Podcast
Move The Needle
Hosted by Greg Hartle and Jason Zook · EN
Follow along as Greg Hartle and Jason Zook, two serial entrepreneurs, transparently discuss which real-time actions move the needle in their respective small businesses and which fall short.
10episodes
Episodes
Newest firstAll episodes
Taking a Break
Dec 12, 201900:09:47Tap to summarizeThank you for being a listener!We're taking a break to enjoy the holidays and gear up for a strong 2020. Need to reach us while we're away...Contact Jason Zook at:Twitter: @JasonDoesStuffEmail: Hello[at]JasonDoesStuff.comContact Greg Hartle at:Twitter: @greghartleEmail: Online[at]GregHartle.com
Transcribe →Some Thoughts on Stress
Dec 6, 201901:15:21Tap to summarizeTopics discussed in this episode:How to manage early-stage business stressDiscussion around enough versus moreWhy stress is a natural by product of any significant accomplishmentDiscussion around lowering your stress versus improving your stress toleranceAre we experiencing a shift into a more stressful world and if so can we protect ourselves from itHow much has technology contributed to our stressWhy self-evaluation is important to help you determine what is contributing to your stress and how to better manage itTwitter: @greghartle @jasondoesstuffEmail: online[at]greghartle.com hello[at]jasondoesstuff.com
Transcribe →Why Momentum Matters, How To Sustain It, and How To Get It Back If You Lose It
Nov 21, 201901:35:10Tap to summarizeTopics discussed in this episode:Working in sprints and taking breaks to recoverWays to bounce back after downtimeThe importance of working on ideas you love to help you sustain momentumWhy problem-solving is a great way to "get into business"Why doing what you say you are going to do is the best business strategyHow to get enough momentum to make significant changes in your life and businessWhy attaching your self-worth to your work is a bad ideaJason's terrible moving watching weekendsReach Jason at Hello[at]JasonDoesStuff.comReach Greg at Online[at]GregHartle.com
Transcribe →Pacing Yourself and Finding Balance (Especially in The Early Days)
Nov 14, 201901:01:35Tap to summarizeTopics discussed in this episode:Feelings around taking time off and vacations when you own a businessConcepts around building a life and schedule you enjoyDiscussion about whether entrepreneurs are born or madeWhat is work/life balance and how to find itThe idea of pacing yourself and your business rather than chasing growthWhy doing things that don't scale in the early days can lead to a more sustainable business model laterReach Jason Zook at Hello[at]JasonDoesStuff.comReach Greg Hartle at Online[at]GregHartle.com
Transcribe →The Dangers of Mimicking Other Businesses
Nov 7, 201901:20:30Tap to summarizeTopics discussed in this episode:Greg discussed finalizing a new business partnership, acquiring new investment capital to grow his coffee business, Youngblood Coffee Roasters.Greg talks about why he's delayed launching any online course. A discussion around why Greg has avoided launching into a business just because he can, and instead is focused on what he should be doing.Jason talks about his new business model focused on business coaching, and what it took for him to get passed his personal hang-ups with negative connotations around online coaching programs.Why taking time to acknowledge and celebrate successes, even if small, are important for early-stage entrepreneurs in particular.Discussion on when and how to find value from what others are doing, but why mimicking others may lead to your downfall. Contact Jason at Hello[at]JasonDoesStuff.com or on Twitter at @JasonDoesStuffContact Greg at Online[at]GregHartle.com or on Twitter at @GregHartle
Transcribe →Ways to Avoid Mo Money Mo Problems
Oct 31, 201901:40:06Tap to summarizeTopics discussed in this episode:Jason shares results from his Bump Sale of his Squarespace template.Discussion around Pinterest and Facebook ads.Jason's one big takeaway on his side-income projects.Discussion around the value of running experiments and side projects and whether they are helpful or not.Jason and Greg each share their outlook on having business mentors.Is it always Mo Money Mo Problems or can you grow without creating more stress and more challenges?Reach Jason Zook at Hello@JasonDoesStuff.com or @JasonDoesStuffReach Greg Hartle at Online@GregHartle.com or @GregHartle
