
Hosted by Steven Pope · EN
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
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Send us Fan MailStop guessing your Amazon PPC budget. In this session, Noah Wickham from My Amazon Guy explains why there is no perfect starting bid or budget, why Amazon suggested bids are often misleading, and how sellers should use real campaign data to make smarter PPC decisions.Noah breaks down why PPC does not create sales by itself. It only gets your product in front of shoppers. Your click-through rate, conversion rate, listing quality, product fit, price, and reviews all decide whether that ad spend turns into profit.You’ll learn how to start with a testing budget, adjust bids based on impressions and spend, avoid blindly trusting Amazon’s suggestions, and know when you have enough data to make a decision.Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonFBA #AmazonSellers #amazonmarketing Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How to Start an Amazon PPC Budget01:07 - Why Sales Matter More Than Budget01:45 - Cost Per Click Changes by Product Type02:05 - PPC Needs Better Clicks and Conversions03:00 - Fix the Listing Before Blaming Ads03:42 - Click Rate Changes After Listing Work04:37 - Why Amazon Suggested Bids Can Be Wrong05:38 - Placement Types and Bad Search Term Data06:33 - Why Bid Costs Depend on Competition07:23 - Starting Bids and Budgets Are Tests08:32 - Dynamic Down Only Bidding for New Sellers09:19 - Spend Thresholds and Buying Data09:59 - Why Relevance Still Matters in Ads-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon PPC bid optimization should be based on data, not random changes, especially for fast-growing brands. Learn when to change Amazon PPC bids, how to review 30-day and 60-day data, and how to spot wasted ad spend. This video explains Amazon PPC bid changes, bleeding keywords, Campaign Manager reports, ACoS, and spend with no sales.Stop guessing with Amazon ad spend. Get a PPC plan built around real data before more budget goes to bad keywords: https://bit.ly/3ZlHh6G #AmazonPPC #AmazonAds #AmazonFBA #PPCStrategy #AmazonSellersWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How Often to Change Amazon PPC Bids00:30 - Weekly Bid Checks for Growing Campaigns01:05 - Use 30-Day and 60-Day PPC Data01:40 - Amazon Reports and Longer Data Windows02:10 - Find Bleeding Keywords in Campaign Manager02:41 - Lower or Pause Bad Amazon PPC Keywords-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon DD+7 cash flow problems can delay payouts, strain PPC budgets, and leave sellers short before credit card bills hit. This video explains the Amazon DD+7 payout policy, delivery date reserve, deferred transactions, and payday lag cycle. See how Amazon seller cash flow, PPC costs, credit card payments, and working capital gaps can stack up under DD+7.Stop guessing where your Amazon cash is going. Get a cash flow and PPC review before DD+7 turns payday into damage control: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSeller #AmazonPPC #AmazonCashFlow #SellerCentralWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Amazon DD+7 Hurts Sellers00:32 - DD+7 Lag Cycle and Cash Flow00:47 - Amazon Payday Calendar Example01:20 - Delivery Date Plus Seven Explained02:05 - Orders Missing the Current Payday03:16 - PPC Costs Before Amazon Payouts04:29 - Why the First Lag Is Not the Only Problem05:18 - Credit Card Payments and PPC Spend06:25 - How Sellers Fall Behind on Payments07:02 - Payday 2 and the Working Capital Gap08:54 - DD+7 Can Set Cash Flow Back 14 Days09:23 - Questions About DD+7 and Amazon Cash Flow-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon seller updates May 2026 cover Alexa for Shopping, auto-buy, seller fees, and Subscribe & Save dashboard changes. This recap explains how Amazon AI shopping, Rufus replacement, pricing rules, and Seller Central data may affect Amazon sellers. Learn what changed across Amazon product pages, subscriptions, AI search, and seller costs before these updates impact sales.Amazon changes are moving fast. Get a real account review before fees, AI search, and product page shifts start eating your sales: #AmazonSeller #AmazonFBA #AmazonNews #AmazonAI #sellercentral Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Amazon Seller Updates May 2026 Recap00:38 - Amazon Fees and Seller Cost Pressure01:38 - Amazon Auto-Buy Button on Product