same rates. So again, I think we're all kind of on the same page with just some like, slight nuances on where it's all going to go. All in all, fun idea. We'll see. Coming up next, we're going to look at a very different topic. Athletic wear.
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look at the athletic wear, athletic footwear clothing industry today, I feel like you could play a game and that game would be Is it an actual headwind or is it a management excuse? Over the past couple of quarters we've seen some pretty conflicting stories coming out from various players in this industry over the past couple days. Under Armour on Holdings and Adidas have recently reported, and we got some pretty conflicting numbers but or conflicting commentary on those numbers depending on how well a company did. So before we get into the kind of nitty gritty of everyone else in the industry, what were if the two of you, what were some of the earnings reactions you had or thoughts, conference calls? What did you see in any of these reports that really stood out to you?
C
Yeah, well, I noticed a few common themes among them. As you said, all three of the companies you just mentioned had very different performance, but there were some common themes. I mean, for example, all three are seeing meaningful hits from tariffs to the business in one way, one extent or the other, with Under Armour taking the worst hit in all three cases direct to consumer sales, meaning like sales through a website are outperforming wholesale. For all three, apparel sales, this is interesting, are growing faster than footwear sales because all three of these are footwear companies at heart, or at least declining less rapidly than footwear sales. In Under Armour's case, all three are facing challenges in the US Market. Consumer spending has slowed down quite a bit even on the biggest growth story of the three reported slower revenue in North America than it did everywhere else. For me, just looking at these reports on is the most attractive and it's not very close. Accelerating growth and margin expansion in a difficult environment for consumer spending is impressive. Gross margin improved by more than 4 percentage points year over year despite the tariff headwinds that contracted. Gross margin for the other two extremely strong Growth in Asia Pacific and there's a lot more room to grow there. As far as what I wouldn't do out of the three, I wouldn't touch Under Armour. It seems to be a restructuring story with no clear path to finishing restructuring and recovering. Adidas is a great business, just not the, not as exciting of a growth story as on.
B
To me, yeah, the consumer has got to be the big takeaway and it's both good and bad. Right. If you look at, I think Under Armour and Nike are probably kind of in the same category. Sorry, Nike shareholders, but they've moved much closer to that. You know, discounting, we're going to, we're going to win on price. We not going to out innovate everybody else. So I think what investors need to look at is those companies that are kind of playing defense who are discounting, hey, we need to move product through the ecosystem so that we're not sitting on a whole bunch of inventory. That's where you get a little bit of weaker margins. That's where you get commentary about things like tariffs. If you look at the results from on in particular, I always think their conference calls are really interesting because a year ago when the tariffs were the big topic, they, they just said, hey, we're going to raise our prices. You know what, like if there's tariffs, we're going to raise our prices, we're going to keep our margins and that's the way it's going to work. They were sort of making a dig at the industry going, hey, in a really promotional environment, we don't need to promote, we're going with a full price strategy. So that just shows you where companies are in the industry and where their pricing power lies. And so I think that's the biggest thing that we have to look at is where is their pricing power, where is their, their demand? It still exists at kind of that high end of the market. The people who are spending 2, $300 on a pair of shoes, most consumers who are spending money on, you know, a pair of shoes that are spending 50 to $100 or even $150 are looking for a little bit better deal or buying shoes for kids like I do, sorry, my kids aren't getting on holding shoes. I'm not spending that kind of money. But Under Armour, you know, that's a much more attractive price point. And I think that's just kind of generally where the economy is going today. So I think that's the broad takeaway.
