Podcast
My Amazon Guy
Hosted by Steven Pope · EN
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy
Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
75episodes
Episodes
Newest firstAll episodes
50+ Brand Deals Show What Really Affects Ecommerce Valuation
3d ago00:27:53Tap to summarizeSend us Fan MailSell ecommerce business smarter by learning valuation, SDE multiples, buyer red flags, and exit prep. This episode covers Amazon FBA valuation, Shopify brand sales, clean financials, documentation, multi-channel risk, and gross margin. Learn how eCommerce sellers can prepare books, reduce buyer concerns, and protect business value before a sale.Ready to sell or value your eCommerce brand? Contact Bizport and talk through your next move: https://biz-port.comReach Frank directly for business sale questions: frank@biz-port.comStop guessing what is hurting your Amazon growth, get a real review from the team that fixes messy accounts every day: https://bit.ly/4jMZtxu#EcommerceBusiness #AmazonFBA #BusinessValuation #SellYourBusiness #EcommerceTipsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Selling an Ecommerce Business01:09 - What Quietly Hurts Business Valuation03:36 - Why Earnings Matter More Than Revenue05:36 - Current Amazon and Shopify Brand Multiples07:06 - Why Recurring Revenue Raises Buyer Interest08:28 - What Makes Buyers Pay More11:22 - Red Flags That Kill a Deal13:13 - Working Capital and Key Person Risk14:35 - Selling a Messy Business Without Getting Lowballed16:33 - Amazon, Shopify, and Multi-Channel Value18:55 - When It Is Too Early to Sell21:10 - Ecommerce Exit Market in 202623:42 - AI in Ecommerce Operations and Deal Prep25:13 - Faster Documentation With AI Tools26:20 - Where to Find Bizport-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Transcribe →Amazon SEO & DTC: How to Scale Outside the Marketplace
4d ago00:28:39Tap to summarizeSend us Fan MailDirect to consumer strategy for Amazon sellers helps protect customer data, margins, and brand control before account risk hits. This video covers Amazon to Shopify strategy, ecommerce paid media, UGC ads, email SMS retention, website conversion rate, and fulfillment. Learn how Amazon sellers can use customer data, Meta ads, TikTok ads, Google Shopping, MCF, and ecommerce funnels for brand growth.Stop letting Amazon own the customer relationship, get a growth plan built before one policy change hits your brand: https://bit.ly/4jMZtxu#AmazonSellers #EcommerceGrowth #ShopifyStrategy #AmazonFBA #BrandGrowthWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Amazon Sellers Need Brand Control00:31 - Customer Data and Margin Problems on Amazon02:13 - Amazon and Website Pricing Strategy03:32 - Creative Refresh for Ecommerce Ads06:47 - Paid Media Funnel for Brand Growth10:41 - Using Amazon AMC for Lookalike Audiences11:50 - Email and SMS System for Retention14:00 - Website Optimization for More Sales18:32 - Amazon Pages vs Ecommerce Websites19:59 - Inventory and Fulfillment Setup21:29 - Tracking, Pixels, UTM Tags, and Attribution24:17 - Retention and Customer Lifetime Value25:45 - Customer Experience That Can Beat Amazon27:02 - Common Ecommerce Growth Mistakes-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Transcribe →How to Fix Amazon Product Identifier & Image Errors
5d ago00:06:59Tap to summarizeSend us Fan MailAmazon main image suppressed? Fix UPC issues, product identifier errors, low CTR, flat file updates, and AI listing comparisons. Learn when to use GS1 UPCs, ASIN or UPC in flat files, main image A/B testing, price checks, self-targeting ads, and keyword relevance. See how Amazon sellers can write stronger bullet points for AI shopping tools, product comparisons, CTR, and organic conversion rate.Fix the listing issue before Amazon buries the ASIN, get a live account check and a clear repair plan from people who handle this daily: https://bit.ly/4jMZtxu#AmazonSellers #AmazonFBA #AmazonListingOptimization #AmazonSEO #AmazonPPCWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:03 - Main Image Suppression and UPC Issues01:18 - Flat File Fixes for Product Identifier Errors02:19 - Low CTR and Main Image A/B Testing03:38 - Organic Conversion Rate and Price Problems05:01 - Amazon AI Shopping Tools and Bullet Point SEO06:21 - Product Benefits That Help AI Comparisons-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Transcribe →Why Big Brands Pay LESS for Amazon PPC (The Relevancy Secret)
6d ago00:03:40Tap to summarizeSend us Fan MailLearn how Amazon PPC relevancy impacts ad placement, CPC, and keyword performance. In this video, we break down why big brands like KitchenAid can often pay less for Amazon ads while newer sellers may need higher bids to compete on broad keywords like “kitchen scissors.” This overview explains how Amazon uses sales velocity, click-through rate, conversion history, reviews, and organic ranking signals to decide which products are most relevant for search terms.Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonFBA #EcommerceStrategy #AmazonSellerWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - The $7.59 Product vs. Your $3.92 Bid 0:20 - What is Amazon Relevancy? 0:42 - The "Deck of Cards" Analogy 1:32 - History: The 4 Pillars of Relevancy 2:10 - Why Big Brands Pay Less 2:47 - The Broad Match Trap for New Products 3:20 - How to Improve Your Relevancy Rank-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Transcribe →The AI Shopping Revolution: Is Your Amazon Brand Ready?