Pages02:51 - Subscribe and Save Dashboard Data Changes04:03 - Alexa for Shopping Replaces Rufus-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailCannes Lions 2026 brings executive community, AI career growth, marketing leaders, and insights professionals into one timely conversation. This podcast episode covers how business growth executives can stay useful, build better connections, and respond as AI changes roles. Learn why leadership, emotional intelligence, and cross-team business knowledge matter more as companies rethink jobs and growth.Want access to the Cannes Lions executive sessions and future business growth events? Join Insights Lighthouse and get in the room before the best connections are gone: https://insights-lighthouse.com/events/62/event-applicationIf AI, hiring shifts, and messy growth goals are hitting the business at once, get expert help before small gaps turn into expensive problems: https://bit.ly/4jMZtxu#CannesLions2026 #AICareerGrowth #ExecutiveLeadership #MarketingLeaders #FutureOfWorkWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - AI Job Risk for Insights Professionals00:49 - Mad Growth Podcast Guest Introduction01:41 - What Insights Lighthouse Does02:44 - Executive Community During AI Change04:37 - Cannes Lions 2026 and Marketing Leaders06:19 - Insights Lighthouse Event at Martinez Hotel08:19 - AI Career Growth in the Next 6 to 12 Months09:26 - Why Companies Need New Professional Skills10:20 - 60% of Insights Roles at Risk11:07 - Take a Leadership Role at Work12:28 - Human Intelligence and Emotional Intelligence13:10 - Learn the Whole Business to Grow Faster14:05 - Where to Find Insights Lighthouse15:01 - Membership, Mentorship, and Event Access15:29 - Cannes Lions Event Dates and Registration-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAgencies lose clients when teams miss details, skip updates, and make people chase answers.This video breaks down how @MyAmazonGuy builds systems to prevent that, from hiring people without agency experience to onboarding new hires, using SOPs, auditing accounts, training brand managers, and keeping clients updated before they have to ask. It also explains why checklists, team structure, and a 48-hour client communication rule can help agencies stay organized as they grow.Get better sales and grow your brand with @MyAmazonGuy : https://bit.ly/4jMZtxu#AmazonAgency #AgencyGrowth #ClientCommunication #SOPs #ProjectManagementWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Hiring Employees Who Wear Many Hats00:48 - Why Onboarding New Hires Matters01:23 - Building an HR Process for New Employees01:38 - Using Job Sites Instead of Only Referrals02:10 - New Hire Checklist and Tool Setup02:45 - Better Onboarding for Agency Growth03:20 - SOPs and Audits for Client Accounts04:13 - Regular Account Audits and PPC Checks04:54 - Cadence Sheets and KPI Reviews05:28 - Training Teams to Deliver Client Results05:44 - Brand Strategist Playbook for Amazon Accounts07:01 - Using Strategy Across Client Accounts08:18 - High Impact Work for PPC, SEO, and Catalog08:48 - Project Management for Agency Teams09:04 - Team Structure That Helps Agencies Scale09:45 - Dedicated Account Teams and QA Layers10:53 - Client Communication Process11:12 - 48 Hour Client Communication KPI12:09 - CRM Tracking for Client Updates12:45 - Why Clients Leave When They Wonder-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon DD+7 payout policy delays seller payments after delivery and affects cash flow, reserves, and deferred transactions. This video explains how delivery date plus 7 works, why a January 1 order may not pay out until January 23, and how Amazon’s two-week payout cycle changes the timing. Amazon sellers will learn why account-level reserves, payment reports, biweekly statements, ad spend, fees, and payout schedules now feel harder to track.Stop letting delayed Amazon payouts wreck inventory, ads, and cash flow planning, get an expert review before the next payout cycle hits: https://bit.ly/4jMZtxu#AmazonSeller #AmazonFBA #AmazonPayouts #SellerCentral #AmazonBusinessWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - What Amazon DD+7 Means00:30 - Why A January 1 Order Pays Later01:15 - How DD+7 Hurts Amazon Seller Cash Flow01:58 - Why DD+7 Is Common But Still Stressful02:33 - Account-Level Reserves And Deferred Transactions03:08 - Why Payment Issues Tie Back To