A
Yeah, I think to your point too, Adidas was Interesting in that way where like you could see they even mentioned it in their like earnings statement was like you know we did some discounting here but on our like fresh innovative products we're actually driving a lot of price. And they did see margin expansion on the operating side overall because that you know, pricing effect there versus the discounting they're doing on some of their older stuff. And to that same point Deckers they don't report I think until the 21st of May but on their previous quarter they were mentioning the same thing. Strong performance in HOKA with you know, basically like we passed as much of the cost we can on their, you know, on the consumer as we could to, to fight tariff headwinds. And I can say buying my trail running shoes from hoka I can confirm they have definitely been pushing price versus you know, trying to go down the discount route. So you know, in this vein like as you are looking at the retail space, Travis, I know this on holdings has been kind of one of your favorites for quite a while now. Is there anything else in the space that looks intriguing to you? And then Matt, you said on holding as well, is there anything else in this industry that you're watching keeping an eye on like how is this thing is developing more and are there any other interesting stories that could, people could be watching over the next couple of
B
quarters to me on sort of sits alone in this category. You know, if you look at the Lululemon or Nike sort of the other kind of turnaround stories in the market, I have a really hard time figuring out where there's pricing power, where is there tailwinds being in the industry. You know, we're kind of moving to this working out, maybe running, maybe lifting is, is kind of the, the trend for users. We're not in the yoga is a growth category anymore. So I think those are the kind of big things that I'm looking at is who has that pricing power. And honest just sort of sits alone in that category. They said you know a couple of years ago when they put out their long term guidance said hey we're going to get to 60% gross margins. They're almost at 65% gross margins. So that's showing you the strength of that business. And I just don't see that same analogy with it. Even, even at Deckers Outdoor HOKA just isn't quite growing as quickly. They don't have quite have quite the same pricing power. So I think they just kind of sit alone and that's why I find them attractive now that said this is also one of the most confusing companies to follow because they consistently report in Swiss francs. And the market, quarter after quarter seems to be confused about currency conversions and how much they're actually growing. So it is kind of a difficult company to follow from that perspective.
C
Yeah. And I would just add, I mean, I already gave my little spiel on holding a little while ago, but I would say as far as the three major turnarounds, Travis just mentioned Lululemon and I'm glad he did because between Lululemon, Nike and Under Armour, Lululemon to me sounds, is. Is by far the most attractive of the three turnaround candidates. The reasons I say that one, one kind of like on holding, but not to the same extent. They have more pricing power than either Nike or Under Armour in this, in this market. They just made some missteps in their, their marketing strategy. For example, they the percentage of, of new products, meaning like new lines, new styles in their stores, steadily declined over the past few years. And that kind of drove customers away because they don't want to go and buy the same things they already had. And they're making a conscious effort to remedy that, you know, focusing on new products, focusing on reasons for customers to set foot in their stores. They have the pricing power. I like what management's doing. I think they're making all the right moves. And out of the three turnarounds, that's the one that I like right now.
A
I might go a little off topic here, but based on some anecdotal evidence, I might be waiting for the Aloe Yoga IPO whenever that comes because I feel like that might pretty interesting.
B
That one would be really interesting, yes.
A
Coming up after the break, we'll dip into the mailbag. Want to get more work done with
B
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Hey, everyone, just a quick reminder. We love answering your questions on air. So if you do have them, go ahead and email us@podcastool.com that's podcastool.com we only have three requests when you bring them in. Number one, keep it foolish. Number two, keep it short enough that we can read it on air. And number three, we can't give personalized advice. We might get in a little bit of trouble with the SEC or the Federal Trade Commission if we do so try to keep it as a generic what should investors do rather than what should I do? So today's question comes from Jack from Denver.
C
Hey, guys.
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Love your Podcast. As a novice when it comes to stocks, I have been interested in some of the gambling stocks, mainly DraftKings and Flutter Tickers, DKNG and Flut Flutter of course owning FanDuel since their recent drawdowns I think mostly related to prediction markets these days. What are your thoughts on these stocks being viable long term winners with the competition from prediction markets coming? Thanks Jack from Denver and Travis I Gaming has. I don't know about Sportsbook, but I know that you have followed the Las Vegas casino industry for a long time.
B
Yes.
A
So what do you think of Jack's question here?
B
One of the things I really struggle with with these online gaming companies is what is the moat? What is actually keeping you in that ecosystem and keeping those companies profitable? And the, the hard answer has been there. There really isn't one. If you're, if, if the better odds are just a click away, they're just a click away. You know, most of these users are going to have multiple accounts. You have a lot every one of these states. The other piece that I think is really challenging is the tax rates in each of these states. If these companies suddenly get really profitable in. I think it was Illinois recently. Illinois just goes, wait a second, we want to, we want to have a little bit of that revenue. And they just jack up their taxes. And so that ultimately hits the bottom line of these kind of companies. This is a space that I've only invested in tangentially through MGM Resorts. They have, you know, an online gaming business, 5050 joint venture with Entane. They also own operations internationally. So that's the way that I have done it because I look at it as more of a value. You're actually getting a free cash flow positive business. I know that the, the operations have improved in some of these online gaming companies recently, but I just really struggle with what the moat is if you don't have some sort of physical tie. And so I think that's the challenge. And now prediction markets come in. Look, that is a real, real threat. And I think that the, the legality of that may change in the near future. But that just shows you what sort of, you know, they're playing a digital game and I don't know that there's a huge moat there.
