Podcast
Music Lessons and Marketing
Hosted by Dave Simon · EN
Are you a music school owner eager to grow your teaching business and attract more students? This podcast is your go-to resource for applying proven marketing strategies and business fundamentals tailored to music schools. Learn how to enroll more students, keep them longer, and take your music school to the next level with actionable insights and expert advice. Whether you're just starting out or looking to refine your approach, this podcast will empower you to build a thriving music teaching business.
27episodes
Episodes
Newest firstAll episodes
The Visibility Gap: The Hidden Retention Problem Killing Music Schools | EP 281
1w ago00:15:02Tap to summarizeMost music school owners are fighting a retention problem they don't fully understand yet. Parents aren't quitting because their kids aren't improving. They're quitting because nobody ever showed them that they were. In this episode, I share a simple, practical tool that any teacher can start using this week to close what I call the "visibility gap" and keep more students enrolled for the long haul. What we cover: Why marketing promises and lesson experiences often don't match up How the visibility gap silently drives your dropout rate A simple end-of-lesson formula that takes 30 seconds and changes everything Why talking to parents about scales and method books is costing you students What parents are actually paying for (it's not what most teachers think) In this episode, you'll learn: Why "we're too busy" is almost never the real reason a family quits How to make student progress visible to parents who don't have trained ears The exact before-and-after formula to use at the end of every lesson Why timing your encouragement matters more than you think How saying the right thing in front of both the parent and child creates a moment that makes families want to stay Why retention improvements are harder to measure than ad results, and why that's exactly why most school owners ignore them davesimonsmusic.com
Transcribe →Great Teaching Isn't Enough: The Parent Confidence Problem Quietly Killing Your Retention | EP 280
2w ago00:33:34Tap to summarizeMost music school owners assume students quit because life got busy or they lost interest. But the real reason is something quieter, something that's been building for months before that cancellation email ever arrives. In today's episode, I want to climb inside the head of the parent writing you that tuition check every month and show you exactly what's happening in her mind long before she decides to quit. Understanding this changes everything about how you approach retention. What we cover: Why retention is never a single decision and always a slow, quiet drift The three signals parents rely on to determine whether lessons are "working" (and why all three are unreliable) Why letting parents observe lessons doesn't always fix the problem, and can sometimes make things worse The structural reason music lessons are uniquely vulnerable when a family's schedule gets tight A simple two-sentence habit that can meaningfully rebuild parent confidence over time In this episode, you'll learn: Why the cancellation email you received was actually decided months earlier, and what you can do about it What parents are really evaluating every time they see the monthly tuition hit their bank statement How to make the growth happening inside your lesson rooms visible to parents who have no musical frame of reference Why "parent communication" that focuses on practice assignments is missing the point entirely The three mental shifts that move retention from reactive to proactive A concrete, low-effort communication habit your teachers can start immediately that slowly rebuilds parent confidence one lesson at a time davesimonsmusic.com
Transcribe →The Real Retention Problem Isn't Your Teaching | EP 279
3w ago00:10:06Tap to summarizeIn today's episode, I discuss why student retention often has less to do with teaching quality and more to do with what parents can actually see. If parents don't understand the progress happening inside the lesson, they start judging value based on how their child feels afterward. For music school owners, this is a big shift. Your lessons may be working, but if the progress stays invisible, parents may still question whether it's worth continuing. Key ideas in this episode: Why parents use mood as a signal for lesson value Why real progress can look like frustration How music competes with activities that make progress easier to see Why great teaching still needs clear parent communication In this episode, you'll learn: Why retention is often a visibility problem, not a teaching problem How parents misread productive struggle as a sign lessons are not working What music schools can learn from sports about showing progress The four things parents need to know after every lesson How making progress visible can build trust and improve retention davesimonsmusic.com
Transcribe →Why Students Really Quit Music Lessons (And Why It's Not What You Think) | Ep 278
Apr 3000:07:56Tap to summarizeMost students don't quit because they're busy or lose interest. They quit because parents quietly lose confidence that lessons are working. In today's episode, I break down the hidden "visibility gap" that's driving student drop-off, and why even great teaching isn't enough if parents can't clearly see progress. This shift changes how you think about retention. When you understand what parents are really evaluating each week, you can start fixing the real problem, not just the symptoms. Key ideas from this episode: The real reason students quit isn't what most music schools think How one simple parent-child interaction shapes long-term retention Why parents rely on emotion, not evidence, to judge lesson value The difference between lesson quality and parent confidence Why music lessons struggle more than sports when it comes to perceived progress The hidden "visibility gap" that most schools never address In this episode, you'll learn: Why improving your teaching alone won't fix retention issues What parents are actually using to decide whether to continue lessons How invisible progress quietly leads to cancellations The critical moment each week that shapes a parent's perception How to shift from guessing to clearly showing value to parents The one lever that has the biggest impact on long-term student retention davesimonsmusic.com
Transcribe →Parents Don't Just Quit: This Happens First | Ep 277
Apr 1500:11:30Tap to summarizeIn today's episode, I break down what's really happening before a parent decides to quit music lessons. It's not about lack of interest or bad teaching. It's about something far more subtle that most school owners completely miss. If you've ever wondered why students leave even when lessons seem to be going well, this episode will help you see the gap between what's happening in the lesson and what parents actually perceive. Key Takeaways: Why parents make decisions based on perception, not reality The "30-second filter" that shapes how parents evaluate your program What happens when progress isn't visible, even if it's happening The hidden disconnect between teachers and parents Why increasing engagement doesn't always solve retention issues In this episode, you'll learn: How to identify the early warning signs before a student quits Why great teaching alone isn't enough to retain students The three signals parents use to decide whether to continue How unclear progress quietly erodes perceived value What parents actually want to see from lessons How to make your students' progress obvious and undeniable This episode will shift how you think about retention and help you focus on what truly keeps families committed. davesimonsmusic.com