Transcribe →Small Business Customer Service, Self-Promotion, and Sales Tips
Oct 24, 201901:37:12Tap to summarizeTopics discussed in this episode:How to handle customer support issues when you partner or integrate with third-party companies who experience challenges.Taking responsibility for poor customer experiences and how to rectify them.Why customer help documentation is critical to customer success.The importance of choosing strong third-party partners to ensure great customer experiences.How to choose business partners aligned with your values and vision.Jason's creative ideas to find a traditional book publisher aligned with his vision for his second book.Greg goes off on Sales and Self-Promotion and Jason talks him off the ledge.Marketers ruin everything, but we still need to market our products and services regardless.Reach Jason Zook at Hello[at]JasonDoesStuff.comReach Greg Hartle at Online[at]GregHartle.com
Transcribe →Short-Term Cash Flow Strategies to Fund Your New Business Ventures
Oct 10, 201901:36:06Tap to summarizeTopics discussed in this episode:Greg shares how he's funding his new online business ventures with his one-on-one consulting income.How Greg landed a new consulting contract by reaching out directly to a potential client.Greg and Jason discuss their feelings on labels and why each chooses not to label themselves and instead focus on personal growth.Jason shares how he is handling Teachery.co software changes as a result of a third-party integration forcing his hand.Discussion around how to handle customer support issues when the issue is with a third-party integration or partner.Greg shares his largest purchase ever on OnlyOrnaments.Com.Greg talks about his Search Engine Optimization challenges with an e-commerce store with many different product SKUs.Jason shares his new idea to sell a product using the Bump Sale strategy; price increases incrementally after each purchase.Greg's (valid) fear of Bobcats attacking him while sleeping.Jason's thoughts on Airtable software for project management.Reach Jason Zook at Hello[at]JasonDoesStuff.comReach Greg Hartle at Online[at]GregHartle.com
Transcribe →The Keys to Great Business Marketing
Oct 3, 201901:30:58Tap to summarizeTopics discussed in this episode:Podcasting and podcast marketing.Podcasting as an ephemeral marketing tactic simply to build rapport and deepen relationships with potential and established customers.Executing marketing strategies when you don't have much marketing experience and a small marketing budget.Marketing this podcast in a unique enough way to substantially grow an audience.Is email still a useful way to market to consumers?The importance of ongoing adjustments to your marketing strategy based on feedback.How to build long-term and short-term marketing funnels at the same time.Why Word-of-Mouth marketing is still the best.Reach Jason Zook at hello[at]JasonDoesStuff.comReach Greg Hartle at online[at]GregHartle.com
Transcribe →How to Avoid Comparison Traps and Feel Empowered About Your Work
Sep 26, 201901:20:19Tap to summarizeTopics discussed in this episode:Greg discusses plans to open a second cafe location for Youngblood Coffee in downtown Minnesota.Greg discusses the multiple ways the team is considering financing the second cafe location without using cash.Greg talks about why accredited investors are important when raising capital even for small investment deals.Greg and Jason discuss how hard (or easy) it is to say no to money when the deal isn't good for you.Jason and Greg discuss comparison traps and how we avoid comparing our inside to someone else's outside.Jason discusses the contract he establishes with himself to feel empowered about his work.Jason and Greg discuss why focusing on the Vibe you are trying to create with your customers will help you build momentum.How Jason works through the mental cycles of judgement of his own work and meeting and exceeding his expectations.Greg discusses how he will cover the costs of launching his digital products over the next year.Jason explains why it's so important to him to only sell courses on topics he's done himself.Reach Jason Zook at Hello[at]JasonDoesStuff.comReach Greg Hartle at Online[at]GregHartle.com
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