Yinka Ewuola is a multi-award winning business strategist, mindset coach, TEDx speaker and founder of Calla Success Systems. A mother of three who exited the corporate world at the start of her motherhood journey, she helps ambitious women create wealth both within and through their businesses by concentrating on what matters most: cashflow and strategy for the business, and mindset and habits for the business owner.

In this episode, we explore the true nature of money, the layers of patriarchal and societal conditioning that keep women financially small and why making an audacious amount of money is not just a personal ambition but a powerful act of service. It is a conversation about identity, pricing, permission and the decision that changes everything.

💡 "My business is successful because I am a mother, not in spite of motherhood." — Yinka Ewuola

In this conversation, we explore:

✨ Yinka's annus horribilis — the year that brought grief, redundancy, her mother's cancer diagnosis and the birth of her first child — and how that season of challenge forged the foundations of everything she has built since

✨ Why money is only 5% financial and 95% story, belief, energy, emotion, identity and relationship, and what that means for women who have been told they are not good with numbers

✨ The layers of patriarchal, religious and societal conditioning that have deliberately shrouded the true nature of money from women and why dismantling those layers is an act of personal and collective power

✨ Why women are whole-brained and collaborative by nature and how that positions them to be extraordinary with money once they understand what money actually is

✨ The problem with charging your worth and why anchoring your prices to the transformation your offer creates — rather than your fluctuating sense of self — is the shift that changes everything

✨ How Yinka built a seven figure business without a website and what that reveals about the difference between creating genuine cashflow and performing legitimacy

✨ Why underpricing is not humility but a decision to ask your children to pay instead of your clients, and the moment that reframing changed everything

✨ The three pillars of sustainable change in business and in life: mindset, skillset and habits, and why you cannot out-mindset a lack of skillset

✨ What her eight year old self taught her about stubbornness, perfectionism and the superpowers hidden inside the traits we were told off for as children

About the Guest:

Yinka Ewuola is a multi-award winning business strategist, mindset coach and TEDx speaker and the founder of Calla Success Systems. With a background in investment banking and economics, she spent years unlearning what finance had taught her and rebuilding her relationship with money from the ground up. She now works with ambitious women to help them create wealth through a combination of cashflow strategy, identity work and habit design. A mother of three, Yinka is on a mission to put more money into the hands of more women - because when women have more money, the world gets better for everyone.

Connect with Yinka via LinkedIn or Instagram and be sure to watch her TEDx talk: Power, Lies & The Truth About Love.

About The Host:

I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️

I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!

I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.

Head to the Mum Means Business Podcast website for full show notes.

I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.

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