What if the biggest opportunity in music monetization isn't streaming, social media, or live concerts? It's the $300 billion pro AV industry, and most musicians and music tech innovators have never thought about it.

This week on the podcast, Graeme Harrison, vice president and general manager of Bluesound Professional, joins Dmitri to break down how commercial audio is reshaping the way brands use music in physical spaces. From 15,000 7-Eleven stores to NFL stadiums to the US Senate, Graeme's work sits at the intersection of music, technology, and brand experience in ways the music industry rarely talks about.

In this episode, Graeme and Dmitri dig into why congruent audio and visual together are 1,200% more effective than either one alone, how commercial music licensing pays artists significantly more than residential streaming, and why the rise of AI-generated music in public spaces could trigger a second era of elevator music that cuts artists out of the equation entirely.

They also get into the growing world of biophilic soundscaping, adaptive AI playlist curation, and what it means for a brand like 7-Eleven to use music not as background noise but as a core part of its identity.

If you work in music tech, artist services, or brand strategy, this episode reframes where the money is and where it's headed.

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The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

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