Fiorenza Rossini is a coach, founder of INNOW and host of The Belonging Project podcast.

Having begun building her coaching practice in 2016 alongside a career in investment banking, the birth of her first child brought the clarity she needed to make a change. Today she supports driven professional women who find themselves at a similar pivot point in early motherhood — helping them navigate change, redefine ambition and make sense of a season of life in which their capacity looks genuinely different.

In this episode, we explore the identity shift that motherhood brings, the quiet but powerful feeling of no longer belonging in the world you once inhabited and what it takes to find your place again. It is a conversation about coaching, community and the transformative power of putting yourself in rooms with people who truly understand.

💡 "There is no shame in asking for help. Put yourself in rooms with other people who have travelled or are travelling the same path as you." - Fiorenza Rossini

In this conversation, we explore:

✨ Fiorenza's journey from investment banking to coaching and the moment the birth of her first child made the path forward undeniable

✨ The identity shift of early motherhood and the disorienting sense that the world is carrying on without you while you nest at home with your baby

✨ How belonging — or the absence of it — shapes the experience of new motherhood and why so many women feel lost at this particular pivot point

✨ The pandemic as a catalyst for change and how it accelerated Fiorenza's clarity about the work she was meant to do and the women she was meant to support

✨ Finding her niche in coaching parents through the transition between early parenthood and returning to work and why that specific season matters so much

✨ What coaching actually is, why it is so often misunderstood and the very real value it can add when you are trying to get clear on what you want and what comes next

✨ The challenges faced by new mothers returning to work and how systems that were not designed with them in mind make an already complex transition even harder

✨ The Belonging Project podcast and why Fiorenza felt called to explore identity and belonging in life and work through long form conversation

✨ Why asking for help and putting yourself in rooms with people who truly understand your experience is one of the most powerful things you can do in this season

✨ Reflections on childhood, curiosity and what revisiting our earliest selves can reveal about who we are and what we are here to do

About the Guest:

Fiorenza Rossini is the founder of INNOW and a coach for driven professional women navigating the identity shifts and ambition recalibration that come with early motherhood. With a background in investment banking and almost a decade of coaching experience, she brings both personal insight and professional expertise to her work supporting parents as they find their place between the worlds of family and work.

She is also the host of The Belonging Project podcast, which explores identity and what it means to belong in life and work. Fiorenza is a mother of two, raising her children in a cross-cultural family.

You can connect with Fiorenza via the INNOW website, on Instagram or Linkedin.

About The Host:

I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️

I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!

I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.

Head to the Mum Means Business Podcast website for full show notes.

I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.

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