Brandon Rickman is a seasoned real estate investor and entrepreneur who has flipped over 500 houses and owned both short- and long-term rentals. He has raised private money for multiple projects, operates a private lending business, and is currently developing a three-story A-class self-storage facility outside of Atlanta. With over two decades of experience, Brandon has scaled from small residential projects to multimillion-dollar commercial ventures.

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Key Takeaways

How starting small—and with a clear vision—paved the way to a $20M flipping business
Why mentorship and outbound marketing were the keys to scaling to 100 flips a year
The shift from transactional real estate to building generational wealth through multifamily and self-storage
How diversifying across multiple asset classes creates income stability
Why the right operator matters more than the perfect-looking deal when investing passively

Topics

From Teacher and Employee to Full-Time Investors

Brandon and his wife started flipping homes while working full-time jobs
Learned early lessons by doing much of the work themselves and making mistakes on their first project
Quickly realized the importance of mentorship and outbound marketing strategies

Scaling to 100 Flips a Year

Mentorship revealed the systems needed for high-volume flipping
Built a 15-person acquisitions and operations team
Implemented CRM, call tracking, direct mail, cold calling, texting, PPC, and more

Transition to Multifamily and Self-Storage

Flipping and new construction were profitable but highly transactional
Multifamily and self-storage offered long-term cash flow and generational wealth potential
Began developing a large self-storage facility while investing passively in other deals

Diversification for Stability

Operates flipping, lending, multifamily, and self-storage businesses
Invests both actively and passively in multiple asset classes
Uses diversification to balance market fluctuations

Advice for Passive Investors

Prioritize trust and track record when selecting operators
Perform due diligence but avoid chasing unrealistic returns
Never get emotionally attached to a single deal—there will always be another opportunity

Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.

Round of Insights

Failure that set Brandon up for success: Investing with the wrong people early on without proper vetting—learning to prioritize trust and due diligence.

Digital or mobile resource: CRM platforms, CallRail for call tracking, and InvestNext for investor management.

Most recommended book: Courage Required by John Richie.

Daily habit that keeps him on track: Morning prayer and scripture reading, plus annual goal-setting with his wife for 1-, 3-, and 5-year plans.

#1 Insight for scaling in commercial real estate: Partner with experienced operators on a project-by-project basis to avoid paying the “stupid tax” of costly mistakes.

Favorite restaurant in Marietta, GA: Moxie Burger.

Next Steps

Send an email to Brandon: brandon@theflipgenius.com
Visit his website: theflipgenius.com

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

After $20M in Flips, He Switched to Multifamily with Brandon Rickman, Ep. 738