Transcribe →How to Get More Value from Events (with Tim Topham) | EP 276
Apr 600:55:00Tap to summarizeIn today's episode, I sit down with Tim Topham to unpack why events feel productive but often don't actually move your music school forward. If you've ever left a conference energized but found yourself back in the same place a few weeks later, this conversation will help you understand why and what to do differently so those experiences finally translate into real growth. Why most music school owners don't have a learning problem, they have a conversion problem The hidden reason event inspiration fades once you're back in your day-to-day operations How information overload is no longer the bottleneck and what actually is Why the real value of events isn't in the sessions, but in something far more overlooked The mindset shift that separates owners who grow from those who stay stuck In this episode, you'll learn: How to walk into events with a clear filter so you leave with decisions, not just ideas Why "feeling productive" can actually be slowing down your business growth How to use conversations at events to uncover blind spots in your business model The simple shift that turns event insights into immediate, measurable actionHow to identify what's truly limiting your school's growth right now Why your current business structure, not your effort, might be capping your results davesimonsmusic.com
Transcribe →Stop Worrying About Your Competition. Start Worrying About This Instead | Ep 275
Mar 1200:18:40Tap to summarizeMost music school owners spend a lot of time watching their competitors. What they charge. What programs they offer. What their website looks like. But the schools that grow the fastest rarely obsess over competitors. They obsess over their customers. In this episode, Dave shares a powerful shift in thinking that can dramatically improve your marketing, retention, and referrals: understanding what parents actually value. When you stop reacting to competitors and start listening closely to your families, everything about your school becomes clearer—from your messaging to your pricing to the experience you create. In this episode, you'll discover: • Why focusing on competitors can quietly stall your school's growth • The surprising niche most music schools completely overlook • How parents' motivations reveal what your marketing should actually say • What conversations in waiting rooms can teach you about pricing and value • Why parents aren't really buying music lessons (and what they're buying instead) • How Google reviews reveal what families truly care about • The simple shift that helps schools build stronger word-of-mouth and waiting lists If you want clearer marketing, stronger retention, and a school parents feel proud to recommend, this episode will change the way you think about growth. davesimonsmusic.com
Transcribe →The Hidden Reason Music Schools Stop Growing | EP 274
Feb 2600:13:08Tap to summarizeAt first glance, most music schools look the same. Private lessons. Recitals. Qualified teachers. And yet, some schools quietly stall at 120–150 students… while others keep growing year after year. In this episode, we unpack the real reason behind the plateau — and why it has nothing to do with marketing, talent, or even enrollment. It's about structure. More specifically, whether you've built your school around a schedule… or around a mission. If you've ever felt like your growth hit a ceiling — or you're working harder but not compounding — this episode will change how you think about your business. In this episode, you'll discover: The hidden weakness of private lesson-only models (and why they feel busy but fragile) Why "personality loyalty" is dangerous — and how to build brand loyalty instead The uncomfortable test that reveals whether your school is replaceable What "emotional gravity" is — and how it reduces churn Why churn (not marketing) is the silent killer of scale How mission impacts hiring, onboarding, retention, and even pricing power The structural shift that turns a music school from a job into an asset If you want scale, durability, and a school that doesn't depend entirely on you, this conversation matters. davesimonsmusic.com
Transcribe →The #1 Hiring Mistake Music Schools Make With Luisa Rodriguez-Haag | EP 273
Feb 1200:58:13Tap to summarizeHiring isn't about filling a teaching slot. It's about protecting your culture. In this episode, I sit down with Luisa Rodriguez-Haag, Recruitment Manager at Ensemble Performing Arts, to unpack the biggest hiring mistake music schools make — and how to fix it before it costs you retention, morale, and your brand reputation. You're not just hiring someone to teach. You're hiring someone to represent your promise to families. We break down what separates a "warm body" from a true culture carrier and why skill alone isn't enough. In this episode, you'll learn: Why teaching is a transfer of emotion, not just information The red flags of a misaligned hire How to interview for values, not just availability Why rushed hiring leads to turnover How culture-first hiring strengthens retention and referrals If you've ever made a desperate hire or struggled with turnover, this conversation will reshape how you interview. Because your brand walks into the room every time your teacher does.
Transcribe →How One Music School Built Loyalty That Lasts | EP 272
Jan 1100:13:31Tap to summarizeThis episode is a heartfelt tribute and a powerful reminder of what truly makes a music school memorable. After the passing of Greg Hipskind, founder of QC Rock Academy, Dave reflects on the quiet but profound impact Greg had on his students, families, and community. Not through flashy ads or clever funnels, but through generosity. In this episode, you'll discover how generosity can become one of the most effective (and overlooked) marketing strategies in your music school. You'll learn: Why the most talked-about music schools give students experiences, not just lessons How "talk triggers" turn ordinary schools into word-of-mouth machines Why generosity doesn't have to be spontaneous—and how to systematize it Simple, realistic ways to build community outside the lesson room Why the impact of generosity won't show up in spreadsheets—but will show up in retention and referrals If you've ever wondered how to make your school stand out, keep students longer, and give parents something genuinely worth talking about—this episode will shift how you think about growth.
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