Podcast
Multiplier Mindset® with Dan Sullivan
Hosted by Dan Sullivan and Strategic Coach · EN
Strategic Coach founder Dan Sullivan shares his wisdom and insights with entrepreneurs who want to multiply their freedom and success.
26episodes
Episodes
Newest firstAll episodes
A Marketing Masterclass, with Dan Sullivan, Joe Polish, Dean Jackson, and Mark Young
Jun 18, 202500:55:40Tap to summarizeBusiness coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they’re teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences. Here’s some of what you’ll learn in this episode:Solutions that mean no more cold calls or door-to-door sales.The purpose of advertising.How advertising can be used to help people.The difference between marketing and sales.Why selling has gotten a bad name.What’s changed since Dan founded The Strategic Coach® Program 35 years ago.Why direct mail is still the greatest form of marketing in the world. Show Notes: Everyone who has a business is going to have to do marketing and selling. One elegant idea is worth more than 1,000 semi-good ideas. Perfect has become the enemy of good. Anything you put in front of somebody is marketing. Only the hungriest fish snap at the crappiest bait. Once you figure out marketing, it's the ultimate leverage. Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you. Once you figure out a marketing algorithm, it works again and again. You can create control in your future if you learn how to put a message out there that causes people to want to give you money. There are businesses that die of starvation, and there are businesses that die of indigestion. The average person receives between 5,000 and 24,000 advertising messages daily. Part of sales is just connecting with someone. People don't buy from you because they understand what you do. People buy from you because they feel understood. Dan’s definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result. Resources: I Love Marketing podcast 10xTalk podcast American Happiness podcast Cloudlandia podcast HYPNO-TI$ING by Mark Young Video: “Is Selling Evil?” by Joe Polish Who Not How by Dan Sullivan and Dr. Ben Hardy The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy Strategic Coach® Mark Young Jekyll + Hyde Labs Dean Jackson The 8 Profit Activators Joe Polish Genius RecoveryWhat’s Your Cleator?
Transcribe →Why The Best Business Decisions Happen When You’re Not Working, with Todd Ellis
May 28, 202500:26:17Tap to summarizeWhat if taking more time off could actually grow your business? Todd Ellis, a financial advisor and Strategic Coach® veteran, shares how a 15-day sailing voyage—completely unplugged—taught him the power of taking time off. Discover why stepping away to develop new skills builds confidence, strengthens your team, and fuels unexpected growth. The secret? A Self-Managing Company® that thrives when you disconnect. Here’s some of what you’ll learn in this episode:How Todd discovered his passion for financial services—and why helping people drives his business.The surprising ways Todd’s company creates real impact for clients and team members.Why taking true time off accelerates success.The importance of making sure you have the capacity to handle a situation (before you’re in it).How Strategic Coach helps entrepreneurs and their companies grow. Show Notes: The more free time you take, the more your income will grow. Taking free time flies in the face of workaholic culture, where burnout is worn as a badge of honor. Gaining a new capability gives you a new sense of confidence. To take time off, you must have a company that can develop and grow while you’re away. Once you have your own company, you get to decide how you’re going to serve the public. Many people measure their success by how many clients they have, but having fewer clients allows you to really invest in yourself. Taking a break from technology allows you to be with your own thoughts and experience what’s around you. A Free Day™ is a 24-hour period that's uninterrupted by any work-related activities. When you step inside Strategic Coach, you get to be surrounded by like-minded entrepreneurs who are eager to support your growth. Entrepreneurs share common issues, but every entrepreneur is unique. Resources:How Free Days Keep You On Your Side Of “The Line” What Is A Self-Managing Company®? Unique Ability®
Transcribe →Break The Rules, Get Results, And Get Paid, with André Brisson
May 7, 202500:26:16Tap to summarizeWhat if the traits you’ve been told are disadvantages are actually your “unfair” advantages? In this episode, Dan Sullivan and engineer-turned-ADHD-advocate André Brisson reveal how entrepreneurs thrive by rewriting the rules—not following them. Learn why your unique way of thinking is your greatest asset and how to build a business (and life) that rewards it. Here’s some of what you’ll learn in this episode:Why entrepreneurs feel like misfits in traditional learning environments.The program that helps high-achieving ADHD entrepreneurs understand themselves better.The surprising truth about who The Strategic Coach® Program was designed for.Why Strategic Coach® members instantly “get” each other (and how this community transforms isolation into confidence).How André built an engineering firm that breaks industry norms.How André’s ADHD has fueled his biggest challenges—and his biggest wins.The #1 insight André learned in 14 years at Strategic Coach. Show Notes: Entrepreneurs are shortcut creators—your ability to bypass inefficiencies is what makes you invaluable. The systems that frustrate you exist because most people prioritize rules over results. The real trick for entrepreneurs is to break the rules and get paid for the shortcuts they create. Everything that works in your life is the result of having created a new solution for yourself. If things don’t work, it’s because you're trying to fit into someone else’s system. What you do and the way you do it is the center of your life, and you can keep expanding that throughout your entire career. Your Unique Ability® isn’t just what you’re good at—it’s what energizes you while delivering exponential value. Once you decide that the way you do something is the right way for you to do it, you’ll find the customers and clients who appreciate that. If you’ve been trained to do things a certain way, you might get stuck in that way of solving problems. As long as you’re continually hitting a new Ceiling of Complexity™, you know you’re growing. Freeing up your time to work at a higher level is a lot of fun. Underutilized and overutilized strengths are actually weaknesses. Resources:The Impulsive Thinker™Kolbe A™ IndexCliftonStrengths®PRINT®Unique Ability®
