This week on Mum Means Business, I’m joined by Liz Mosley - graphic designer, Adobe Ambassador, podcast host and public speaker on a mission to help small business owners feel more confident about their branding and marketing.

Liz believes that when branding is not only beautiful but also strategic, it can completely transform how business owners show up. Through her design work, she creates bespoke branding and websites that leave her clients feeling excited, empowered and ready to share what they do with the world.

Alongside client work, Liz has recorded over 200 episodes of her podcast Building Your Brand - all within the constraints of the school day. She’s a mum of two and a passionate champion for small businesses navigating visibility, content creation and sustainable growth.

Liz is also well known for her rejection challenge. In 2023, after recognising how much fear of rejection might be limiting her own business growth, she set herself the goal of collecting 100 professional rejections in six months.

Since then, she’s been openly sharing what she’s learned - helping creatives and business owners see that rejection is a normal, unavoidable and often far less scary part of putting yourself out there.

💡 “Rejection is a normal part of being a creative and a business owner.”

In this honest and encouraging conversation, we explore:
✨ Liz’s journey into entrepreneurship and finding her place in the small business world
✨ Why rejection feels so personal and how to reduce its emotional impact
✨ The origins of the 100 rejections challenge and what Liz has learned so far
✨ Navigating identity shifts through motherhood and business growth
✨ The realities of content creation and how it has evolved over time
✨ What happens when your work goes viral and how to manage the aftermath
✨ Why vulnerability and human connection matter more than perfection

We also talk about trusting your instincts, doing work you genuinely enjoy and why consistency becomes far more sustainable when you stop trying to perform and start being yourself.

In this episode Liz mentions a Ted Talk by Jia Jiang entitled "What I learned from 100 days of rejection" which you can watch here.

About Liz Mosley:
Liz Mosley is a graphic designer, Adobe Ambassador and host of the podcast Building Your Brand. She specialises in creating strategic branding and websites for small business owners who want to feel confident sharing their work and growing their businesses.

Liz is passionate about helping creatives overcome fear of rejection and build resilience through visibility, experimentation and self-trust. She shares practical marketing advice alongside honest reflections on running a business and navigating motherhood.

You can find Liz on Instagram, via her website or by listening to Building Your Brand 🎧

About The Host:
I'm Victoria Phipps – a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️

I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!

I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.

Head to the Mum Means Business Podcast website for full show notes.

I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.

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