DD+7-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon sellers often look for more ways to grow outside Amazon, but the best traffic is the kind that sends buyers back to their listings. In this video, Noah Wickham explains how influencers, affiliate marketing, social media, Meta ads, TikTok ads, UGC, and direct-to-consumer brand building can help create more awareness, more branded searches, and stronger Amazon sales. The video also explains how Subscribe & Save fits into Amazon ranking by adding steady organic sales and helping support 180-day sales history.Book a call to turn outside traffic into Amazon sales: https://bit.ly/4jMZtxu#AmazonExternalTraffic #AmazonInfluencerMarketing #AmazonSubscribeAndSave #AmazonSEORanking #AmazonSellerTipsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 Best ways to send outside traffic to Amazon0:28 Why influencer traffic can help Amazon sales0:58 Affiliate marketing for Amazon sellers1:19 Building a social media presence for the brand1:55 Why brand awareness matters2:27 Direct-to-consumer strategy for Amazon brands3:10 Meta ads, TikTok ads, UGC, and branded Amazon search3:48 MAG Growth support for DTC marketing4:22 Does Subscribe & Save affect CTR and conversion rate?4:52 How Subscribe & Save affects Amazon ranking5:30 Organic sales and 180-day sales history6:05 Why recurring Subscribe & Save orders matter-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon unfulfillable inventory can drain profit when FBA returns, disposal, liquidation, and value recovery settings are wrong. This video explains Amazon automated value recovery, return to seller settings, grade and resell, refurbishment, and FBA liquidation. Amazon sellers can compare removal options, cost impact, resale value, and when damaged inventory should be returned instead of disposed.Stop letting bad FBA return settings eat your margin, get a real Amazon inventory plan before more units turn into lost profit: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSeller #AmazonInventory #FBASeller #SellerCentralWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - What Happens to Amazon Unfulfillable Inventory00:31 - Amazon Automated Value Recovery Settings01:01 - Refurbishment, Grade and Resell, and Liquidation02:20 - Return to Seller vs Dispose03:02 - When Returned Inventory Still Has Value03:33 - Removal Cost, Shipping Cost, and Profit Impact03:57 - Best FBA Setting for Damaged Returns-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon seller fees 2026, Amazon Ads payment changes, FBA fuel surcharge, and cash flow pressure are changing how sellers plan profit. This podcast covers ad spend payments, seller boycott concerns, rising costs, AI agents, ecommerce SOPs, and business growth systems. Learn how Amazon sellers can think about margins, pricing, AI tools, leadership, and process changes during a tougher marketplace year.Stop guessing through Amazon fees, ad changes, and margin pressure. Get a clear growth plan before your profit gets squeezed: https://bit.ly/4jMZtxu#AmazonSellers #AmazonFBA #AmazonAds #EcommerceGrowth #AIToolsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - Amazon Seller Changes in 20261:09 - Amazon Ads Payment Change and Seller Boycott2:04 - Credit Card Rewards and Ad Spend Cash Flow3:02 - Why the Amazon Ad Boycott Had Low Impact4:40 - Seller Fees, Cash Back, and Margin Pressure5:23 - FBA Fuel Surcharge and Rising Costs6:10 - Tariffs, CPC Increases, and Profit Problems7:02 - Amazon Pricing Ripple Effect Across Ecommerce7:40 - AI Agents and Ecommerce Workflows8:31 - Why AI Is Not Replacing Sellers Yet9:03 - MAG AI and Business Process Automation10:06 - How AI Helps New Brands Start Faster10:36 - Why AI Should Not Run Amazon Ads Alone11:22 - Claude, Perplexity, and AI Tools for Business12:25 - Rufus, AI Shopping, and Consumer Trust13:19 - MAG AI, SOPs, and Human Review14:18 - How MAG Balances AI With Core Services15:12 - Ecommerce Growth, Software, and New Business Units16:02 - Custom AI Agents for Business Problems17:49 - When Software Should Fit the Business18:51 - Small AI Tools and New Business Ideas20:32 - Trust, Client Growth, and Ecommerce Services22:52 - Leadership, Teams, and Managing Growth24:24 - SOPs, Checklists, and Process Control26:11 - Teaching, Multiplying, and Training Teams27:42 - AI as a Tool, Not a Replacement28:25 - Ecommerce Growth Plans and Future Markets-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show