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What does it take to lead 18,000 associates across 9,000 communities?

For David Diestel, CEO of FirstService Residential, the answer lies in trust, culture and a people-first approach to leadership.

In this episode of Multifamily Excellence, David joins host Jonathan Treble to share his incredible career journey—from chemical engineering to uniting 24 brands under the FirstService name.

David reveals how daily rituals like “First Call” huddles and programs like “Be the Difference” have shaped a vibrant, people-first culture across thousands of communities.

Here’s what you’ll discover:

➡️ How trust and teamwork drive sustainable growth.

➡️ The power of consistent daily habits to unify teams.

➡️ Why investing in personal growth creates healthier, high-performing leaders.

Whether you’re leading a small team or a sprawling organization, this episode offers actionable insights to help you lead with clarity, purpose and impact.

Hit play now to learn from one of the most inspiring leaders in property management.