Transcribe →How To Scale Your Business Without Burning Out, with Nicole Serena
Apr 16, 202500:27:20Tap to summarizeDo you struggle with scaling your business because you’re still doing everything yourself? In this episode, healthcare entrepreneur Nicole Serena shares how she shifted from solopreneur to CEO by implementing Strategic Coach® lessons—delegating to experts, focusing on her unique skills, and adopting an abundance mindset—and how she 10x’d her business without burning out or sacrificing innovation. Here’s some of what you’ll learn in this episode:Why the healthcare system is under unprecedent pressure—and where the biggest gaps exist for entrepreneurs.The critical mindset shift that all entrepreneurs must make if they want to grow.Why trying to do everything yourself is the fastest path to burnout (and how to avoid it).Why business coaching should be viewed as an investment, not a cost.Why Nicole became an entrepreneur in the healthcare industry.The mindset change that helped Nicole scale her business without sacrificing her sanity.How to find the right person for every role.Why the healthcare system needs innovative problem solvers.The limitless growth potential in healthcare. Show Notes: AI has revolutionized healthcare, delivering results in minutes instead of months. Strategic Coach teaches entrepreneurs to focus on their strengths and build teams for the rest. Doctors can’t compete with patients who self-educate via social media. Healthcare is largely a disease-management industry, not a wellness system. Canada’s healthcare system is fragile—but also ripe for innovation. Entrepreneurship can be isolating without the right peer support. If you’re busy trying to be an expert at everything, you may miss out on critical opportunities. Delegation frees up mental space for creativity and strategy. It’s important to unplug and recharge so that you can be there for your clients, your team, and your community. Your Unique Ability® is your superpower—what only you can do exceptionally and joyfully. Leading a team can be scary, especially for first-time entrepreneurs. Strategic Coach connects entrepreneurs to accelerate learning and growth. Resources: Who Not How by Dan Sullivan and Dr. Benjamin Hardy Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage Unique Ability® Time Management Strategies For Successful Entrepreneurs (Successful Strategies Only)
Transcribe →Unlocking The Entrepreneurial Brain, with Amber Swope
Mar 26, 202500:35:43Tap to summarizeCan ADHD be a business advantage? In this episode, Amber Swope shares how embracing her ADHD has fueled her entrepreneurial success, transforming challenges into creative strengths and business opportunities. Listen now to discover how leveraging your unique gifts can revolutionize your approach to entrepreneurship and unlock new paths to success! Here’s some of what you’ll learn in this episode:How Amber is sharing her ongoing ADHD journey with others.The circumstances that led Amber to become an entrepreneur.Steps to identify whether you have ADHD or another neurodivergent condition.Insights into how Strategic Coach® thinking tools may relate to Dan Sullivan's own experiences with ADD. Show Notes: Different people experience ADHD differently. Nearly half of Strategic Coach members have ADHD. ADHD provides a unique perspective on complex situations. It’s unrealistic to be good at everything (and a waste of energy to try). It might be that no matter how hard you try, you’ll never be successful at certain activities. (And that’s okay.) Once you understand your ADHD, a world of possibilities opens up to you. If you feel like a failure, it might simply mean you're engaging in activities your brain isn't wired for. It’s not enough to know something. You have to share it. When everyone’s on the same page, everyone has a better experience. For some people with ADHD, it can be a struggle to do things that other people find easy. Adults with ADHD are 60% more likely to be fired. Once you know you have ADHD, you can stop spending energy masking it and start embracing your uniqueness. You create more opportunities when you empower yourself. Resources: Unique Ability®Kolbe A™ IndexTime Management Strategies For Entrepreneurs (Effective Strategies Only)
Transcribe →Maximize Your Impact As An Entrepreneur Without The Burnout, with Nikki Fraser
Jul 17, 2024Tap to summarizeUp until six or seven years ago, Nikki Fraser’s career consisted of working in large banks. Now, she’s an entrepreneur. Nikki and her husband, Dan, run a company called NextKey Services that provides small and medium-sized businesses with all of their outsourced finance needs. In this episode, Nikki shares what’s allowed her to make the biggest impact she can as an entrepreneur while having the personal life she wants. Here’s some of what you’ll learn in this episode:What inspired Nikki’s decision to leave corporate America.How The Strategic Coach® Program has been fundamental in the growth of Nikki and Dan’s business.Some of the business lessons Nikki has learned on her journey.Why Nikki and Dan don’t take it for granted that they’re able to work together.How to end up in a place where you're really focused on what you do best.Why corporate America can never produce the best product or the best service.What it’s like attending Strategic Coach® workshops as a couple. Show Notes: If something is going to be successful, it requires total commitment. You have to be committed before you have the capability. And that requires courage. Corporate America, as most people experience it, is not for entrepreneurs. Entrepreneurism means that you're using your own Unique Ability® to create Unique Teamwork that produces really unusual value. It's important to be okay with not having all the answers. It’s okay if something you try out doesn’t work. Keep trying. Finance isn’t a compliance; it's something entrepreneurs or business owners can use as a strategic asset in their business to grow and transform. You can pass on wealth to your kids, but passing on the right mindset is more important because then they can retain the wealth or even build their own. It’s important to have time to turn off. Being in a safe space with supportive, encouraging, like-minded individuals really gives you more confidence. As you keep using a Strategic Coach thinking tool, it gets easier and easier. Resources: The 4 C’s Formula by Dan Sullivan Article: The 4 Freedoms That Motivate Successful Entrepreneurs Unique Ability Who Not How by Dan Sullivan and Dr. Benjamin Hardy The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy
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