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In this episode, we sit down with Nick Recker, founder and CEO of Blue Alliance, an $80 million MSP investment group with operations in over 45 states. After starting his first MSP, Path Forward IT, in 2002 serving physician entrepreneurs, Recker went on to build multiple successful healthcare-focused companies before launching Blue Alliance in 2020. His mission—help MSP owners grow without losing their culture, autonomy, or sense of purpose.

Get a free 60-minute marketing strategy session and discover proven IT marketing strategies that deliver results. We’ll walk you through a tested roadmap and actionable strategies to grow your business. Head to www.ITmarketingplan.com and book your free session today!

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From Physician Basements to PE Backing: How Nick Recker Scaled His MSP with End-Market Expertise