C
I mean, even in person you make a good argument there. If you and I are at Vegas at Caesars and you tell me I can get better odds on the bet I want at mgm, I'm going to leave. Like I'm not that loyal about it. But this is a good Question. I'm going to answer more from the prediction market side of it. Sports wagers account for 85% of all bets on these, quote, prediction markets platforms. It's gambling. This is what it is. Let's be totally honest about this. That can even be higher during major events. It's clearly a direct competitor to these gaming companies. I mean, DraftKings and Flutter, they're both down over 50% over the past year and for good reason. But on the other hand, I want to point out that it's still a very fluid situation specifically on the regulatory side. I mean, that's going to be the biggest X factor to answer the question. And unfortunately we don't have the clarity right now to answer it thoroughly. There are some pending lawsuits at the state level against prediction markets. Right now with the operators, they're arguing that the platforms aren't gambling, but they're selling, quote, regulated financial instruments. There's a strong possibility that argument is not going to hold up when we get to Supreme Court level type cases. There's still a clear bull case for online gambling in general. I don't think either of us are saying that that trend is not real, but there's a lot of the regulatory side that's very much up in the air. If these prediction markets get shot down, DraftKing, they're gonna double in a very short period of time. It's a big if right now.
B
Another way to get exposure to this space. The real challenge that a lot of these companies have is customer acquisition cost. And so where is that money going? That's going to companies like ESPN owned by Disney. It's going to advertising on Spotify. If you listen to Bill Simmons podcast constantly talking about FanDuel. So there are other sort of adjacent ways to play the market where you're, you're actually, you know, investing in where they're spending those customer acquisition dollars, not necessarily on the platforms themselves being profitable.
A
Yeah. And I just want to, before we wrap this up here, just, you know, when we hear the regulatory thing, part of the reason prediction markets are the way, you know, it works in that way is it's more tax efficient for you because it's a commodities future. And if you get it wrong, you can deduct the entirety of the loss on your taxes versus if it's a sports book, you can only deduct a portion of it because it's considered gambling deductions which are considerably smaller than futures contracts. So when you hear like the regulatory and more attractive, that tends to be part of the reason why and also why prediction markets can sometimes offer more favorable bets simply because they know that there's a more favorable tax treatment and they can, you know, get more people on their platform. So if that's, you know, if you hear the regulatory thing, that tends to be part of the reason why that more attractive. I want to get that in before we finish, but that is all the time we have for the day. Matt Travis, thanks for joining us today. I think we're doing a home and home, and I'll join you tomorrow. Travis on the show. As always, people on the show may or may not have interest in the stocks they talk about. The Motley fool may have formal recommendations for or against. So don't buy or sell stocks based solely on what you're here. All personal finance content follows Motley fool editorial standards, and it's not approved by advertising. Advertisements are sponsored content provided for informational purposes only. To see our full advertising disclosure, please check out our show notes. Thanks for producer Dan Boyd, the rest of the Motley fool team for Travis, Matt, myself, thanks for listening and we'll chat again.
Episode Title: Move Over, Magnificent 7, There’s a New Stock Basket in Town
Date: May 12, 2026
Host: Tyler Crowe
Guests: Matt Frankel, Travis Hoyam
This episode dives into the shifting landscape of growth-stock investing, with a focus on the emergence of the “AI 11” stock basket as a successor to the much-hyped “Magnificent 7.” The hosts debate the merits and risks of thematic baskets versus picking individual stocks in rapidly evolving sectors like artificial intelligence infrastructure. The team also analyzes recent earnings in the athletic apparel industry—spotlighting contrasting fortunes among Under Armour, Adidas, and On Holdings—and wraps up by tackling a listener mailbag question about the future of online gambling and prediction market platforms.
Starts at 00:52
Debate: Baskets vs. Individual Stocks
At 05:15
Segment starts at 06:27
Key Insight:
All agree that current valuations assume several more years of AI hypergrowth—an assumption that could be tested if technology or demand changes, or if efficiency improvements slow infrastructure spending.
Starts at 12:35
Trends Across the Industry
Pricing Power & Industry Dynamics
Turnaround Potential
Starts at 21:08
Listener Question: Are gambling stocks like DraftKings and Flutter (FanDuel) viable long-term winners, given competition from prediction markets?
Alternative Plays
Taxation Insight (Tyler Crowe):
| Segment | Timestamps | |---------|------------| | AI 11 Stock Basket Discussion | 00:52–10:26 | | Is AI a Bubble? | 06:27–10:26 | | Athletic Wear Industry Dive | 12:35–20:16 | | Gambling Stocks & Prediction Markets | 21:08–25:14 |