My guest this week is Isabelle Pearcey, founder of Izz Whizz VA, where she helps founders, small teams and legal professionals bring structure, calm and confidence to the way they run their business.

With a background in law, executive support and charity governance, Isabelle has spent years as the unflappable right hand to high-level leaders; quietly building effective systems, leading with empathy and keeping operations running smoothly behind the scenes.

After navigating long COVID alongside early motherhood, Isabelle made the courageous transition into entrepreneurship. She built a virtual assistant business rooted in her values of kindness, trust and flexibility - and is now growing a small, trusted team of VAs who want meaningful, family-friendly work.

Her approach to business feels like a breath of fresh air: calm rather than chaos, collaboration rather than control and support instead of silent struggle.

In this honest and reassuring conversation, we explore:
✨ Isabelle’s journey from law and charity governance into entrepreneurship
✨ The impact of long COVID and motherhood on career decisions
✨ Breaking free from the super mum complex
✨ What a virtual assistant actually does and how they support business growth
✨ Building trust and strong working relationships in remote teams
✨ How to prepare your business for outsourcing
✨ Empowering women through flexible, values-led work
✨ Supporting maternal mental health alongside business ambitions

We also talk about resilience, identity shifts and what it really means to invite someone into your world to help carry the load.

About Isabelle Pearcey:
Isabelle Pearcey is the founder of Izz Whizz VA, supporting founders, legal professionals and small teams with structure, systems and trusted executive support.

With a background in law, executive assistance and charity governance, Isabelle combines professionalism with empathy — helping business owners feel calm and confident as they grow. She is building a team of skilled virtual assistants who want meaningful, flexible work that aligns with family life.

Through her work and charitable involvement, Isabelle is passionate about empowering women at every stage of motherhood and business.

Connect with Isabelle on LinkedIn and Instagram to find out more about how her team could support you.

About The Host:
I'm Victoria Phipps – a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️

I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!

I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.

Head to the Mum Means Business Podcast website for full show notes.

I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.

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