Nadav Schnall is the co-founder of ProSentry, a proptech startup focused on real-time risk mitigation for multifamily and commercial buildings. With a decade of experience at First Service Residential as VP of Luxury Properties and New Development, Nadav saw firsthand the operational challenges that property managers face. His venture addresses those pain points through sensor-based monitoring that's already helped prevent thousands of potential insurance claims.

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Key Takeaways

Understand how real-time risk mitigation can lower insurance premiums and prevent property damage
Learn the top causes of water-related insurance claims and how they can be proactively addressed
Discover how smart sensors and LoRaWAN technology are being applied to multifamily assets
Hear how investors can use tech to boost tenant satisfaction and NOI

Topics

Why Nadav Started ProSentry

Saw repeated property issues in his role at First Service Residential
Reconnected with a veteran builder to launch the company
Wanted to solve systemic building problems using tech

How Risk Mitigation Impacts Insurance

Non-weather water damage is among the top insurance claims
Sensors help avoid or minimize these issues
Lower risk profile = potential savings on premiums or deductibles

What ProSentry's Sensors Actually Do

Water, gas, temperature, humidity, smoke, vape, and rodent detection
Uses LoRaWAN, not Wi-Fi, for stronger building-wide coverage
Real-time alerts via app, text, call — including live operator calls

Cost and ROI for Investors

Approx. $300–$400 per unit installation
Ongoing cost: ~$1–$1.50/month per sensor
Helps improve tenant experience, reduce damage, and boost NOI

Proactive Alternatives and Why They're Not Enough

Preventative maintenance is still important
But sensors catch things no one can manually inspect
Especially helpful for high-turnover or under-staffed buildings

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Round of Insights

Failure that set Nadav up for success: Incorrect sensor placements due to improper floor pitch early on. Led to better tutorials and installation guidance.

Digital or mobile resource recommended: Fitness apps. Used for daily 15–20 minute physical activity to start the day with focus.

Book recommended most in the last year: The Zig Zag Kid by David Grossman and Betsy Rosenberg.

Daily habit that keeps him focused: Morning review of daily priorities and tasks. Flexibility and focus based on operational urgencies.

#1 insight for managing multifamily risk: Water damage is the top preventable issue. Staff training and emergency response plans can significantly reduce incidents.

Favorite restaurant in New York: Cosme.

Next Steps

Evaluate your current risk management and insurance costs
Explore LoRaWAN-based sensor technology
Contact ProSentry to discuss customized solutions
Factor in potential insurance savings when calculating ROI

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