Sarah Collins is a media trainer and communication coach with two decades of experience in television production, including roles at ITV Daytime and ITN. Having spent her career shaping stories and crafting interviews that connected with millions, she retrained as a coach and discovered a striking gap on the other side of the fence - thought leaders and business owners with brilliant ideas and fascinating stories were shrinking in the spotlight, held back by mindset blocks, perfectionist tendencies and a fear of being seen.

In this episode, we explore why clarity comes before confidence, how to overcome the visibility fears that keep so many women from sharing their message and what it truly takes to find your voice as a business owner and mother.

Sarah has offered Mum Means Business listeners a Free 5-Minute Camera Confidence Audio to listen to next time you're about to speak about who you are and what you do.

In this conversation, we explore:

✨ Sarah's two decades in television production and what working at ITV Daytime and ITN taught her about the power of story and authentic communication

✨ The missing piece she discovered when she retrained as a coach and why so many brilliant business owners struggle to translate their expertise into confident, clear moments in the spotlight

✨ Why clarity comes before confidence and how getting clear on your story and your value is the essential first step to speaking with impact

✨ The mindset blocks, perfectionist tendencies and visibility fears that hold women back from sharing their message and how to begin dismantling them

✨ How to answer the question "what do you do?" with confidence and why this seemingly simple moment is where so many business owners stumble

✨ The role of practice in building communication confidence and why stumbling is not failure but an essential part of the process

✨ What media training actually involves and how it translates beyond television interviews into everyday visibility as an entrepreneur

✨ Sarah's own journey from profound shyness to media trainer and the self-belief it took to claim that transformation as part of her story

About the Guest:

Sarah Collins is a media trainer and communication coach who helps ambitious female business owners overcome visibility fears and speak with confidence and impact. Drawing on twenty years of experience in television production at ITV Daytime and ITN, she brings a rare blend of media insight and coaching expertise to her work. Sarah is a mother of two and a living example that shyness is not a fixed identity but a starting point from which extraordinary things can grow.

You can connect with Sarah via her website or Instagram.

About The Host:

I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️

I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!

I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.

Head to the Mum Means Business Podcast website for full show notes.

I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.

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