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In this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out.

You’ll learn:

How to model accurate and predictable conversion rates
How to avoid “wishful thinking forecasts”
The importance of clean, standardized data in your CRM
How to factor in seasonality to avoid mid-quarter surprises
Tips for getting Sales and RevOps aligned on forecast assumptions

More about:

Traction Complete: https://tractioncomplete.com/
Databox: https://databox.com
Subscribe to the newsletter: https://databox.com/newsletter

168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts (w/ Bec Henrich, Traction Complete)