1w ago00:27:26Tap to summarizeSend us Fan MailAI agents like Amazon Rufus are changing how customers buy. Are you ready for Agentic Commerce? Learn how to transition from human-driven tasks to "Human-in-the-loop" AI strategies to scale your Amazon FBA brand in 2026Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/3SH8m0l#AmazonAI #AmazonSellers #EcommerceAI #AmazonMarketing #RetailMediaWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – The Need for AI Infrastructure with a Human Touch01:34 – Introduction: Noah Wickham & Sai Koppala (Commerce IQ)02:55 – How Retailer Algorithms (Rufus/Alexa) Are Changing the Game05:23 – What AI Agents Can Actually Do for Amazon Brands Today07:02 – Case Study: Reducing Content Update Time from Weeks to Minutes10:02 – Is Keyword Search Dying? Optimizing for AI Visibility13:55 – Change Management: Why You Can’t Just "Deploy an Agent"16:41 – The Shift in Metrics: Lower Glance Views vs. Higher Conversions19:42 – Agentic Commerce vs. Agentic Retail: What’s the Difference?23:40 – The Future: Building "Superhuman" Teams with 80% Less Grunt Work25:37 – Advice for the Future: Curiosity in the Age of AI-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Transcribe →Founder Update: My Mission To Build A 1,000 Year Company
1w ago00:28:39Tap to summarizeSend us Fan MailFounder journey, entrepreneurship, leadership, and personal growth shape this honest update on building a company, culture, jobs, and long-term impact. Steven Pope covers founder life, business purpose, remote team culture, Amazon brand work, content creation, personal change, dating, fatherhood, and life goals. He also shares thoughts on AI, SaaS, sales, persuasion, company values, education-based leadership, and building work that can last beyond one person.Amazon brands that are stuck should get a real plan before PPC, SEO, and design problems keep draining sales: https://bit.ly/4jMZtxu#FounderJourney #Entrepreneurship #BusinessLeadership #AmazonSellers #PersonalGrowthWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Founder Journey and Personal Expectations01:06 - Why Statement and Company Mission01:44 - Creating Jobs and Long-Term Company Vision03:05 - Building a Functional Amazon Agency Culture05:19 - Founder Life After Personal Change06:19 - Family Time, Travel, and Fatherhood07:08 - SaaS, AI, and Sales in 202608:47 - Looking for a Bigger Mission10:18 - Jobs, Remote Work, and Helping People Grow12:01 - Education-Based Company and Long-Term Impact13:45 - Health, Personal Growth, and Prosperity14:28 - Founder Role, Culture, and Leadership Team16:19 - CEO Training and Lifestyle Business Thoughts17:02 - Content Creation That Brings the Right People18:42 - Legacy, AI, and Future Content20:04 - Business Books and New Learning Goals22:18 - Leadership Habits and Dating Challenges23:29 - Debate, Persuasion, and Career Lessons27:07 - Social Life, Dating Apps, and New Experiences32:44 - Dating Lessons Applied to Business Partners33:41 - The Talents Story and Personal Mission35:15 - Comments, Amazon Brand Help, and Coaching-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Transcribe →How To Increase Your Amazon Ads Spending Limit and Charging Frequency Higher Than $500
2w ago00:03:36Tap to summarizeSend us Fan MailAmazon Ads billing cycle limits can cause frequent $500 charges, cash flow stress, and payment issues for sellers. This video explains how Amazon Ads credit limits work, how to request a higher payment frequency limit, and when sellers should ask for $1,000 or $1,500. Learn how Amazon PPC billing threshold changes can help reduce charge frequency, support ad spend, and give sellers more time between payments.Stop letting Amazon Ads billing issues squeeze cash flow. Get a clear ad payment plan before the next charge hits: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AmazonAdvertising #AmazonSellers #AmazonFBAWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How Amazon Ads Billing Cycle Works00:36 - Why Sellers Hit the $500 Billing Limit00:59 - Where to Request a Billing Limit Review01:24 - Increase Payment Frequency Limit in Amazon Ads01:41 - Best Credit Limit Request for Sellers02:12 - Credit Card Limit and Approval Timing02:36 - Why Higher Amazon Ads Billing Helps Cash Flow03:10 - When Sellers Should Request a Higher Limit-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Transcribe →How to Scale Amazon PPC with 50+ SKUs (Single ASIN vs Grouped)
2w ago00:03:09Tap to summarizeSend us Fan MailManaging more than 50 SKUs on Amazon gets tricky when deciding whether to group products together or separate them by ASIN.In this video, Kevin breaks down how to structure Sponsored Products campaigns based on parent-child variations, separate listings, and shared keywords. You’ll learn when it makes sense to let Amazon’s algorithm favor the best-performing child variation, how the variation “halo effect” can help traffic move between products, and why separate listings usually need their own dedicated campaigns for better bid control.Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonFBA #AmazonSeller #amazonmarketing Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps: 0:00 - Strategies for 50+ SKU Catalogs0:13 - Grouping by Parentage vs. Individual ASINs0:41 - Keyword Strategy for Color & Style Variations0:58 - When to Use Single ASIN Campaigns for Separate Listings0:1:36 - The "Halo Effect": Driving Traffic Between Variations0:2:30 - Maintaining Bid Control Across Similar Products0:2:56 - How to Structure Your PPC-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Transcribe →The Scaling Secret Most Founders Discover Too Late
2w ago00:37:22Tap to summarizeSend us Fan MailAre you struggling to scale your CPG brand? In this interview, the founder of Startup CPG shares the critical lessons every brand owner needs to hear to navigate the journey from startup to established player. Whether you're selling on Amazon or expanding into retail, these insights on brand building, community, and strategy are essential for your growth.Ready to take your Amazon or CPG brand to the next level? Don't navigate the complex marketplace alone. Let's build a strategy that works for you. Book a call: https://bit.ly/4dQ2hbr#CPG #BrandScaling #Entrepreneurship #RetailGrowth #FounderAdviceWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - Introduction to CPG Scaling 1:45 - The Most Common Mistakes Founders Make 4:20 - Building a Scalable Infrastructure 7:15 - Retail vs. D2C Growth Strategies 10:30 - Final Advice for CPG Founders-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Transcribe →Amazon Opens Premium A+ Content To All Sellers and Requires AI Image Disclosures
2w ago00:02:27Tap to summarizeSend us Fan MailAmazon Premium A+ Content is now open to Seller Central brand owners, changing product detail pages and A+ access. This Amazon seller update covers Premium A+ Content, Seller Central, A+ Content Manager, AI-generated images, and brand owner rules. Learn what changed, why AI image disclosure matters, and how sellers should handle A+ Content before listing issues appear.Stop guessing with Premium A+ Content, get a listing review before Amazon flags the parts sellers usually miss: https://bit.ly/4jMZtxu#AmazonAPlusContent #AmazonSellerCentral #AmazonSellers #AmazonListingOptimizationWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 - Amazon Premium A+ Content Access for Sellers00:42 - Why Product Detail Pages Are Changing01:17 - AI Generated Images in A+ Content01:52 - Amazon Advertising Rules and AI Disclosure-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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