Rebecca Cracknell is a coach, mentor and mother of three whose work sits at the intersection of ambition, identity and transformation.

Through her podcast 'A Woman's Guide to Starting Fires', her 1:1 mentoring and intimate group programmes, she invites female entrepreneurs to break free from the shoulds that society has imposed upon them and unlock the most unapologetic visions they have for their lives. In this episode, we explore Rebecca's journey from teacher to entrepreneur, the internal work required to untangle the conditioning that keeps so many women playing small, and what it truly means to go all in on a life and business rooted in purpose.

In this conversation, we explore:

✨ How Rebecca transitioned from teaching into coaching and what that journey taught her about reinvention and resilience

✨ Why moving from content creation to coaching required a fundamental shift in how she showed up online and in her work

✨ Reframing social media as a tool for genuine connection rather than performance and what that shift unlocks for entrepreneurs

✨ The slow burn reality of building a business through social media and why consistency and process matter more than overnight results

✨ How internalised stories and shame quietly shape our ambitions and what it takes to bring them into the light

✨ The relationship between women, money and ambition and why challenging the narratives around all three is essential for business growth

✨ What it means to live in your highest purpose and how small, intentional tasks can connect us back to that sense of meaning

✨ The advice Rebecca would give her younger self and why it speaks directly to every woman who has ever felt held back

About the Guest:

Rebecca Cracknell is a coach, mentor and mother of three who works with women ready to build businesses that genuinely change their lives. Through her podcast A Woman's Guide to Starting Fires, her group programmes and deeply personal coaching experiences, she helps women dismantle internalised shame, unlock their ambition and step into their fullest potential. Her approach is honest, direct and rooted in the belief that every woman has a unique purpose she is meant to bring into the world.

You can connect with Rebecca via Instagram and LinkedIn.

About The Host:
I'm Victoria Phipps – a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️

I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!

I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.

Head to the Mum Means Business Podcast website for full show notes.

I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.

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