When life partners become business partners, tension can quickly intensify—or multiply everything that matters. With the right tools and mindsets, that partnership can become extraordinary. In this episode, Kerby Skurat and Cristina Edelstein share how Strategic Coach® has helped them build a thriving business and a strong marriage at the same time.

Here’s some of what you’ll learn in this episode:

How life partners Dan Sullivan and Babs Smith co-run Strategic Coach.
What Strategic Coach has helped Cristina and Kerby achieve with their business.
How Cristina and Kerby grew their real estate business into a $10‑million‑a‑year company.
Cristina and Kerby’s core values.
What led Kerby to the decision to shut down a $16-million company.
Why both members of an entrepreneurial couple should attend Strategic Coach workshops.

Show Notes:

Many entrepreneurial couples end up with an almost adversarial business relationship that spills into their personal life.

Unique Ability® gives each partner a clear lane, so “best with best” teamwork becomes possible instead of competitive.

Entrepreneurism usually shows up early in life and quickly becomes a lifelong way of operating.

Choosing the entrepreneurial path means you’ve opted out of the job market and into creating your own game.

Strategic Coach provides the structure, tools, and community that support this unique way of life.

There’s an art to staying in your lane, especially when both partners are strong‑willed and driven.

Every individual has a distinct way of creating results, and honoring those differences turns conflict into collaboration.

Real data, real statistics, and real projections give you the confidence to make clear decisions and smart adjustments.

A business can be big and profitable and still be the wrong one for you.

Shutting down a good company can be the smartest move if it frees you up for great opportunities.

Time away from your team, in a room with other entrepreneurs, often leads to the biggest strategic decisions.

Hearing other entrepreneurs’ success stories can inspire you to take action on your own goals.

Strategic Coach workshops create a thinking space where you can focus on what could be, not just what is.

Getting help at deeper personal levels, like marriage counseling, can dramatically improve your business teamwork.

Strategic Coach tools work just as well at home as they do in the office.

In a team of any size, the speed of the leader determines the speed of the pack.

When both partners are in the same coaching environment, it’s far easier to stay aligned on vision and decisions.

Resources:

Unique Ability®

Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage

Everything Is Created Backward by Dan Sullivan

The Millionaire Real Estate Agent by Gary Keller

EOS® Worldwide

Who Not How by Dan Sullivan with Dr. Benjamin Hardy

How To Sell Transformation Using This One Question

Do You Know What’s Keeping Your Clients Awake At 3 A.M.?

Your Life As A Strategy Circle by Dan Sullivan